ThreeSixty
ThreeSixty Group is a vertically integrated CPG company that designs, manufactures, and markets branded consumer products under Sharper Image, FAO Schwarz, Vornado, and Discovery, selling through major mass-market retailers in 30+ countries and operating five FAO Schwarz flagship stores globally.
- Company typePrivate
- Founded1999
- HeadquartersIrvine, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ThreeSixty does
ThreeSixty Group is a privately held, vertically integrated consumer packaged goods (CPG) company headquartered in Irvine, California, that designs, develops, manufactures, and markets branded consumer products for global wholesale and direct-to-consumer channels. The company operates a portfolio of four brands across everyday play, technology, health and wellness, and premium home comfort categories: Sharper Image (acquired 2016), FAO Schwarz (acquired 2016), Vornado (acquired 2018), and Discovery (licensed STEM toy partnership since 2009). It reaches 75,000+ retail store doors across 30+ countries via Big Box National Retailers and operates five FAO Schwarz flagship stores globally (New York, Milan, London, Beijing, Dublin), with the NYC flagship attracting over 1.3 million yearly visitors.
The company runs an end-to-end operating model spanning industrial design, product engineering, graphic design, photography, packaging design, a certified in-house testing lab, and rapid prototyping, supported by 738 employees across 8 global offices — including four in China (Hong Kong, Shanghai, Guangzhou, Ningbo) under a Hong Kong-based Asia regional headquarters. Revenue is generated primarily through wholesale hardware sales to mass-market retailers, supplemented by brand licensing royalties (FAO Schwarz is licensed globally) and DTC retail through flagship stores. The company has been majority-owned by AEA Investors since 2015 and was formed in 2011 when MerchSource (founded 1999) merged with a leading Asia-based sourcing company.
ThreeSixty firmographics
Firmographics- Name
- ThreeSixty
- Legal name
- ThreeSixty Group
- Website
- https://thethreesixtygroup.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ThreeSixty Group is a vertically integrated CPG company that designs, manufactures, and markets branded consumer products under Sharper Image, FAO Schwarz, Vornado, and Discovery, selling through major mass-market retailers in 30+ countries and operating five FAO Schwarz flagship stores globally.
- Ownership category
- akta.pro rank
Where ThreeSixty is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
ThreeSixty business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Consumer Product Sales: Design, develop, manufacture and market consumer products under owned brands (Sharper Image, Vornado, FAO Schwarz, Discovery). Products sold through retail partners and direct-to-consumer channels.
- Brand Licensing: License iconic brands to partners. FAO Schwarz brand is licensed globally, creating royalty revenue streams.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
ThreeSixty product offering
Product offeringCore offering
ThreeSixty Group is a vertically-integrated global consumer packaged goods (CPG) company that designs, develops, manufactures, and markets consumer products under four owned/licensed brands: Sharper Image (technology, wellness, RC toys), Vornado (home comfort appliances), FAO Schwarz (premium toys), and Discovery (STEM toys). The company sells its products wholesale to major retailers in 30+ countries across 75,000+ retail store doors and also operates FAO Schwarz flagship retail stores.
Product overview
ThreeSixty Group is a vertically-integrated global consumer packaged goods (CPG) company that designs, develops, manufactures, and markets products under four main brands: Sharper Image (technology and wellness products), Vornado (home comfort appliances), FAO Schwarz (premium toys and retail), and Discovery (STEM toys via partnership). The company operates as a unified portfolio with shared sourcing, product development, engineering, quality assurance, marketing, and distribution capabilities across all brands. ThreeSixty distributes to more than 30 countries through approximately 75,000 retail store doors worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Sharper Image: Technology and innovation brand offering products in technology, health and wellness, and RC toys. Founded in 1977, known for first mass-produced digital watch, telephone answering machine, Ionic Breeze, and Razor scooter.
- Vornado
- FAO Schwarz
- Discovery
Products and services
- Sharper Image Sharper Image is a technology and lifestyle brand offering consumer products in technology, health and wellness, and remote-control toys (drones, cars, robots, boats, planes). Since 1977, the brand has been known for pioneering innovations including the first mass-produced digital watch, telephone answering machine, Ionic Breeze, and Razor scooter. Products are sold wholesale to major retailers and reach consumers through the ThreeSixty retail and brand channels.
- Vornado Vornado is a home comfort brand specializing in air circulation products including whole-room fans, space heaters, humidifiers, and air purifiers. Founded in 1945 on the premise that superior air movement delivers superior comfort, the brand is known for the patented Power Vortex design originally developed for aviation. Products are sold wholesale to major retailers.
- FAO Schwarz FAO Schwarz is an iconic toy brand and premium toy store operator since 1862. ThreeSixty operates flagship FAO Schwarz stores in New York City (Rockefeller Plaza), Milan, London, Beijing, and Dublin, delivering retail theater experiences and high-quality toys to consumers and families globally. The brand is also licensed to partners worldwide, creating royalty revenue streams.
