Atomic
Atomic.io is a Wellington, New Zealand-based SaaS company that provides an enterprise in-app messaging platform enabling banks and financial services firms to deliver interactive, personalized, two-way communications inside their own authenticated mobile and web applications.
- Company typePrivate
- Founded2014
- HeadquartersWellington, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Atomic does
Atomic.io Limited is a New Zealand-based software company that provides an in-app messaging platform for enterprise customers, primarily in banking and financial services. Its core product enables organizations to deliver interactive, personalized, and two-way messages inside the authenticated environment of their own mobile and web applications, replacing or supplementing email, SMS, and push channels for use cases such as product servicing, compliance communications, customer support, marketing, and customer engagement. The platform is delivered through native SDKs for iOS/SwiftUI, Android/Jetpack Compose, Web, React Native, and Flutter, and is configured and orchestrated through a web-based Workbench console that includes a visual Action Flows workflow automation engine, an Insights analytics dashboard, and a Trust Center documenting its security and compliance posture.
The company's go-to-market is enterprise field sales with quote-based, contact-sales pricing and a recurring SaaS subscription model billed monthly. Customers are concentrated in New Zealand financial services, with named reference accounts including Kiwibank, Bank of New Zealand (BNZ), SBS Wealth, Fisher Funds, and nonprofit Movember. Distribution is augmented by a partner programme spanning implementation partners (ClearPoint, RUSH, Everyday Magic, Data Insight), a channel accelerator in Australia (Partner-Ship), and flagship technology integrations on Salesforce AppExchange, Adobe Exchange, and AWS Marketplace, with deeper integrations into Salesforce Marketing Cloud, Adobe Marketo Engage, n3 Hub CDP, Volley open-banking payments, and MATTR verifiable credentials.
Operationally, Atomic is a small private company headquartered at 89 Otaki Street, Miramar, Wellington, with 1–10 employees, and has raised approximately $7.3 million cumulatively, most recently a $4.5 million Series A led by Movac in August 2022 followed by a $2.5 million round from Movac in April 2025. The company maintains SOC 2 Type 2-aligned third-party audits and GDPR compliance, and is actively shipping product across multiple SDKs, integrations, and AI-assist features (Google Gemini, Amazon Bedrock, an opt-in Ask Atomic assistant) through 2026.
Atomic firmographics
Firmographics- Name
- Atomic
- Legal name
- Atomic.io Limited
- Website
- https://atomic.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Atomic.io is a Wellington, New Zealand-based SaaS company that provides an enterprise in-app messaging platform enabling banks and financial services firms to deliver interactive, personalized, two-way communications inside their own authenticated mobile and web applications.
- Ownership category
- akta.pro rank
Atomic industry classification
Industry- Product category
- Customer Engagement Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- akta.pro primary industry
- Unified Communications (UCaaS) Apps (BPAMACAE)
Keywords
Where Atomic is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Atomic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Software-as-a-service platform provided on a subscription basis with fees payable monthly by credit card or invoicing. Contact sales for pricing details. Platform terms indicate fees are charged for having an account with billing in advance on monthly basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Contact sales for enterprise pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Atomic product offering
Product offeringCore offering
Atomic.io provides a SaaS in-app messaging platform that enables businesses to deliver interactive, personalized, and authenticated messages to customers inside their own mobile and web applications. The platform includes the Atomic Workbench administration console, Action Flows workflow automation, native SDKs for iOS, Android, Web, Flutter, and React Native, and integrations with major marketing and data platforms.
Product overview
Atomic.io is a New Zealand-based in-app messaging platform that helps businesses reach customers through interactive, personalized messages delivered within authenticated app channels. The product portfolio centers on the Atomic.io Platform as the core offering, with the Workbench as the web-based administration console and Action Flows as the visual workflow automation engine. SDK support spans seven platforms: iOS/SwiftUI, Android/Jetpack Compose, Web, React Native, and Flutter. Complementary capabilities include an Insights analytics dashboard and a Trust Center for security documentation. The company operates a formal partner programme with technology integrations to Salesforce Marketing Cloud, Adobe Marketo Engage, AWS, and other platforms, plus solution partners for implementation services.
