Practo
Practo is a Bengaluru-based digital healthcare platform founded in 2008 that connects patients with 100,000+ verified doctors via online consultations, in-clinic appointments, lab tests, surgeries, and medicine orders, while selling ABDM-compliant SaaS (Practo Ray) to 60,000+ clinics and 7,000+ hospitals across India, the UAE, and the US.
- Company typePrivate
- Founded2008
- HeadquartersBangalore, India
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What Practo does
Practo Technologies Private Limited, founded in 2008 and headquartered in Bengaluru, operates a full-stack digital healthcare platform that connects patients with verified doctors, clinics, and hospitals through a consumer marketplace app and website alongside a portfolio of B2B SaaS products for providers. On the consumer side, the platform supports in-clinic appointment booking, 24/7 online video/audio/text consultations across 25+ specialties (starting at ₹99), lab test bookings, an e-pharmacy with 130,000+ medicines and 24-hour delivery, end-to-end surgical care packages (Practo Care / Practo Assured) across 1,000+ audited hospitals and 25+ cities, subscription health plans (Practo Plus monthly/quarterly/annual), personal health records (Practo Drive, 256-bit encrypted, cross 8,000+ centers), content (Practo Health Feed), and a credits wallet (Practo HealthCash). On the provider side, Practo sells ABDM/UHI-compliant clinic management software (Practo Ray, deployed at 60,000+ clinics and 7,000+ hospitals), hospital management software (Insta, Qikwell, Querent), a doctor mobile app (Practo Pro), and provider subscriptions/advertising (Practo Prime, Reach, Profile); quality is signaled through the Practo Assured hospital rating system (4+/5 audit threshold).
The platform is built on a HIPAA-compliant, ISO 27001-certified infrastructure with 256-bit encryption, two-factor authentication, separated data infrastructure for consumer versus provider data, and direct integration into India's Ayushman Bharat Digital Mission (ABDM) / Unified Health Interface (UHI). A proprietary AI 'intelligence layer' handles 20,000+ AI-driven calls and chats daily across text, audio, and structured-data modalities, powering patient discovery, triage, recommendation, and care navigation; this layer is the stated primary driver of the company's $100M US GMV milestone reached within roughly a year of soft launch.
Practo monetizes through a diversified mix: per-consultation transaction fees (₹99+), Practo Plus subscriptions (₹1,199-2,999), provider SaaS subscriptions (Ray/Insta/Qikwell), marketplace commissions on bookings and lab tests, Practo Reach advertising, surgery package revenue, e-pharmacy transaction fees, and embedded healthcare financing under the RBI Regulatory Sandbox. GTM is hybrid: product-led growth on the consumer side via the Practo app/web and corporate wellness channels, paired with direct enterprise sales and channel resellers for provider SaaS across India, UAE, the US, Singapore, Philippines, Indonesia, Brazil, and 20+ countries. Revenue was approximately ₹315 crore in FY26 (~35% YoY growth), with ~20% of revenue from international markets and the company in pre-IPO mode targeting a 2027 Indian listing.
Practo firmographics
Firmographics- Name
- Practo
- Legal name
- Practo Technologies Private Limited
- Website
- https://practo.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Practo is a Bengaluru-based digital healthcare platform founded in 2008 that connects patients with 100,000+ verified doctors via online consultations, in-clinic appointments, lab tests, surgeries, and medicine orders, while selling ABDM-compliant SaaS (Practo Ray) to 60,000+ clinics and 7,000+ hospitals across India, the UAE, and the US.
- Ownership category
- akta.pro rank
Practo industry classification
Industry- Product category
- Digital Healthcare Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)
- akta.pro secondary industry
- Healthcare & Medical POS Financing (FSAKAFAI)
Keywords
Where Practo is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices12 records
Markets served
Practo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Practo Plus Subscription: Recurring consumer subscription for unlimited online doctor consultations across 22 specialties, with monthly (₹1,199), 3-month (₹2,499), and annual (₹2,999) plans.
- Online doctor consultation fees: Per-consultation transaction-based pricing starting at ₹99 across 25+ specialties (Gynaecology ₹749, General Physician ₹699, Pediatrics ₹799, Stomach/Digestion ₹649, etc.). Includes 7-day free follow-up and digital prescription.
