What SoterAI does

SoterAI, operated by Soter Analytics Inc. and headquartered in London with a US legal entity, is an agentic AI platform purpose-built for workplace safety and loss prevention. The platform combines multimodal field capture (phone photos, video, voice, text) with a guided workflow engine that converts hazard identification, ergonomic assessment, incident investigation, job safety analysis, site audit, and compliance workflows into structured, audit-ready records. Underlying the product is a domain-specialized AI trained on more than 20 million real-world safety data points drawn from over 10,000 companies and supplemented with 10.7M+ tokens of OSHA standards, 100,000+ OSHA violations, and 15,000+ OSHA inspections. The company reports 95.64% accuracy on its SAFE-Bench benchmark against 87% for the best general-purpose LLM, and the platform integrates via read-only connectors with SafetyCulture, Microsoft 365, Google Workspace, Slack, Jira, Salesforce, and other enterprise systems. SoterCoach, a wearable that issues real-time vibration alerts for high-risk movements, complements the platform as a continuous data-capture layer for ergonomic injury prevention.

The company serves two primary customer sets in parallel: corporate EHS and safety professionals at industrial operators, and insurance carriers, brokers, and TPAs running loss control and underwriting workflows. It targets manufacturing, warehousing and logistics, construction, healthcare, oil and gas, and retail/hospitality. Its revenue model is SaaS subscription on a per-seat basis, with a transparent $49/seat self-serve tier with a 7-day free trial, alongside a quote-based enterprise tier sold via field sales and supported by forward-deployed engineers. Distribution is hybrid: PLG self-serve for SMB and mid-market plus enterprise field sales, supplemented by 15+ native integrations, comparison-page SEO against SafetyCulture, VelocityEHS, TuMeke, Inseer, and FurtherAI, and named case studies with quantified outcomes such as a $5M ROI in an 8-week George Weston Foods pilot, 70% admin-time reduction at Blackmores, and 86% ergonomic injury reduction at UFA.

The company is privately held, has raised approximately $17M across five disclosed rounds led most recently in April 2022 by AV8 Ventures, operates with 11–50 employees, and reports 500+ customers and 100+ global partners. Compliance posture covers SOC 2 Type II, GDPR, CCPA/CPRA, LGPD, PIPEDA, and the EU AI Act. CEO and co-founder Matthew Hart (ex-BHP reliability engineer, HEC Paris MBA) leads a team that includes co-founder/CTO Alexey Pavlenko, CPO Anastasia Vasina, and CMO Egor Nazarov.

Name

SoterAI

Legal name

Soter Analytics Inc.

Website

https://soter.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

SoterAI builds an agentic AI platform for workplace safety and loss prevention, trained on 20M+ safety data points from 10,000+ companies, serving EHS teams at industrial operators and insurance carriers' loss control groups via per-seat SaaS.

Ownership category

akta.pro rank

Product category

Workplace Safety Software

NAICS

Security Systems Services (except Locksmiths) (561621)

akta.pro primary industry

IT Asset Management (ITAM) Platforms (HDAEALAD)

akta.pro secondary industries

IT Operations Management (ITOM) Platforms (HDAEALAC), Attack Surface Management (EASM/CAASM) (HDADAHAC)

Keywords

• Workplace safety software
• EHS risk management
• Loss prevention software
• Ergonomic assessment software
• Insurance loss control

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Per-Seat): Subscription-based pricing model with per-seat licensing. Self-serve tier at $49 per seat with monthly billing option. Enterprise tier with expanded features including larger file upload limits and Data Sources access.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

SoterAI is an agentic AI platform that guides loss-control workflows end-to-end, from hazard capture through verified closed controls. It uses multimodal input (voice, photos, video, text) to capture safety data in the field, automates inspections, risk assessments, and ergonomic evaluations, and produces jurisdiction-specific compliance documentation. The platform is purpose-built for EHS teams and insurance loss-control professionals across industrial, manufacturing, logistics, and warehousing operations.

