Braze
Braze is a publicly traded customer engagement platform that unifies first-party data, AI-powered decisioning, and cross-channel messaging, serving 2,600+ brands across retail, financial services, media, gaming, and other verticals with tiered subscription plus usage-based pricing.
- Company typePublic
- Founded2011
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Braze does
Braze is a publicly traded customer engagement platform (NASDAQ: BRZE) founded in 2011 and headquartered in New York, serving more than 2,600 brands across retail and eCommerce, financial services, travel and hospitality, media and entertainment, gaming, on-demand services, and QSR. The company's core proposition is unifying first-party customer data, AI-driven decisioning, and cross-channel message orchestration (email, mobile push, SMS/RCS, WhatsApp, web, in-app, and paid media) into a single platform used by brands to run personalized lifecycle marketing campaigns at scale, processing 4.5 trillion messages and 17.9 billion personalized AI decisions annually.
The platform is built on a composable architecture spanning the Braze Data Platform (zero-copy activation against Snowflake, Databricks, AWS, Google Cloud, Azure), BrazeAI (Decisioning Studio powered by OfferFit's multi-agent reinforcement learning, Agent Console, Operator, and Creative Studio with Figma/Canva), Canvas journey orchestration, and Reporting & Analytics. Braze monetizes through tiered annual and multi-year subscriptions (Go, Select, Pro, Enterprise) priced on Monthly Active Users, supplemented by a usage-based Action Credits model for message volume and AI products, and by professional services. Distribution combines direct enterprise field sales, inside sales, a self-service PLG motion for startups, and the 2,100+ partner Braze Alloys network.
Go-to-market spans enterprise, mid-market, and SMB tiers globally with offices in New York, London, Austin, Sydney, and regional operations in the Philippines and Japan. The company holds three consecutive years as a Gartner Magic Quadrant Leader for Multichannel Marketing Hubs, a 2026 Forrester Wave Leader for Email Marketing Service Providers, and a 110% dollar-based net retention rate. Recent strategic emphasis has shifted toward AI monetization via the OfferFit integration, agentic AI tools, a $100M share repurchase program announced March 2026, and operational scaling ahead of a targeted FY2029 profitability milestone.
Braze firmographics
Firmographics- Name
- Braze
- Legal name
- Braze, Inc.
- Website
- https://braze.com
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Braze is a publicly traded customer engagement platform that unifies first-party data, AI-powered decisioning, and cross-channel messaging, serving 2,600+ brands across retail, financial services, media, gaming, and other verticals with tiered subscription plus usage-based pricing.
- Ownership category
- akta.pro rank
Braze industry classification
Industry- Product category
- Customer Engagement Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
- akta.pro secondary industries
- SMS/RCS Messaging Platforms (BPAMACAF), Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)
Keywords
Where Braze is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Braze business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Subscription Licenses: Annual and multi-year subscription contracts based on platform tier (Go, Select, Pro, Enterprise) with pricing scaling by Monthly Active Users (MAU). Core revenue stream representing the majority of annual recurring revenue.
- Action Credits: Credit-based model for message volume and certain BrazeAI products across email, SMS, in-product messaging, and Agent Console. Provides flexibility across channel spend.
- Professional Services: Implementation, onboarding, customer success, and technical consulting services to support platform deployment and optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Early-stage growth teams - Core Braze features and functionality for activating customer data and launching personalized cross-channel messaging. |
| Subscription | Annual | Scaling companies - Everything in Braze Go plus increased orchestration capabilities and enhanced security features. |
| Subscription | Annual | Performance-focused brands - Everything in Braze Select plus advanced BrazeAI capabilities and predictive AI personalization. |
| Subscription | Multi-year contract | Enterprise-scale organizations - Everything in Braze Pro plus enterprise-grade orchestration, infrastructure, and governance with Agent Console. |
| Usage-based | Monthly | Action Credits model - Flexible credit-based pricing for message volume and AI products. |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Braze product offering
Product offeringCore offering
Braze is a public customer engagement platform (NASDAQ: BRZE) that enables brands to collect customer data, orchestrate personalized cross-channel marketing campaigns, and deliver messages in real time across email, mobile push, in-app, web, SMS, RCS, and WhatsApp. The platform combines a real-time data layer, AI-powered decisioning and agentic AI features, and a journey orchestration workspace used by marketing, growth, and product teams.
