NTT DATA Payment Services
NTT DATA Payment Services is a Kuala Lumpur-headquartered payment services provider and merchant acquirer serving financial institutions, merchants, and consumers across ASEAN and South Asia via the unified ADAPTIS platform for in-store, e-commerce, B2B, financing, and value-added payment services.
- Company typePrivate
- Founded1994
- HeadquartersAndheri, India
- Headcount251–500
- GTM typeB2B
- OfferingServices
What NTT DATA Payment Services does
NTT DATA Payment Services is a Kuala Lumpur-headquartered regional payment services provider and merchant acquirer serving financial institutions, merchants, and consumers across ASEAN and South Asia. The company traces its roots to GHL Systems Berhad, founded in 1994 in Malaysia; it was acquired by NTT DATA Japan in 2024 and rebranded to NTT DATA Payment Services in November 2024, operating as a wholly-owned subsidiary of NTT DATA Corporation, a $30B+ global technology services firm that invests over $3 billion annually in R&D. NTT DATA Payment Services operates from regional headquarters in Kuala Lumpur with country offices in Bangkok (Thailand), Makati City (Philippines), and India, covering markets including Malaysia, Thailand, Philippines, India, Japan, Singapore, Vietnam, and Hong Kong. The company employs 251-500 people and maintains a footprint of 419,400+ payment touchpoints across three primary ASEAN acquiring markets.
The company's core product is ADAPTIS, a unified multi-module payment platform comprising five service categories: ADAPTIS In-Store (POS/EDC payment acceptance), ADAPTIS e-Commerce (payment gateway supporting 100+ payment channels), ADAPTIS Financing (short-term SME loans, Finmatch referral platform), ADAPTIS Enterprise (B2B inter-company payment and collection, including Mastercard VCN-based settlement), and ADAPTIS VAS (loyalty programs, digital back office). Underlying infrastructure includes the N3NET payment network, NetAccess, NetSentinel security suite, and NetMATRIX Terminal Line Encryption, all PCI-DSS compliant. The technology stack runs on AWS cloud-native microservices architecture (Lambda, DynamoDB), modernized from monolithic legacy systems to achieve 500,000 transactions per minute capacity (5x improvement), 99.99% availability, and 88% faster feature rollouts. Complementary offerings include e-pay (Malaysia bill payment and mobile reload network processing 16M+ monthly transactions with RM450M+ total value), iPay88 (e-commerce payment platform), CARDit (credit card acceptance at cash-only merchants), Finmatch, and Financed solutions for SMEs.
NTT DATA Payment Services generates revenue primarily through transaction-based fees on payment processing (debit/credit cards, mobile e-wallets, e-commerce transactions across in-store and online channels), merchant acquiring commissions for financial institutions, hardware sales (Android All-in-One POS terminals, EDC devices), bill payment network commissions (e-pay), and SME financing interest. The go-to-market combines direct enterprise sales to banks and financial institutions for merchant acquiring, B2B partnerships with regional players (AXS for bill payments, Agoda for hotel settlement, TEMAIRAZU for booking management, Mastercard for VCN technology, Jaidee App for Thai SME POS), and high-volume SMB merchant acquisition across the 419,400+ touchpoint network. Customer segments span SMB to enterprise merchants, cross-border commerce businesses, SME financing clients, banks and financial institutions, and HORECA (hotel, restaurant, café) operators, with named enterprise customers including Siam Commercial Bank, Kuretake Inn Holdings, Agoda, Yellow Cab Pizza, and Casheers.
NTT DATA Payment Services firmographics
Firmographics- Name
- NTT DATA Payment Services
- Legal name
- NTT DATA Payment Services Sdn. Bhd.
- Website
- https://nttdatapay.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- NTT DATA Payment Services is a Kuala Lumpur-headquartered payment services provider and merchant acquirer serving financial institutions, merchants, and consumers across ASEAN and South Asia via the unified ADAPTIS platform for in-store, e-commerce, B2B, financing, and value-added payment services.
