ScopeAround
ScopeAround designs and sells consumer-grade digital otoscope cameras for at-home ear inspection and wax removal, serving individual consumers and families worldwide through direct-to-consumer e-commerce.
- Company typePrivate
- Founded2015
- HeadquartersIrvine, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What ScopeAround does
ScopeAround is a privately held consumer health-device company founded in 2015 and headquartered in Irvine, California. It designs, markets, and sells digital otoscope cameras that enable at-home ear inspection, ear wax removal, and ear-imagery capture for telemedicine consultations. The company targets individual consumers and families — including adults, children, and pet owners — as well as secondary use cases in telemedicine and professional healthcare, positioning itself as the first-to-market consumer digital otoscope brand with over five years of category presence.
The product portfolio spans 17 catalog SKUs across three hardware architectures: WiFi-connected otoscopes that stream to iOS/Android apps at 720p (entry-level, $34.99-$39.99), standalone otoscopes with integrated IPS LCD screens ranging from 2.8 to 5 inches that record to microSD at 720p-1080p ($49.99-$89.99), and a premium 3-in-1 multi-head system with interchangeable camera probes ($129.99). Core technical components include a 3.9mm ultra-slim camera probe, six-LED illumination, a temperature-control chip to prevent lens overheating, and silicone ear spoons designed to prevent over-insertion. ScopeAround has also extended into adjacent consumer inspection devices including an oral camera, a digital microscope (MS200), and a water-tank-based earwax cleaner (DZ2423).
ScopeAround operates an asset-light direct-to-consumer e-commerce model, selling exclusively through its own Shopify storefront (scopearound.com) with shipping across the contiguous USA, Alaska, Hawaii, Puerto Rico, and selected international markets (Canada, UK, Australia, Germany, France) via UPS and DHL. Revenue is generated through one-time hardware sales ($34.99-$129.99) and low-ticket consumable accessories (ear tips $2.50-$2.99 per pack, specula replacements $29.99). Customer acquisition relies on SEO-optimized category pages, a multi-platform social presence (Facebook, Twitter, Instagram, Pinterest, LinkedIn), and email newsletter signups. The company is bootstrapped with no disclosed funding rounds, employs 51-100 staff, and is led by co-founder and CEO Jacob Xi alongside co-founder and Chairman James Sun.
ScopeAround firmographics
Firmographics- Name
- ScopeAround
- Legal name
- ScopeAround
- Website
- https://scopearound.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ScopeAround designs and sells consumer-grade digital otoscope cameras for at-home ear inspection and wax removal, serving individual consumers and families worldwide through direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
ScopeAround industry classification
Industry- Product category
- Consumer Medical Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Home Diagnostic & Self-Test OTC Kits (HLAIADAO)
Keywords
Where ScopeAround is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ScopeAround business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hardware Sales: One-time hardware sales of digital otoscope devices ranging from $34.99 to $129.99. Products include wireless WiFi otoscopes, screen-based otoscopes, USB otoscopes, and accessories.
- Accessories and Consumables: Replacement and accessory sales including ear tips ($2.50-$2.99 per pack), ear specula replacements ($29.99), and other otoscope accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level Wireless Otoscope |
| One time/ perpetual license | Pay-as-you-go | Mid-range Screen-based Otoscopes |
| One time/ perpetual license | Pay-as-you-go | Premium Screen-based Otoscopes |
| Unit Pricing | Pay-as-you-go | Accessories |
| One time/ perpetual license | Pay-as-you-go | Advanced Multi-head System |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
ScopeAround product offering
Product offeringCore offering
ScopeAround designs and sells consumer-grade digital otoscope cameras that let individuals and families inspect ear canals and remove earwax at home. Its product line includes WiFi-enabled otoscopes that pair with iOS and Android smartphones, standalone otoscopes with built-in 2.8" to 5" IPS LCD screens, USB-connected PC otoscopes, and supporting accessories such as replacement silicone ear tips and specula. Products are priced from $34.99 to $129.99 and are sold exclusively through the company's own e-commerce website.
