hi.health

What hi.health does

hi.health is an Austrian insurtech company, founded in Vienna in 2019/2020, that built an embedded insurance payments platform designed to replace legacy reimbursement-based claims workflows with cashless, real-time digital settlement. The company's core product is a payment card infrastructure that issues insurer-funded physical or virtual cards to policyholders, restricted to authorized merchants and service providers within the Visa network. When a claim event occurs (medical visit, emergency repair, travel incident, etc.), the card funds the transaction directly at point of service, eliminating upfront out-of-pocket payments for policyholders while providing insurers with policy-level spend controls, MCC filtering, and structured transaction metadata for fraud detection and reserving.

The platform serves five insurance verticals — health & dental, property & home, travel, corporate/group, and auto & mobility — with named customers including Allianz, HUK-Coburg, AP-Companies Global Health Management, Mayfair we care, and Medigo. Underlying technology combines Pliant's B2B card-issuance infrastructure (PCI DSS certified, ISO 27001-2022 certified) with a Partner API and CaaS API that allow insurers to embed payment capabilities into claims systems and access structured real-time data for reporting and forecasting. The fraud prevention layer combines rule-based controls (card logic, MCC filtering, jurisdictional blocks) with AI-powered anomaly detection on transaction metadata.

In April 2025, hi.health was acquired by Berlin-based fintech Pliant GmbH, which simultaneously closed a $40M Series B. hi.health now operates as the product brand 'hi.health by Pliant' within Pliant's insurance vertical, leveraging Pliant's card rails, Visa network access, and global distribution to scale. Revenue model is transaction-fee based on claim disbursements; pricing is quote-based enterprise contracts, not publicly disclosed. Total independent funding prior to acquisition was approximately €6M ($6.5M) in the largest 2023 seed round, with cumulative funding across 2018-2023 of roughly $10.9M from investors including Speedinvest, Calm/Storm, Fin Capital, Pacific 8 Ventures, Seedcamp, Haymaker Ventures, Kinled Holding, and Nina Capital.

Name

hi.health

Legal name

Pliant GmbH

Website

https://hi.health

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

hi.health by Pliant is an embedded insurance payments platform that issues Visa-network payment cards to replace legacy reimbursement-based claims workflows with cashless, real-time settlement across health, property, travel, corporate, and auto insurance verticals, serving enterprise insurers like Allianz and HUK-Coburg.

Ownership category

akta.pro rank

Product category

Insurance Payments Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Claims Management & Digital FNOL Platforms (FSAGAGAC)

akta.pro secondary industries

Patient Billing, Statements & Payment Processing (HLACACAG), Patient Financial Engagement (Estimates, Billing Presentment, Payments) (HLACAEAI), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Insurance payment processing
• Embedded insurance payments
• Corporate payment cards
• Claims management software
• Payment infrastructure

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Insurance Payment Card Transactions: Revenue generated from processing insurance claim payments through branded payment cards. Insurers fund transactions with spending limits set at policy level. Fees likely accrue per transaction on claims disbursements across health, property, travel, corporate, and auto insurance verticals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

hi.health by Pliant provides an embedded insurance payments platform that issues digital payment cards to insurance policyholders, enabling cashless claims and real-time settlement without upfront out-of-pocket payments. The platform serves health, dental, property, travel, corporate, and auto insurance carriers by combining branded payment cards with policy-level spend controls, AI-powered fraud prevention, and structured real-time transaction data. The solution is built on Pliant's B2B payment infrastructure and the Visa network and is offered to insurance companies through direct enterprise sales.

Product overview

hi.health by Pliant operates as an insurance payments platform providing digital payment cards embedded directly into insurance claims workflows. The core offering is a cashless, real-time claims and payments platform that eliminates legacy reimbursement models. The product portfolio includes Insurance Payment Cards (physical and virtual), Emergency Disbursement Cards, Insurance Claim Cards, and Benefit Cards—all powered by Pliant's payment infrastructure and Visa network. The platform integrates AI-powered fraud prevention with structured real-time transaction data for reporting and forecasting.