- Discovery STEM Toys Discovery is a STEM (Science, Technology, Engineering, and Mathematics) toy line developed in partnership with Discovery media company since 2009. Products are designed to ignite curiosity, imagination, and creativity through hands-on learning and exploration experiences for children and families, leveraging Discovery's programming and marketing expertise.
Quantifiable outcome
- Sharper Image ranked #1 in Massager Brand Sales (NPD) and #1 in RC Drone Sales (NPD)
- +1 more outcomes
Companies that use ThreeSixty
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
ThreeSixty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ThreeSixty partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Hill & SmithminorThreeSixty Investco (a subsidiary entity) acquired Hill & Smith VRS permanent steel road barrier business from Hill & Smith for £5.25m. This is an acquisition/divestiture transaction rather than a strategic partnership.
- Discovery (Discovery Inc.)corePartnership since 2009 with Discovery, one of the largest media companies globally, to launch Science, Technology, Engineering and Mathematics (STEM) toy line. Discovery provides powerful programming and marketing expertise, with 8,000 hours of original programming and 7B monthly video views supporting the product line.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
ThreeSixty competitors and assessment
Company assessmentDirect peers
- Funko: Pop culture consumer products company that licenses and develops branded collectibles and lifestyle products. Comparable model of acquiring/licensing iconic brand IP and scaling through mass-market retail and global distribution.
- Spin Master: Global children's entertainment company that creates, designs, and markets toys through owned and licensed brands. Comparable in vertically-integrated toy design, multi-brand portfolio approach, and global retail distribution model.
- Razor USA: Designer and marketer of personal mobility and recreational consumer products (scooters, ride-ons, RC). Direct overlap with Sharper Image's RC vehicle line and similar big-box retail distribution pattern.
- Helen of Troy: Multi-brand consumer products company that owns and markets housewares, health & beauty, and home comfort brands. Closely comparable operating model to ThreeSixty's multi-brand, multi-category CPG structure including Vornado-like home comfort exposure.
- Basic Fun!: Toy company that revives and re-launches classic toy brands (e.g., Care Bears, Lite-Brite). Directly comparable to ThreeSixty's strategy of acquiring heritage toy IP like FAO Schwarz and Sharper Image and re-introducing them through modern retail channels.
- JAKKS Pacific: Multi-category toy and consumer products company that designs, markets, and distributes branded toys and lifestyle products globally. Highly comparable to ThreeSixty's branded toy and RC product lines, with similar Big Box retailer reliance.
Broad incumbents
- Mattel: One of the world's largest toy companies with iconic owned brands (Barbie, Hot Wheels) plus major entertainment licensing. Broad incumbent competitor across toy and family entertainment categories where FAO Schwarz and Discovery STEM compete.
- Whirlpool: Global major home appliance manufacturer. While much larger and more focused, Whirlpool competes for Vornado's adjacent home comfort/air care consumer mindshare and provides a benchmark for category economics and brand-driven appliance retail dynamics.
- Spectrum Brands: Multi-brand consumer products company spanning home & personal care, garden, and home appliances. Comparable in operating multiple home-focused consumer brands with shared global distribution and PE-style portfolio management.
- Hasbro: Global play and entertainment company with massive owned brands (Transformers, Nerf, Play-Doh). Comparable in scaled multi-brand toy/entertainment portfolio and global big-box distribution, though significantly larger and more diversified.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ThreeSixty social profiles
Digital presenceThreeSixty compliance and trust
Trust signalCompliance2 records
ThreeSixty financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThreeSixty leadership team
Management profileNumber of profiles
Profiles11 records
ThreeSixty subsidiaries and ownership
Company hierarchySubsidiaries3 records
ThreeSixty funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThreeSixty M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThreeSixty
What does ThreeSixty do?
ThreeSixty Group is a vertically-integrated global consumer packaged goods (CPG) company that designs, develops, manufactures, and markets consumer products under four owned/licensed brands: Sharper Image (technology, wellness, RC toys), Vornado (home comfort appliances), FAO Schwarz (premium toys), and Discovery (STEM toys). The company sells its products wholesale to major retailers in 30+ countries across 75,000+ retail store doors and also operates FAO Schwarz flagship retail stores.
Is ThreeSixty a public or private company?
ThreeSixty is a private company. It is classified as private equity controlled and is currently operating.
When was ThreeSixty founded?
ThreeSixty was founded in 1999. It employs 501 to 1,000 people.
Where is ThreeSixty based?
ThreeSixty is headquartered in Irvine, United States, in the North America region.
How does ThreeSixty make money?
Two revenue lines are on record. Consumer Product Sales are the primary driver. The others are brand Licensing.
Who are ThreeSixty's main competitors?
Direct peers on record are Funko, Spin Master, Razor USA, Helen of Troy, Basic Fun! and JAKKS Pacific. Broad incumbents are Mattel, Whirlpool, Spectrum Brands and Hasbro.
Does ThreeSixty have an API?
No public API is recorded for ThreeSixty.