Product overview
ScopeAround is a consumer-focused medical technology company offering a portfolio of digital otoscope products designed for home ear care and inspection. The product line includes standalone otoscopes with built-in LCD screens (2.8", 4.5", and 5" options), WiFi-connected wireless otoscopes for smartphone integration, and USB-connected models for PC use. Core products include the 5-in-1 Multipurpose Wireless Smart Otoscope, Digital Otoscope With 5 Inch Screen (MS500), Digital Smart Otoscope with Screen, All-In-One 2.8-Inch LCD Screen Digital Otoscope, and the SA200 3-in-1 Digital Otoscope. The company also offers accessories including ear tips, specula replacements, and related hygiene products. ScopeAround positions its devices as bringing medical-grade ear inspection technology to consumers, with products featuring HD cameras (720p-1080p), LED lighting, photo/video recording capabilities, and ear wax removal tools. Some models operate independently without apps or WiFi, while others connect wirelessly to iOS/Android devices.
Differentiator
Problem solved
Functional benefit
Products and services
- 5-in-1 Multipurpose Wireless Smart Otoscope & Ear Cleaning Camera WiFi-enabled otoscope with a 3.9mm camera probe compatible with iOS and Android devices, featuring 720p HD video recording, 6 LED lights, and 5-in-1 functionality for ear, nose, mouth, and throat inspection along with ear wax removal tools. Sold directly to consumers at $39.99 through scopearound.com.
- Digital Otoscope With 5 Inch Screen (MS500) Standalone otoscope with a built-in 5-inch IPS screen, 1080p HD camera, 3.9mm probe, 32GB memory card storage, 2500mAh battery delivering approximately 4 hours of use, and bundled ear picks and specula for adults and children. Priced at $89.99.
- Digital Smart Otoscope with Screen and Ear Wax Removal Tools Standalone otoscope with a 4.5-inch IPS screen (854x480p resolution), 720p HD recording, 3.9mm camera probe, 6 adjustable LED lights, 2500mAh battery, and 32GB microSD card included; operates without any app or WiFi connection. Priced at $79.99.
- All-In-One 2.8-Inch LCD Screen Digital Otoscope (M28) Compact standalone otoscope with a 2.8-inch full-color IPS LCD screen, ear wax removal functionality, and an integrated camera probe for at-home ear examination without needing a smartphone or computer.
- Wireless Smart Otoscope Camera with Ear Wax Removal (SA39A) WiFi-connected otoscope with a 3.9mm camera, 1280x720p resolution, 8 interchangeable silicone tips, 350mAh rechargeable battery offering up to 30 days of standby life, and compatibility with iOS and Android devices via WiFi. Priced at $34.99.
- DZ2423 Earwax Cleaner Earwax removal device with an integrated water tank system designed to deliver safer, easier, and more comfortable ear cleaning for at-home users.
- SA200 3-in-1 Digital Otoscope with 2nd Camera Head Flagship ScopeAround otoscope featuring a 1.85-inch IPS LCD screen with 2.8-inch display capability and an included second camera head for enhanced versatility. Priced at $129.99.
- SA160 Digital Otoscope with IPS Screen Handheld otoscope with integrated IPS screen for seamless viewing, 720p HD resolution, 6 LED lights, ear wax removal tool, and plug-and-play operation.
- Ear Examination High Resolution USB Digital Otoscope (AE430) USB-connected otoscope with high-definition imaging that is 40% smaller than most smartphones, connecting directly to a PC for ear examination and documentation. Priced at $65.99.
- MS200 Digital Microscope with 2.8-inch IPS Screen Versatile digital microscope suitable for inspecting welds, coins, fabrics, diamonds, and biological specimens, marketed to parents, educators, collectors, quality inspectors, and electronics technicians.
- Health Hub Teeth Oral Inspection Camera Oral inspection camera for home use that lets users check for cavities, gum disease, and broken teeth, featuring a 1cm fixed focus for clear pictures.
- Ear Tips for Otoscope - Pack of 4 Replacement ear tips/picks compatible with multiple ScopeAround otoscope models (MS430, NTE390, SA39A, MS450-390, SA39W, NTE430), available in green (3.9mm) and gray (4.3mm) sizes. Priced at $2.50–$2.99 per pack.
- Ear Specula Replacements Bulk-order specula replacements compatible with 3.9mm and 4.3mm ScopeAround otoscopes, designed for hygienic and safe home examination and to prevent over-insertion. Priced at $29.99.