- Ownership category
- akta.pro rank
NTT DATA Payment Services industry classification
Industry- Product category
- Merchant Payment Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Finance Services (6199)
- akta.pro primary industry
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)
- akta.pro secondary industries
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Recurring Billing & Subscription Payments Enablement (FSAMACAF), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where NTT DATA Payment Services is headquartered
LocationHeadquarters
- HQ city
- Andheri
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
NTT DATA Payment Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Payment Processing and Transaction Fees: Revenue from processing debit and credit card payments, mobile e-wallet transactions, and various electronic payment types across in-store and e-commerce channels through merchant acquiring for financial institutions
- Bill Payment and Reload Network: Through subsidiary e-pay, processing over 16 million mobile reload and bill payment transactions monthly with total value exceeding RM450 million
- Financing Solutions: Short-term SME loans with flexible payment options and Finmatch platform connecting businesses to financial partners
- Hardware Sales: Sale and provision of payment acceptance devices including Android All-in-One POS terminals and EDC solutions for kiosks and vending machines
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
NTT DATA Payment Services product offering
Product offeringCore offering
NTT DATA Payment Services delivers end-to-end merchant payment services through its ADAPTIS unified platform, spanning in-store POS and EDC acquiring, e-commerce payment gateway, B2B enterprise settlement, SME financing, and value-added services such as loyalty and digital back-office. It also operates the e-pay bill payment and reload network in Malaysia, the Finmatch financing referral platform, the CARDit credit-card-at-cash-only-locations solution, and supplies Android All-in-One POS terminals, with PCI-DSS compliant infrastructure serving merchants and financial institutions across Malaysia, Thailand, the Philippines, Japan, and India.
Product overview
NTT DATA Payment Services offers ADAPTIS, a unified multi-module payment platform designed for merchants across Japan and Southeast Asia. The platform comprises five integrated service modules: ADAPTIS In-Store for retail point-of-sale transactions, ADAPTIS e-Commerce for online payment gateway services, ADAPTIS Financing for merchant liquidity and SME loans, ADAPTIS Enterprise for B2B payment and collection services, and ADAPTIS VAS (Value-Added Services) for operational efficiency including loyalty programs and digital back office. The ADAPTIS suite is complemented by e-pay (bill payment and reload services in Malaysia processing over 16 million transactions monthly), Finmatch (financing referral platform), CARDit (credit card enablement at cash-only locations), and underlying payment network infrastructure including N3NET, NetAccess, NetSentinel, and NetMATRIX Terminal Line Encryption. The company operates over 419,400 payment touchpoints across ASEAN with a payment gateway supporting over 100 payment channels. PCI-DSS compliance is maintained across payment processing infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- ADAPTIS: A flexible, localised, and future-ready suite of payment solutions including In-Store, e-Commerce, Financing, Enterprise, and Value-Added Services (VAS). Trademark of NTT DATA Japan used by subsidiaries in Malaysia, Thailand, and Philippines.
- e-pay
- iPay88
- CAFIS
- Finmatch
Products and services
- ADAPTIS A flexible, localised, and future-ready unified suite of merchant payment solutions offering five integrated modules — In-Store, e-Commerce, Financing, Enterprise, and Value-Added Services — for merchants and financial institutions across Japan, Malaysia, Thailand, Philippines, and India.
- e-pay Bill payment service brand operating in Malaysia under NTT DATA Payment Services, leading the country's mobile reload and bill payment collection network processing over 16 million transactions monthly with total value exceeding RM450 million. Connects consumers to billers through agent networks and digital channels.
- Finmatch Financing and loan referral platform connecting businesses to financial partners to help them access appropriate capital solutions for growth and working capital needs.
- CARDit Innovative solution enabling customers to use credit cards for traditionally cash-based expenses such as rent and tuition fees at cash-only merchant locations, expanding card acceptance reach.
