NirogStreet
NirogStreet is a New Delhi-based B2B healthtech platform serving over 50,000 Ayurveda clinicians with integrated digital prescriptions, EHR, peer learning, medicine e-commerce, and global tele-Ayurveda consultations.
- Company typePrivate
- Founded2019
- HeadquartersNew Delhi, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What NirogStreet does
NirogStreet (legal entity NirogHealthTech Pvt Ltd) is a New Delhi-based B2B health technology platform purpose-built for Ayurveda practitioners. The company operates an integrated ecosystem for licensed Ayurveda clinicians, combining digital prescriptions, electronic health records management, peer-to-peer learning, an Ayurvedic medicine e-commerce marketplace, and global tele-Ayurveda consultations into a single workflow. It serves over 50,000 clinicians, primarily in India, and claims global reach through its tele-consultation offering, with the platform positioned as the first and largest Ayurveda-specific technology stack in the country.
The company's underlying technology is a vertically specialized SaaS-plus-commerce platform rather than a generic healthtech product, with modules tailored to the workflow of Ayurveda doctors rather than allopathic practitioners. Distribution is digital-first: services are delivered online to clinicians (B2B) and patients (B2C) via the NirogStreet platform, and the company has historically bundled medicine supply — including through its 2018 acquisition of Brahm Ayurved — to capture more of the value chain. Revenue mechanics are not publicly disclosed, with pricing described as quote-based; the implied mix includes platform subscriptions or fees for clinicians, tele-consultation economics, and commerce margins on Ayurvedic medicines, but no segment-level financial disclosure is available.
NirogStreet has raised approximately $24–25 million across nine funding rounds since 2018, led sequentially by Spiral Ventures, Pureland Venture and Wavemaker Ventures, CE Ventures, and Jungle Ventures, with Jungle Ventures remaining the lead institutional backer through a follow-on raise in November 2023. The company employs 101–250 people and continues to operate as a privately held venture-backed entity, with no public listing or controlling parent disclosed in the available data.
NirogStreet firmographics
Firmographics- Name
- NirogStreet
- Legal name
- NirogHealthTech Pvt Ltd
- Website
- https://nirogstreet.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NirogStreet is a New Delhi-based B2B healthtech platform serving over 50,000 Ayurveda clinicians with integrated digital prescriptions, EHR, peer learning, medicine e-commerce, and global tele-Ayurveda consultations.
- Ownership category
- akta.pro rank
NirogStreet industry classification
Industry- Product category
- Ayurveda Health Technology
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Offices & Clinics Of Doctors Of Medicine (8011), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing) (BPAMAHAH)
- akta.pro secondary industry
- Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)
Keywords
Where NirogStreet is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Markets served
NirogStreet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
NirogStreet product offering
Product offeringCore offering
NirogStreet operates a B2B technology platform designed for Ayurveda doctors and clinicians, providing digital tools for practice management. The platform offers electronic health records, digital doctor prescriptions, tele-Ayurveda consultation capabilities, and integrated ecommerce for Ayurvedic medicines. It serves over 50,000 clinicians and enables global reach for Ayurveda practice through a unified digital ecosystem.
Product overview
NirogStreet is an Ayurveda-focused health technology platform that operates as a unified ecosystem for Ayurveda doctors and clinicians. The platform provides a comprehensive suite of services including doctor prescriptions, electronic health records management, peer-to-peer learning, ecommerce for Ayurveda medicines, and tele-Ayurveda consultations. The platform serves over 50,000 clinicians and facilitates global tele-Ayurveda consultations, aiming to expand its ecosystem and social commerce offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Doctor Prescriptions
Quantifiable outcome
- Platform serves over 50,000 clinicians
- +1 more outcomes
Companies that use NirogStreet
Customer profileSegments1 record
Ideal customer profiles1 record
NirogStreet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NirogStreet partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
NirogStreet competitors and assessment
Company assessmentDirect peers
- Practo: Practo is India's largest consumer-facing digital healthcare platform offering doctor discovery, teleconsultations, EHR, and medicine delivery. It is the closest allopathic analogue to NirogStreet's combined telehealth + EHR + ecommerce model, and the most likely incumbent to compete for the same clinician and patient base if it launches an Ayurveda vertical.
