Ubimaster
ubiMaster is a Munich-based digital tutoring platform founded in 2019, offering unlimited on-demand chat and video tutoring for K-12 students across DACH, sold via direct B2C subscriptions, employer benefits, and white-label integrations with banks and telecom providers.
- Company typePrivate
- Founded2019
- HeadquartersBaierbrunn, Germany
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Ubimaster does
ubiMaster (legal entity: ubiLearning Solutions GmbH) is a Munich-based digital tutoring and learning support platform founded in 2019. The company provides unlimited on-demand private tutoring and homework help for students in grades 5 through Abitur across core subjects (Math, German, English, Physics, Chemistry, French), delivered via a mobile-first iOS/Android application and, since September 2024, also accessible via PC and laptop browsers. Students connect with vetted tutors (university graduates, student teachers, advanced students, or former educators) within minutes via chat or video, seven days a week, without appointment booking. The platform is supplemented by a MatheQuiz self-practice tool and an integrated add-on with Westermann's kapiert.de learning platform providing 36,000+ curriculum-aligned exercises for grades 5–10, plus optional LernCoach and FamilienCoach modules for learning-strategy and work-family balance coaching.
ubiMaster monetizes through three coordinated go-to-market motions. (1) B2C subscriptions are priced at €19/month for basic homework help (Math, Physics via chat) and €149/month for comprehensive tutoring including video across all subjects, with a referral program crediting €10 per signup. (2) B2B enterprise sales target HR departments at large and mid-sized employers (e.g., Sanofi, Union Investment, HanseMerkur, CRONIMET, Apetito, Apollo, CF Holding) to position ubiMaster as an employee benefit for staff with school-age children. (3) B2B2C OEM embedding integrates ubiMaster into cooperative-bank youth accounts, telecom tariffs, and publishing products (e.g., Westermann textbooks), with pricing starting at €0.50/month per customer; the 2024 Series A from amberra (Volksbanken Raiffeisenbanken venture studio) materially expands this channel via access to ~700 cooperative banks and ~30 million customers. The company operates in DACH (Germany, Austria, Switzerland), is headquartered in Bavaria/Munich, and has 51–100 employees. Funding history includes a €2.5M seed in October 2022 led by Owl Ventures, a 2024 Series A from amberra, and an approximately $7.97M round in April 2025 with Bayern Kapital, Owl Ventures, Auxxo, MPA Capital, Zanichelli Venture, and amberra. Recognitions include the Comenius Medal 2020, BMBF/Next Generation EU funding, and Holon EduTech 2025 recognition.
Ubimaster firmographics
Firmographics- Name
- Ubimaster
- Legal name
- ubiLearning Solutions GmbH
- Website
- https://ubimaster.de
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ubiMaster is a Munich-based digital tutoring platform founded in 2019, offering unlimited on-demand chat and video tutoring for K-12 students across DACH, sold via direct B2C subscriptions, employer benefits, and white-label integrations with banks and telecom providers.
- Ownership category
- akta.pro rank
Ubimaster industry classification
Industry- Product category
- Online Tutoring & Education Technology
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Enterprise/School-District Virtual Tutoring Providers (B2B2C) (EDANAGAF)
- akta.pro secondary industry
- Homework Help & Study Skills Coaching (EDAJALAB)
Keywords
Where Ubimaster is headquartered
LocationHeadquarters
- HQ city
- Baierbrunn
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Ubimaster business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- B2C Subscription (Parents/Students): Monthly flat-rate subscriptions for individual families. Two tiers: basic homework help (€19/month) and comprehensive tutoring with video (€149/month). Users can also access via employer or bank-provided codes at no cost.
- B2B Employee Benefits: Enterprise licensing where companies provide ubiMaster as employee benefit. Priced per employee or family covered. Targets HR departments seeking work-life balance and retention benefits.
- B2B2C OEM/Embedded: White-label integration into banking products (youth accounts), telecom tariffs, and insurance products. Banks offer to children of account holders; telecom bundles with mobile plans. Pricing starts at €0.50/month per customer.
