Reduct
Reduct (Reduct.Video) is an AI-powered cloud platform that transcribes, translates, redacts, and text-edits video and audio. It serves legal/public defense, research, film, marketing, and education teams that need to search and edit long-form recordings.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Reduct does
Reduct (Reduct.Video) is a San Francisco-based, privately held SaaS company founded in 2018 that operates an AI-powered cloud video platform for transcribing, searching, editing, redacting, and translating video and audio content. The product converts uploaded video into searchable transcripts and lets users edit video by editing text, addressing workflows where navigating, annotating, and clipping long-form recordings is the bottleneck. Core capabilities are bundled into a single browser-based application spanning four modules: transcription, translation, redaction, and a text-based video editor, accessed through a self-serve trial flow and an enterprise demo request path.
The company's primary go-to-market targets five verticals: public defense and legal, qualitative research, film and production, marketing/content, and education/training. Named customers span multiple state and county public defender offices, private law firms, technology and consumer brands (Spotify, Mozilla, Indeed, Plaid, Autodesk, Allbirds, Soundcloud), and film production companies. The platform is positioned as a workflow tool for organizations that need to find, redact, annotate, and share specific moments from hours of footage without specialized video editing expertise.
Reduct generates revenue through SaaS subscription (freemium entry, paid tiers not publicly disclosed) and has raised approximately $4 million in external funding, with a 2021 round co-led by Greylock and South Park Commons following an earlier Pear VC investment. Headcount is reported at 1-10. The founding team consists of co-founder/CEO Prabhas Pokharel and co-founder/CTO Robert Ochshorn. No public financials, pricing details, or subsequent funding rounds are disclosed in the available data.
Reduct firmographics
Firmographics- Name
- Reduct
- Legal name
- Reduct.Video
- Website
- https://reduct.video
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reduct (Reduct.Video) is an AI-powered cloud platform that transcribes, translates, redacts, and text-edits video and audio. It serves legal/public defense, research, film, marketing, and education teams that need to search and edit long-form recordings.
- Ownership category
- akta.pro rank
Reduct industry classification
Industry- Product category
- Video Intelligence Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121), Custom Computer Programming Services (541511), Translation and Interpretation Services (541930)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Cloud Encoding & Transcoding Services (SaaS/PaaS) (MPAHAHAC)
- akta.pro secondary industries
- Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH), Interactive Video & Video-Based Learning Authoring (EDAFAHAC), Encoding & Transcoding Software (File/Live) (MPAHAHAA)
Keywords
Where Reduct is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Reduct business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Cloud-based video transcription and editing platform accessed via subscription, likely tiered by usage volume or team size
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available with 'Try for free' option |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Reduct product offering
Product offeringCore offering
Reduct provides a cloud-based AI video intelligence platform that automatically transcribes audio and video into searchable, time-coded text transcripts. Users navigate, annotate, edit, redact, and translate video content by working directly with the transcript rather than a traditional timeline. The product is delivered as a browser-native SaaS subscription targeting legal, research, film, marketing, and education teams.
Product overview
Reduct.Video is a unified video intelligence platform that offers transcription, translation, redaction, and text-based video editing as integrated modules within a single product. The core platform enables users to upload video content, automatically transcribe the audio, and then search, annotate, edit, redact, and share video by working with the text transcript rather than the video timeline directly. The platform is designed for professional use cases including legal/public defense (e-discovery, depositions), qualitative research (interview analysis), film and production (footage review), marketing (content review), and education/training (course material preparation).
Differentiator
Problem solved
Functional benefit
Products and services
- Reduct.Video Platform
Quantifiable outcome
- Enables transcription of hours and hours of audio/video content with searchable text output
Companies that use Reduct
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles4 records
Reduct technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Reduct partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Reduct competitors and assessment
Company assessmentDirect peers
- Rev: Hybrid AI + human transcription service with video captioning, subtitles, and editing tools. Competes with Reduct across legal, research, and media use cases where both accuracy and editing workflow matter.
- Descript: Descript pioneered text-based video editing and transcription with a similar 'edit video by editing text' workflow. It targets podcasters, video creators, marketers, and enterprise teams — overlapping directly with Reduct's content and marketing segments.
- Verbit: AI-powered transcription and captioning with strong focus on legal, education, and government verticals. Direct competitor in public-defense and court reporting workflows where Reduct has established traction.
- Otter.ai: AI meeting and conversation transcription platform with text-based navigation, search, and collaboration. Competes with Reduct in qualitative research, education, and marketing use cases where video/audio content needs to be searchable and shareable.
- Speechmatics: Enterprise speech-to-text API and platform with strong multilingual support. Comparable to Reduct's underlying ASR capability and increasingly positioned as an embedded partner or competitor for transcription-driven workflows.
- Trint: Transcription platform that converts audio/video to editable, searchable text and supports translation and collaboration. Closely aligned with Reduct's transcription + text-based editing + translation stack, particularly for journalism, legal, and research workflows.
- Sonix: Automated transcription, translation, and subtitling platform with text-based editing and collaboration. Targets similar enterprise verticals including legal, media, research, and education.
- Happy Scribe: AI transcription and translation platform with interactive editor and collaboration features. Overlaps with Reduct on transcription accuracy, translation, and text-based editing for media and research use cases.
Emerging players
- Kapwing: Browser-based collaborative video editor with AI-powered tools including transcription and subtitle generation. Competes with Reduct for marketing/content creators and education customers seeking integrated editing and transcription.
- Riverside.fm: High-quality remote video recording platform that has added AI transcription and text-based editing features. Targets podcasters, marketers, and qualitative researchers — overlapping with Reduct's content and research segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reduct social profiles
Digital presenceReduct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reduct leadership team
Management profileNumber of profiles
Profiles2 records
Reduct funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reduct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reduct
What does Reduct do?
Reduct provides a cloud-based AI video intelligence platform that automatically transcribes audio and video into searchable, time-coded text transcripts. Users navigate, annotate, edit, redact, and translate video content by working directly with the transcript rather than a traditional timeline. The product is delivered as a browser-native SaaS subscription targeting legal, research, film, marketing, and education teams.
Is Reduct a public or private company?
Reduct is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reduct founded?
Reduct was founded in 2018. It employs 1 to 10 people.
Where is Reduct based?
Reduct is headquartered in San Francisco, United States, in the North America region.
How does Reduct make money?
One revenue line is on record: saaS Subscription.
Who are Reduct's main competitors?
Direct peers on record are Rev, Descript, Verbit, Otter.ai, Speechmatics, Trint, Sonix and Happy Scribe. Emerging players are Kapwing and Riverside.fm.
Does Reduct have an API?
No public API is recorded for Reduct.
What industry is Reduct in?
Reduct's product category is Video Intelligence Software. Its primary akta.pro industry code is MPAHAHAC, Cloud Encoding & Transcoding Services (SaaS/PaaS), with a secondary code of MPAHAHAH, Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection). Its NAICS code is 51219 and its SIC code is 7812.