- N3NET Payment Network Secure and robust payment network solution ensuring seamless, reliable, and secure transactions within a PCI-DSS-compliant infrastructure for merchants and financial institutions.
- CAFIS Japan's domestic card payment network operated by NTT DATA for nearly four decades, serving as foundational infrastructure for ADAPTIS payments in Japan and supporting card transaction processing across the Japanese market.
- Automated Booking-to-Settlement Service for Hotels Integrated solution automating reservation management and B2B payment settlement for accommodation providers handling overseas OTA bookings, reducing operational workload and improving cash flow through automated reconciliation.
- Super EDC Unified payment and business management solution for Thai SMEs, integrating secure omni-channel payment infrastructure with Jaidee's POS system offering order management, customer loyalty, and secure payment acceptance.
- Payment Acceptance Devices (Android All-in-One POS Terminals) Enterprise payment acceptance hardware including Android All-in-One POS terminals and EDC solutions for retail, kiosks, vending machines, and other in-person transaction environments across ASEAN markets.
Quantifiable outcome
- 88% faster feature rollouts (8 weeks reduced to 1 week)
- +3 more outcomes
Companies that use NTT DATA Payment Services
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
NTT DATA Payment Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
NTT DATA Payment Services partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- AXS Pte LtdcoreMOU to explore development of secure and seamless cross-border bill payment services. Starting with Singapore and Malaysia interoperability, enabling users to pay bills through domestic platforms. AXS serves as orchestration and connectivity platform for participating payment ecosystems.
- e-pay (M) Sdn BhdcoreBill payment aggregator operating in Malaysia under NTT DATA Payment Services Sdn. Bhd. Serves as the access point for AXS collaboration, providing consumer-facing payment channels and connectivity to billers in Malaysia.
- SECAI MARCHE Inc.coreStrategic business alliance for digital transformation of foodservice and hospitality businesses in Malaysia. Combines SECAI MARCHE's farm-to-table fresh food supply chain platform with NTT DATA Payment Services' B2B payment processing and automated reconciliation for end-to-end digitization from procurement to payment collection.
- MastercardcoreVirtual Card Number (VCN) technology provider enabling B2B payment settlement automation for hotel OTA bookings in TEMAIRAZU collaboration.
- TEMAIRAZU, Inc.coreCollaboration to launch automated booking-to-settlement service for hotels. Integrates TEMAIRAZU's centralized hotel booking management system with NTT DATA's B2B payment scheme using Mastercard Virtual Card Number (VCN) for end-to-end automation of OTA reservation payments.
- AgodacoreGlobal digital travel platform enabling first implementation of automated hotel booking-to-settlement service through Kuretake Inn Holdings. NTT DATA and TEMAIRAZU plan to expand integration to major overseas OTAs worldwide by 2027.
- Kuretake Inn Holdings Co., Ltd.flagshipHotel group headquartered in Hamamatsu, Japan that serves as first implementation partner for automated booking-to-settlement service integration with Agoda.
- Jaidee App by ISARASERIcoreStrategic partnership to develop 'Super EDC', a unified payment and business management solution for Thai SMEs. Integrates secure omni-channel payment infrastructure with Jaidee's POS system offering order management, customer loyalty, and secure payment acceptance.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
NTT DATA Payment Services competitors and assessment
Company assessmentBroad incumbents
- PayPal: Global digital payments incumbent with merchant processing, online checkout, and cross-border commerce capabilities. Comparable to ADAPTIS e-Commerce module in serving cross-border merchants, though much larger and consumer-brand-led.
- Worldline: European-headquartered payment processor and merchant acquirer with unified commerce offerings. Comparable in scale and product breadth to NTT DATA Payment Services, though focused primarily on EMEA markets.
- Global Payments: Large diversified payment processor and merchant acquirer offering in-store, online, and issuer solutions across many markets. Comparable to NTT DATA Payment Services in its broad acquiring and processing capabilities, though more geographically dispersed outside Asia.
