MakeO
- Company typePrivate
- Founded2017
- HeadquartersMumbai, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
MakeO firmographics
Firmographics- Name
- MakeO
- Legal name
- MakeO Healthcare Technologies Pvt. Ltd.
- Website
- https://makeo.app
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
MakeO industry classification
Industry- Product category
- Cosmetic Dentistry & Clinical Beauty Services
- NAICS
- Offices of Dentists (621210), Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116)
- SIC
- Dental Equipment & Supplies (3843), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)
- akta.pro secondary industries
- Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE), Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Electric Toothbrushes & Power Brush Heads (CRABAFAC), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where MakeO is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
MakeO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Clear Aligner Sales: One-time sale of custom clear aligners for teeth straightening, with prices starting from Rs. 52,999 and EMI options available starting at Rs. 1,499/month.
- Orthodontic Treatment Services: Braces treatments including metal, ceramic, lingual, and invisible braces with pricing ranging from Rs. 25,000 to Rs. 150,000 depending on type and complexity.
- Skin and Hair Treatment Services: Clinical skin and hair treatments including laser hair removal, hydra facials, acne treatment, anti-aging treatments, and hair fall treatments offered at experience centres.
- Oral Care Products: Sale of oral hygiene products, teeth whitening products, aligner essentials, and bundled product packages through e-commerce channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Clear Aligners - Starting price for invisible teeth aligners |
| Unit Pricing | Pay-as-you-go | Metal Braces - Traditional orthodontic treatment |
| Unit Pricing | Pay-as-you-go | Ceramic Braces - Tooth-colored aesthetic braces |
| Unit Pricing | Pay-as-you-go | Lingual Braces - Hidden braces behind teeth |
| Unit Pricing | Pay-as-you-go | Invisible Braces (Clear Aligners) - Discreet removable aligners |
| Unit Pricing | Pay-as-you-go | Teeth Whitening - Professional-grade stain removal |
| Unit Pricing | Pay-as-you-go | Laser Hair Removal - Full body hair reduction |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
MakeO product offering
Product offeringCore offering
MakeO is a digital-first clinical beauty and dental healthtech platform operating two brands: Toothsi (US FDA 510(k) cleared clear aligners, braces, teeth whitening, retainers, oral care products) and Skinnsi (quadruple wavelength laser hair removal, hydra facials, acne treatment, derma facials, hair fall treatment). It sells these products and clinical services directly to consumers through 50+ owned experience centres, 1,200+ partner clinics, at-home scanning/delivery, and an e-commerce storefront and mobile app across 150+ Indian cities and the MENA region.
Product overview
MakeO operates as a clinical beauty technology platform offering two primary brand portfolios: Toothsi for dental/orthodontic care and Skinnsi for skin and hair treatments. The Toothsi brand includes US FDA-cleared clear aligners, braces, teeth whitening, retainers, and oral care products, while Skinnsi provides laser hair removal, hydra facials, acne treatments, derma facials, and hair restoration services. Both brands are offered through experience centres across India and via at-home services, supported by an AI-powered smile preview feature. The platform has expanded through acquisitions including Smileneo (UAE), Apple Dental International, and the pending acquisition of Zenyum (Singapore).
Differentiator
Problem solved
Functional benefit
Products and services
- Toothsi Clear Aligners Custom-made US FDA 510(k) cleared invisible removable clear aligners for teeth straightening, designed by orthodontists to correct crowding, spacing, overbite, underbite, crossbite, and open bite in adult and teen consumers.
- Toothsi Braces Traditional and cosmetic orthodontic braces treatments including metal braces, ceramic braces, lingual braces, self-ligating braces, and invisible braces for consumers needing fixed orthodontic treatment for teeth alignment.
- Toothsi Teeth Whitening Professional teeth whitening services performed at experience centres and at-home whitening products including whitening pens and kits, targeted at consumers seeking stain removal and brighter smiles.
- Toothsi Teens Aligners Clear aligner treatment specifically designed for teenagers aged 14+, offering a discreet removable alternative to traditional braces for adolescent orthodontic needs.
- Toothsi Retainer/Night Aligners Custom-fitted removable retainers used post-orthodontic treatment to maintain teeth positions, plus night aligners worn overnight, for consumers who have completed alignment treatment.
- Toothsi Oral Care Products Range of oral hygiene products including electric toothbrushes, aligner care essentials, and Toothsi bundles for at-home dental care, sold via e-commerce to consumers.
- Skinnsi Laser Hair Removal Permanent laser hair reduction treatment using quadruple wavelength laser technology (755+810+940+1064 nm) with ice-cool painless delivery, available across face, underarms, bikini, chest, limbs, and full body at experience centres.
Quantifiable outcome
- 3,00,000+ smiles designed and transformed
- +4 more outcomes
Companies that use MakeO
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
MakeO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
MakeO partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ZenyumcoreMakeO agreed to acquire Singapore-based Zenyum, a consumer dental care firm offering 3D-printed clear aligners and oral care products across Singapore, Malaysia, Vietnam, Japan, Taiwan, and Hong Kong. The combined entity aims to expand across nine countries in Asia, Middle East, and beyond.
- SmileneocoreMakeO acquired UAE-based Smileneo, a healthtech company offering doctor-prescribed clear aligners. The acquisition created the largest clinical beauty technology platform across Asian and MENA markets, marking one of the first GCC VC-backed startup acquisitions by an Indian company.
- Apple Dental InternationalminorMakeO acquired Apple Dental International as its first acquisition six months before the Zenyum deal. This acquisition expanded MakeO's dental clinic and orthodontic capabilities.
Scale indicators14 records
Recent moves6 records
Expansion highlights4 records
MakeO competitors and assessment
Company assessmentBroad incumbents
- Align Technology (Invisalign): Global leader in clear aligner therapy through Invisalign brand and iTero scanners. Competes directly with MakeO in the clear aligner category but operates as a global incumbent with vastly deeper clinical data, brand recognition, and dentist-network reach.
- Kaya Skin Clinic: India's largest chain of clinical dermatology and skincare clinics offering laser hair removal, facials, anti-aging, and skin treatments. Comparable to MakeO's Skinnsi vertical for clinical beauty services targeting similar consumer personas.
- VLCC: Pan-India wellness and clinical beauty services chain offering skin treatments, laser hair removal, and body care across hundreds of centres. Comparable to MakeO/Skinnsi for clinical beauty service delivery model, though VLCC operates a broader wellness portfolio.
- Clinic Dermatech: Indian chain of cosmetic dermatology and skin clinics offering laser hair removal, facials, pigmentation and anti-aging treatments. Directly comparable to MakeO's Skinnsi services in clinical beauty category and target demographic.
Direct peers
- 32 Watts: Indian clear aligner and dental services startup offering at-home teeth straightening solutions. Direct competitor to MakeO/Toothsi in the same product category with similar D2C model targeting Indian consumers seeking affordable aligners.
- Zenyum: Singapore-headquartered consumer dental brand offering 3D-printed clear aligners across Singapore, Malaysia, Vietnam, Japan, Taiwan, and Hong Kong. Was a direct Asian competitor to MakeO before being acquired in Feb 2026; remains a comparable peer for category benchmarks.
- Clove Dental: India's largest dental clinic chain with hundreds of clinics across India offering general, cosmetic, and orthodontic services. Competes with MakeO in dental services through a clinic-first model while MakeO combines digital, at-home, and clinic delivery.
- Sabka Dentist: Indian multi-specialty dental service chain providing affordable general and cosmetic dentistry across urban India. Directly comparable to MakeO in serving middle-class Indian consumers seeking orthodontic and cosmetic dental treatments.
Emerging players
- dntl bar: Indian D2C dental brand focused on accessible dental care and clear aligner treatments. Emerging competitor with overlapping digital-first model targeting similar urban Indian consumer segment as MakeO.
- Smytten: Indian D2C trial-and-discovery platform for premium beauty, personal care, and wellness products. Adjacent peer given MakeO's e-commerce oral care and skin product retail business and overlapping target consumer.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MakeO social profiles
Digital presenceMakeO compliance and trust
Trust signalCompliance2 records
MakeO financial estimates
Financial estimateRevenue estimate
Valuation estimate
MakeO leadership team
Management profileNumber of profiles
Profiles5 records
MakeO subsidiaries and ownership
Company hierarchySubsidiaries5 records
MakeO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MakeO M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MakeO
What does MakeO do?
MakeO is a digital-first clinical beauty and dental healthtech platform operating two brands: Toothsi (US FDA 510(k) cleared clear aligners, braces, teeth whitening, retainers, oral care products) and Skinnsi (quadruple wavelength laser hair removal, hydra facials, acne treatment, derma facials, hair fall treatment). It sells these products and clinical services directly to consumers through 50+ owned experience centres, 1,200+ partner clinics, at-home scanning/delivery, and an e-commerce storefront and mobile app across 150+ Indian cities and the MENA region.
Is MakeO a public or private company?
MakeO is a private company. It is classified as venture growth investor backed and is currently operating.
When was MakeO founded?
MakeO was founded in 2017. It employs 251 to 500 people.
Where is MakeO based?
MakeO is headquartered in Mumbai, India, in the Asia region.
How does MakeO make money?
Four revenue lines are on record. Clear Aligner Sales are the primary driver. The others are orthodontic Treatment Services, skin and Hair Treatment Services and oral Care Products.
Who are MakeO's main competitors?
Broad incumbents on record are Align Technology (Invisalign), Kaya Skin Clinic, VLCC and Clinic Dermatech. Direct peers are 32 Watts, Zenyum, Clove Dental and Sabka Dentist. Emerging players are dntl bar and Smytten.
Does MakeO have an API?
No public API is recorded for MakeO.
What industry is MakeO in?
MakeO's product category is Cosmetic Dentistry & Clinical Beauty Services. Its primary akta.pro industry code is HLABAAAC, Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding), with a secondary code of HLABAFAE, Aesthetic/Cosmetic Restorative Dentistry (Smile Design). Its NAICS code is 621210 and its SIC code is 3843.