WiscMed
WiscMed, LLC designs and sells the Wispr Digital Otoscope, a patented digital otoscopy platform with a distal nano camera and built-in touchscreen, serving physicians, advanced practice providers, medical educators, and health systems across the United States.
- Company typePrivate
- Founded2016
- HeadquartersMiddleton, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What WiscMed does
WiscMed, LLC is a privately held medical device company headquartered in Madison/Middleton, Wisconsin that designs, manufactures, and sells the Wispr Digital Otoscope — a digital otoscopy platform intended to replace the analog otoscope in routine clinical ear examinations. The device's defining technical feature is a distal nano camera positioned at the tip of a patented narrow speculum, allowing full visualization of the tympanic membrane even in narrow, waxy, or pediatric ear canals where traditional otoscopes suffer a 'tunneling effect.' The unit integrates a built-in LCD touchscreen, one-button image and video capture, 64GB of storage (~30 minutes of video or ~3,000 images), a pediatric engagement mode, USB export for EMR transfer, and upgradable firmware. It is designed as a drop-in replacement head compatible with existing Welch Allyn, Heine, and Riester power handles, reducing adoption friction for clinicians and health systems.
The company serves five primary user segments: physicians (primary care, pediatrics, ENT), advanced practice providers, medical educators at medical schools and residency programs, medical residents, and health system/hospital administrators. Adoption is anchored in pediatric emergency medicine and academic medical centers, with named clinical champions at Duke, Mass General, Stanford, WashU, Baylor, Keck School of Medicine of USC, University of Michigan, University of Wisconsin, Yale, and Mercer University School of Medicine. WiscMed generates revenue through a mixed model: one-time hardware sales of the standalone Wispr ($1,195) and three bundles ($1,284 Basic; $1,449 Standard; $1,649 Premium), the WisprMonthly subscription ($76.50/month for 30 months, bundled with hardware and protection), recurring consumables sales of proprietary disposable narrow speculums, and tiered WisprCare accidental damage protection plans. Distribution is direct-to-provider via the company's e-commerce site with a free one-week trial and 30-day money-back guarantee, supplemented by enterprise quote requests and a discounted Wispr Residency Program for ACGME-accredited trainees.
WiscMed was founded by Dr. James G. Berbee, an emergency medicine physician and serial entrepreneur who previously founded and exited Berbee Information Networks Corporation to CDW in 2006; co-founders include Dr. Azita Hamedani (former founding Chair of the BerbeeWalsh Department of Emergency Medicine at UW) and Dr. Gregory Rebella (PEM fellowship director at UW). Portions of the underlying technology are licensed from the Wisconsin Alumni Research Foundation (WARF), with a portion of proceeds from each device and speculum supporting research at the University of Wisconsin–Madison. The company has disclosed approximately $8.5M in total external financing across 2020, 2022, and 2025 securities offerings and currently sells exclusively in the United States.
WiscMed firmographics
Firmographics- Name
- WiscMed
- Legal name
- WiscMed, LLC
- Website
- https://wiscmed.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WiscMed, LLC designs and sells the Wispr Digital Otoscope, a patented digital otoscopy platform with a distal nano camera and built-in touchscreen, serving physicians, advanced practice providers, medical educators, and health systems across the United States.
- Ownership category
- akta.pro rank
WiscMed industry classification
Industry- Product category
- Medical Diagnostic Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)
- akta.pro secondary industry
- Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)
Keywords
Where WiscMed is headquartered
LocationHeadquarters
- HQ city
- Middleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WiscMed business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Wispr Digital Otoscope and Bundles: One-time sale of Wispr Digital Otoscope ($1,195) and bundled packages (Basic $1,284, Standard $1,449, Premium $1,649). Includes accessories, battery handles, and carrying cases.
- WisprMonthly Subscription: $76.50/month for 30 months, includes Wispr Digital Otoscope, Welch Allyn battery handle, premium carrying case, 96 speculum starter pack, and 3-year WisprCare protection.
- WisprCare Protection Plans: Accidental damage protection plans - 1 year plan $119, 3 year plan $349. Covers up to two claims per 12-month period with deductibles.
- Consumables - Disposable Speculums: Recurring revenue from disposable speculum tip covers - 96 pack ($19.20) and 300 pack ($47.95).