Product overview

SoterAI is a unified AI-powered workplace safety platform consisting of a core agentic AI system and multiple integrated modules. The main SoterAI Platform serves as the central nervous system, powered by agentic AI that guides loss-control workflows from hazard capture through verified closed controls. The platform includes 30+ workflow templates (Action Plan, Hazard Inspection, Incident Investigation, Regulatory Watchdog, Site Audit, JSA, Ergonomic Assessment), a Records Management module for structured safety documentation, and Risk Intelligence for predictive analytics. SoterCoach wearable technology complements the platform with real-time movement alerts. The ecosystem connects via 15+ native integrations including SafetyCulture, Microsoft tools, Google Workspace, Slack, Salesforce, and Jira. Available in Starter (self-serve, $49/seat) and Enterprise tiers. The platform claims 95.64% accuracy on safety-specific AI benchmarks, 70% admin time reduction, and serves 500+ companies with 20M+ safety data points.

Differentiator

Problem solved

Functional benefit

Brands

• SoterCoach: Wearable safety technology that provides real-time vibration alerts for high-risk movements to prevent injuries before they occur. Used by customers like UFA achieving 86% reduction in ergonomic injuries.

Products and services

• SoterAI Platform Agentic AI loss-prevention and EHS software platform that guides users from hazard capture through verified closed controls, using multimodal field input (voice, photos, video, text) to run inspections, ergonomic assessments, risk intelligence, and produce jurisdiction-specific compliance documentation. Sold to enterprise EHS teams, insurance loss-control providers, and self-serve SMB safety managers on per-seat subscription.
• SoterCoach Wearable safety coaching technology that trains frontline workers in safer movement patterns in real time, reducing ergonomic injuries and complementing the SoterAI software platform.

Quantifiable outcome

• 70% reduction in admin time per week
• +6 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability12 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• SafetyCulturecoreTechnology or IntegrationNative integration allowing SoterAI read-only access to SafetyCulture inspections, templates, issues, and corrective actions. SoterAI can query SafetyCulture data within workflows, enabling customers to use both platforms together. Users can ask SoterAI to find inspections, summarize findings, and prioritize actions from SafetyCulture data.
• Microsoft (Azure OpenAI, Teams, Outlook, SharePoint, OneDrive)coreTechnology or IntegrationAzure OpenAI Service for LLM capabilities (fully controlled by Microsoft); Microsoft Teams and Outlook integration for workflow connectivity; SharePoint and OneDrive for document access. SoterAI uses Google's Gemini models as alternative LLM provider.
• Google (Gmail, Drive, Calendar, Gemini)coreTechnology or IntegrationGmail, Google Drive, and Calendar integration for data connectivity; Gemini models for AI capabilities with 0-day data retention policy.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SafetyCulture: Australia-based EHS and operations platform built around iAuditor inspections. Direct head-to-head competitor; SoterAI maintains dedicated comparison pages against SafetyCulture and integrates with it read-only, indicating active competition for the same EHS buyer.
• EHS Insight: EHS management software platform covering incidents, inspections, training, and compliance. Direct competitor targeting mid-market and enterprise EHS buyers with similar workflow breadth.
• Cority: Enterprise EHS software platform serving safety, environmental, and occupational health workflows. Direct competitor in the same regulated buyer category with broader legacy deployments.
• VelocityEHS: Cloud EHS software platform covering safety, incident management, training, and compliance. Direct competitor targeting the same EHS and risk manager buyer with an established enterprise install base.
• TuMeke: AI-powered ergonomic risk assessment platform using computer vision on workplace video. SoterAI lists TuMeke as a direct competitor in its comparison pages and overlaps in ergonomic scoring features.
• Intelex: EHS and quality management software platform owned by Industrial Scientific. Competes for the same enterprise EHS, compliance, and risk intelligence use cases that SoterAI addresses.
• Inseer: AI platform for industrial safety and operations. SoterAI maintains comparison content against Inseer, positioning both as AI-native challengers to traditional EHS suites.
• StrongArm Tech: Industrial wearable safety technology for ergonomic risk and injury prevention. Closest direct peer to SoterAI's SoterCoach wearable product, addressing the same industrial athlete / musculoskeletal injury use case.
• FurtherAI: AI platform built specifically for insurance carrier and broker workflows. Direct competitor in SoterAI's insurance vertical, with overlap in loss control, underwriting intelligence, and report automation.

Broad incumbents

• Vector Solutions: Large incumbent in safety, compliance, and training software serving industrial and public-sector buyers. Competes in adjacent training and compliance workflows but with a broader portfolio than SoterAI's focused safety/loss-prevention scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/soter-analytics

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoterAI