Motiv
Motiv Inc. is a San Francisco-based personal technology company founded in 2013 that designs and sells the Motiv Ring, a waterproof titanium smart ring with optical heart rate and motion sensors for 24/7 fitness and sleep tracking, sold primarily through retail channels to health-conscious consumers.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Motiv does
Motiv Inc. is a San Francisco-based personal technology company founded in 2013 that designs and sells the Motiv Ring, a waterproof titanium smart ring that tracks 24/7 fitness metrics (steps, distance, calories, active minutes, activity intensity, activity types) and sleep patterns using an integrated optical heart rate sensor and 3-axis accelerometer. The ring is powered by a lithium-ion battery delivering approximately three days of life on a 90-minute magnetic USB charge, is available in seven sizes and three colors, and syncs natively with Apple Health and Google Fit for centralized health data management.
The company operates a single-SKU, hardware-only revenue model, historically selling the ring at $199.99 as a one-time purchase through its own e-commerce site and now primarily through retail stores via a retailer-locator distribution channel. Motiv has raised approximately $25.7 million across eight funding rounds from 2014 to 2021 from investors including Kleiner Perkins, Granite Ventures, AME Cloud Ventures, Argonautic Ventures, Tyche Partners, SOSV, Cherry Tree Investments, Acorn Pacific Ventures, and StartX. As of 2025, mymotiv.com lists the Motiv Ring as "SOLD OUT" and no longer handles direct sales, and Motiv has entered into a strategic transaction with Workhorse Group, an electric commercial vehicle company, with shareholder approval sought at Workhorse's November 25, 2025 Annual Meeting. The product serves health-conscious individual consumers seeking a discreet, wrist-free alternative to conventional fitness trackers.
Motiv firmographics
Firmographics- Name
- Motiv
- Legal name
- Motiv Inc.
- Website
- https://mymotiv.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Motiv Inc. is a San Francisco-based personal technology company founded in 2013 that designs and sells the Motiv Ring, a waterproof titanium smart ring with optical heart rate and motion sensors for 24/7 fitness and sleep tracking, sold primarily through retail channels to health-conscious consumers.
- Ownership category
- akta.pro rank
Motiv industry classification
Industry- Product category
- Smart Wearables
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Smart Rings (CRACAIAC)
- akta.pro secondary industries
- Smartwatches & Connected Wearables (CRAKADAC), Sleep Tracking Devices (Wearables & Non-wearables) (CRACAQAD)
Keywords
Where Motiv is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Motiv business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Smart Ring Hardware Sales: Motiv generates revenue through the sale of its smart ring hardware. The Motiv Ring is sold as a one-time purchase product at $199.99. The company previously sold directly through its website but has shifted to primarily retail distribution, with the website noting that mymotiv.com no longer handles direct sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Motiv Ring - Single SKU at $199.99 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Motiv product offering
Product offeringCore offering
Motiv designs, manufactures, and sells the Motiv Ring, a smart ring wearable that continuously tracks fitness metrics (steps, distance, calories burned, active minutes, activity intensity, activity types), sleep duration, and resting heart rate through an embedded optical heart rate sensor and 3-axis accelerometer. The ring features an ultralight waterproof titanium design for 24/7 wear, a 3-day battery life with a 90-minute full charge, and syncs data to Apple Health and Google Fit platforms.
Product overview
Motiv offers a single unified product—the Motiv Ring—a smart ring for 24/7 fitness and sleep tracking. The company sells directly to consumers with the ring available in three colors (Silver, Rose Gold, Black), seven sizes, and includes a USB Magnetic Charging Dock. The product integrates with Apple Health and Google Fit for data synchronization.
Differentiator
Problem solved
Functional benefit
Products and services
- Motiv Ring A waterproof titanium smart ring designed for 24/7 wear that continuously tracks fitness metrics (steps, distance, calories, active minutes, activity intensity), sleep patterns, and resting heart rate using an optical heart rate sensor and 3-axis accelerometer. Available in 7 sizes and 3 colors (Silver, Rose Gold, Black), it syncs data to Apple Health and Google Fit. Includes a USB Magnetic Charging Dock, 1-year warranty, and 45-day guarantee. Priced at $199.99.
Quantifiable outcome
- 3-day battery life on a single 90-minute charge
- +2 more outcomes
Companies that use Motiv
Customer profileSegments1 record
Ideal customer profiles1 record
Motiv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Motiv partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Workhorse GroupcoreWorkhorse Group, an American technology company developing zero-emission commercial vehicles, announced a transaction with Motiv. Workhorse urged shareholders to vote in favor of the Motiv transaction before the November 25, 2025 Annual Meeting, emphasizing that failing to approve could lead to a standalone path with little or no value for shareholders. Leading proxy advisory firms supported the merger, citing strategic benefits and potential value creation.
- Apple HealthcoreMotiv Ring integrates with Apple Health ecosystem, allowing users to seamlessly save their fitness and health tracking data to Apple's health platform for centralized health data management.
- Google FitcoreMotiv Ring integrates with Google Fit platform, enabling users to sync their fitness and health tracking data to Google's health ecosystem for comprehensive health monitoring and data analysis.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Motiv competitors and assessment
Company assessmentDirect peers
- Ultrahuman: Ultrahuman sells the Ring Air, a smart ring focused on sleep and metabolic health with a subscription app — directly competes with Motiv on fitness ring positioning and target consumer.
- Oura Health: Oura is the market-leading smart ring for sleep, readiness, and activity tracking — the closest direct competitor to Motiv Ring, sharing form factor, target buyer, and core sensor suite (heart rate, motion, sleep).
- Circular: Circular produces a smart ring with ECG, heart rate, sleep, and activity tracking — directly competing with Motiv in the same fitness-ring category.
- RingConn (Sky Labs): Sky Labs' RingConn is a subscription-free smart ring for continuous health monitoring — directly comparable to Motiv Ring on price, form factor, and target use cases.
Broad incumbents
- Samsung (Galaxy Ring): Samsung's Galaxy Ring, launched in 2024, competes directly in the smart-ring category with deep retail and marketing resources — a broad incumbent now occupying the same product niche as Motiv.
- Fitbit (Google): Fitbit offers wrist-based fitness and sleep trackers with deep consumer brand recognition, competing with Motiv for the same health-conscious consumer segment.
- Apple (Apple Watch): Apple Watch is the dominant wrist-worn health wearable and the ecosystem Motiv integrates with; it competes for the same consumer health-tracking wallet share via an alternative form factor.
- Garmin: Garmin's fitness watches and wearables (vivo, Venu, Instinct lines) compete with Motiv for health-conscious consumers, with particular strength in active and athletic segments.
Emerging players
- Withings: Withings produces connected health devices (ScanWatch, Move, Body Cardio) and has signaled interest in rings; competes with Motiv for the design-conscious health-tracking consumer via adjacent form factors.
- Biowatch: Biowatch develops biometric authentication jewelry (watches/bracelets) with continuous authentication and health monitoring — an emerging niche player often cited alongside Motiv in smart-ring market reports.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Motiv social profiles
Digital presenceMotiv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motiv leadership team
Management profileNumber of profiles
Profiles1 record
Motiv funding detail
Funding detailFunding overview
Funding rounds9 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motiv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motiv
What does Motiv do?
Motiv designs, manufactures, and sells the Motiv Ring, a smart ring wearable that continuously tracks fitness metrics (steps, distance, calories burned, active minutes, activity intensity, activity types), sleep duration, and resting heart rate through an embedded optical heart rate sensor and 3-axis accelerometer. The ring features an ultralight waterproof titanium design for 24/7 wear, a 3-day battery life with a 90-minute full charge, and syncs data to Apple Health and Google Fit platforms.
Is Motiv a public or private company?
Motiv is a private company. It is classified as venture growth investor backed and is currently operating.
When was Motiv founded?
Motiv was founded in 2013. It employs 11 to 50 people.
Where is Motiv based?
Motiv is headquartered in San Francisco, United States, in the North America region.
How does Motiv make money?
One revenue line is on record: smart Ring Hardware Sales.
Who are Motiv's main competitors?
Direct peers on record are Ultrahuman, Oura Health, Circular and RingConn (Sky Labs). Broad incumbents are Samsung (Galaxy Ring), Fitbit (Google), Apple (Apple Watch) and Garmin. Emerging players are Withings and Biowatch.
Does Motiv have an API?
No public API is recorded for Motiv.
What industry is Motiv in?
Motiv's product category is Smart Wearables. Its primary akta.pro industry code is CRACAIAC, Smart Rings, with a secondary code of CRAKADAC, Smartwatches & Connected Wearables. Its NAICS code is 334515 and its SIC code is 3825.