EatWith
EatWith is a global online marketplace, founded in 2012 and based in San Francisco, connecting travelers with over 5,000 local hosts across 130+ countries for in-home dining experiences, cooking classes, and food tours, monetizing through booking commissions and gift card sales.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What EatWith does
EatWith operates a global two-sided marketplace that connects travelers seeking authentic cultural immersion with local hosts offering in-home dining experiences, cooking classes, and food tours. Founded in 2012 and headquartered in San Francisco, the platform lists over 5,000 hosts across 130+ countries and 1,100+ destinations, attracting more than 500,000 monthly visitors. Hosts range from passionate home cooks to MasterChef winners and Michelin-starred chefs, and the company has secured media recognition in outlets such as Vogue, Forbes, The New York Times, Lonely Planet, HuffPost, and Travel Weekly, plus USA Today and CNN top gift card awards in 2018-2019.
The underlying platform is a self-serve booking marketplace with calendar management, Stripe-powered payment processing, SMS confirmations, guest messaging, customizable cancellation policies, and gift card support in preset ($30, $60, $110) and custom amounts. Core product categories are Dining Experiences, Cooking Classes, and Food Tours, supplemented by Private Events, a Travel Agents Program, and an Affiliate Program. Strategic distribution partnerships with TripAdvisor and Marriott channel external demand into the host base, and a flagship content partnership with MasterChef anchors premium supply. The company is privately held, operates with 11-50 employees, and has raised at least $8,000,000 across disclosed funding rounds (2013, 2014, 2016), with Greylock and TripAdvisor as notable investors.
EatWith monetizes primarily through marketplace commissions on bookings (hosts earn up to $700 per event), with gift card sales and corporate event bookings as secondary revenue streams. CEO and co-founder Jean-Michel Petit has publicly positioned the company around the consumer shift toward social food encounters and home-hosted travel, citing that 72% of travelers now prioritize the social food scene and 58% seek home-hosted encounters. Named enterprise customers using the platform for corporate dining include Google, Coca-Cola, Nespresso, and Tastemade.
EatWith firmographics
Firmographics- Name
- EatWith
- Legal name
- Eatwith
- Website
- https://eatwith.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EatWith is a global online marketplace, founded in 2012 and based in San Francisco, connecting travelers with over 5,000 local hosts across 130+ countries for in-home dining experiences, cooking classes, and food tours, monetizing through booking commissions and gift card sales.
- Ownership category
- akta.pro rank
EatWith industry classification
Industry- Product category
- Culinary Experience Marketplace
- NAICS
- Special Food Services (7223), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industries
- Dining Reservations & Restaurant Booking (HSACALAF), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ)
Keywords
Where EatWith is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
EatWith business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Marketplace Commission: EatWith takes a transaction fee on bookings made through the platform. Hosts earn up to $700 per event after platform commission. The platform facilitates over 5,000 experiences across 130+ countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift cards available in preset and custom amounts |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
EatWith product offering
Product offeringCore offering
EatWith operates a global online marketplace connecting travelers with over 5,000 local hosts across 130+ countries who offer authentic culinary experiences. The platform facilitates bookings for dining experiences (dinners, brunches, tastings, picnics, supper clubs), cooking classes, and food tours, charging a transaction commission on each booking while providing hosts with calendar management, payment processing, and exposure to travelers worldwide.
Product overview
EatWith operates as a global marketplace platform connecting travelers with local hosts for authentic culinary experiences. The core offering consists of three main product categories: Dining Experiences (dinners, brunches, tastings, picnics, pop-up events, and supper clubs hosted in local homes), Cooking Classes (hands-on culinary lessons with local chefs), and Food Tours (guided walking tours through local food markets and neighborhoods). The platform is complemented by Gift Cards (digital cards in preset or custom amounts redeemable across 5,000+ experiences), Private Events (custom group bookings), and specialized programs for Travel Agents and Affiliates. The company positions itself as 'the world's largest community for authentic culinary experiences,' operating in over 130 countries with a network of more than 5,000 hosts.
Differentiator
Problem solved
Functional benefit
Products and services
- Dining Experiences
Quantifiable outcome
- 72% of travelers prioritize social food scene encounters
- +2 more outcomes
Companies that use EatWith
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
EatWith technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
EatWith partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- TripAdvisorcoreHosts receive bookings from TripAdvisor through the EatWith platform integration. TripAdvisor is a major source of customer acquisition for hosts on the platform.
