Cakap
Cakap (PT Cerdas Digital Nusantara) is an Indonesian upskilling platform offering live, two-way interactive language courses in English, Mandarin, Japanese, and Korean, alongside broader professional skills training, serving individual learners, 500+ corporate clients, and government workforce programs.
- Company typePrivate
- Founded2013
- HeadquartersJakarta, Indonesia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Cakap does
Cakap, legally PT Cerdas Digital Nusantara, is an Indonesian upskilling platform headquartered in the Jakarta metropolitan area (Tangerang) that delivers live, two-way interactive learning sessions to individual learners, enterprise clients, and government workforce programs. Founded in 2013 and recognized by MURI in 2019 as Indonesia's first online language learning application with two-way live interaction, the platform has evolved from a single-vertical language school into a multi-product upskilling ecosystem covering English, Mandarin, Japanese, and Korean languages alongside professional skills (Sales, Leadership, Cybersecurity, AI Workflow Automation), test preparation (TOEFL, IELTS, TOEIC, JLPT, HSK, TOPIK, EPS-TOPIK), vocational training via the Prakerja government program, and study abroad advisory services. The core technology stack is a mobile-first and web-based learning platform combining live video classrooms, a Learning Management System with placement testing and progress tracking, and a network of 1,800-2,800 certified local and foreign teachers delivering sessions against a content library of 17,000+ learning modules, supplemented by 11 physical Kids Academy centers in Greater Jakarta and Lampung.
The business model blends per-session consumer pricing (Rp49,800-93,800 IDR per session depending on language), subscription and package-based test preparation (Rp266,700/month for TOEFL prep; Rp549,000-960,000 for one-time HSK/TOPIK/JLPT packages), customized corporate training contracts, and government-subsidized revenue through Prakerja and ministries. Go-to-market operates in three modes: product-led growth through self-serve mobile and web enrollment; enterprise field sales targeting HR/L&D teams at 500+ corporate clients including major Indonesian banks, Telkom Indonesia, Toyota Astra, Gojek, Shopee, and Danone; and community-led outreach via the #CakapUntukBangsa social impact program and Cakap Community ecosystem.
Operating reach extends to 54 of Indonesia's 62 3T (Frontier, Remote, Disadvantaged) areas, with 4M+ students impacted through social programs and a corporate/government network including AWS Indonesia, Telkomsel (170.1M+ reachable users), Transvision (10M+ subscribers), BP2MI, and multiple Indonesian ministries. The company is backed by approximately $20.5M in disclosed funding across rounds led by OCTAVE Capital, MDI Ventures, Centauri Fund, and others, and is led by co-founders Tomy Yunus (CEO) and Yohan Limerta (CTO) with former Indonesian Minister of Trade Gita Wirjawan on the board. Cakap holds ISO 27001, ISO 9001, and SOC 2 Type 2 certifications, is registered with KOMINFO under PSE 008628.01/DJAI.PSE/12/2022, and operates under Ministry of Education and Manpower Ministry licenses.
Cakap firmographics
Firmographics- Name
- Cakap
- Legal name
- PT Cerdas Digital Nusantara
- Website
- https://cakap.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Cakap (PT Cerdas Digital Nusantara) is an Indonesian upskilling platform offering live, two-way interactive language courses in English, Mandarin, Japanese, and Korean, alongside broader professional skills training, serving individual learners, 500+ corporate clients, and government workforce programs.
- Ownership category
- akta.pro rank
Cakap industry classification
Industry- Product category
- Online Language Learning and Upskilling Platform
- NAICS
- Language Schools (611630), Exam Preparation and Tutoring (611691), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
Keywords
Where Cakap is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Cakap business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consumer Language Courses: Per-session and subscription-based language courses for individual learners covering English, Mandarin, Japanese, Korean. Pricing per session from Rp49,800 to Rp93,800 depending on language. Monthly subscription for test prep courses like TOEFL at Rp266,700/month.
- Corporate Training Programs: B2B language and professional skills training for enterprise clients including Sales, Leadership, Cybersecurity, and language courses. Customized programs for company employees with hybrid (online + offline) delivery format.
- Test Preparation Courses: Specialized preparation courses for language proficiency tests including TOEFL, IELTS, TOEIC, JLPT, HSK, TOPIK, EPS-TOPIK. Packages range from Rp1,290,000 to Rp7,890,000 for comprehensive programs.