- Provider SaaS (Ray, Insta, Qikwell, Practo Prime): B2B SaaS subscriptions and licensing for clinic/hospital management software sold to providers in India and 20+ countries; includes Practo Prime premium booking feature subscription.
- Marketplace commissions and lead-generation fees: Marketplace platform earns fees from connecting patients with healthcare providers, including bookings, lab tests, and medicines; providers also pay for premium placement via Practo Reach (advertising).
- E-pharmacy / Medicine orders: Online pharmacy distribution with over 130,000+ genuine medicines delivered within 24 hours, generating transaction-based revenue.
- Practo Care / Practo Assured surgeries: End-to-end surgical care packages (piles, hernia, lasik, knee replacement, etc.) across 1,000+ hospitals and 25+ cities; revenue from surgical procedure packages.
- Practo Reach (provider advertising): Advertising/sponsored placement for clinics and hospitals on Practo.com to gain higher patient visibility.
- International SaaS / hospital software licensing: Software management services licensed to hospitals in Southeast Asia, Middle East, Africa, US, and UAE; about 20% of revenue comes from international markets.
- Diagnostic test bookings: Commission/transaction fees on diagnostic lab tests booked through the platform (home sample collection, full body checkups, lab tests).
- Embedded healthcare financing solutions: Practo offers embedded healthcare financing/credit solutions integrated into its platform, allowing patients to pay for healthcare services via financing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Practo Plus 1-month plan - covers 1 adult |
| Subscription | Annual | Practo Plus 3-month plan - covers 1 adult |
| Subscription | Annual | Practo Plus Annual Plan - covers 1 adult plus family members |
| Unit Pricing | Pay-as-you-go | Per-consultation online doctor pricing |
| Other | Pay-as-you-go | Practo Assured surgeries (quote-based) |
| Subscription | Annual | Provider SaaS - Practo Ray, Insta, Qikwell, Practo Prime |
Go-to-market motion1 record
Distribution channels8 records
Practo product offering
Product offeringCore offering
Practo operates an integrated digital healthcare platform connecting patients with verified doctors, clinics, hospitals, and pharmacies through doctor discovery, appointment booking, online video/audio consultations, medicine ordering, diagnostic tests, and surgical care packages. The company also sells a B2B SaaS suite (Practo Ray, Insta by Practo, Qikwell by Practo) of clinic and hospital management software to healthcare providers in India and 20+ international markets.
Product overview
Practo operates a dual-sided, integrated digital healthcare platform with a core consumer marketplace app for patients and a stack of B2B SaaS modules for doctors, clinics, and hospitals. The patient-facing core consists of the Practo app/site (Find Doctors / Video Consult / Lab Tests / Surgeries / Medicine Orders / Medical Records) layered with subscription (Practo Plus, Practo Plus Corporate), care delivery (Practo Care / Practo Assured surgical network and Practo Care Clinics offline network), records (Practo Drive), content (Practo Health Feed), rewards (Practo HealthCash), and an AI 'intelligence layer' that drives consultation, navigation, and recommendation across 25+ specialties. The provider-facing stack is anchored by Practo Ray (ABDM/UHI-compliant clinic management), complemented by hospital systems (Insta by Practo, Qikwell by Practo, Querent by Practo), a doctor mobile app (Practo Pro), subscription (Practo Prime), discoverability tools (Practo Reach, Practo Profile), the Ray Tab front-desk solution, and quality-assurance programs (Practo Assured, Practo Dental Clinics). Together these products cover the full patient journey from discovery and consultation through diagnosis, treatment, surgery, pharmacy, follow-up, and record-keeping, and are deployed across India, the UAE, and the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Practo Plus: Subscription health plan offering unlimited online consultations with verified doctors across specialties
- Practo Care (Practo Care Surgeries)
- Practo Drive
- Practo Assured
- Practo Prime
- Practo Ray (Ray by Practo)
- Practo Reach
- Practo Pro
- Practo Consult
- Practo Health Feed
- Insta by Practo
- Qikwell by Practo
- Querent by Practo
- Practo HealthCash
Companies that use Practo
Customer profileNamed customers10 records
Ideal customer profiles4 records
Practo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature5 records
Practo partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor, flagship and core.