- MarriottcoreCorporate clients from Marriott have been hosted at EatWith experiences. Marriott corporate booking program brings enterprise customers to local hosts.
- StripecoreStripe processes all payments on the EatWith platform, handling secure payment processing for bookings and gift cards.
- MasterChefflagshipMasterChef winners (including Jean-Yves, MasterChef France 2012 winner) host exclusive experiences on the platform. EatWith features a MasterChef online experience page.
- MasterChefflagshipMasterChef winner Jean-Yves offers gastronomic dinners and cooking classes on EatWith. The platform markets MasterChef experiences as premium offerings.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
EatWith competitors and assessment
Company assessmentDirect peers
- MealSharing: MealSharing is an early home-dining marketplace where travelers book shared meals with local hosts. Closely mirrors EatWith's original home-dining proposition and competes for the same supply of hosts and demand of cultural-travel diners.
- Withlocals: Withlocals is a marketplace connecting travelers with local hosts for private tours, cooking classes and dining experiences across 80+ cities. Closest direct competitor to EatWith in product scope, business model (transaction commission) and customer segment.
- Traveling Spoon: Traveling Spoon operates an online marketplace for home-cooked meals and cooking classes hosted by local families in destinations across Asia and beyond. Same two-sided marketplace model, same home-dining use case, similar target traveler as EatWith.
- Cookly: Cookly is an Asian-focused online marketplace aggregating cooking classes from local hosts and venues. Direct overlap with EatWith's cooking-class vertical and traveler-style customer.
- BonAppetour: BonAppetour was a marketplace connecting travelers with local hosts for home-dining experiences, with a similar proposition to EatWith prior to the VizEat / EatWith merger. Direct marketplace competitor in home-hosted dining.
- ToursByLocals: ToursByLocals is a marketplace for private, locally-guided tours and experiences. Overlap is strongest on EatWith's food-tour and city-experience product, with shared traveler persona and similar commission-based marketplace economics.
Broad incumbents
- Airbnb Experiences: Airbnb's Experiences product, including home-hosted culinary experiences, is the most direct large-scale competitor. It leverages Airbnb's massive traveler traffic and host supply, competing head-to-head with EatWith's marketplace for dining, cooking classes and food tours.
- OpenTable: OpenTable is the dominant restaurant reservation marketplace. While focused on traditional restaurants rather than home dining, it competes for the same overall 'where to eat on a trip' use case and is a structural comparable for EatWith's marketplace take-rate model.
- Tripadvisor Experiences: Tripadvisor's Experiences / Attractions marketplace is both a major distribution partner for EatWith (hosting EatWith inventory) and a horizontal competitor across dining, tours and classes. Comparable as an experiences-booking marketplace serving the same traveler.
- Resy: Resy (owned by American Express) is a premium restaurant reservation and dining discovery platform. While not a home-dining platform, it competes for high-end experiential dining demand and demonstrates the broader monetizable marketplace economics EatWith aims for on the premium / chef-hosted side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EatWith social profiles
Digital presenceEatWith financial estimates
Financial estimateRevenue estimate
Valuation estimate
EatWith leadership team
Management profileNumber of profiles
Profiles1 record
EatWith funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EatWith M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EatWith
What does EatWith do?
EatWith operates a global online marketplace connecting travelers with over 5,000 local hosts across 130+ countries who offer authentic culinary experiences. The platform facilitates bookings for dining experiences (dinners, brunches, tastings, picnics, supper clubs), cooking classes, and food tours, charging a transaction commission on each booking while providing hosts with calendar management, payment processing, and exposure to travelers worldwide.
Is EatWith a public or private company?
EatWith is a private company. It is classified as venture growth investor backed and is currently operating.
When was EatWith founded?
EatWith was founded in 2012. It employs 11 to 50 people.
Where is EatWith based?
EatWith is headquartered in San Francisco, United States, in the North America region.
How does EatWith make money?
One revenue line is on record: marketplace Commission.
Who are EatWith's main competitors?
Direct peers on record are MealSharing, Withlocals, Traveling Spoon, Cookly, BonAppetour and ToursByLocals. Broad incumbents are Airbnb Experiences, OpenTable, Tripadvisor Experiences and Resy.
Does EatWith have an API?
No public API is recorded for EatWith.
What industry is EatWith in?
EatWith's product category is Culinary Experience Marketplace. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of HSACALAF, Dining Reservations & Restaurant Booking. Its NAICS code is 7223 and its SIC code is 5810.