- Prakerja Program: Government-supported vocational training programs where users can use Prakerja subsidies to access courses in hospitality, digital marketing, programming, accounting, and more.
- Study Abroad Preparation: Consultation and guidance services for overseas education with language test preparation for university admissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | English Language Courses - Starting at Rp67,800 per session |
| Unit Pricing | Pay-as-you-go | Korean Language Courses - Starting at Rp49,800 per session |
| Unit Pricing | Pay-as-you-go | Japanese Language Courses - Starting at Rp59,800 per session |
| Unit Pricing | Pay-as-you-go | Mandarin Language Courses - Starting at Rp93,800 per session |
| Subscription | Monthly | TOEFL iBT Test Preparation - Rp266,700 per month |
| One time/ perpetual license | Pay-as-you-go | HSK Test Preparation - Rp630,000 |
| One time/ perpetual license | Pay-as-you-go | TOPIK Test Preparation - Rp549,000 |
| One time/ perpetual license | Pay-as-you-go | JLPT Test Preparation - Rp960,000 |
| Unit Pricing | Pay-as-you-go | Placement Test - Starting at Rp39,000 |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels12 records
Cakap product offering
Product offeringCore offering
Cakap operates an online upskilling platform that delivers live, two-way interactive language classes (English, Mandarin, Japanese, Korean) for individual consumers and corporate employees, alongside professional skills training (Sales, Leadership, Cybersecurity, AI/Workflow Automation), standardized language test preparation (TOEFL, IELTS, JLPT, HSK, TOPIK), and vocational courses integrated with Indonesia's Prakerja program. The platform connects learners to a network of 2,800+ certified local and foreign teachers through a proprietary Learning Management System accessible via mobile apps and web, with additional physical Kids Academy learning centers for children.
Product overview
Cakap is an Indonesian EdTech company operating as a multi-product learning platform that evolved from a language learning application into a comprehensive upskilling platform. The core offering consists of the Cakap Online Learning Platform for language education (English, Mandarin, Korean, Japanese) with live two-way interactive classes, complemented by specialized sub-brands: Cakap Kids Academy for children's education, Cakap Corporate for enterprise training, Cakap Upskill for professional skill development, and Cakap Study Abroad for international education services. The platform also includes Test Preparation Programs, Placement Testing, Teacher Academy, Skill Badge credentials, Prakerja vocational training integration, and Cakap untuk Bangsa social impact initiatives. The ecosystem serves over 4 million students through 1,800+ teachers with 17,000+ learning modules, positioning Cakap as Indonesia's #1 Upskilling Platform.
Differentiator
Problem solved
Functional benefit
Products and services
- English Language Courses Online English language courses for adults and children taught by local and foreign certified teachers, covering general English, Business English, and preparation for TOEFL and IELTS exams.
- Mandarin Language Courses Online Mandarin courses for adults and children following the HSK curriculum from beginner to advanced levels, delivered by certified teachers for conversational and test preparation purposes.
- Japanese Language Courses Online Japanese language courses including general Japanese and JLPT/JFT test preparation for study or work in Japan.
- Korean Language Courses Online Korean language courses for general use and TOPIK/EPS-TOPIK test preparation, curated for business and employment pathways.
- Test Preparation Programs Comprehensive test preparation courses for TOEFL, IELTS, TOEIC, JLPT, HSK, and TOPIK/EPS-TOPIK proficiency exams, including simulation tests and intensive preparation packages.
- Cakap Corporate (Enterprise Training) Enterprise training solutions for corporate clients covering language courses, Talent Development, Strategic & Performance Management, AI Solution & Workflow Automation, Cybersecurity, Sales, and Leadership training delivered via hybrid online and offline formats.
- Cakap Kids Academy Specialized language learning program for children offering both offline learning centers (11 locations in Greater Jakarta and Lampung with sports facilities) and online flexible learning sessions.
- Cakap Upskill Professional upskilling platform offering courses across Technology, Business & Management, Engineering, Agriculture, Media & Creative, Tourism & Hospitality, Health & Lifestyle, and Career Development categories.