- Alvarez & MarsalminorCo-panelist with Practo leadership at the Fortune India Startup Summit discussing AI, trust, hyperlocal execution, and the next wave of consumer disruption in India. Rishav Jain from Alvarez & Marsal noted hyperlocal, tech-enabled supply chains are creating new demand.
- Emoha Elder CareminorCo-panelist with Practo at the Fortune India Startup Summit discussing how platforms are using data, physical verification, and consistent delivery to build consumer trust in healthcare and elder care.
- Akshayakalpa OrganicminorCo-panelist with Practo at the Fortune India Startup Summit highlighting how platforms are using data, physical verification, and consistent delivery to build consumer trust across healthcare, elder care, and organic food.
- SalesforceminorSrijesh Kumar joined Practo from Salesforce where he served as Vice President leading product engineering for industry cloud offerings. Brings two decades of enterprise-scale platform experience to align Practo's product and engineering teams.
- Goa Institute of ManagementminorCo-authored a study with Practo examining the impact of gender concordance in India's telemedicine sector; published in the Journal of Medical Internet Research analyzing 286,196 teleconsultation records across 20 medical specialties.
- Fortis HealthcareflagshipFortis and Practo partnered in August 2017 to simplify healthcare through digital solutions; partnership started in South India and expanded to cover Fortis hospitals pan India, achieving seamless onboarding and integration of 25 hospitals across India within just 15 days.
- AstercoreAster is one of the hospital brands that trusts Practo Care / Practo Assured for end-to-end surgical care delivery in India. Listed on Practo Assured as a quality-verified surgical partner.
- CloudninecoreCloudnine is one of the hospital brands that trusts Practo Care / Practo Assured for end-to-end surgical care delivery; featured in Practo's Assured network of partner hospitals.
- ArtemiscoreArtemis is one of the hospital brands that trusts Practo Care / Practo Assured for end-to-end surgical care delivery; featured as a quality-verified surgical hospital brand.
- LilavaticoreLilavati is one of the hospital brands that trusts Practo Care / Practo Assured for end-to-end surgical care delivery; featured in Practo's Assured network.
- OvumminorOvum is one of the hospital brands that trusts Practo Care / Practo Assured for end-to-end surgical care delivery; featured as a quality-verified partner.
- WockhardtcoreWockhardt is one of the hospital brands that trusts Practo Care / Practo Assured for end-to-end surgical care delivery; featured as a quality-verified partner hospital.
- MedicoverminorMedicover is one of the hospital brands that trusts Practo Care / Practo Assured for end-to-end surgical care delivery; featured as a quality-verified partner hospital.
- Ayushman Bharat Digital Mission (ABDM) / National Health AuthorityflagshipPracto's Ray software is officially ABDM and UHI compliant, enabling healthcare providers to participate in India's national digital health infrastructure - Unified Health Interface (UHI), Patient Health Records (PHR), and ABHA number - launched in September 2021 by the Government of India.
- RBI Regulatory SandboxcorePracto's embedded healthcare financing solutions operate within RBI's Regulatory Sandbox framework; the embedded finance market is projected to grow from $5.75 billion in 2024 to $28.6 billion by 2029.
- AdobeminorSrijesh Kumar brought experience from Adobe (alongside Salesforce, Expedia Group, and Microsoft) to inform Practo's platform architecture and product engineering. Indirect relationship via executive background.
- MicrosoftminorSrijesh Kumar brought experience from Microsoft (alongside Salesforce, Expedia Group, and Adobe) to inform Practo's platform architecture. Indirect relationship via executive background.
- Cijo George (executive hire from Observe.AI)coreCijo George joined as Practo's VP of Artificial Intelligence, bringing nearly two decades of experience from Observe.AI, Belong.co, and NetApp to lead AI strategy across product, engineering, and clinical teams.
Scale indicators20 records
Recent moves9 records
Expansion highlights9 records
Practo competitors and assessment
Company assessmentDirect peers
- Tata 1mg: Tata-owned Indian digital health platform combining e-pharmacy, lab tests, and online doctor consultations. Most directly comparable to Practo across the patient journey and often co-mentioned in AI-citation share for India provider queries.
