Barvecue

Name

Barvecue

Legal name

Barvecue

Website

https://barvecue.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Plant-based Meat Alternatives

NAICS

Meat Processed from Carcasses (311612)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Smoked Meats & Seafood (Hot/Cold Smoking) (AFANAEAB)

akta.pro secondary industry

Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI)

Keywords

• Plant-based meat alternatives
• Wood-smoked barbecue
• Frozen plant protein
• Vegan comfort foods
• Clean label foods

Headquarters

HQ city

Cornelius

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: Barvecue sells directly to consumers through their Shopify-powered e-commerce website at barvecue.com, offering frozen plant-based products with free shipping in eco-cooler boxes with dry ice.
2. Retail Store Distribution: Products are sold through retail grocery stores including Harris Teeter and other partners, generating revenue through wholesale distribution agreements.
3. Online Marketplace Partnerships: Products are available through online marketplace partners including Instacart and WebstaurantStore, enabling broader consumer access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Barvecue manufactures and sells wood-smoked, plant-based meat alternatives including pulled barbecue, carnitas, and rotisserie chicken-style products. The company operates from its Carolina Smokehouse facility in Cornelius, North Carolina, distributing its frozen products via direct-to-consumer e-commerce, retail grocery partners (Harris Teeter), and online marketplaces (Instacart, WebstaurantStore).

Product overview

Barvecue is a plant-based food company offering better comfort foods crafted from plants. The product portfolio consists of three core frozen plant-based meat products sold in 6-pack 10oz format: Pulled BVQ (wood-smoked barbecue), Carnitas (lime-seasoned pulled meat alternative), and Rotisserie Chicken (lightly seasoned chicken alternative). These products are available individually or as a Bundle. All products are vegan, gluten-free, non-GMO, contain no added oils, and are made from whole soybeans, sweet potatoes, organic apple cider vinegar, and spices. The company also offers recipes on their website demonstrating how to use these products in various dishes.

Differentiator

Problem solved

Functional benefit

Products and services

• Pulled BVQ, 6/10oz Hand-crafted, wood-smoked plant-based barbecue product with classic barbecue seasoning. Sold in 6-pack of 10oz packages. Features include no added oils, vegan, gluten-free, and non-GMO. Designed for health-conscious consumers seeking plant-based comfort food with authentic wood-smoked flavor.
• Carnitas, 6/10oz Wood-smoked plant-based carnitas that are tender and seasoned with a hint of lime. Sold in 6-pack of 10oz packages. Features no added oils, vegan, gluten-free, and non-GMO. Suitable for tacos, fajitas, burritos, and other dishes.
• Rotisserie Chicken, 6/10oz Smoked and lightly seasoned plant-based rotisserie chicken alternative. Sold in 6-pack of 10oz packages. Features no added oils, vegan, gluten-free, and non-GMO. Versatile for sandwiches, tacos, fajitas, chicken salad, and pizza toppings.
• Barvecue Bundle, 6/10oz Bundle containing 2/10oz packages each of Pulled BVQ, Carnitas, and Rotisserie Seasoned Chicken, allowing customers to try all three frozen plant-based products. Features no added oils, vegan, gluten-free, and non-GMO.

Quantifiable outcome

• Certified B Corporation holding themselves to high social and environmental standards
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify powers Barvecue's e-commerce platform, providing the online store infrastructure for direct-to-consumer sales. Mentioned in their terms of service and privacy policy.
• InstacartminorChannel Partner/ Reseller/ DistributorInstacart is an online grocery delivery platform that partners with Barvecue to make their products available for convenient home delivery.
• WebstaurantStoreminorChannel Partner/ Reseller/ DistributorWebstaurantStore is a restaurant and foodservice supply marketplace where Barvecue products are sold to restaurants and foodservice businesses.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Beyond Meat: Publicly traded plant-based meat company producing burgers, sausages, and other meat analogs. Directly comparable as a plant-based protein manufacturer selling through DTC, grocery, and foodservice channels.
• Impossible Foods: Private plant-based meat company selling burgers, sausage, and chicken analogs through retail and foodservice. Directly comparable in product category, target customers, and multi-channel distribution model.
• Tofurky: Plant-based meat brand offering deli slices, sausages, and prepared meat alternatives - including slow-cooked and smoked-style products. Closely comparable as a smaller-scale plant-based prepared-meat company serving vegan/flexitarian consumers.
• Lightlife: Plant-based meat brand owned by Maple Leaf Foods, offering burgers, hot dogs, sausages, and deli slices. Comparable in product category and target consumer, with broader SKU coverage and larger corporate backing.
• Alpha Foods: Plant-based Asian-inspired food company offering dumplings, bao, and meat alternatives. Comparable as a small, plant-based CPG startup operating in the meat-alternative category with retail and DTC distribution.
• Abbot's Butcher: Plant-based meat company producing chopped, sliced, and shredded meat alternatives with clean ingredients. Comparable as a smaller-scale plant-based prepared-meat brand focused on whole-food, clean-label formulation.

Broad incumbents

• MorningStar Farms: Established plant-based meat brand (formerly Kellogg's, now Kellanova) offering a wide portfolio of frozen and refrigerated meat alternatives. Comparable in product category but operates at much larger scale with broader SKU breadth.
• Gardein: Plant-based meat brand owned by Conagra Brands, offering a broad portfolio of frozen meat alternatives including prepared/skillet products. Comparable in product category and frozen-food channel, with much broader corporate backing.
• Quorn: Mycoprotein-based meat alternatives brand owned by Monde Nissin, offering a wide range of frozen and refrigerated prepared products. Comparable in offering plant-based protein alternatives for retail and foodservice at scale.
• Sweet Earth Foods: Plant-based prepared food brand owned by Nestlé, offering frozen and refrigerated meals and meat alternatives. Comparable in offering plant-based prepared/frozen comfort foods through grocery and foodservice channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/barvecue
• Xx.com/eatbarvecue
• Facebookfacebook.com/barvecue
• LinkedInlinkedin.com/company/barvecue

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barvecue