yhangry
Yhangry is a two-sided online marketplace that connects individual consumers and short-term rental hosts with vetted independent private chefs for in-home dining experiences, cooking classes, and multi-day hires across the UK and US.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What yhangry does
Yhangry is a two-sided online marketplace that connects customers booking private dining experiences with independent, vetted professional chefs. Founded in 2019 and headquartered in London, the platform lets individuals, short-term rental property managers, and corporate clients browse 1,000+ chef profiles, request personalized menus and quotes (typically delivered within 20 minutes), chat to customize, and book end-to-end through yhangry.com. The product surface spans in-home private dining (3-course meals, tasting menus, BBQs, buffets, themed events), cooking classes, food pairing experiences, multi-day and full-time chef hire, gift cards, and a pricing calculator; payments are processed through Stripe, held in escrow until event completion, and supported by BNPL-style 10% deposits and split-bill features for events more than five weeks out.
The platform's technical stack is a conventional self-serve marketplace accessible via desktop and mobile web, with social login (Google, Facebook), WhatsApp-based support, and an affiliate layer for property managers and venues. Trust is operationalized through transparent reviews, verification badges, and a 100% refund cancellation policy up to 7 days before events; the platform reports a 4.9 average rating across 13,898 verified reviews, with 96% five-stars, and 27,772+ events completed.
Yhangry operates a commission-based revenue model, taking a percentage of each completed booking; chef prices range from $25 to $500+ per person, with minimum spends from $150 to $3,000+ and an average ~$1,100 for a 10-person event. The company markets itself as a pioneer in in-home dining experiences (including a 2025 'Air Bed & Yhangry' cereal-box tie-in), is backed by investors who also backed Airbnb and Instacart (with Y Combinator, Goodwater Capital, and Google for Startups in the cap table), and has expanded from its UK base to nationwide US operations, serving 100,000+ diners in the US market.
yhangry firmographics
Firmographics- Name
- yhangry
- Legal name
- Yhangry, Inc.
- Website
- https://yhangry.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yhangry is a two-sided online marketplace that connects individual consumers and short-term rental hosts with vetted independent private chefs for in-home dining experiences, cooking classes, and multi-day hires across the UK and US.
- Ownership category
- akta.pro rank
yhangry industry classification
Industry- Product category
- Private chef marketplace
- NAICS
- Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Private Chef & In-Home Dining Services (HSACAGAE)
- akta.pro secondary industries
- Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH), Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)
Keywords
Where yhangry is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
yhangry business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Commission on bookings: Platform charges commission on each booking between customers and private chefs. Chefs earn 3-5 times more than in commercial kitchens through the platform.
- Booking transaction fees: Revenue generated from transaction fees on bookings. Chef prices range from $25-$500+ per person with various minimum spends, with platform taking a commission on each completed event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Event-based private chef hire |
| Usage-based | Pay-as-you-go | Hourly chef assistance |
| Unit Pricing | Pay-as-you-go | Daily rate for multi-day hire |
| Subscription | Annual | Full-time private chef salary |
| Hybrid | Multi-year contract | Deposit and split bill options |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
yhangry product offering
Product offeringCore offering
Yhangry operates an online marketplace that connects individual customers with vetted independent private chefs for in-home dining experiences. The platform enables customers to browse chef profiles, request personalized menus and quotes, customize bookings, and pay securely through an escrow system. The service spans one-off private dining events, cooking classes, food pairings, and multi-day chef hire for holidays and staycations, taking a commission on each completed booking.
Product overview
Yhangry is a platform-plus-marketplace business connecting customers with independent private chefs for bespoke in-home dining experiences. The core product is a booking platform (yhangry.com) that enables customers to browse vetted chefs, request quotes, customize menus, and book private dining events. The service portfolio includes private dining experiences (3-course meals, fine dining, tasting menus, BBQ, buffets), cooking classes, food pairings, multi-day chef hire for staycations and holidays, and gift cards. The platform also serves B2B partners through venue partner and affiliate programs for short-term rental property managers. A notable marketing initiative includes the 'Air Bed & Yhangry' cereal box tie-in. Payment features include BNPL deposits and split-bill functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Chef Booking Platform Online marketplace that lets customers browse, request quotes from, and book vetted private chefs for in-home dining experiences, with secure escrow payments and commission-based chef payouts.
- Private Dining Experiences Bookable in-home fine dining experiences offered through the platform, including 3-course meals, fine dining, tasting menus (6+ courses), BBQ, buffet, canapés, and themed events at customer homes or rental venues.
- In-Home Cooking Classes In-home cooking classes led by professional chefs for skill development and culinary experiences, bookable as standalone events on the yhangry platform.
- Food Pairing Experiences Curated food and beverage pairing experiences hosted by private chefs, bookable as standalone events on the yhangry platform.
- Multi-Day Chef Hire Extended private chef services for holidays, staycations, and multi-day events, including full-time chef arrangements at daily or annual pricing, bookable on the yhangry platform.