Product overview
Braze is a customer engagement platform that offers a unified platform-plus-modules architecture combining data management, AI-powered decisioning, and cross-channel orchestration. The core Braze Platform integrates with the Braze Data Platform for first-party data activation, BrazeAI suite for AI-powered capabilities (including Decisioning Studio, BrazeAI Agents, Operator, and Agent Console), Journey Orchestration via Canvas, Reporting & Analytics, and Creative Studio. The platform supports multiple channels including Email, Mobile App Messaging, Web Messaging, SMS/RCS, WhatsApp, LINE, and KakaoTalk. Braze offers four pricing tiers (Braze Go, Select, Pro, Enterprise) and operates the Braze Alloys Partner Network for technology and delivery partnerships. The company completed acquisition of North Star (ANZ reseller) in June 2023 and OfferFit (AI optimization specialist) in March 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Braze Customer Engagement Platform End-to-end SaaS platform that ingests real-time customer data, builds audience segments, orchestrates cross-channel journeys, and sends personalized messages. Designed for brand marketing, growth, CRM, and product teams at consumer-facing businesses.
- BrazeAI Suite of native AI capabilities inside the Braze platform covering decisioning, agentic AI, and AI-generated content for customer engagement.
- BrazeAI Decisioning Studio No-code AI decisioning workspace that builds and trains custom decisioning agents on a brand's data to optimize message content, send time, channel, frequency, and product recommendations for each customer.
- BrazeAI Agent Console Operator console that allows marketers to deploy, supervise, and scale AI agents (e.g., the Braze Operator agent) that autonomously run engagement workflows and act on customer signals.
- BrazeAI Operator Agentic AI feature that autonomously designs and runs marketing campaigns on behalf of marketers by analyzing live customer behavior and triggering appropriate cross-channel actions.
- Canvas Journey Orchestration Visual workflow builder that lets marketers design and run multi-step, cross-channel customer journeys, with branching logic, experimentation, and real-time event triggers.
- Cross-Channel Messaging Capability that sends personalized messages across email, mobile push, in-app, web, SMS, RCS, and WhatsApp from a single workflow, supported by email and mobile app messaging features.
- Creative Studio In-platform creative editor that lets teams build, personalize, and preview message content using Liquid templating and dynamic data from the customer profile.
- Braze Data Platform Real-time customer data layer that ingests events, behaviors, and profile attributes from any source and makes them available immediately for segmentation, orchestration, and activation.
- Reporting & Analytics In-platform reporting workspace for campaign and journey performance, supported by Braze Currents, which streams engagement data to data warehouses and BI tools.
- Email Marketing Email marketing capability inside the platform, including send time optimization, inbox partnership tools, and a dedicated email homepage.
- Mobile App Messaging Mobile push notifications, in-app messages, and content cards for native iOS, Android, and cross-platform apps, supported by dedicated mobile SDKs.
- SMS and RCS Messaging Outbound SMS and RCS messaging capability for transactional and marketing communications, orchestrated alongside other channels.
- WhatsApp Messaging WhatsApp Business messaging capability that lets brands send conversational marketing and service messages from within the Braze platform.
- Braze for Startups Program that gives eligible early-stage startups credits and a discounted path onto the Braze platform.
Quantifiable outcome
- 457% ROI over three years with payback in less than six months
- +12 more outcomes
Companies that use Braze
Customer profileNamed customers21 records
Segments9 records
Ideal customer profiles2 records
Braze technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability12 records
Feature7 records
Braze partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and regional.
- OfferFitcoreAcquired for $325 million in June 2025, OfferFit's multi-agent reinforcement learning engine was integrated into Braze's Customer Engagement Platform to enhance AI-driven personalization capabilities. The acquisition strengthens BrazeAI Decisioning Studio with advanced reinforcement learning technology.
- WunderkindcoreNew integration connects Wunderkind's identification and triggering capabilities directly into the Braze platform, enabling brands to run advanced real-time customer journeys. Combines Wunderkind's identity resolution and high-intent behavioral signals with Braze's orchestration layer. Brands report up to 8x lift in triggered revenue.
- North StarregionalFormer exclusive reseller for Australia and New Zealand acquired and now operates as Braze Australia subsidiary. Transaction valued at $28 million. The acquisition enhances regional customer service and market presence in ANZ region.
- SnowflakecoreDeep integration with Snowflake data warehouse enabling zero-copy data activation, real-time sync, and AI-powered customer insights. Customers like Dyn Media leverage Snowflake data for targeted win-back campaigns.
- ShopifycoreIntegration with Shopify enables eCommerce brands to synchronize customer data, automate shopping cart triggers, and deliver personalized promotional campaigns based on purchase behavior.
- DatabrickscoreDirect integration with Databricks for data synchronization and AI-powered analytics, enabling enterprise customers to leverage lakehouse architecture for customer engagement.
- AWScoreAmazon Web Services integration for cloud infrastructure, data storage, and deployment flexibility. EU hosting for BrazeAI Decisioning Studio on Google Cloud Platform.
- Google CloudcoreEU hosting for BrazeAI Decisioning Studio on Google Cloud addresses regional data residency requirements under GDPR for European customers in regulated sectors.
- Dentsu DigitalregionalDentsu Digital received Creative Partner of the Year award for third consecutive year in Braze Alloys Partner Network 2026 Japan. Creative team Engage Guild partnered with Braze for CRM industry marketing transformation.