Differentiator

Problem solved

Functional benefit

Brands

• hi.health by Pliant: Digital payment cards and cashless claims platform for the insurance industry, enabling real-time claims settlement and fraud-protected payments.

Products and services

• hi.health by Pliant Insurance Payments Platform Core cashless, real-time insurance claims and payments platform that embeds digital payment cards into the claims workflow, replacing legacy reimbursement models with digital-first settlement for health, dental, property, travel, corporate, and auto insurance carriers.
• Insurance Claim Cards Virtual business credit cards for insurance claim settlements, enabling insurers to pay clinics, hospitals, and service providers instantly through real-time settlement.
• Emergency Disbursement Card Instant access cards issued for emergency situations such as home repairs after fire or flood, restricted to trusted repair or housing providers within the Visa network.
• Benefit Cards Employer benefit cards for preventive care, wellness programs, and flexible healthcare budgets offered through corporate and group insurance packages.

Quantifiable outcome

• Over 25% savings in markets like the US where self-pay tariffs are lower than billed insurance rates

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• PliantflagshipStrategic or Co-development Partner · 28 April 2025Berlin-based fintech Pliant acquired hi.health in 2025 to extend its B2B payment solutions into the insurance sector. hi.health now operates as 'hi.health by Pliant' offering digital payment cards for insurance claims.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marqeta: Marqeta provides card-issuance and payment-processing infrastructure used by fintechs and corporates. Like hi.health, it issues physical/virtual cards with configurable spend controls and real-time transaction data, and increasingly targets vertical-specific use cases such as insurance disbursements, making it the most direct infrastructure peer.
• Stripe Issuing: Stripe Issuing lets platforms create and manage branded cards with programmatic controls. Comparable to hi.health's Pliant-powered payment cards in API-first card issuance, real-time authorization, and developer-led integration into insurance or vertical workflows.
• Galileo Financial Technologies: Galileo (a SoFi company) offers a payment-processing platform for card issuance, transaction processing, and real-time APIs. It serves banks and fintechs with configurable spend controls similar to hi.health's policy-linked cards and operates at the same card-issuance infrastructure layer.

Broad incumbents

• Adyen: Adyen is a global payments incumbent processing card transactions and offering issuing/acquiring. While broader in scope than hi.health, it competes for the same enterprise insurance and travel customers and could disintermediate via embedded disbursements on its global acquiring rails.
• Checkout.com: Checkout.com is a global payments processor offering issuing, acquiring, and disbursement infrastructure. It overlaps with hi.health in serving enterprise merchants with embedded card programs and competes for the same regulated, multi-jurisdiction payment workloads.
• Visa Direct: Visa Direct enables real-time push payments to cards globally and is the underlying rail hi.health leverages. As Visa expands insurance-specific disbursement features, it is both a key enabler and a potential competitive incumbent in the insurance claim payment category.

Emerging players

• Sidecar Health: Sidecar Health offers a cashless, point-of-care health insurance model where members pay providers directly with a Sidecar Health payment. It mirrors hi.health's pay-and-claim value proposition in private health insurance and targets the same elimination of out-of-pocket friction.
• Alan: Alan is a European digital health insurer offering app-based claims reimbursement and integrated health services. While vertically an insurer rather than an infrastructure provider, it pursues a similar customer-experience vision in digital health claims and competes for the same European insurance innovation budget.
• BIMA: BIMA provides mobile-first microinsurance and health products in emerging markets with embedded mobile disbursements. It overlaps with hi.health's travel and health insurance use cases, especially instant cross-border claim settlement via mobile rails.

Regional players

• N26: N26 is a Berlin-based digital bank offering consumer accounts and cards across the DACH and broader European market. It is a regional fintech comparable to Pliant/hi.health in geography and customer base and illustrates the kind of scale Pliant-anchored hi.health could pursue via embedded B2B payment infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@getpliant
• LinkedInlinkedin.com/company/getpliant
• Xx.com/hihealth_de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hi.health