Soylent
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Soylent firmographics
Firmographics- Name
- Soylent
- Legal name
- Soylent
- Website
- https://soylent.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Soylent industry classification
Industry- Product category
- Meal Replacement Nutrition
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD)
- akta.pro secondary industries
- Plant-Based Protein Shakes & Nutritional RTD (Non-Dairy) (AFAFAEAH), Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)
Keywords
Where Soylent is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Soylent business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Soylent generates revenue through direct-to-consumer sales of meal replacement shakes, powders, protein drinks, and coffee products via its e-commerce platform. The company offers both one-time purchases and subscription plans with approximately 25% savings for recurring customers.
- Retail Distribution: Products are sold through major retail partners including Amazon, Walmart, Kroger, Meijer, and H-E-B, generating revenue through wholesale and retail distribution channels.
- Subscription Recurring Revenue: Subscribe & Save program offers recurring delivery of products with tiered discount benefits (25% off first order, varying discounts on future deliveries). Customers can delay, skip, or cancel subscriptions anytime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Complete Meal Shakes - Ready to Drink |
| Subscription | Monthly | Complete Meal Powder |
| Subscription | Monthly | Complete Protein - Ready to Drink |
| Subscription | Monthly | Complete Protein Powder |
| Subscription | Monthly | Complete Energy - Chocolate |
| One time/ perpetual license | Pay-as-you-go | Merchandise |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels6 records
Soylent product offering
Product offeringCore offering
Soylent develops, manufactures, and sells plant-based meal replacement products including ready-to-drink shakes, powders, protein drinks, coffee beverages, and energy drinks. Each product is formulated to deliver complete nutrition with 28-39 essential nutrients per serving, using soy protein isolate as the primary protein source, allulose for low-glycemic sweetness, and a comprehensive vitamin/mineral premix. The products are designed for consumers seeking convenient, science-backed nutrition for weight management, fitness, medical recovery, or general meal replacement.
Differentiator
Problem solved
Functional benefit
Brands
- Complete Meal: Core meal replacement shake product line with 20g protein, 28 vitamins and minerals, slow burning carbs, and healthy fats
- Complete Protein
- Complete Coffee
- Complete Energy
Products and services
- Complete Meal Shakes Ready-to-drink plant-based meal replacement shakes with 20g protein, 28 vitamins and minerals, slow burning carbs, and healthy fats. Designed as complete nutrition meals for consumers seeking convenient meal alternatives for weight management, busy lifestyles, or dietary supplementation.
- Complete Meal Powder Powder-format plant-based meal replacement that is perfectly portioned for nutritional absorption. Available in 35-meal (7 pouches) and 70-meal starter pack configurations. Provides complete nutrition with convenience for users who prefer to mix their own meals.
- Complete Protein High-protein supplement available in ready-to-drink (24-bottle bundles) and powder (10-serving and 20-serving bundle) formats. Contains 30g protein, 5g BCAAs, and 39 essential nutrients per serving. Targeted at athletes, fitness enthusiasts, and individuals needing protein supplementation for muscle recovery and fitness goals.
- Complete Coffee Coffee-based meal replacement beverage combining caffeine with L-theanine for sustained energy and focus. Designed to function as a healthy breakfast replacement for busy consumers seeking both caffeine benefits and complete nutrition in one product.
Quantifiable outcome
- Reduced feeding tube placements in oral cancer patients using Soylent compared to standard care
- +3 more outcomes
Companies that use Soylent
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Soylent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Soylent partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Soylent competitors and assessment
Company assessmentDirect peers
- Ample: Premium meal replacement shakes targeting similar busy professional and fitness personas as Soylent, with comparable subscription DTC distribution and complete-nutrition claims.
- Ka'Chava: Plant-based meal replacement shakes and powders competing head-to-head with Soylent in the holistic-nutrition, superfood-positioned RTD/powder segment with subscription DTC distribution.
- Orgain: Plant-based nutritional shakes, powders, and protein products sold via DTC and major retail. Closely comparable to Soylent's Complete Protein and Complete Meal lines in ingredient philosophy (organic, plant-based) and channel mix.
- Premier Protein: Mass-market RTD high-protein shakes sold through Walmart, Costco, and grocery. Overlaps Soylent on retail protein-shake occasions but positioned as indulgence/post-workout rather than complete meal replacement.
- Huel: UK-based DTC meal replacement brand offering powders and RTD shakes with complete nutrition positioning. Directly comparable to Soylent in product format, target customer (busy professionals, fitness, vegan), and subscription-led DTC model.
Broad incumbents
- Ensure (Abbott): Abbott's flagship medical nutrition RTD brand. Directly comparable to Soylent in the medical/clinical nutrition use case Soylent has begun targeting via UCLA Health oncology studies, but Abbott operates at massive global scale across pharmacy and hospital channels.
- Herbalife: Multi-billion-dollar global nutrition company with a meal replacement shake portfolio. Frequently co-listed with Soylent in market research and competes directly in the 'complete nutrition shake' consumer occasion, though distributed via MLM rather than DTC.
- Nestlé Health Science (Boost, Sustagen): Nestlé's medical and consumer nutrition division houses Boost and Sustagen, which compete head-on with Soylent in meal replacement and clinical nutrition across global grocery and pharmacy channels.
Emerging players
- Daily Harvest: DTC plant-based nutrition brand with a subscription model similar to Soylent's. Competes for the same 'convenient, plant-forward, time-pressed consumer' but emphasizes whole-food formats rather than engineered complete nutrition.
- Ritual (Essential Protein): Premium DTC nutrition brand that has expanded into clean-label protein and meal products. Comparable to Soylent on subscription DTC, ingredient transparency, and digital-native brand-building, though with smaller scale and narrower product set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Soylent social profiles
Digital presenceSoylent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soylent leadership team
Management profileNumber of profiles
Profiles3 records
Soylent funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soylent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soylent
What does Soylent do?
Soylent develops, manufactures, and sells plant-based meal replacement products including ready-to-drink shakes, powders, protein drinks, coffee beverages, and energy drinks. Each product is formulated to deliver complete nutrition with 28-39 essential nutrients per serving, using soy protein isolate as the primary protein source, allulose for low-glycemic sweetness, and a comprehensive vitamin/mineral premix. The products are designed for consumers seeking convenient, science-backed nutrition for weight management, fitness, medical recovery, or general meal replacement.
Is Soylent a public or private company?
Soylent is a private company. It is classified as venture growth investor backed and is currently operating.
When was Soylent founded?
Soylent was founded in 2013. It employs 11 to 50 people.
Where is Soylent based?
Soylent is headquartered in Los Angeles, United States, in the North America region.
How does Soylent make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are retail Distribution and subscription Recurring Revenue.
Who are Soylent's main competitors?
Direct peers on record are Ample, Ka'Chava, Orgain, Premier Protein and Huel. Broad incumbents are Ensure (Abbott), Herbalife and Nestlé Health Science (Boost, Sustagen). Emerging players are Daily Harvest and Ritual (Essential Protein).
Does Soylent have an API?
No public API is recorded for Soylent.
What industry is Soylent in?
Soylent's product category is Meal Replacement Nutrition. Its primary akta.pro industry code is AFAFAFAD, Protein & Meal-Replacement Beverage Production (RTD Shakes), with a secondary code of AFAFAEAH, Plant-Based Protein Shakes & Nutritional RTD (Non-Dairy). Its SIC code is 2090.