What Medallia Zingle does

Medallia Zingle refers to the Zingle messaging capability operating within Medallia, Inc.'s enterprise experience management platform. Zingle was founded in 2009 in Carlsbad, California, as an on-demand mobile messaging platform enabling two-way customer communication; it was acquired by Medallia in 2021 and today operates as a wholly-owned subsidiary with the brand retained. The parent Medallia, Inc. was founded in 2001, is publicly traded on the NYSE under ticker ML, and sells a unified enterprise experience management platform that captures customer and employee signals across digital, contact center, employee, and market research touchpoints.

The combined platform is organized around modular solution suites—Customer Experience (including Digital Experience, Experience Orchestration, and Concierge/Personalized Messaging, the latter rooted in Zingle's messaging heritage), Employee Experience (Employee Listening and Activation), Contact Center (Conversational Intelligence, Agent Connect, Mindful Intelligent Callback), and Market Research (Agile Research, Video Research). Underpinning these modules is the Medallia Platform layer—comprehensive feedback capture, self-service administration, role-based reporting, AI & Analytics, and an integration layer—powered by Frontline-Ready AI capabilities covering Smart Response, Themes with GenAI, Root Cause Assist, and Intelligent Summaries.

The business model is enterprise SaaS subscription with annual billing, distributed via a direct enterprise field sales motion supported by a Partner Network of implementation and consulting firms. Customers span 13+ industries with named logos including Mcallion, Volvo Cars, Pacific Life, Airbnb, 3M, Johnson & Johnson, Best Western, H&R Block, and MetLife. The company maintains localized operations across the US, France, Germany, Spain, Italy, Japan, Korea, and Brazil with multi-language interfaces, and has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms.

Name

Medallia Zingle

Legal name

Medallia, Inc.

Website

https://zingle.com

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Medallia Zingle is the messaging and personalized-communication capability within Medallia's enterprise experience management platform, serving large global enterprises across financial services, healthcare, automotive, retail, and hospitality with AI-powered two-way customer messaging.

Ownership category

akta.pro rank

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise SaaS Subscription: Annual or multi-year subscription-based pricing for the experience management platform, targeting enterprise customers with flexible pricing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels12 records

Core offering

Medallia Zingle delivers an enterprise experience management and customer messaging platform that unifies customer and employee signals across all touchpoints and applies AI to surface insights and drive action. Its core offering includes the Medallia Platform with modular suites for Customer Experience Management, Experience Orchestration, Concierge (Personalized Messaging, inherited from the Zingle acquisition), Employee Experience, Contact Center Experience, and Market Research. The platform is built on Frontline-Ready AI capabilities including Smart Response, Themes with GenAI, Root Cause Assist, and Intelligent Summaries.

Product overview

Medallia is an enterprise experience management software platform offering a unified architecture combining a core platform with modular solution suites. The Medallia Platform provides comprehensive feedback capture, administration, role-based reporting, and AI & Analytics capabilities. The platform is organized into distinct solution modules including Customer Experience Management (encompassing Digital Experience, Experience Orchestration, and Concierge/Personalized Messaging), Employee Experience Suite (with Employee Listening and Employee Activation), Contact Center Experience (featuring Conversational Intelligence, Agent Connect for coaching and quality management, and Mindful/Intelligent Callback), and Market Research (including Agile Research and Video Research). The platform also offers an Integration Layer for sharing data across systems. All modules are powered by Frontline-Ready AI featuring generative AI capabilities for smart response generation, text analytics, root cause analysis, and intelligent summarization. The architecture supports industry-specific solutions across Automotive, Financial Services, Healthcare, Insurance, Life Sciences, Manufacturing, Public Sector, Retail, Restaurants, Technology & Services, Telco & Media, Travel & Hospitality, and Utilities.

Differentiator

Problem solved

Functional benefit

Brands

• Zingle: Messaging platform for customer communication and engagement, acquired by Medallia in 2021

Products and services

• Medallia Platform
• Customer Experience Management
• Digital Experience
• Experience Orchestration
• Concierge (Personalized Messaging)
• Employee Experience Suite
• Employee Listening
• Employee Activation
• Contact Center Experience
• Conversational Intelligence
• Agent Connect
• Mindful (Intelligent Callback)
• Market Research Suite
• Agile Research
• Video Research

Quantifiable outcome

• 185% 3-year ROI
• +3 more outcomes

Named customers9 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• Partner NetworkcoreImplementation/ SI/ Consulting PartnerMedallia maintains a Partner Network providing access to approved, localized expertise for implementation and consulting services. Partners include system integrators and consulting partners who deploy and support Medallia implementations globally.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Genesys: Cloud contact center and customer experience platform with journey analytics and workforce engagement. Competes with Medallia in enterprise contact center and experience orchestration.
• NICE (NICE inContact): Contact center analytics and workforce engagement suite (NICE CXone) with VoC and real-time interaction analytics. Direct overlap with Medallia's Contact Center Experience and Conversational Intelligence modules.
• Qualtrics: Closest direct competitor in enterprise experience management (XM) software, offering VoC, VoE, and product experience suites with comparable AI analytics. Head-to-head competitor in nearly every Fortune 500 deal Medallia competes for.
• Sprinklr: Unified customer experience management platform covering social, care, marketing, and research. Competes directly with Medallia in enterprise CX, with stronger social listening heritage.
• Talkdesk: Cloud contact center vendor with AI-powered CX analytics and workforce engagement. Competes with Medallia's contact center experience suite, particularly Agent Connect and Mindful callback.
• InMoment: Specialized VoC and customer experience intelligence platform, including the acquired Wootric and Lexalytics text analytics. Direct competitor in mid-market and enterprise VoC deals.
• Verint: Customer engagement and workforce engagement analytics vendor with VoC, speech analytics, and quality management. Overlaps directly with Medallia's analytics, contact center, and employee experience capabilities.
• Zendesk: Customer service and engagement platform with messaging, helpdesk, and increasingly AI-driven CX analytics. Direct overlap with Medallia's Concierge/messaging and customer experience products.

Broad incumbents

• Salesforce (Service Cloud / Experience Cloud): Broad CRM incumbent bundling CX, service, and analytics capabilities into Service Cloud and Experience Cloud. Represents both a competitive threat and a potential system of record that Medallia integrates with.

Emerging players

• Forsta: Enterprise experience and research technology platform (formed from Confirmit, FocusVision, and Questback). Competes in market research and VoC, with growing CX analytics capabilities overlapping Medallia's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ZingleMe
• Facebookfacebook.com/zinglenow
• LinkedInlinkedin.com/company/zingle-me

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medallia Zingle