- Publisher Partnerships: Partnership with Westermann for kapiert.de platform access. Optional add-on for ubiMaster users, with costs covered by existing subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Hausaufgabenhilfe (Homework Help) - €19/month |
| Subscription | Monthly | Nachhilfe Komplett (Complete Tutoring) - €149/month |
| Subscription | Monthly | B2B Enterprise/Embedded - Starting from €0.50/month per customer |
| Freemium | Monthly | Employer/Bank Provided Access - Free for users |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
Ubimaster product offering
Product offeringCore offering
ubiMaster is a digital tutoring and learning support platform that delivers unlimited on-demand private tutoring and homework help via chat and video on iOS, Android, and web browsers. Qualified tutors connect with students within minutes without appointment booking, covering core subjects (Math, German, English, Physics, Chemistry, French) for grades 5 through Abitur. The platform is sold via B2C subscriptions to families, B2B employee benefits to large employers, and B2B2C product integrations embedded into bank accounts, telecom tariffs, and publishing products.
Product overview
ubiMaster is a Munich-based digital tutoring and learning support platform founded in 2019, offering a unified app-based service with multiple modules. The core ubiMaster App provides unlimited on-demand private tutoring via chat and video across core subjects (Math, German, English, Physics, Chemistry, French) for students grades 5 through Abitur, with tutors available within minutes without appointment booking. Two primary product lines extend the platform: ubiMaster SCHOOL (targeting students directly) and ubiMaster FINANCE (targeting young adults and banks for financial literacy). The kapiert.de learning platform from Westermann is integrated as an optional add-on, providing 36,000 interactive exercises and a Klassenarbeitstrainer for grades 5–10. For B2B markets, ubiMaster offers Mitarbeiter-Benefit (employee benefit) and Produktintegration (product integration) modules, enabling companies and banks to embed tutoring and learning support into their products as employee benefits or customer value-adds. The LernCoach and FamilienCoach add-on modules extend support to learning strategy coaching and work-family balance.
Differentiator
Problem solved
Functional benefit
Brands
- ubiMaster SCHOOL: Digital learning solution for students in grades 5 through Abitur providing individual support in all core subjects with qualified tutors, available on-demand.
- ubiMaster FINANCE
Products and services
- ubiMaster App Mobile-first tutoring application for iOS and Android delivering unlimited on-demand tutoring and homework help to students in grades 5 through Abitur via chat and video with vetted tutors, with no appointment booking required.
- ubiMaster SCHOOL Digital learning solution for students who want to quickly and reliably overcome school challenges through individualized support in all core subjects and personal exchange with qualified tutors, available on-demand at any time.
- ubiMaster FINANCE Digital learning solution for young adults to build practical financial knowledge through interactive challenges and personal exchange with FinancialBuddies, targeted at banks seeking to engage Generation Z customers.
- kapiert.de Integration Online learning platform from Westermann publishing group offering 36,000 interactive exercises, explanations, videos, and a Klassenarbeitstrainer for Math, German, and English (grades 5-10, all German school types), integrated into ubiMaster as an optional add-on.
- ubiMaster LernCoach Specialized coaching module providing qualified pedagogues and learning specialists support on topics such as exam anxiety, learning motivation, and learning strategies, available from grade 1 when optionally booked by an employer or bank.
- ubiMaster FamilienCoach Unlimited coaching service for employees on work-family balance challenges, delivered via low-threshold chat or video, available as a component of ubiMaster employee benefit packages for companies.
- ubiMaster Mitarbeiter-Benefit (Employee Benefit) ubiMaster offered to companies as an employee benefit providing unlimited tutoring and learning support for employees' children and apprentices, designed to relieve employees from school-related stress, improve work-life balance, and strengthen employer branding.
- ubiMaster Produktintegration (Product Integration) White-label or co-branded integration of ubiMaster into business products such as youth bank accounts, mobile tariffs, or publishing products, enabling banks, telecom providers, and publishers to differentiate their offerings through educational benefits and customer value-adds.
Quantifiable outcome
- 54% of applicants value family-friendliness of employer
- +3 more outcomes
Companies that use Ubimaster
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Ubimaster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Ubimaster partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Raiffeisenbank im DonautalcorePilot project for ubiMaster FINANCE financial literacy product. Bank offers digital financial education to young customers through partnership.
- Westermann (kapiert.de)corePartnership with German educational publisher Westermann providing ubiMaster users free access to kapiert.de platform with 36,000+ interactive exercises aligned to German curricula for grades 5-10. Optional add-on for ubiMaster subscribers.