- Yhangry Gift Cards Digital gift cards with no expiry date, redeemable for any yhangry booking experience, sold directly through the platform.
Quantifiable outcome
- Chefs earn 3-5 times more than in commercial kitchens through the platform
- +3 more outcomes
Companies that use yhangry
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
yhangry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
yhangry partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Short-term rental/vacation rental platformscoreVacation rental platforms utilize Yhangry's private chef services to differentiate their property listings. STR managers integrate bespoke food experiences as part of their rental offerings to attract guests.
- Event plannersminorEvent planners incorporate Yhangry's private chef network into their service offerings for clients seeking in-home dining experiences.
- Corporate PA/VA professionalsminorCorporate administrative assistants and virtual assistants use Yhangry to arrange private dining for executives and corporate events.
- NutritionistsminorNutritionists partner with Yhangry to offer clients private chef services that can accommodate dietary requirements and wellness-focused menus.
- Airbnb/VRBO-type short-term rental platformscoreYhangry positions itself as the 'Air Bed & Yhangry' concept ahead of Airbnb's similar in-home dining offerings. The company targets STR platforms as key distribution partners for expanding bespoke food experiences nationwide.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
yhangry competitors and assessment
Company assessmentDirect peers
- Take a Chef: Spain-headquartered global private chef marketplace with a near-identical two-sided model connecting vetted private chefs with customers for in-home dining events; closest direct competitor in product, supply model, and pricing structure.
- The Chef & The Dish: US-based virtual and in-home private chef platform pairing customers with vetted professional chefs for live cooking sessions and dinner parties; directly comparable product offering and customer segment.
- Hire A Chef: Direct competitor offering a marketplace for booking vetted private chefs for in-home dinners and events in the UK and other markets; highly comparable business model and chef/customer experience.
Broad incumbents
- EatWith (Airbnb Experiences): Acquired by Airbnb and folded into Airbnb Experiences, EatWith is a marketplace for in-home dining and culinary experiences; the scaled incumbent whose entry yhangry explicitly positions against, particularly in the STR distribution lane.
- Cozymeal: US-focused marketplace spanning cooking classes, private chef experiences, and food tours; broader incumbent that overlaps with yhangry's chef-booking and cooking-class products and competes for the same hosts, chefs, and consumers.
- Airbnb Experiences: Airbnb-hosted marketplace for in-person experiences including in-home dining; the scaled incumbent whose entry into the space yhangry has explicitly positioned against, and which could leverage STR distribution to dominate.
Emerging players
- CookIt: Emerging platform offering live in-home and virtual cooking experiences with professional chefs; partial overlap with yhangry's cooking-class and food-pairing products though geared more to virtual delivery.
Regional players
- Mosaic (Northside Media) culinary experiences: Regional culinary-experiences provider offering chef-led in-home dinners and cooking classes in specific US markets; comparable offering and chef-recruitment model though narrower geographic footprint.
Others
- StubHub/Craigslist-style direct booking channels: Open classifieds and direct-to-chef channels where some customers discover private chefs without a managed escrow or vetting layer; relevant as the alternative that yhangry's trust, escrow and rating features compete against for first-time buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
yhangry social profiles
Digital presenceyhangry financial estimates
Financial estimateRevenue estimate
Valuation estimate
yhangry leadership team
Management profileNumber of profiles
Profiles2 records
yhangry funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
yhangry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about yhangry
What does yhangry do?
Yhangry operates an online marketplace that connects individual customers with vetted independent private chefs for in-home dining experiences. The platform enables customers to browse chef profiles, request personalized menus and quotes, customize bookings, and pay securely through an escrow system. The service spans one-off private dining events, cooking classes, food pairings, and multi-day chef hire for holidays and staycations, taking a commission on each completed booking.
Is yhangry a public or private company?
yhangry is a private company. It is classified as venture growth investor backed and is currently operating.
When was yhangry founded?
yhangry was founded in 2019. It employs 11 to 50 people.
Where is yhangry based?
yhangry is headquartered in London, United Kingdom, in the Europe region.
How does yhangry make money?
Two revenue lines are on record. Commission on bookings are the primary driver. The others are booking transaction fees.
Who are yhangry's main competitors?
Direct peers on record are Take a Chef, The Chef & The Dish and Hire A Chef. Broad incumbents are EatWith (Airbnb Experiences), Cozymeal and Airbnb Experiences. CookIt is listed as an emerging player. Mosaic (Northside Media) culinary experiences is listed as a regional player. StubHub/Craigslist-style direct booking channels is listed as an others.
Does yhangry have an API?
No public API is recorded for yhangry.
What industry is yhangry in?
yhangry's product category is Private chef marketplace. Its primary akta.pro industry code is HSACAGAE, Private Chef & In-Home Dining Services, with a secondary code of THAJALAH, Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal). Its NAICS code is 72232 and its SIC code is 5810.