Direct peers
- Stripe: Global integrated payment processor and gateway serving merchants with API-driven checkout, subscription billing, and multi-currency acceptance. Comparable to ADAPTIS e-Commerce module in serving merchants with developer-friendly payment infrastructure.
- 2C2P: ASEAN-focused payment processor operating across Thailand, Singapore, Myanmar, Indonesia, and the Philippines with merchant acquiring, online gateway, and alternative payment enablement. Closest regional peer to NTT DATA Payment Services in Southeast Asia.
- Adyen: Unified global payment platform offering in-store, e-commerce, and platform-based payment processing. Most direct competitor to NTT DATA Payment Services' unified ADAPTIS suite across multiple geographies.
Others
- Verifone: Global provider of payment acceptance hardware and POS terminals. Comparable to NTT DATA Payment Services' Android All-in-One POS terminal and EDC hardware business, though Verifone does not operate as an acquirer.
Emerging players
- Razorpay: India-focused payment gateway and merchant acquirer offering online checkout, payment links, and SME financial services. Comparable in its India footprint and SME financing focus, though Asia-only and emerging-stage relative to NTT DATA Payment Services' corporate parent backing.
Regional players
- Network International: Middle East and Africa-focused payment processor and merchant acquirer serving banks and merchants. Comparable in its regional acquirer model and emerging-market focus, though geographically distinct from NTT DATA Payment Services' Asian footprint.
- Paynet (Payments Network Malaysia): Malaysia's national payment network and shared ATM/EFT infrastructure operator. Comparable as domestic payment infrastructure provider, though focused on interbank switching rather than merchant acquiring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
NTT DATA Payment Services social profiles
Digital presenceNTT DATA Payment Services compliance and trust
Trust signalCompliance2 records
NTT DATA Payment Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
NTT DATA Payment Services leadership team
Management profileNumber of profiles
Profiles5 records
NTT DATA Payment Services subsidiaries and ownership
Company hierarchySubsidiaries5 records
NTT DATA Payment Services funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NTT DATA Payment Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NTT DATA Payment Services
What does NTT DATA Payment Services do?
NTT DATA Payment Services delivers end-to-end merchant payment services through its ADAPTIS unified platform, spanning in-store POS and EDC acquiring, e-commerce payment gateway, B2B enterprise settlement, SME financing, and value-added services such as loyalty and digital back-office. It also operates the e-pay bill payment and reload network in Malaysia, the Finmatch financing referral platform, the CARDit credit-card-at-cash-only-locations solution, and supplies Android All-in-One POS terminals, with PCI-DSS compliant infrastructure serving merchants and financial institutions across Malaysia, Thailand, the Philippines, Japan, and India.
Is NTT DATA Payment Services a public or private company?
NTT DATA Payment Services is a private company. It is classified as corporate owned and is currently operating.
When was NTT DATA Payment Services founded?
NTT DATA Payment Services was founded in 1994. It employs 251 to 500 people.
Where is NTT DATA Payment Services based?
NTT DATA Payment Services is headquartered in Andheri, India, in the Asia region.
How does NTT DATA Payment Services make money?
Four revenue lines are on record. Payment Processing and Transaction Fees are the primary driver. The others are bill Payment and Reload Network, financing Solutions and hardware Sales.
Who are NTT DATA Payment Services's main competitors?
Broad incumbents on record are PayPal, Worldline and Global Payments. Direct peers are Stripe, 2C2P and Adyen. Verifone is listed as an others. Razorpay is listed as an emerging player. Regional players are Network International and Paynet (Payments Network Malaysia).
Does NTT DATA Payment Services have an API?
No public API is recorded for NTT DATA Payment Services.
What industry is NTT DATA Payment Services in?
NTT DATA Payment Services's product category is Merchant Payment Services. Its primary akta.pro industry code is FSAMABAA, Integrated Payment Processors (PSP/Acquirer), with a secondary code of FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout). Its NAICS code is 522320 and its SIC code is 7370.