What Kapwing does

Kapwing is a San Francisco-based, privately held software company founded in 2018 that operates a browser-based collaborative video creation and editing platform. The product combines a drag-and-drop timeline editor with an extensive suite of AI-powered tools — including auto subtitle generation (99% claimed accuracy), text-to-speech in 40+ languages, AI voice cloning, clean audio, AI dubbing with lip-sync, text-based editing, auto speaker framing, and a text-to-video generator that integrates third-party frontier models such as Sora, Kling AI, and Veo. ElevenLabs is a core technology partner for the audio AI layer. The platform serves a horizontally distributed user base — individual content creators, marketing teams, training and internal communications teams, and educators — and is delivered as a cloud SaaS product without software installation.

The business runs on a freemium-to-Pro subscription model: free users edit with watermarked exports and limited AI minutes, while Pro subscribers unlock unlimited AI processing, watermark-free exports up to 4K, voice cloning, AI Personas, Brand Kits, and team collaboration features. An enterprise sales motion complements the self-serve PLG funnel for larger marketing, training, and education deployments. The company has raised approximately $12.7M in aggregate across a 2018 seed round led by Kleiner Perkins and Sinai Capital Partners and a 2019 Series A led by CRV; it is founder-led by CEO Julia Enthoven and operates with 11-50 employees. An adjacent initiative, Tess.Design (an AI image marketplace paying artists royalties), was launched in May 2024 and shut down in January 2026 after generating only $12,172 in gross revenue against $18,000 in royalty advances, leaving Kapwing focused on its core video platform.

Name

Kapwing

Legal name

Kapwing

Website

https://kapwing.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Kapwing is a San Francisco-based SaaS company, founded in 2018, that operates a browser-based collaborative video editor augmented with AI tools (auto subtitles, TTS, dubbing, text-to-video) and serves individual creators, marketing teams, training teams, and educators via a freemium-to-Pro subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Free Tier: Free tier allowing basic video editing with watermarked exports, providing limited minutes for subtitles and text-to-speech
2. Subscription - Pro Account: Paid subscription removing watermarks, providing unlimited processing, extended monthly minutes for AI features, and access to all premium tools and team collaboration features

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Kapwing is a cloud-based, browser-native video creation and editing platform that combines a drag-and-drop Online Video Editor with a suite of AI-powered tools for subtitling, text-to-speech, dubbing, audio cleanup, clip repurposing, auto-framing, and AI video/image generation. The platform supports 24 file formats with export up to 4K resolution and serves individual creators, marketing teams, training teams, and educators through freemium self-serve and enterprise sales motions.

Product overview

Kapwing is a comprehensive online video creation and editing platform delivered as a cloud-based SaaS product. The platform consists of a core Online Video Editor combined with an extensive suite of AI-powered tools and modules including Auto Subtitle Generator, Text to Speech Generator, Audio Editor, Repurpose Studio, Video Resizer, AI Dubbing, Text-Based Video Editor, Auto Speaker Focus, AI Video Generator, AI Image Generator, AI Personas, and AI Script Generator. The platform also offers vertical-specific solutions for Marketing Teams, Training Teams, and Schools (Education). Users can access features through free or Pro subscription tiers, with additional Brand Kit and collaborative workspace capabilities available at Pro level. The platform processes 100,000+ video creations daily and supports export up to 4K resolution.

Differentiator

Problem solved

Functional benefit

Products and services

• Kapwing Platform A comprehensive browser-based online video creation and editing platform that combines a drag-and-drop Online Video Editor with AI-powered tools for subtitling, text-to-speech, dubbing, audio cleanup, clip repurposing, auto-framing, and AI video/image generation. The platform supports 24 file formats including MP4, MOV, AVI, and WebM, with export up to 4K resolution, and is available via a freemium model with Pro subscription upgrades.
• Kapwing for Marketing Teams A video creation solution tailored for marketing teams, providing tools for creating branded content, social media videos, and video ads with campaign-specific templates, brand kits, and workflow optimization to enable distributed marketing teams to maintain brand consistency and accelerate content production.
• Kapwing for Training Teams A video creation and editing solution for internal communications and training teams, including screen recording, tutorials, and instructional video production with collaborative editing and multilingual localization capabilities for distributed workforces.
• Kapwing for Schools A video creation platform for educational institutions with tools for digital lessons, multimedia assignments, and classroom content creation, including EDU-specific templates and accessibility features such as auto-generated subtitles for diverse student populations.

Quantifiable outcome

• 99% subtitle accuracy
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability11 records

Feature9 records

Partnerships

One partnership is on record.

• ElevenLabscoreTechnology or IntegrationElevenLabs provides the AI technology powering Kapwing's Clean Audio feature (background noise removal) and Text to Speech functionality (180 voices in 40+ languages, voice cloning). This is a deep technology integration providing Kapwing's core audio AI capabilities.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KapwingApp
• YouTubeyoutube.com/channel/UCR5GrKMeaZJxPKVMdEgKIKA

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kapwing