What Zenyum does

Zenyum Pte. Ltd. is a Singapore-headquartered direct-to-consumer dental company founded in 2018 that designs, manufactures, and distributes 3D-printed clear aligners under the ZenyumClear product line alongside a broader "Smile Cosmetics" portfolio including sonic electric toothbrushes (ZenyumSonic family), toothpastes and mouthwash (ZenyumFresh), water flossers, and whitening products (ZenyumBright). The core technology combines medical-grade, BPA-free 3D-printed aligners with a remote-monitoring mobile application that allows partner clinicians to track patient compliance via weekly photo uploads, enabling treatment at a price point the company states is up to 70% below traditional orthodontic alternatives. Zenyum operates a hybrid go-to-market model: oral care consumables are sold direct-to-consumer through localized e-commerce storefronts across 9 Asian markets (Singapore, Malaysia, Hong Kong, Taiwan, Vietnam, Indonesia, Thailand, Japan, with atome 0% installment financing), while clear aligner treatment requires an in-person 3D scan and oversight delivered through a B2B2C network of hundreds of partner dentists and orthodontists across 7 countries. Pricing is tiered by case complexity (ZenyumClear at S$2,790 for mild cases taking 3–7 months; ZenyumClear Plus/Extra/Pro at S$4,490–S$4,990 for complex cases up to 15 months), with a S$500-cash referral program driving word-of-mouth acquisition. The company is ISO 13485:2016 certified, has raised $56M cumulatively (notably a $40M Series B led by L Catterton in May 2021), was acquired by India's makeO (parent of Toothsi) in August 2025, and announced a strategic merger with makeO Toothsi in February 2026 to form Asia's leading consumer dental company targeting combined revenue above ~$55M.

Name

Zenyum

Legal name

Zenyum Pte. Ltd.

Website

https://zenyum.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Zenyum is a Singapore-based D2C dental brand founded in 2018 that sells 3D-printed clear aligners and oral care products across 9 Asian markets via a hybrid direct-to-consumer and partner-clinic network.

Ownership category

akta.pro rank

Product category

Clear Aligners and Cosmetic Dental Products

NAICS

Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Toilet Preparation Manufacturing (32562)

SIC

Dental Equipment & Supplies (3843), Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Clear Aligner Orthodontics (HLABABAD)

akta.pro secondary industries

Orthodontic Appliances & Aligners Fabrication (HLABAJAD), Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Whitening Products (Strips, Gels, Pens, Kits) (CRABAFAF), Medical & Dental 3D Printing Services (patient-specific devices, dental labs) (IMAAADAG), Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

Keywords

• Clear aligner treatment
• Invisible braces
• Cosmetic dental products
• Sonic electric toothbrushes
• Teeth whitening products

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Technology or R&D, Supply Chain, Operations, Personnel, Infrastructure

Revenue model

1. Clear Aligner Treatment: One-time purchase of clear aligner treatment packages (ZenyumClear, ZenyumClear Plus, ZenyumClear Extra) ranging from $2,790 to $4,990 in Singapore. Treatment includes initial assessment, 3D scan, customized aligner plan, and ongoing monitoring. Optional retainers available post-treatment at $300/pair.
2. Oral Care Consumer Products: Direct-to-consumer sales of oral care products including electric toothbrushes (ZenyumSonic, ZenyumSonic Go, ZenyumSonic Spark), water flossers, toothpastes, mouthwash, whitening products, and replacement brush heads. Products sold through e-commerce with optional Atome installment payment (0% interest over 3 payments).
3. Referral Program: Referral rewards program where existing customers earn S$500 cash for each successful referral who purchases Zenyum Invisible Braces. The referred friend receives S$250 off their treatment. This drives customer acquisition at a cost per acquisition that is offset by lifetime customer value.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Zenyum manufactures and sells 3D-printed invisible clear aligners (ZenyumClear, Plus, Extra, Pro) and a full range of consumer "Smile Cosmetics" oral care products (sonic toothbrushes, toothpastes, water flossers, whitening strips) across nine Asian markets. Clear aligner treatment is delivered through a hybrid D2C + B2B2C model: consumers complete a free online smile assessment, then visit partner dental clinics for 3D scanning, with treatment progress remotely monitored via the Zenyum App. Oral care products are sold direct-to-consumer through owned e-commerce sites with localized language, currency, and Atome installment payment support.

