Reduct

What Reduct does

Reduct (Reduct.Video) is a San Francisco-based, privately held SaaS company founded in 2018 that operates an AI-powered cloud video platform for transcribing, searching, editing, redacting, and translating video and audio content. The product converts uploaded video into searchable transcripts and lets users edit video by editing text, addressing workflows where navigating, annotating, and clipping long-form recordings is the bottleneck. Core capabilities are bundled into a single browser-based application spanning four modules: transcription, translation, redaction, and a text-based video editor, accessed through a self-serve trial flow and an enterprise demo request path.

The company's primary go-to-market targets five verticals: public defense and legal, qualitative research, film and production, marketing/content, and education/training. Named customers span multiple state and county public defender offices, private law firms, technology and consumer brands (Spotify, Mozilla, Indeed, Plaid, Autodesk, Allbirds, Soundcloud), and film production companies. The platform is positioned as a workflow tool for organizations that need to find, redact, annotate, and share specific moments from hours of footage without specialized video editing expertise.

Reduct generates revenue through SaaS subscription (freemium entry, paid tiers not publicly disclosed) and has raised approximately $4 million in external funding, with a 2021 round co-led by Greylock and South Park Commons following an earlier Pear VC investment. Headcount is reported at 1-10. The founding team consists of co-founder/CEO Prabhas Pokharel and co-founder/CTO Robert Ochshorn. No public financials, pricing details, or subsequent funding rounds are disclosed in the available data.

Name

Reduct

Legal name

Reduct.Video

Website

https://reduct.video

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Reduct (Reduct.Video) is an AI-powered cloud platform that transcribes, translates, redacts, and text-edits video and audio. It serves legal/public defense, research, film, marketing, and education teams that need to search and edit long-form recordings.

Ownership category

akta.pro rank

Product category

Video Intelligence Software

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121), Custom Computer Programming Services (541511), Translation and Interpretation Services (541930)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Cloud Encoding & Transcoding Services (SaaS/PaaS) (MPAHAHAC)

akta.pro secondary industries

Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH), Interactive Video & Video-Based Learning Authoring (EDAFAHAC), Encoding & Transcoding Software (File/Live) (MPAHAHAA)

Keywords

• Video transcription software
• Text-based video editing
• Cloud video intelligence
• AI video redaction
• Speech-to-text platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Cloud-based video transcription and editing platform accessed via subscription, likely tiered by usage volume or team size

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Reduct provides a cloud-based AI video intelligence platform that automatically transcribes audio and video into searchable, time-coded text transcripts. Users navigate, annotate, edit, redact, and translate video content by working directly with the transcript rather than a traditional timeline. The product is delivered as a browser-native SaaS subscription targeting legal, research, film, marketing, and education teams.

Product overview

Reduct.Video is a unified video intelligence platform that offers transcription, translation, redaction, and text-based video editing as integrated modules within a single product. The core platform enables users to upload video content, automatically transcribe the audio, and then search, annotate, edit, redact, and share video by working with the text transcript rather than the video timeline directly. The platform is designed for professional use cases including legal/public defense (e-discovery, depositions), qualitative research (interview analysis), film and production (footage review), marketing (content review), and education/training (course material preparation).

Differentiator

Problem solved

Functional benefit

Products and services

• Reduct.Video Platform

Quantifiable outcome

• Enables transcription of hours and hours of audio/video content with searchable text output

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rev: Hybrid AI + human transcription service with video captioning, subtitles, and editing tools. Competes with Reduct across legal, research, and media use cases where both accuracy and editing workflow matter.
• Descript: Descript pioneered text-based video editing and transcription with a similar 'edit video by editing text' workflow. It targets podcasters, video creators, marketers, and enterprise teams — overlapping directly with Reduct's content and marketing segments.
• Verbit: AI-powered transcription and captioning with strong focus on legal, education, and government verticals. Direct competitor in public-defense and court reporting workflows where Reduct has established traction.
• Otter.ai: AI meeting and conversation transcription platform with text-based navigation, search, and collaboration. Competes with Reduct in qualitative research, education, and marketing use cases where video/audio content needs to be searchable and shareable.
• Speechmatics: Enterprise speech-to-text API and platform with strong multilingual support. Comparable to Reduct's underlying ASR capability and increasingly positioned as an embedded partner or competitor for transcription-driven workflows.
• Trint: Transcription platform that converts audio/video to editable, searchable text and supports translation and collaboration. Closely aligned with Reduct's transcription + text-based editing + translation stack, particularly for journalism, legal, and research workflows.
• Sonix: Automated transcription, translation, and subtitling platform with text-based editing and collaboration. Targets similar enterprise verticals including legal, media, research, and education.
• Happy Scribe: AI transcription and translation platform with interactive editor and collaboration features. Overlaps with Reduct on transcription accuracy, translation, and text-based editing for media and research use cases.

Emerging players

• Kapwing: Browser-based collaborative video editor with AI-powered tools including transcription and subtitle generation. Competes with Reduct for marketing/content creators and education customers seeking integrated editing and transcription.
• Riverside.fm: High-quality remote video recording platform that has added AI transcription and text-based editing features. Targets podcasters, marketers, and qualitative researchers — overlapping with Reduct's content and research segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reductvideo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reduct