Adclear
Adclear provides an AI-powered compliance platform that automates pre-publication review and post-publication monitoring of financial marketing content for regulated banks, fintechs, trading platforms, crypto exchanges, and investment firms across 40+ jurisdictions.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Adclear does
Adclear (legal entity Bilberry Technologies Ltd) is a London-based AI software vendor founded in 2024 that builds a compliance platform purpose-built for regulated financial promotions. The platform is structured as three modules — Pre-Publication Approvals, Post-Publication Monitoring, and a Governance / Knowledge Hub — that together review marketing content before launch, scan live channels (social, affiliates, web, and live-stream audio) after publication, and maintain auditable regulatory rule sets, claims evidence, and decision histories for examination. Coverage spans FCA, Consumer Duty, MiFID II, MiCA, ASA/CAP Code, SEC, FINRA, CFTC, FTC, MAS, ASIC, FSCA, CySEC, CSSF, CVM/BACEN, and 100+ additional regulatory bodies across 40+ jurisdictions. Native integrations into Slack, Figma, HubSpot, Braze, and Contentful, plus REST API and webhook endpoints, allow Adclear to be embedded into marketing, design, and product workflows rather than operate as a standalone compliance portal.
The company monetises through annual volume-based SaaS subscriptions invoiced in advance, with pricing tied to workflow configuration and content volume. The go-to-market is enterprise field sales targeting compliance and marketing leaders at regulated financial firms, supported by thought-leadership content, the "Between the Guidelines" podcast, and invitation-only Front Row dinners. Named customers span UK banks (Lloyds, NatWest, Monzo), fintech (InvestEngine, PensionBee, Plum, Yonder), trading platforms (Trade Nation, IG Group, NinjaTrader), crypto exchanges (Coinbase, Kraken), insurance (Scottish Widows), and other specialists (CreditSpring, Flagstone, BINQ, FreeTrade, Monument). The company raised a £2.1 million seed round in November 2025 led by Outward VC and is currently expanding from the UK into the US market.
Adclear firmographics
Firmographics- Name
- Adclear
- Legal name
- Bilberry Technologies Ltd trading as Adclear
- Website
- https://adclear.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adclear provides an AI-powered compliance platform that automates pre-publication review and post-publication monitoring of financial marketing content for regulated banks, fintechs, trading platforms, crypto exchanges, and investment firms across 40+ jurisdictions.
- Ownership category
- akta.pro rank
Adclear industry classification
Industry- Product category
- Regulatory Technology (RegTech) — Financial Promotions Compliance Software
- akta.pro primary industry
- Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE)
Keywords
Where Adclear is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Adclear business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS: Subscription services for access to the Adclear Platform, invoiced annually in advance. Pricing based on volume and workflow configuration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Volume-based subscription pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Adclear product offering
Product offeringCore offering
Adclear provides an AI-driven FinProm (Financial Promotions) Compliance Platform that automates pre-publication review, post-publication monitoring, and regulatory governance for financial services marketing content. The platform combines AI-powered compliance checking with configurable policy rules and integrates directly into Slack, Figma, HubSpot, Braze, Contentful and other workflow tools used by regulated financial brands. It is sold as subscription SaaS to compliance, marketing and product teams at banks, fintechs, trading platforms, investment platforms and crypto exchanges.
Product overview
Adclear is a FinProm (Financial Promotions) Compliance Platform that offers a unified three-module system: Pre-Publication Approvals for real-time AI-powered content review before publication, Post-Publication Monitoring for continuous scanning of live content across all channels, and Governance/Knowledge Hub for regulatory knowledge management and audit trails. The platform automates compliance checks for financial promotions, covering FCA (UK), Consumer Duty, MiFID II, MiCA, ASA/CAP Code, SEC, FINRA, CFTC, FTC, MAS, ASIC, and 100+ regulatory bodies. Adclear integrates natively with Slack, Figma, HubSpot, Braze, Contentful, and offers REST API and Webhook access for other systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Pre-Publication Approvals AI-powered review and approval workflow for financial promotions before publication. Gives marketing teams real-time compliance feedback as content is created and compliance teams structured regulatory oversight, reducing review times by 88% and achieving 90%+ first-time approval rates.