- PharmEasy (API Holdings): Indian e-pharmacy and diagnostics aggregator offering medicine delivery, lab test bookings, and teleconsultations. Overlaps directly with Practo's pharmacy and diagnostics marketplace businesses and competes for the same patient wallet.
- Apollo 24/7: Digital health platform of Apollo Hospitals offering online consultations, medicine delivery, and diagnostics bookings across India. Comparable full-stack model with the added advantage of an owning hospital chain.
- Reliance Netmeds: Reliance-owned Indian online pharmacy and digital health platform offering medicine delivery, lab tests, and consultations. Directly comparable to Practo's e-pharmacy and marketplace revenue streams.
- Zocdoc: US-based care-navigation platform that lets patients search doctors, read reviews, and book appointments online. The most direct US analog to Practo's care-navigation business that crossed $100M GMV in 2026.
Broad incumbents
- Amwell: Large US telehealth and digital care platform serving providers, payers, and employers with video consultations and care navigation. Overlaps with Practo's online consultation and US enterprise ambitions but at much broader scale.
Emerging players
- mfine: India-based online doctor consultation platform focused on chat- and video-based specialty consults with partner hospitals. Smaller and more focused than Practo but overlaps in online consultation and hospital partnerships.
- HealthifyMe: India-based AI-driven health and wellness app focused on nutrition, fitness, and chronic-condition coaching. Partial overlap with Practo's lifestyle-disease queries and wellness positioning.
Regional players
- Doctor Anywhere: Singapore-headquartered telehealth and digital health platform operating across Southeast Asia. Practo mirrors this SEA footprint with web presence in Singapore, Philippines, and Indonesia and UAE expansion in 2025.
- Halodoc: Indonesia-based telehealth, e-pharmacy, and home-lab platform serving millions of users across Indonesia. Comparable to Practo in Southeast Asia and overlaps in telemedicine and medicine delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Practo social profiles
Digital presencePracto compliance and trust
Trust signalCompliance2 records
Practo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Practo leadership team
Management profileNumber of profiles
Profiles7 records
Practo subsidiaries and ownership
Company hierarchySubsidiaries12 records
Practo funding detail
Funding detailFunding overview
Funding rounds7 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Practo M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Practo
What does Practo do?
Practo operates an integrated digital healthcare platform connecting patients with verified doctors, clinics, hospitals, and pharmacies through doctor discovery, appointment booking, online video/audio consultations, medicine ordering, diagnostic tests, and surgical care packages. The company also sells a B2B SaaS suite (Practo Ray, Insta by Practo, Qikwell by Practo) of clinic and hospital management software to healthcare providers in India and 20+ international markets.
Is Practo a public or private company?
Practo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Practo founded?
Practo was founded in 2008. It employs 501 to 1,000 people.
Where is Practo based?
Practo is headquartered in Bangalore, India, in the Asia region.
How does Practo make money?
Ten revenue lines are on record. Practo Plus Subscription is the primary driver. The others are online doctor consultation fees, provider SaaS (Ray, Insta, Qikwell, Practo Prime), marketplace commissions and lead-generation fees, E-pharmacy / Medicine orders, practo Care / Practo Assured surgeries, practo Reach (provider advertising), international SaaS / hospital software licensing, diagnostic test bookings and embedded healthcare financing solutions.
Who are Practo's main competitors?
Direct peers on record are Tata 1mg, PharmEasy (API Holdings), Apollo 24/7, Reliance Netmeds and Zocdoc. Amwell is listed as a broad incumbent. Emerging players are mfine and HealthifyMe. Regional players are Doctor Anywhere and Halodoc.
Does Practo have an API?
Yes. Practo maintains a Developer portal at developers.practo.com for external integrations. The platform exposes integration endpoints that power partner-facing capabilities such as practitioner listing, appointment booking, online consultations, and ABDM/UHI health-record exchange. Specific REST/GraphQL/webhook details, auth methods, rate limits, and sandbox availability are not specified in the source material. Developer documentation is at developers.practo.com.
What industry is Practo in?
Practo's product category is Digital Healthcare Platform. Its primary akta.pro industry code is HLACAEAO, Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach), with a secondary code of FSAKAFAI, Healthcare & Medical POS Financing. Its NAICS code is 513210 and its SIC code is 7372.