Differentiator
Problem solved
Functional benefit
Products and services
- Atomic.io In-App Messaging Platform The core SaaS platform enabling businesses to deliver interactive, personalized in-app messages to customers within authenticated channels. Supports multiple SDKs (iOS, Android, Web, React Native, Flutter, SwiftUI, Android Jetpack Compose) for seamless app integration. Targeted at enterprise customers in financial services and other verticals.
- Atomic Workbench The web-based administration console for configuring streams, card templates, Action Flows, segments, themes, integrations, and managing customers and analytics. Used by enterprise clients to manage their in-app messaging deployments.
- Action Flows Visual workflow automation tool for creating multi-step messaging sequences with conditional logic, webhooks, integrations, and approval workflows. Supports triggers from segment entry/exit, card events, webhooks, and schedules. Replaced the legacy card editor.
- iOS SDK / SwiftUI SDK Native iOS software development kit supporting both UIKit and SwiftUI implementations. Includes stream containers (stream, single card, horizontal, modal variants), subviews, card elements, push notifications, and analytics for iOS application integration.
- Android SDK / Android Jetpack Compose SDK Native Android SDK supporting traditional Android View system and Jetpack Compose. Features stream containers, card elements (text input, checkbox, file upload, date picker, dropdown, stepper, switch), push notifications, and analytics.
- Web SDK JavaScript SDK for web applications. Supports stream containers, all card elements, modal container variant, horizontal rule decorator, and theme customization with CSS-in-JS approach.
- React Native SDK Cross-platform SDK for React Native applications. Supports new Fabric architecture, stream containers, and card elements for hybrid mobile applications.
- Flutter SDK Cross-platform Flutter SDK for iOS and Android applications. Available as public repository on GitHub.
- Atomic REST API Public REST API for customer management, card operations, analytics, Action Flows, webhooks, and audit logs. Supports fine-grained API keys with access to specific operations, OAuth client credentials, expiration dates, and IP/CIDR restrictions.
Companies that use Atomic
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Atomic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature5 records
Atomic partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered preferred, core, strategic and flagship.
- ClearPointpreferredNew Zealand-based digital partner offering design thinking, engineering, data insights, and AI-first mindset. As an Atomic implementation partner, ClearPoint combines expertise with the Atomic platform to accelerate digital transformation and deliver exceptional digital experiences for financial services clients.
- Partner-ShipcoreAustralia-based partnership accelerator that works with founders and executives to unlock commercial partnerships and enterprise distribution. Partner-Ship brings senior partnership capability to help connect Atomic with decision-makers in Australian financial services and SaaS organizations.
- RUSHpreferredNew Zealand design and technology company with over 100 team members creating human-centred digital products. RUSH collaborates with Atomic as an implementation partner for clients seeking frictionless, inclusive digital experiences.
- Everyday MagicstrategicStrategic and creative partner for product, growth, and data founded by Atomic's former leader. Helps organizations design and implement in-app messaging strategies powered by real data to improve retention and drive growth.
- Data InsightpreferredNew Zealand's leading data and AI consultancy that helps organizations use data and AI for smarter decisions. Partnership connects analytics and intelligent insight with seamless in-app engagement to drive measurable results.
- SalesforceflagshipAtomic Salesforce Marketing Cloud Journey Builder Custom Step available through Salesforce AppExchange enables teams to initiate Atomic Action Flows directly from within Marketing Cloud journeys. Data can be synced back in real time via Webhooks, custom Automation Studio scripts, or bulk file uploads via AWS S3.
- AdobeflagshipAtomic Self Service Flow Step integration for Adobe Marketo Engage enables teams to initiate Atomic Action Flows directly from within Marketo campaigns. Campaign authors can select Atomic Action Flows and pass event data as flow steps with data synced back via Webhooks or custom ETL.
- AWSflagshipAtomic is available through AWS Marketplace and provides a native AWS S3 integration enabling rich analytics data to be automatically transformed and stored in customers' private S3 buckets, simplifying data-back integration patterns.
- n3 Hubcoren3 Hub CDP can initiate Atomic Action Flows directly from an Orchestration or Data Feed and provides full management of Atomic Customer Profiles from the n3 Hub's single customer view. Supports real time and bulk data syncing.