Quantifiable outcome
- 5+ years of customer feedback and manufacturing experience informing product improvements
- +2 more outcomes
Companies that use ScopeAround
Customer profileSegments3 records
Ideal customer profiles3 records
ScopeAround technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ScopeAround partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
ScopeAround competitors and assessment
Company assessmentBroad incumbents
- Riester: Riester, part of Halma plc, produces medical-grade otoscopes and diagnostic instruments for healthcare professionals. It is comparable to ScopeAround in category (otoscopy) but operates at the professional clinical end of the market with regulatory certifications ScopeAround does not hold.
- HEINE Optotechnik: HEINE is a German manufacturer of professional medical diagnostic instruments, including high-end otoscopes used by ENT specialists and primary care physicians. It anchors the medical-grade end of the otoscope market that ScopeAround's consumer line sits below.
- Welch Allyn: Welch Allyn, now part of Baxter, is the dominant medical-grade otoscope maker serving hospitals, clinics, and physicians globally. It represents the medical-grade incumbent that ScopeAround's consumer-grade products are positioned against in the at-home segment.
Others
- TytoCare: TytoCare builds FDA-cleared telehealth examination kits that include digital otoscope attachments for remote clinician exams. It targets the telemedicine use case ScopeAround's 'Telemedicine Otoscope' collection addresses, but is medical-grade and partner-distributed rather than direct-to-consumer.
- AMD Global Telemedicine: AMD supplies telemedicine equipment, including digital otoscope cameras, to healthcare providers and telehealth platforms. It is comparable to ScopeAround in ear-imaging-for-telemedicine but serves the B2B clinical channel rather than the DTC consumer market.
Direct peers
- Teslong: Teslong sells consumer and prosumer digital inspection cameras, including WiFi and USB otoscopes with interchangeable tips. It overlaps directly with ScopeAround's wireless and USB otoscope lines and targets the same DIY ear inspection buyer.
- Firefly Global: Firefly Global manufactures digital video otoscopes and other handheld inspection cameras for both consumer and clinical use. Its product positioning closely mirrors ScopeAround's, with wireless connectivity and interchangeable specula, making it a direct peer in digital otoscope hardware.
- Bebird: Bebird is a leading consumer wireless otoscope brand offering WiFi-enabled, app-connected ear cleaning cameras at similar price points. It is the closest direct competitor to ScopeAround's 5-in-1 and SA39A wireless otoscope SKUs and competes for the same at-home ear care and smartphone-paired use case.
- Depstech: Depstech is a consumer inspection camera brand offering WiFi and USB borescopes/otoscopes at similar sub-$50 price points. It competes with ScopeAround on wireless handheld cameras for ear, dental, and general inspection use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ScopeAround social profiles
Digital presenceScopeAround financial estimates
Financial estimateRevenue estimate
Valuation estimate
ScopeAround leadership team
Management profileNumber of profiles
Profiles2 records
ScopeAround funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ScopeAround M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ScopeAround
What does ScopeAround do?
ScopeAround designs and sells consumer-grade digital otoscope cameras that let individuals and families inspect ear canals and remove earwax at home. Its product line includes WiFi-enabled otoscopes that pair with iOS and Android smartphones, standalone otoscopes with built-in 2.8" to 5" IPS LCD screens, USB-connected PC otoscopes, and supporting accessories such as replacement silicone ear tips and specula. Products are priced from $34.99 to $129.99 and are sold exclusively through the company's own e-commerce website.
Is ScopeAround a public or private company?
ScopeAround is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ScopeAround founded?
ScopeAround was founded in 2015. It employs 51 to 100 people.
Where is ScopeAround based?
ScopeAround is headquartered in Irvine, United States, in the North America region.
How does ScopeAround make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are accessories and Consumables.
Who are ScopeAround's main competitors?
Broad incumbents on record are Riester, HEINE Optotechnik and Welch Allyn. Others are TytoCare and AMD Global Telemedicine. Direct peers are Teslong, Firefly Global, Bebird and Depstech.
Does ScopeAround have an API?
No public API is recorded for ScopeAround.
What industry is ScopeAround in?
ScopeAround's product category is Consumer Medical Devices. Its primary akta.pro industry code is HLAIADAO, Home Diagnostic & Self-Test OTC Kits. Its NAICS code is 334510 and its SIC code is 3841.