- Cakap Study Abroad Study abroad preparation and scholarship consultation service providing guidance on university applications to Singapore, China, Malaysia, South Korea, Japan, and other countries, with partnerships across Asian and European universities.
- Prakerja Training Program Government-licensed vocational training program integrated with Indonesia's Prakerja unemployment upskilling initiative, offering courses in hospitality, digital marketing, programming, accounting, and other vocational skills.
- Cakap AI Academy AI upskilling program launched in 2024 offering free webinars and courses on creating bots and workflow automation without coding, enabling AI-powered professional upskilling for individuals and corporate employees.
- Cakap Skill Badge / Skill Passport Credentialing system providing official credentials for skills acquired through the platform, designed to help users document competencies for job applications.
- Placement Test and Simulation Tests Language proficiency assessment tools including self-assessment tests and live speaking tests with teachers to determine appropriate course levels across English, Mandarin, Korean, and Japanese.
Quantifiable outcome
- Platform recorded sevenfold increase in student users
- +2 more outcomes
Companies that use Cakap
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Cakap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature4 records
Cakap partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Amazon Web Services IndonesiacoreAWS Indonesia partnered with Cakap for education access. Impact: 35 teachers impacted, 3,000 students impacted, education brought across 150+ km.
- NTB GovernmentcoreWest Nusa Tenggara provincial government partnership for bringing education across 1,400 km, impacting 1,000 students.
- BP2MI (Badan Pelindungan Pekerja Migran Indonesia)corePartnership for Indonesian migrant workers language training. 1,334 hours program, 1,000 Indonesian migrant workers trained, education across 1,113 km.
- Ministry of Tourism and Creative EconomycorePartnership for English language training for tourism sector workers. 6,480 hours program, 1,350+ students impacted, education across 5,000 km. Also partnered for G20 preparation.
- Ministry of Foreign AffairscorePartnership for diplomatic staff language training. 8,750 hours program, 86+ students impacted, education across 4,000+ km.
- Bank Indonesia (through Jakmania)minorFootball community language education program reaching 74,943+ students across 976+ km.
- Telkomsel IlmupediacorePartnership making online courses available to 170,100,000+ Telkomsel users.
- TransvisioncorePartnership for education content distribution. 17,520 hours program, accessible to 10,000,000+ Transvision & Indiehome subscribers across 3,370+ km.
- Various Universitiescore3 years of collaboration with more than 13 universities for technology-based education ecosystem.
- Yayasan Cinta Anak Bangsa FoundationminorSocial impact partnership. 6,500 hours program, 3,000+ students impacted, education across 8,514+ km.
- SGMminorSocial impact program. 6,000 hours program, 4,500 students impacted, education across 1,178+ km.
- Bangkit AcademyminorPartnership for English language training for 3,000 employees in technology sector.
- MNC PeduliminorCSR partnership providing English language training for children cancer survivors.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Cakap competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Cakap social profiles
Digital presenceCakap compliance and trust
Trust signalCompliance3 records
Cakap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cakap leadership team
Management profileNumber of profiles
Profiles3 records
Cakap funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cakap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cakap
What does Cakap do?
Cakap operates an online upskilling platform that delivers live, two-way interactive language classes (English, Mandarin, Japanese, Korean) for individual consumers and corporate employees, alongside professional skills training (Sales, Leadership, Cybersecurity, AI/Workflow Automation), standardized language test preparation (TOEFL, IELTS, JLPT, HSK, TOPIK), and vocational courses integrated with Indonesia's Prakerja program. The platform connects learners to a network of 2,800+ certified local and foreign teachers through a proprietary Learning Management System accessible via mobile apps and web, with additional physical Kids Academy learning centers for children.
Is Cakap a public or private company?
Cakap is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cakap founded?
Cakap was founded in 2013. It employs 251 to 500 people.
Where is Cakap based?
Cakap is headquartered in Jakarta, Indonesia, in the Asia region.
How does Cakap make money?
Five revenue lines are on record. Consumer Language Courses are the primary driver. The others are corporate Training Programs, test Preparation Courses, prakerja Program and study Abroad Preparation.
Does Cakap have an API?
No public API is recorded for Cakap.
What industry is Cakap in?
Cakap's product category is Online Language Learning and Upskilling Platform. Its primary akta.pro industry code is EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors). Its NAICS code is 611630 and its SIC code is 8200.