- CRONIMET Holding GruppecoreEmployee benefit partnership providing unlimited tutoring for children of all CRONIMET employees. CRONIMET is a global specialist for stainless steel scrap, ferroalloys, and primary metals.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Ubimaster competitors and assessment
Company assessmentDirect peers
- GoStudent: European online tutoring marketplace that has rapidly expanded into DACH; offers 1:1 video tutoring with subscription model. Comparable as a VC-backed scale-up targeting the same parents/students segment with similar pricing structure.
- Superprof: Global tutoring marketplace operating in Germany connecting students with tutors across academic subjects. Comparable marketplace-style business model with similar B2C subscription offerings.
- Preply: Global online tutoring marketplace offering 1:1 tutoring across languages and academic subjects. Comparable business model (tutor marketplace + subscriptions) and overlapping subject coverage including German and English.
- Tutor24: German online tutoring and homework help platform serving K-12 students. Directly comparable in subject coverage, German-language focus, and on-demand tutoring positioning.
- Studienkreis: Established German tutoring provider with both online and in-person offerings across K-12 subjects. Competes directly with ubiMaster in homework help and exam preparation, and has invested in online/digital channels to remain relevant.
- Nachhilfe.de (Erste Blindenhorizont): One of Germany's largest online tutoring and homework help platforms; offers 1:1 online tutoring across subjects for K-12 students. Directly comparable as a German-language online tutoring service targeting the same parent/student segment with subscription-based pricing.
Emerging players
- Simpleclub: German-language EdTech platform offering video-based learning content for K-12 and university students. Comparable in subject coverage and German market focus, though primarily content-driven rather than live tutoring.
- Bettermarks: German adaptive math learning platform for K-10 students; provides personalized practice and curriculum-aligned content. Comparable as a curriculum-aligned German math learning tool, though focused on self-paced practice rather than live tutoring.
Broad incumbents
- Khan Academy: Global nonprofit offering free, high-quality educational content across K-12 subjects including math, science, and languages. Provides a free alternative ceiling on tutoring pricing and increasingly competitive with AI tutoring features.
Others
- Westermann Verlag (kapiert.de): Major German educational publisher providing ubiMaster with content via kapiert.de. Functions as both a partner (content provider) and adjacent competitor in curriculum-aligned learning content for grades 5-10.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ubimaster social profiles
Digital presenceUbimaster compliance and trust
Trust signalCompliance4 records
Ubimaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ubimaster leadership team
Management profileNumber of profiles
Profiles1 record
Ubimaster funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ubimaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ubimaster
What does Ubimaster do?
ubiMaster is a digital tutoring and learning support platform that delivers unlimited on-demand private tutoring and homework help via chat and video on iOS, Android, and web browsers. Qualified tutors connect with students within minutes without appointment booking, covering core subjects (Math, German, English, Physics, Chemistry, French) for grades 5 through Abitur. The platform is sold via B2C subscriptions to families, B2B employee benefits to large employers, and B2B2C product integrations embedded into bank accounts, telecom tariffs, and publishing products.
Is Ubimaster a public or private company?
Ubimaster is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ubimaster founded?
Ubimaster was founded in 2019. It employs 51 to 100 people.
Where is Ubimaster based?
Ubimaster is headquartered in Baierbrunn, Germany, in the Europe region.
How does Ubimaster make money?
Four revenue lines are on record. B2C Subscription (Parents/Students) is the primary driver. The others are B2B Employee Benefits, B2B2C OEM/Embedded and publisher Partnerships.
Who are Ubimaster's main competitors?
Direct peers on record are GoStudent, Superprof, Preply, Tutor24, Studienkreis and Nachhilfe.de (Erste Blindenhorizont). Emerging players are Simpleclub and Bettermarks. Khan Academy is listed as a broad incumbent. Westermann Verlag (kapiert.de) is listed as an others.
Does Ubimaster have an API?
No public API is recorded for Ubimaster.
What industry is Ubimaster in?
Ubimaster's product category is Online Tutoring & Education Technology. Its primary akta.pro industry code is EDANAGAF, Enterprise/School-District Virtual Tutoring Providers (B2B2C), with a secondary code of EDAJALAB, Homework Help & Study Skills Coaching. Its NAICS code is 611691 and its SIC code is 8200.