Reed's

What Reed's does

Reed's, Inc. (NYSE American: REED) is a Norwalk, Connecticut-based branded beverage company founded in 1987 that manufactures and distributes handcrafted ginger beverages, craft sodas, ready-to-drink alcoholic ginger cocktails, and ginger candies. Its core technology is real-ginger brewing using Jamaican-inspired recipes with three intensity tiers (Original, Extra, Strongest), a proprietary natural sweetener blend (Erythritol, Stevia, Monk Fruit) for zero-sugar variants, and natural mushroom extract (Sweet Osmanthus Ear) for shelf-stability. The company operates an asset-light model, contracting with independent co-packers and distributors rather than owning factories, and sells a multi-brand portfolio (Reed's, Virgil's, Flying Cauldron, Reed's Hard Mule) plus ginger chews and crystallized ginger candies.

Reed's makes money through wholesale distribution to over 32,000 retail outlets across the United States and Asia-Pacific (including Walmart, Whole Foods, Sprouts, Albertsons, Meijer, Publix, Safeway, Hannaford, Harris Teeter, Natural Grocers, and Rite Aid), direct-to-consumer e-commerce at drinkreeds.com with a Subscribe & Save subscription option (10% discount), an Amazon marketplace storefront, and wholesale through the Faire marketplace. Pricing is unit-based at roughly $46-$50 per 24-pack for core SKUs, with gift cards and bulk options. The customer base spans health-conscious consumers seeking natural alternatives to mass-market sodas, craft beverage enthusiasts using Reed's as cocktail mixers, and wellness consumers using ginger for digestive benefits.

Financially, Reed's is a sub-$50M public micro-cap with declining top-line momentum. Reported net sales were $34.1M in FY2025 versus $38.0M in FY2024, with Q1 2026 sales of $7.1M down 29% year-over-year, and the company posted a $15.8M net loss in FY2025. The company completed a $10M NYSE American uplisting in December 2025, established Asia-Pacific subsidiaries in Hong Kong, Japan, China, and Singapore, and entered mainland China in March 2026 with the U Oxygen series. It received an NYSE American deficiency notice in May 2026 due to $2.7M stockholders' equity and five consecutive years of net losses.

Name

Reed's

Legal name

Reed's, Inc.

Website

https://drinkreeds.com

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Reed's, Inc. is a Norwalk, Connecticut-based branded beverage company (NYSE American: REED), founded in 1987, that makes handcrafted ginger beers, craft sodas, RTD alcoholic ginger cocktails, and ginger candies under the Reed's, Virgil's, Flying Cauldron, and Hard Mule brands, selling through 32,000+ US and Asia-Pacific retail outlets via an asset-light co-packing model.

Ownership category

akta.pro rank

Product category

Craft Beverages

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

Keywords

• Craft ginger beverages
• Handcrafted sodas
• Natural soft drinks
• Functional ginger drinks
• Alcoholic ginger beverages

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Products sold directly to consumers through the company's website drinkreeds.com with subscription options offering 10% savings on recurring orders. Includes gift cards.
2. Retail Distribution: Products sold through major retail chains including Sprouts, Walmart, Safeway, Whole Foods, Hannaford, Harris Teeter, Meijer, Albertsons, Publix, Natural Grocers, and Rite Aid. Revenue generated from wholesale distribution to over 32,000 outlets.
3. Amazon Marketplace: Products available through Amazon for direct shipping to consumers, expanding e-commerce reach beyond the company's own website.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Reed's manufactures and sells naturally brewed craft beverages, with a focus on Jamaican-inspired ginger ales and ginger beers made with real ginger root. Its portfolio spans the Reed's brand (Original, Extra, and Strongest ginger beers plus ginger ales), Virgil's handcrafted sodas, Flying Cauldron butterscotch beer, and Reed's Hard Mule alcoholic ginger drinks (5% ABV), along with ginger chews. Products are sold directly to consumers via drinkreeds.com (with a Subscribe & Save subscription) and through more than 32,000 retail outlets in the US and Asia-Pacific.

Product overview

Reed's Inc. is a branded beverage company offering natural, handcrafted soft drinks and ginger-based beverages. The product portfolio centers on the Reed's brand (ginger ales and ginger beers with multiple potency levels), supplemented by the Virgil's sub-brand of handcrafted sodas (root beer, cream sodas, fruit flavors) and the Flying Cauldron fantasy-themed butterscotch soda. Products are available in both regular (cane sugar/honey sweetened) and zero sugar variants using erythritol/stevia/monk fruit blends. An alcoholic Hard Mule line (5% ABV) extends into ready-to-drink cocktails. The company also produces ginger candies. Distribution spans over 32,000 retail outlets across the US and Asia-Pacific, with an asset-light model using independent co-packers.

