What Onze does

Onze is a Brazilian fintech founded in 2020, headquartered in São Paulo's Itaim Bibi district, operating as what it brands Brazil's first "PrevTech" — a digital-native pension and financial health platform. The company serves two end markets in parallel: corporate employers, which offer Onze-powered pension plans (PGBL/VGBL) as employee benefits to support talent attraction and retention, and individual investors seeking to supplement Brazil's under-funded public pension system (INSS) with private retirement savings. The product surface spans three integrated modules — Previdência Privada (private pension plans), Carteira (an investment portfolio providing access to 300+ funds), and Saúde Financeira (a financial health hub offering periodic check-ups, specialist consultations, and educational content).

The underlying technology is a 100% digital platform that consolidates insurance distribution, investment management, and financial wellness into a single interface. Onze operates through two regulated legal entities: Onze Corretora de Seguros LTDA (licensed by SUSEP as an insurance broker) and Onze Gestora de Investimentos Ltda (registered with CVM and ANBIMA as an asset manager). Pension plans are structurally backed by Icatu insurance, fund administration is handled by Intrag (part of Itaú), and asset custody is provided by Itaú — embedding Onze into Brazil's incumbent financial infrastructure.

The business model is B2B2C with recurring revenue mechanics: Onze contracts with corporate clients on a quote-based pricing model, after which employee contributions are deducted from payroll and allocated into Onze-managed or Onze-distributed pension and investment products. Revenue accrues through management fees, commissions on insurance brokerage, and subscription-style recurring charges tied to AUA. The go-to-market combines enterprise field sales to HR and C-suite buyers with a self-serve digital channel for individuals, supported by content marketing (an active blog, a co-branded retirement calculator with Estadão) and PR coverage in tier-1 Brazilian financial media. Onze has raised approximately US$28.2M across a 2021 Series A and a December 2024 Series B, both led by Ribbit Capital.

Name

Onze

Legal name

A Onze Corretora de Seguros LTDA.

Website

https://onze.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Onze is a Brazilian fintech operating a digital pension and financial health platform for corporate employers and individual investors, distributing PGBL/VGBL plans backed by Icatu and offering access to 300+ investment funds via a SUSEP/CVM-regulated structure.

Ownership category

akta.pro rank

Product category

Private Pension & Financial Wellness

NAICS

Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (52421), Finance and Insurance (52)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

akta.pro secondary industries

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Billing, Payments & Premium Finance Platforms (FSAGAGAI)

Keywords

• Private pension plans
• Corporate pension benefits
• Financial wellness platform
• Retirement savings solutions
• Pension technology PrevTech

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Corporate Pension Plans: Onze generates revenue through corporate pension plans offered to companies as employee benefits. Companies contract pension plans for their employees, with contributions typically deducted from payroll.
2. Individual Pension Plans: Individual private pension plans (PGBL/VGBL) available for direct purchase by individuals seeking retirement savings complementing public pension.
3. Financial Health Services: Additional services including financial health consultations and periodic check-ups offered as part of the comprehensive employee financial wellness solution.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Onze operates a 100% digital Brazilian fintech platform that delivers private pension plans (PGBL and VGBL), access to over 300 investment funds through its regulated asset manager (Onze Gestora), and a corporate Financial Health Hub with periodic check-ups and specialist consultations. Plans are structurally backed by insurer Icatu, administered by Intrag (Itaú Group), and custodied with Itaú. The company primarily sells to corporate employers as an employee benefit, with a secondary direct-to-individual channel.

Product overview

Onze is a Brazilian fintech offering a unified digital platform for private pensions and financial health. The core offering consists of three interconnected products: (1) Previdenca Privada - PGBL and VGBL pension plans with access to over 300 investment funds managed by Onze Gestora; (2) Carteira - the investment portfolio management module providing diversified fund access; and (3) Saude Financeira - a financial health hub with check-ups, specialist consultations, and educational content. The platform is 100% digital, highly flexible, and offers tax benefits, with plans structured in partnership with Icatu insurance and funds administered by Intrag (Itaau group).