Product overview

Zenyum is a direct-to-consumer dental brand offering a comprehensive 'Smile Cosmetics' product portfolio centered around two core categories: invisible braces (clear aligners) and oral care products. The invisible braces line includes ZenyumClear™ for mild cases, ZenyumClear™ Plus and ZenyumClear™ Extra for more complex conditions, and the next-generation ZenyumClear™ Pro for dental professionals. The oral care line is anchored by the ZenyumSonic™ electric toothbrush family (including 2.0, Go, Spark, and Pro variants), the ZenyumFresh™ toothpaste and mouthwash collection (Day!, Night., Breath Shield, Floss Picks), the ZenyumBright™ teeth whitening range (Invisible Whitening Strips, Active Whitening Serum, Instant Colour Corrector, Pro Whitening Pen), and Zenyum Waterflosser products (Pro and Go). The company also provides a companion mobile app for patient monitoring, warranty activation, and referral management. All products are supported by a network of partner dental clinics across 9 Asian markets.

Differentiator

Problem solved

Functional benefit

Brands

• ZenyumClear: Transparent aligners for teeth straightening, the core orthodontic product line
• ZenyumClear Plus
• ZenyumClear Extra
• ZenyumSonic
• ZenyumBright
• ZenyumFresh
• ZenyumClear Pro
• ZenyumSonic Spark
• ZenyumSonic Go Pokemon Collection

Products and services

• ZenyumClear™ 3D-printed custom clear invisible braces for adults with mild to moderate teeth misalignment. Sold to individual consumers as a one-time treatment package including initial assessment, 3D scan at a partner clinic, customized aligner plan, and remote progress monitoring.
• ZenyumClear™ Plus Advanced clear aligner treatment for more complex teeth conditions with treatment duration up to 15 months. Sold to individual consumers as a one-time treatment package.
• ZenyumClear™ Extra Clear aligner treatment for the most complex orthodontic cases, expanding Zenyum's treatment range beyond mild and moderate conditions. Sold to individual consumers as a one-time treatment package.
• ZenyumClear™ Pro Next-generation aligner solution designed for orthodontic experts and complex cases, representing the latest advancement in Zenyum's orthodontic technology line.
• ZenyumSonic™ 2.0 Electric Toothbrush Sonic-powered electric toothbrush with 33,000 vibrations per minute, 3 smart brushing modes (Clean, Gentle, White), DuPont brush heads, and up to 3 weeks battery life. Sold to consumers via e-commerce.
• ZenyumSonic™ Go Electric Toothbrush
• ZenyumSonic™ Spark Electric Toothbrush Lightweight, entry-level smart sonic toothbrush designed as an easy switch to sonic brushing technology. Sold to consumers via e-commerce.
• ZenyumSonic™ Pro Electric Toothbrush 2.0 Premium version of the ZenyumSonic electric toothbrush with enhanced features and performance. Sold to consumers via e-commerce.
• ZenyumFresh™ Day! Toothpaste
• ZenyumFresh™ Night. Toothpaste
• ZenyumFresh™ Breath Shield Mouthwash
• ZenyumFresh™ Floss Picks
• Zenyum Waterflosser Pro
• Zenyum Waterflosser Go Portable version of the Zenyum water flosser for travel or on-the-go use. Sold to consumers via e-commerce.
• ZenyumBright™ Invisible Whitening Strips
• ZenyumBright™ Active Whitening Serum Whitening serum product in the ZenyumBright oral care whitening line. Sold to consumers via e-commerce.
• ZenyumBright™ Instant Colour Corrector Instant whitening product for immediate color correction effects. Sold to consumers via e-commerce.
• ZenyumBright™ Pro Whitening Pen Professional-grade whitening pen for targeted teeth whitening application. Sold to consumers via e-commerce.
• Enamel + Repair Toothpaste Toothpaste designed to repair and strengthen tooth enamel while providing remineralization benefits. Sold to consumers via e-commerce.
• Relief + Guard Sensitivity Toothpaste Toothpaste formulated to provide relief for sensitive teeth while protecting against future sensitivity. Sold to consumers via e-commerce.
• White + Shield Whitening Toothpaste Whitening toothpaste that both whitens teeth and provides protective shield benefits. Sold to consumers via e-commerce.
• ZenyumClear™ Retainers Optional post-treatment retainers sold at $300 SGD per pair to maintain teeth alignment after active clear aligner treatment. Sold to consumers who have completed aligner treatment.
• Zenyum App Companion mobile application for aligner patients to upload weekly teeth photos for remote progress monitoring by partner dentists, activate product warranties, track referrals, and manage their treatment journey. Free to download.