Scale indicators20 records
Recent moves7 records
Expansion highlights6 records
Braze competitors and assessment
Company assessmentEmerging players
- Optimove: Optimove is a customer-led marketing platform that overlaps with BrazeAI Decisioning Studio, with a strong focus on AI-driven segmentation, predictive modeling, and journey orchestration for gaming, retail, and financial services verticals.
- Customer.io: Customer.io is a smaller cross-channel messaging and automation platform competing with Braze's lower tiers (Braze Go/Select), with comparable email, push, in-app, and SMS capabilities targeted at growth-stage and mid-market SaaS and DTC brands.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud (including Pardot, Interaction Studio, and Marketing Cloud Engagement) is a broad incumbent CRM/marketing suite that overlaps with Braze across cross-channel messaging, journey orchestration, and AI personalization, but is sold as part of a wider CRM platform.
- Adobe Marketo Engage: Adobe Marketo Engage (within Adobe Experience Cloud) is a multichannel marketing hub competing head-to-head with Braze on B2B and B2C customer engagement, with overlapping journey orchestration, email, and lead-nurture capabilities, anchored by Adobe's broader creative and analytics portfolio.
- Oracle Responsys / Oracle Marketing Cloud: Oracle Responsys and the broader Oracle Marketing Cloud (including Eloqua) compete with Braze on cross-channel B2C engagement for enterprise brands, with similar email, SMS, and journey orchestration capabilities, sold as part of Oracle's CX suite.
- HubSpot Marketing Hub: HubSpot Marketing Hub is an integrated marketing, CRM, and customer engagement platform targeting SMB and mid-market with email, automation, and now AI-powered content tools. It overlaps with Braze's lower-tier and mid-tier offerings but extends into broader CRM/sales functions.
- SAP Emarsys: SAP Emarsys is an omnichannel customer engagement platform within the SAP CX portfolio, directly competing with Braze on personalization, AI-driven segmentation, and cross-channel orchestration for retail and B2C enterprise brands.
Direct peers
- Iterable: Iterable is a direct competitor offering a cross-channel marketing platform with workflow-based orchestration, AI-driven personalization, and integrations across email, push, SMS, and in-app—closely aligned with Braze's mid-market and enterprise positioning.
- Klaviyo: Klaviyo is a publicly-traded direct competitor focused on email, SMS, and customer engagement primarily for ecommerce and DTC brands, with a comparable MAU-based pricing model, AI-driven personalization, and integration depth with Shopify that closely mirrors Braze's go-to-market.
- Twilio Segment: Twilio Segment is a customer data platform that competes with Braze Data Platform on data unification, audience building, and identity resolution. While Twilio also sells messaging via Engage, the CDP overlap makes it a direct comparable for Braze's data activation layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Braze social profiles
Digital presenceBraze compliance and trust
Trust signalCompliance6 records
Braze financial estimates
Financial estimateRevenue estimate
Valuation estimate
Braze leadership team
Management profileNumber of profiles
Profiles9 records
Braze subsidiaries and ownership
Company hierarchySubsidiaries2 records
Braze funding detail
Funding detailFunding overview
Funding rounds11 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Braze M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Braze
What does Braze do?
Braze is a public customer engagement platform (NASDAQ: BRZE) that enables brands to collect customer data, orchestrate personalized cross-channel marketing campaigns, and deliver messages in real time across email, mobile push, in-app, web, SMS, RCS, and WhatsApp. The platform combines a real-time data layer, AI-powered decisioning and agentic AI features, and a journey orchestration workspace used by marketing, growth, and product teams.
Is Braze a public or private company?
Braze is a public company. It is classified as public and is currently operating.
When was Braze founded?
Braze was founded in 2011. It employs 1,001 to 5,000 people.
Where is Braze based?
Braze is headquartered in New York, United States, in the North America region.
How does Braze make money?
Three revenue lines are on record. Subscription Licenses are the primary driver. The others are action Credits and professional Services.
Who are Braze's main competitors?
Emerging players on record are Optimove and Customer.io. Broad incumbents are Salesforce Marketing Cloud, Adobe Marketo Engage, Oracle Responsys / Oracle Marketing Cloud, HubSpot Marketing Hub and SAP Emarsys. Direct peers are Iterable, Klaviyo and Twilio Segment.
Does Braze have an API?
Yes. Braze offers REST APIs and SDKs that allow developers to integrate and automate customer engagement workflows. The platform provides Open APIs for deep customization and building on top of Braze. The Braze MCP Server enables conversational data access within reporting features, allowing users to ask questions in natural language and receive insights powered by AI. Developer documentation is at www.braze.com/docs.
What industry is Braze in?
Braze's product category is Customer Engagement Platform. Its primary akta.pro industry code is BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App), with a secondary code of BPAMACAF, SMS/RCS Messaging Platforms. Its NAICS code is 5418 and its SIC code is 7372.