- Post-Publication Monitoring Continuous AI-driven scanning and monitoring of live financial content across all channels including social, affiliates, Discord, Telegram, web, and live audio streams. Surfaces compliance issues before regulators find them across 100,000+ live ads.
- Governance / Knowledge Hub Regulatory knowledge management system where Compliance Engineers maintain regulatory rules, claims evidence and audit infrastructure in one place. Provides complete audit trails with automatic capture of every review, change and decision for regulatory examinations.
Quantifiable outcome
- Review times reduced by 88%
- +4 more outcomes
Companies that use Adclear
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Adclear technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature4 records
Adclear partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights7 records
Adclear competitors and assessment
Company assessmentDirect peers
- Red Marker: Australia-based AI platform that automates compliance review of financial marketing and advertising content. The most directly comparable competitor to Adclear in FinProm-specific AI compliance.
- SteelEye: UK RegTech providing compliance surveillance, regulatory reporting and communications monitoring for financial firms. Overlaps with Adclear's post-publication monitoring and governance modules for a similar regulated customer base.
- Behavox: AI platform for compliance, conduct surveillance and risk management at financial institutions. Direct competitor in applying AI/LLMs to regulated communications and conduct use cases in financial services.
- Clausematch: RegTech platform for policy management, regulatory change management and compliance knowledge. Overlaps with Adclear's Governance/Knowledge Hub module for financial services compliance teams.
Broad incumbents
- Smarsh: Large US-based provider of communications compliance, archiving, and supervision for regulated industries. Broader portfolio than Adclear but competes in post-publication monitoring of regulated content.
- Global Relay: Established communications compliance and archiving vendor serving financial institutions. Larger incumbent with overlapping post-publication monitoring capabilities, though broader in scope than Adclear.
- ComplyAdvantage: AI-driven AML and financial crime detection platform serving banks and fintechs. Adjacent RegTech serving the same financial-services compliance buyer as Adclear, though focused on financial crime rather than marketing compliance.
- Fenergo: Irish-headquartered RegTech providing client lifecycle management, KYC/AML onboarding and regulatory compliance for financial institutions. Overlaps with Adclear's broader regulatory coverage and financial services customer base.
Emerging players
- Napier AI: UK-based AI-native AML and financial crime compliance platform. Emerging competitor applying AI to regulated workflows at financial institutions, with adjacent scope to Adclear's compliance use cases.
- LeapXpert: Communications governance and compliance platform for regulated industries including financial services. Emerging competitor in capturing and supervising regulated business communications, overlapping with Adclear's post-publication monitoring thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Adclear social profiles
Digital presenceAdclear compliance and trust
Trust signalCompliance5 records
Adclear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adclear leadership team
Management profileNumber of profiles
Profiles2 records
Adclear funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adclear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adclear
What does Adclear do?
Adclear provides an AI-driven FinProm (Financial Promotions) Compliance Platform that automates pre-publication review, post-publication monitoring, and regulatory governance for financial services marketing content. The platform combines AI-powered compliance checking with configurable policy rules and integrates directly into Slack, Figma, HubSpot, Braze, Contentful and other workflow tools used by regulated financial brands. It is sold as subscription SaaS to compliance, marketing and product teams at banks, fintechs, trading platforms, investment platforms and crypto exchanges.
Is Adclear a public or private company?
Adclear is a private company. It is classified as venture growth investor backed and is currently operating.
When was Adclear founded?
Adclear was founded in 2024. It employs 11 to 50 people.
Where is Adclear based?
Adclear is headquartered in London, United Kingdom, in the Europe region.
How does Adclear make money?
One revenue line is on record: subscription-based SaaS.
Who are Adclear's main competitors?
Direct peers on record are Red Marker, SteelEye, Behavox and Clausematch. Broad incumbents are Smarsh, Global Relay, ComplyAdvantage and Fenergo. Emerging players are Napier AI and LeapXpert.
Does Adclear have an API?
Yes. Webhook and REST API available for integration with HubSpot, Braze, Contentful, headless CMS, and DAM systems. Adclear integrates directly into tools teams already use.
What industry is Adclear in?
Adclear's product category is Regulatory Technology (RegTech) — Financial Promotions Compliance Software. Its primary akta.pro industry code is FSAGAFAE, Fraud Detection & Prevention (payments fraud, account takeover, scams).