- Tata 1mg: Tata 1mg operates an online pharmacy, teleconsultation, and diagnostic platform in India. Its medicine ecommerce plus telehealth stack directly mirrors NirogStreet's commerce + tele-Ayurveda combo, and its scale gives it meaningful leverage to add Ayurveda practitioners and products to its funnel.
- MFine: MFine is an Indian on-demand telehealth platform that connects patients with doctors from leading hospitals via chat/video consultations. Its hospital-partnered teleconsultation model competes for the same clinician-supply dynamics that NirogStreet leverages in Ayurveda.
- MediBuddy: MediBuddy is an Indian digital healthcare platform providing teleconsultations, lab tests, and medicine delivery for corporates and consumers. Its multi-vertical telehealth model competes for the same doctor and patient attention that NirogStreet targets in the Ayurveda segment.
Broad incumbents
- PharmEasy: PharmEasy is one of India's largest online pharmacy and diagnostic platforms with a growing telehealth layer. It is a broader incumbent whose medicine ecommerce overlap makes it a credible competitor to NirogStreet's Ayurveda medicine marketplace.
- Cult.fit (Cure.fit): Cult.fit operates a broad Indian health and wellness platform spanning fitness, therapy, and consultations. Its wellness-focused, multi-vertical model overlaps thematically with NirogStreet's Ayurveda wellness positioning and its consumer reach could pull Ayurveda consultations into its funnel.
- Netmeds (Reliance): Netmeds, owned by Reliance, is a full-stack online pharmacy and telehealth platform in India. Its scale and parent-company distribution muscle position it as a broader incumbent that could absorb Ayurveda prescribing and fulfilment into its existing commerce funnel.
Regional players
- Kerala Ayurveda: Kerala Ayurveda is one of India's larger branded Ayurveda hospital, clinic, and product chains. It represents the offline, clinic-led face of Ayurveda that NirogStreet's doctor-platform model could partner with or displace at the margin, particularly for digital consultations.
Emerging players
- HealthifyMe: HealthifyMe is an Indian AI-driven health and wellness coaching app with adjacent offerings in nutrition, fitness, and chronic-condition management. It overlaps with NirogStreet's wellness and condition-specific coaching use case for Ayurveda patients, though without the doctor-led vertical focus.
- DocOn: DocOn is a doctor-focused practice management and teleconsultation SaaS platform in India. It is directly comparable to NirogStreet's EHR + teleconsultation core for clinicians, though it does not target Ayurveda specifically.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
NirogStreet social profiles
Digital presenceNirogStreet financial estimates
Financial estimateRevenue estimate
Valuation estimate
NirogStreet leadership team
Management profileNumber of profiles
Profiles2 records
NirogStreet funding detail
Funding detailFunding overview
Funding rounds9 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NirogStreet M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NirogStreet
What does NirogStreet do?
NirogStreet operates a B2B technology platform designed for Ayurveda doctors and clinicians, providing digital tools for practice management. The platform offers electronic health records, digital doctor prescriptions, tele-Ayurveda consultation capabilities, and integrated ecommerce for Ayurvedic medicines. It serves over 50,000 clinicians and enables global reach for Ayurveda practice through a unified digital ecosystem.
Is NirogStreet a public or private company?
NirogStreet is a private company. It is classified as venture growth investor backed and is currently operating.
When was NirogStreet founded?
NirogStreet was founded in 2019. It employs 101 to 250 people.
Where is NirogStreet based?
NirogStreet is headquartered in New Delhi, India, in the Asia region.
Who are NirogStreet's main competitors?
Direct peers on record are Practo, Tata 1mg, MFine and MediBuddy. Broad incumbents are PharmEasy, Cult.fit (Cure.fit) and Netmeds (Reliance). Kerala Ayurveda is listed as a regional player. Emerging players are HealthifyMe and DocOn.
Does NirogStreet have an API?
No public API is recorded for NirogStreet.
What industry is NirogStreet in?
NirogStreet's product category is Ayurveda Health Technology. Its primary akta.pro industry code is BPAMAHAH, Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing), with a secondary code of HLALAFAF, Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs). Its NAICS code is 513210 and its SIC code is 7372.