Quantifiable outcome

• Clear aligners up to 70% cheaper than competitors
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and minor.

• makeO (Parent of Toothsi)flagshipStrategic or Co-development Partner · 11 February 2026Planned strategic merger with makeO, the parent company of Indian orthodontic brand Toothsi. Expected to complete by end of February 2026 pending approvals. The combined entity aims to expand across nine countries in Asia, the Middle East, and beyond, with combined revenues exceeding Rs 500 crore (~$55.1 million). MakeO had raised capital at a $124 million valuation (down from $265 million in January 2024).
• The Pokémon CompanyminorStrategic or Co-development Partner · 1 January 2022Partnership with The Pokémon Company for the ZenyumSonic Go Pokemon Collection, featuring branded toothbrush products with Pikachu and friends. Successfully launched in 2022.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WonderSmile: APAC-focused DTC clear aligner brand with clinics in Australia and Singapore. Comparable hybrid D2C + partner-clinic model and overlapping Singapore/Asia customer base.
• Smileie: India-based DTC clear aligner brand with at-home impression kit model. Regional peer in price positioning and target customer (adult cosmetic alignment), directly competitive in the South Asian market that Zenyum is entering via the makeO merger.
• SmileDirectClub: Pioneer of the DTC clear aligner model with teledentistry-based remote monitoring — the closest historical analog to Zenyum's hybrid clinic + app model. Useful as a reference point on unit economics and the regulatory headwinds DTC aligners face.
• Byte: DTC aligner brand acquired by Dentsply Sirona, offering clear aligners with remote monitoring. Comparable to Zenyum on D2C acquisition, app-based progress tracking, and average 3–6 month treatment positioning.
• EZ Smile: Australia-headquartered DTC clear aligner brand expanding into Asian markets. Direct peer in product offering, D2C GTM motion, and Asia-Pacific geographic footprint overlap.
• Candid Co. US-based DTC clear aligner brand combining at-home impression kits with in-network orthodontist oversight. Closely comparable to ZenyumClear on the B2B2C-with-clinical-oversight model.
• makeO (Toothsi): India-based direct-to-consumer clear aligner brand (Toothsi) backed by Eight Roads Ventures and 360 ONE Asset. Acquired Zenyum in August 2025 and announced a full merger in February 2026; most direct comparable in business model, customer segment, and product offering.

Broad incumbents

• ClearCorrect (Straumann Group): Clear aligner brand owned by Straumann, a global dental implant and orthodontics major. Competes in the same clinical-grade aligner category as ZenyumClear Pro, with deeper dental professional distribution.
• Philips Sonicare: Global leader in premium sonic electric toothbrushes, directly competitive with ZenyumSonic. Relevant peer for the consumer oral care side of Zenyum's portfolio and a benchmark for brand-building at scale.
• Align Technology (Invisalign): Global market leader in clear aligners with the Invisalign brand. Operates a much larger clinical and distribution footprint; Zenyum positions directly against Invisalign on price (up to 70% cheaper) and is the leading Asia-focused alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnXMGTvteACmaRlsD6kDz5A
• Facebookfacebook.com/zenyumsg
• LinkedInlinkedin.com/company/zenyum
• Instagraminstagram.com/zenyum.sg
• Xx.com/zenyum_sg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zenyum