Differentiator

Problem solved

Functional benefit

Brands

• Reed's: Handcrafted ginger beverages including ginger ales and ginger beers with real ginger root. Flagship brand of the company.
• Virgil's
• Flying Cauldron
• Reed's Hard Mule

Products and services

• Reed's Ginger Ale Handcrafted ginger ale made with pressed organic ginger, real ingredients, and natural flavors; available in Original and Zero Sugar varieties in 12oz cans and glass bottles for consumers seeking natural ginger beverages.
• Reed's Ginger Beer Jamaican-inspired craft ginger beer made with real fresh ginger root, natural fruit juices, honey, and spices; available in Original, Extra (2x ginger), Premium (honey/pineapple sweetened), and Strongest (3x ginger) varieties for consumers seeking bold, natural ginger flavor.
• Reed's Hard Mule Alcoholic ginger beverage at 5% ABV crafted with real ginger for the signature Reed's bite, lightly sweetened with natural ingredients and finished with lime; positioned as a ready-to-drink Moscow Mule alternative.
• Virgil's Handcrafted Soda Line of premium craft sodas made with real ingredients in flavors including Black Cherry, Orange Cream, Root Beer, Vanilla Cream, and Cola; available in regular and Zero Sugar versions with a natural sweetener blend.
• Flying Cauldron Butterscotch Beer Handcrafted butterscotch-flavored soda marketed with a wizard/fantasy theme, made with cane sugar and natural ingredients for fans of creamy butterscotch flavors.
• Reed's Ginger Chews and Crystallized Ginger Ginger-flavored candy products including individually wrapped ginger chews (cane sugar, organic ginger root, tapioca starch) and crystallized ginger (diced baby ginger in raw cane syrup), made in the USA.

Quantifiable outcome

• Net sales of $34.1 million for fiscal year 2025
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Fever-Tree: Premium non-alcoholic ginger beer and cocktail mixer brand; the closest direct competitor to Reed's ginger beer in the premium mixer category, sold across mainstream and natural retailers in the US and globally.
• Q Mixers: Premium craft cocktail mixers including ginger beer and tonic; competes head-to-head with Reed's in the natural and mainstream grocery channel with a similar real-ingredient, less-sweet positioning.
• Zevia: Zero-sugar, naturally sweetened soft drinks (including ginger ale and ginger beer variants); competes directly with Reed's Zero Sugar line on the erythritol/stevia/monk-fruit sweetener proposition.
• OLIPOP: Better-for-you craft soda brand emphasizing natural ingredients and prebiotic fiber; competes for the same health-conscious, natural-channel consumer that drives Reed's primary segment.
• Poppi: Premium craft soda with apple cider vinegar positioning sold at Whole Foods, Sprouts, Target, and other natural/mainstream retailers; overlaps with Reed's on natural-channel shelf space and clean-label messaging.
• Jones Soda: Craft soda company with a similar sub-brand / flavor-extension model, multi-channel retail distribution, and small-cap public-company profile; a close comparable on business model and scale.
• Boylan Bottling: Independent craft soda maker with a similar premium, glass-bottle, cane-sugar positioning sold in natural and gourmet channels; a close small-batch comparator to Reed's and Virgil's lines.

Broad incumbents

• Canada Dry (Keurig Dr Pepper): Mass-market ginger ale incumbent owned by Keurig Dr Pepper; dominates the mainstream ginger ale category against which Reed's premium differentiated positioning competes.
• Dr Pepper / Keurig Dr Pepper: Large-scale beverage incumbent with extensive DSD distribution and retailer relationships; competes broadly for shelf space and consumer occasions across Reed's full product range.

Emerging players

• Maine Root: Handcrafted natural soda brand with comparable organic, fair-trade ingredient positioning and a similar craft-root-beer and ginger-beer portfolio; a smaller-scale peer competing in the natural channel.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DrinkReeds
• LinkedInlinkedin.com/company/reed's-inc-/jobs
• Instagraminstagram.com/drinkreeds
• Xx.com/drinkreeds

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds6 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reed's