- MATTRstrategicDigital trust infrastructure for verifiable credentials. Partnership enables MATTR's verifiable credential technology to be embedded within in-app messaging flows to support secure identity verification, KYC, and fraud prevention within banking apps.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Atomic competitors and assessment
Company assessmentDirect peers
- Braze: Publicly listed customer engagement platform offering in-app messaging, push notifications, email, and orchestration across the customer lifecycle. Directly competes with Atomic.io for the same enterprise engagement use cases, but at much larger scale.
- OneSignal: Multi-channel messaging platform focused on push notifications, in-app messages, SMS and email with strong developer tooling and SDK coverage. Highly comparable to Atomic in product surface area and developer-led go-to-market, though broader in channel mix.
- Iterable: Cross-channel marketing platform with native in-app and push messaging capabilities, workflow orchestration and strong enterprise footprint. Overlaps directly with Atomic's Action Flows + in-app messaging combination.
- Airship: Mobile app experience platform providing in-app messaging, push notifications, and mobile engagement orchestration. Closely comparable product set to Atomic, particularly on the SDK-based, authenticated-channel approach.
- Customer.io: Messaging and automation platform with event-based workflows and multi-channel delivery. Atomic actually ships a pre-configured Customer.io integration step (Feb 2026), reflecting tight product overlap and customer-co-usage in mid-market SaaS.
- Pusher: Real-time messaging and notifications platform offering in-app and push delivery via SDKs and APIs. Closely aligned with Atomic on developer-first, SDK-based in-app messaging for product teams.
Broad incumbents
- Salesforce Marketing Cloud: Enterprise marketing platform whose Journey Builder is a primary integration point for Atomic, but which also offers native in-app and push messaging capabilities. As a broad incumbent it competes with Atomic for wallet share while simultaneously serving as its largest distribution channel.
- Adobe Marketo Engage: B2B marketing automation suite that is one of Atomic's flagship integration partners via Adobe Exchange. Overlaps with Atomic on campaign-driven in-app messaging but serves a much broader marketing-automation buyer.
- Twilio: Global communications platform providing messaging, voice and customer-engagement APIs (including Twilio Engage). Competes with Atomic on messaging infrastructure while being significantly larger and broader in scope.
Emerging players
- Kumulos: Mobile app engagement and messaging platform providing push, in-app and analytics capabilities to mid-market customers. Comparable product surface to Atomic but typically serving smaller customers and different geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Atomic social profiles
Digital presenceAtomic compliance and trust
Trust signalCompliance2 records
Atomic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atomic leadership team
Management profileNumber of profiles
Profiles4 records
Atomic funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atomic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atomic
What does Atomic do?
Atomic.io provides a SaaS in-app messaging platform that enables businesses to deliver interactive, personalized, and authenticated messages to customers inside their own mobile and web applications. The platform includes the Atomic Workbench administration console, Action Flows workflow automation, native SDKs for iOS, Android, Web, Flutter, and React Native, and integrations with major marketing and data platforms.
Is Atomic a public or private company?
Atomic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Atomic founded?
Atomic was founded in 2014. It employs 1 to 10 people.
Where is Atomic based?
Atomic is headquartered in Wellington, New Zealand, in the Oceania region.
How does Atomic make money?
One revenue line is on record: saaS Platform Subscription.
Who are Atomic's main competitors?
Direct peers on record are Braze, OneSignal, Iterable, Airship, Customer.io and Pusher. Broad incumbents are Salesforce Marketing Cloud, Adobe Marketo Engage and Twilio. Kumulos is listed as an emerging player.
Does Atomic have an API?
Yes. Atomic provides a public REST API for customer management, card operations, analytics, Action Flows, webhooks, and audit logs. The API supports fine-grained API keys with access to specific operations, OAuth client credentials for POST requests, and allows setting expiration dates and IP/CIDR restrictions. API specification versions are referenced in documentation (spec 1.8.1 as of late 2026). Webhook subscriptions support custom headers, OAuth authentication, Google service account credentials, and mTLS/client certificate authentication. Real-time analytics endpoint enforces a 7-day query limit. Developer documentation is at documentation.atomic.io/api/overview.
What industry is Atomic in?
Atomic's product category is Customer Engagement Software. Its primary akta.pro industry code is BPAMACAE, Unified Communications (UCaaS) Apps. Its NAICS code is 51821.