- WisprCare Catch-Up Coverage: $499 one-time coverage for devices not actively covered, provides 1-year coverage starting from purchase date of catch-up plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wispr Digital Otoscope (standalone) |
| One time/ perpetual license | Pay-as-you-go | Wispr Basic Bundle (3 items) |
| One time/ perpetual license | Pay-as-you-go | Wispr Standard Bundle (4 items) |
| One time/ perpetual license | Pay-as-you-go | Wispr Premium Bundle (5 items) |
| Subscription | Monthly | WisprMonthly Subscription Package |
| Subscription | Annual | WisprCare 1 Year Protection Plan |
| Subscription | Multi-year contract | WisprCare 3 Year Protection Plan |
| Subscription | Pay-as-you-go | WisprCare Catch-Up Coverage |
| Unit Pricing | Pay-as-you-go | Welch Allyn 71000A Battery Handle |
| Unit Pricing | Pay-as-you-go | Disposable Speculums |
| Unit Pricing | Pay-as-you-go | Premium Carrying Case |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
WiscMed product offering
Product offeringCore offering
WiscMed manufactures and sells the Wispr Digital Otoscope, a digital otoscope featuring a patented distal nano camera integrated into a narrow disposable speculum tip, a built-in LCD touchscreen, and image/video capture. It is sold to physicians, advanced practice providers, medical educators, residents, and health systems for ear examination, documentation, patient education, and telemedicine applications. The company also offers bundled configurations, disposable speculum consumables, a subscription package, and protection plans.
Product overview
WiscMed offers the Wispr Digital Otoscope system—a digital otoscopy platform consisting of the Wispr Digital Otoscope core device with bundled configurations and supporting accessories. The product line includes the Wispr Digital Otoscope (available individually or in three bundle tiers: Basic, Standard, and Premium), disposable narrow speculums (96-pack and 300-pack), a Premium Carrying Case, Welch Allyn battery handle, and WisprCare Protection Plans (1-year, 3-year, and Catch-up Coverage). The company also offers a WisprMonthly subscription plan. All Wispr bundles include various combinations of the core device, battery handle, speculums, carrying case, and protection plans.
Differentiator
Problem solved
Functional benefit
Brands
- Wispr: Wispr Digital Otoscope - the company's flagship digital otoscope product line
- WisprCare
- WisprMonthly
- Wispr Residency Program
Products and services
- Wispr Digital Otoscope A digital otoscope with a built-in LCD touchscreen, nano camera at the tip of a patented narrow speculum, image and video capture, and Pediatric Mode. It attaches to industry-standard Welch Allyn, Heine, and Riester power handles and is intended for ear examination, documentation, patient education, and telemedicine by physicians, APPs, residents, educators, and health systems.
- Wispr Basic Bundle (3 Items) Bundle including the Wispr Digital Otoscope, a wall unit power supply, and a 1 Year WisprCare Protection Plan. Does not include a battery handle. Targets healthcare providers and practices.
- Wispr Standard Bundle (4 Items) Bundle including the Wispr Digital Otoscope, 71000-A Battery Handle, Speculum 96 pack, and 1 Year WisprCare Protection Plan.
- Wispr Premium Bundle (5 Items) Bundle including the Wispr Digital Otoscope, 71000-A Battery Handle, Speculum 300 pack, Premium Carrying Case, and 3 Year WisprCare Protection Plan.
- Speculum 96 pack Disposable narrow speculums designed for the Wispr Digital Otoscope, sold as a pack of 96 units. Recurring-use consumable for clinical users.
- Speculum 300 pack Disposable narrow speculums designed for the Wispr Digital Otoscope, sold as a pack of 300 units for higher-volume clinics.
- Premium Carrying Case Protective carrying case for the Wispr Digital Otoscope and accessories.
- Welch Allyn 71000A Battery Handle Rechargeable battery handle compatible with the Wispr Digital Otoscope.
- WisprCare 1 Year Protection Plan One-year accidental damage protection plan covering up to two valid claims per 12-month period, with a $99 deductible per claim.
- WisprCare 3 Year Protection Plan Three-year accidental damage protection plan covering up to two valid claims per 12-month period in each year, with a $99 deductible per claim.
- WisprCare Catch-up Coverage Coverage plan for accidental damage occurring to a Wispr not actively covered by a valid WisprCare plan; provides a one-year term starting from date of Catch-up Coverage purchase.
- WisprMonthly Package Monthly payment plan at $76.50 per month for 30 months. Includes the Wispr Digital Otoscope, Welch Allyn 71000-A battery handle, premium carrying case, 96 Speculum starter pack, and WisprCare coverage for the contract term. Targets customers who prefer subscription financing over a one-time purchase.