Differentiator

Problem solved

Functional benefit

Products and services

• Private Pension Plans (Previdência Privada) - PGBL and VGBL Core private pension product offering PGBL (Pension Plan with Tax Deductibility) and VGBL (Pension Plan for Life Insurance) plans with access to over 300 investment funds. Structured in partnership with Icatu insurance for plan security, the product targets both corporate employers (as employee benefits) and individuals seeking retirement savings to complement Brazil's public pension system. Includes flexible contribution options, tax benefits (up to 12% IR deduction via PGBL, regressive IR as low as 10% after 10+ years), and no come-cotas.
• Carteira (Investment Portfolio) Comprehensive investment portfolio module offering access to over 300 investment funds managed by major Brazilian asset managers (distributed through Onze Gestora). Designed for clients seeking profitability, protection, and efficiency in wealth building as part of their long-term retirement strategy.
• Saúde Financeira (Financial Health Hub) Standalone financial wellness service offering periodic financial health check-ups for employees, individual consultations with financial specialists, and educational talks on financial education and health. Sold primarily to corporate clients as part of a comprehensive employee benefits package.

Quantifiable outcome

• Tax benefits reaching as low as 10% IR rate for plans held over 10 years (vs. minimum 15% for regular investment funds)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• IcatucoreStrategic or Co-development PartnerIcatu is the primary insurance provider backing Onze's pension plans. As a leading independent insurer in Brazil, Icatu guarantees the execution of pension plan rules and operations, regulated by SUSEP.
• Intrag (Itaú Group)coreStrategic or Co-development PartnerIntrag, a fund administration company belonging to Itaú bank, serves as the fund administrator for Onze's pension funds, ensuring proper fund operations and regulatory compliance.
• ItaúcoreStrategic or Co-development PartnerItaú bank serves as the custodian for Onze's pension funds, holding securities and assets in trust for investors, providing additional security and institutional backing.
• Zurich InsuranceminorStrategic or Co-development PartnerEarly-stage mention of Zurich as insurance partner for pension plans. However, later sources indicate Icatu as the primary insurance partner.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Magnetis: Brazilian digital wealth manager offering automated, algorithm-driven investment portfolios. Comparable to Onze in serving Brazilian retail/mass-affluent investors seeking digital-first portfolio management, though Magnetis focuses more on general investing versus pension-specific vehicles.
• Warren: Brazilian fintech offering digital investment portfolios and wealth products with a strong content/education layer. Comparable to Onze in product breadth (investments + financial education) and Brazilian retail/mass-affluent target market.
• Vérios Investimentos: Brazilian digital wealth management platform with multi-family-office style advisory for mass-affluent and HNW clients. Comparable to Onze in offering portfolio management with regulated asset management credentials in Brazil.

Broad incumbents

• XP Investimentos: Brazil's largest independent brokerage and wealth platform with extensive pension (previdência) offerings. Competes with Onze for corporate and individual pension clients and represents the dominant incumbent Onze must displace or partner with.
• BTG Pactual Digital: Digital banking and investment arm of BTG Pactual, offering pensions, funds, and wealth advisory. Comparable broad incumbent in Brazilian digital wealth/pension distribution with regulatory and capital advantages over Onze.
• Itaú Private Pension / Itaú Vida e Previdência: Pension and life insurance division of Itaú Unibanco, Brazil's largest private bank. Direct competitor for corporate and individual pension AUM, and simultaneously a custodian/administrator partner to Onze via Intrag.
• Inter Investimentos (Banco Inter): Digital bank offering pensions, funds, and brokerage inside a super-app. Comparable as a digital-first distribution channel for retirement products in Brazil, with significantly larger customer base.

Others

• Icatu: Brazilian insurance company and Onze's primary pension plan partner/guarantor. Also a potential competitor or distributor depending on partnership evolution; relevant peer because of structural entanglement with Onze's product.

Emerging players

• C6 Bank: Brazilian digital bank with growing investment and pension offerings targeting affluent consumers. Comparable as a digitally-native competitor expanding into wealth and pension distribution.
• Guiabolso / Guiahub: Brazilian personal finance aggregator and product marketplace that surfaces investment and pension offers. Partial peer in the financial wellness layer Onze offers via Saúde Financeira, with overlap in financial education/aggregation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/onzeprevidencia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onze