MakeO

Name

MakeO

Legal name

MakeO Healthcare Technologies Pvt. Ltd.

Website

https://makeo.app

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Cosmetic Dentistry & Clinical Beauty Services

NAICS

Offices of Dentists (621210), Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116)

SIC

Dental Equipment & Supplies (3843), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

akta.pro secondary industries

Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE), Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Electric Toothbrushes & Power Brush Heads (CRABAFAC), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Clear aligner therapy
• Cosmetic dental services
• Laser hair removal
• Clinical skincare treatments
• Orthodontic treatment services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clear Aligner Sales: One-time sale of custom clear aligners for teeth straightening, with prices starting from Rs. 52,999 and EMI options available starting at Rs. 1,499/month.
2. Orthodontic Treatment Services: Braces treatments including metal, ceramic, lingual, and invisible braces with pricing ranging from Rs. 25,000 to Rs. 150,000 depending on type and complexity.
3. Skin and Hair Treatment Services: Clinical skin and hair treatments including laser hair removal, hydra facials, acne treatment, anti-aging treatments, and hair fall treatments offered at experience centres.
4. Oral Care Products: Sale of oral hygiene products, teeth whitening products, aligner essentials, and bundled product packages through e-commerce channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

MakeO is a digital-first clinical beauty and dental healthtech platform operating two brands: Toothsi (US FDA 510(k) cleared clear aligners, braces, teeth whitening, retainers, oral care products) and Skinnsi (quadruple wavelength laser hair removal, hydra facials, acne treatment, derma facials, hair fall treatment). It sells these products and clinical services directly to consumers through 50+ owned experience centres, 1,200+ partner clinics, at-home scanning/delivery, and an e-commerce storefront and mobile app across 150+ Indian cities and the MENA region.

Product overview

MakeO operates as a clinical beauty technology platform offering two primary brand portfolios: Toothsi for dental/orthodontic care and Skinnsi for skin and hair treatments. The Toothsi brand includes US FDA-cleared clear aligners, braces, teeth whitening, retainers, and oral care products, while Skinnsi provides laser hair removal, hydra facials, acne treatments, derma facials, and hair restoration services. Both brands are offered through experience centres across India and via at-home services, supported by an AI-powered smile preview feature. The platform has expanded through acquisitions including Smileneo (UAE), Apple Dental International, and the pending acquisition of Zenyum (Singapore).

Differentiator

Problem solved

Functional benefit

Products and services

• Toothsi Clear Aligners Custom-made US FDA 510(k) cleared invisible removable clear aligners for teeth straightening, designed by orthodontists to correct crowding, spacing, overbite, underbite, crossbite, and open bite in adult and teen consumers.
• Toothsi Braces Traditional and cosmetic orthodontic braces treatments including metal braces, ceramic braces, lingual braces, self-ligating braces, and invisible braces for consumers needing fixed orthodontic treatment for teeth alignment.
• Toothsi Teeth Whitening Professional teeth whitening services performed at experience centres and at-home whitening products including whitening pens and kits, targeted at consumers seeking stain removal and brighter smiles.
• Toothsi Teens Aligners Clear aligner treatment specifically designed for teenagers aged 14+, offering a discreet removable alternative to traditional braces for adolescent orthodontic needs.
• Toothsi Retainer/Night Aligners Custom-fitted removable retainers used post-orthodontic treatment to maintain teeth positions, plus night aligners worn overnight, for consumers who have completed alignment treatment.
• Toothsi Oral Care Products Range of oral hygiene products including electric toothbrushes, aligner care essentials, and Toothsi bundles for at-home dental care, sold via e-commerce to consumers.
• Skinnsi Laser Hair Removal Permanent laser hair reduction treatment using quadruple wavelength laser technology (755+810+940+1064 nm) with ice-cool painless delivery, available across face, underarms, bikini, chest, limbs, and full body at experience centres.

Quantifiable outcome

• 3,00,000+ smiles designed and transformed
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ZenyumcoreStrategic or Co-development Partner · 1 February 2026MakeO agreed to acquire Singapore-based Zenyum, a consumer dental care firm offering 3D-printed clear aligners and oral care products across Singapore, Malaysia, Vietnam, Japan, Taiwan, and Hong Kong. The combined entity aims to expand across nine countries in Asia, Middle East, and beyond.
• SmileneocoreStrategic or Co-development Partner · 1 February 2023MakeO acquired UAE-based Smileneo, a healthtech company offering doctor-prescribed clear aligners. The acquisition created the largest clinical beauty technology platform across Asian and MENA markets, marking one of the first GCC VC-backed startup acquisitions by an Indian company.
• Apple Dental InternationalminorStrategic or Co-development PartnerMakeO acquired Apple Dental International as its first acquisition six months before the Zenyum deal. This acquisition expanded MakeO's dental clinic and orthodontic capabilities.

Scale indicators14 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Align Technology (Invisalign): Global leader in clear aligner therapy through Invisalign brand and iTero scanners. Competes directly with MakeO in the clear aligner category but operates as a global incumbent with vastly deeper clinical data, brand recognition, and dentist-network reach.
• Kaya Skin Clinic: India's largest chain of clinical dermatology and skincare clinics offering laser hair removal, facials, anti-aging, and skin treatments. Comparable to MakeO's Skinnsi vertical for clinical beauty services targeting similar consumer personas.
• VLCC: Pan-India wellness and clinical beauty services chain offering skin treatments, laser hair removal, and body care across hundreds of centres. Comparable to MakeO/Skinnsi for clinical beauty service delivery model, though VLCC operates a broader wellness portfolio.
• Clinic Dermatech: Indian chain of cosmetic dermatology and skin clinics offering laser hair removal, facials, pigmentation and anti-aging treatments. Directly comparable to MakeO's Skinnsi services in clinical beauty category and target demographic.

Direct peers

• 32 Watts: Indian clear aligner and dental services startup offering at-home teeth straightening solutions. Direct competitor to MakeO/Toothsi in the same product category with similar D2C model targeting Indian consumers seeking affordable aligners.
• Zenyum: Singapore-headquartered consumer dental brand offering 3D-printed clear aligners across Singapore, Malaysia, Vietnam, Japan, Taiwan, and Hong Kong. Was a direct Asian competitor to MakeO before being acquired in Feb 2026; remains a comparable peer for category benchmarks.
• Clove Dental: India's largest dental clinic chain with hundreds of clinics across India offering general, cosmetic, and orthodontic services. Competes with MakeO in dental services through a clinic-first model while MakeO combines digital, at-home, and clinic delivery.
• Sabka Dentist: Indian multi-specialty dental service chain providing affordable general and cosmetic dentistry across urban India. Directly comparable to MakeO in serving middle-class Indian consumers seeking orthodontic and cosmetic dental treatments.

Emerging players

• dntl bar: Indian D2C dental brand focused on accessible dental care and clear aligner treatments. Emerging competitor with overlapping digital-first model targeting similar urban Indian consumer segment as MakeO.
• Smytten: Indian D2C trial-and-discovery platform for premium beauty, personal care, and wellness products. Adjacent peer given MakeO's e-commerce oral care and skin product retail business and overlapping target consumer.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@toothsialigners
• Facebookfacebook.com/toothsi.aligners
• LinkedInlinkedin.com/company/makeoskin
• Instagraminstagram.com/toothsi_aligners
• Xx.com/makeO_toothsi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MakeO