Quantifiable outcome
- 75% reduction in repeat ear examinations
- +3 more outcomes
Companies that use WiscMed
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
WiscMed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
WiscMed partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Pivot InternationalcorePivot International, a company offering medical device development, certification, and manufacturing services, partnered with WiscMed to help bring the Wispr Digital Otoscope to market. This partnership was celebrated in MD+DI/Qmed article highlighting manufacturing and product development collaboration.
- Wisconsin Alumni Research Foundation (WARF)corePortions of WiscMed technology are licensed from WARF. A portion of proceeds from every device and speculum sold supports research at the University of Wisconsin-Madison. CEO James Berbee served on WARF board of trustees from 2012-2024 and was chair from 2018-2024.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
WiscMed competitors and assessment
Company assessmentEmerging players
- TytoCare: Developer of a multi-modality connected exam device for telehealth that includes a digital otoscope attachment. Competes with Wispr where health systems and telehealth programs are selecting ear exam capabilities as part of a broader virtual care kit.
- OtoNexus Medical Technologies: Developer of an ultrasound-based otoscope for rapid middle-ear effusion diagnosis. Targets the same pediatric and primary-care otology use case as Wispr with a different underlying modality, representing a potential technology alternative rather than a direct feature competitor.
Direct peers
- ScopeAround: Sells consumer- and professional-grade digital otoscopes online, overlapping with WiscMed at the lower end of the price spectrum. Not a direct clinical competitor but addresses a similar ear-visualization use case.
- Firefly Global: Specialist maker of USB and wireless digital otoscopes and dermatoscopes used by clinicians and otolaryngologists. Closest niche competitor to WiscMed in digital otoscopy, although positioned at lower price points and without the distal nano camera IP.
Broad incumbents
- Welch Allyn (Baxter): Welch Allyn, now part of Baxter, is the dominant legacy otoscope manufacturer and the brand whose power handles the Wispr is designed to fit. Represents the largest installed base of analog otoscopy and is the most likely incumbent to counter with its own digital offering.
- Heine Optotechnik: German manufacturer of premium diagnostic instruments including otoscopes whose power handles the Wispr is compatible with. A direct established competitor in the analog otoscope category that WiscMed overlaps with for new procurement.
- Rudolf Riester (Halma plc): German manufacturer of diagnostic instruments including otoscopes, now part of Halma's medical segment. One of the traditional otoscope brands WiscMed competes against for replacement and upgrade cycles in primary-care practices.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
WiscMed social profiles
Digital presenceWiscMed financial estimates
Financial estimateRevenue estimate
Valuation estimate
WiscMed leadership team
Management profileNumber of profiles
Profiles6 records
WiscMed funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WiscMed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WiscMed
What does WiscMed do?
WiscMed manufactures and sells the Wispr Digital Otoscope, a digital otoscope featuring a patented distal nano camera integrated into a narrow disposable speculum tip, a built-in LCD touchscreen, and image/video capture. It is sold to physicians, advanced practice providers, medical educators, residents, and health systems for ear examination, documentation, patient education, and telemedicine applications. The company also offers bundled configurations, disposable speculum consumables, a subscription package, and protection plans.
Is WiscMed a public or private company?
WiscMed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WiscMed founded?
WiscMed was founded in 2016. It employs 11 to 50 people.
Where is WiscMed based?
WiscMed is headquartered in Middleton, United States, in the North America region.
How does WiscMed make money?
Five revenue lines are on record. Hardware Sales - Wispr Digital Otoscope and Bundles are the primary driver. The others are wisprMonthly Subscription, wisprCare Protection Plans, consumables - Disposable Speculums and wisprCare Catch-Up Coverage.
Who are WiscMed's main competitors?
Emerging players on record are TytoCare and OtoNexus Medical Technologies. Direct peers are ScopeAround and Firefly Global. Broad incumbents are Welch Allyn (Baxter), Heine Optotechnik and Rudolf Riester (Halma plc).
Does WiscMed have an API?
No public API is recorded for WiscMed.
What industry is WiscMed in?
WiscMed's product category is Medical Diagnostic Devices. Its primary akta.pro industry code is HLAKAMAC, Otology & Neurotology (Ear/Hearing/Balance), with a secondary code of HLACAPAB, Connected Medical Devices & Wearables (Sensors, Patches, Implantables). Its NAICS code is 334510 and its SIC code is 3841.