What Trybe does

Trybe is a Brazilian for-profit technology education company headquartered in São Paulo, founded in 2019, operating three interconnected schools — Escola de IA (AI School), Escola de Programação (Programming School), and Escola de PMs (Product Manager School) — alongside a B2B corporate training division (Trybe para Empresas) and a fintech subsidiary (Trybe Sociedade de Crédito Direto S.A., authorized by the Banco Central do Brasil). Its product portfolio spans AI courses tailored for legal professionals (Imersão Claude para Advogados, Vanguarda IA subscription, Vade Mecum dos Prompts e-book, Curso de Extensão IA para Direito), product management curricula (Tecnologia para PMs, SQL para PMs, IA para Produtos), and programming formations (Back-End .NET/C#, IA para Programação com Python, Android Moderno), with pricing ranging from R$97 monthly subscriptions to R$5,310 extended programs.

The platform integrates third-party AI tooling (ChatGPT, Claude, Gemini, GitHub Copilot) and proprietary methodology (P.A.C.E.F. framework for legal AI) into a self-serve online learning environment, supplemented by live workshops, community channels, and structured cohorts. Trybe serves individual career-transitioners, practicing legal professionals, and corporate enterprise clients (logos include XP Inc., Mercado Livre, CloudWalk, UOL, Ford, Accenture, CI&T, AWS, and ThoughtWorks). It has trained 150,000+ professionals, maintains 15,000+ daily-active community members, and reports that 1,100+ companies have hired its graduates.

Trybe monetizes through subscription products (Vanguarda IA at R$97/month), one-time course purchases, premium professional training programs, B2B corporate training contracts, and regulated student financing via the Modelo de Sucesso Compartilhado income-share agreement operated by its SCD subsidiary. The company reached a R$1.3 billion post-money valuation (unicorn status) in October 2021 on a R$145 million Series B led by Base Partners and Untitled, with prior funding totaling roughly R$13.7M across earlier rounds in 2019 and 2020. No additional funding rounds have been disclosed since 2021.

Name

Trybe

Legal name

Trybe Desenvolvimento de Software Ltda

Website

https://betrybe.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Trybe is a Brazilian technology education company founded in 2019 that runs schools in AI, programming, and product management, serving individual professionals, legal practitioners, and enterprise clients across Brazil with online courses, corporate training, and income-share financing.

Ownership category

akta.pro rank

Product category

Technology Education and Professional Training

NAICS

Computer Training (611420), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)

akta.pro secondary industry

Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS) (EDAFAAAE)

Keywords

• Technology education
• Online learning platform
• AI training courses
• Programming bootcamps
• Corporate upskilling

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Course Subscriptions: Monthly subscription model for ongoing course access such as Vanguarda IA at R$97/month
2. One-Time Course Purchases: One-time payment courses including Vade Mecum dos Prompts at R$97, Imersão Claude para Advogados at R$381, and various bootcamp programs
3. Professional Training Programs: Extended professional programs with full tuition such as Curso de Extensão IA para Direito at R$5,310 and Formação Back-End .NET at R$1,791
4. Corporate Training: B2B enterprise training partnerships with companies including XP Inc., Mercado Livre, and others
5. Fintech Services: Trybe Fintech arm providing financial products and services to students and alumni

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Trybe is a Brazilian technology education company that sells AI, programming, and product management courses and training programs to individual learners and corporate clients. It operates three interconnected schools (Escola de IA, Escola de Programação, and Escola de PMs) offering live workshops, self-paced courses, extended formations, and monthly subscriptions, alongside a B2B corporate training division (Trybe para Empresas). A fintech subsidiary provides income-contingent student financing through the Modelo de Sucesso Compartilhado (Shared Success Model) regulated by Brazil's Central Bank.

Product overview

Trybe is a Brazilian technology education company operating three interconnected schools — the Escola de IA (AI School), Escola de Programação (Programming School), and Escola de PMs (Product Manager School) — alongside a B2B corporate training division (Trybe para Empresas) and a fintech arm (Trybe Fintech) offering income-contingent student financing. The core offering spans AI courses for legal professionals (Imersão Claude, Vade Mecum dos Prompts, Curso de Extensão IA para Direito), product management training (Tech PM, SQL for PMs, AI for Products), and programming formations (Back-End .NET/C#, AI for Programming with Python, Android Development). The Vanguarda IA subscription bundles ongoing AI workshops, courses, and community access. Trybe para Empresas provides customized corporate training and recruitment consulting for enterprise clients. The product portfolio is structured as a multi-brand education platform organized by career vertical, with a unified methodology of practical, market-aligned learning.

Differentiator

Problem solved

Functional benefit

Brands

• Vanguarda IA: Programa mensal de atualização em IA para advogados, incluindo workshops, cursos e comunidade.
• Trybe Fintech

Products and services

• Imersão Claude para Advogados A 3-session live online immersion workshop (5 hours total) teaching Brazilian lawyers to use Claude (Anthropic) for legal practice, including Skills creation, document analysis, and client acquisition workflows. Targeted at beginners and positioned as a flagship legal-AI offering.
• Vanguarda IA A monthly subscription program (R$97/month) offering ongoing AI training for lawyers, including bi-weekly live workshops, AI courses, the Vade Mecum dos Prompts, and an exclusive WhatsApp community. Marketed as the flagship subscription for legal AI upskilling.
• Vade Mecum dos Prompts A PDF e-book (R$97 one-time) containing 200+ structured prompts for legal AI use in Brazilian law, featuring the proprietary P.A.C.E.F. framework for extracting legal reasoning from AI, organized by practice area.
• Curso de Extensão IA para o Direito A 60-hour live online extension course (R$5,310, original R$5,900) developed jointly with ITS (Instituto de Tecnologia e Sociedade), teaching AI tools applied to legal practice for law professionals.
• Curso IA na Prática para Advogados A 30-hour self-guided course teaching lawyers to apply AI in their daily law practice, included in the Vanguarda IA subscription.
• Curso Tecnologia para Product Managers A 36-hour course (R$1,284.43, original R$1,427.14) teaching technology concepts to PMs without prior tech background, covering system architecture, APIs, databases, and software development processes.
• Curso IA para seus Produtos A 26-hour course (R$891, original R$990) teaching product managers how to integrate AI into digital products, evaluate AI tools, and build AI-powered features.
• Curso SQL para Product Managers A 20-hour course (R$621, original R$690) teaching SQL for product managers using Google BigQuery, covering data analysis, A/B testing, and generative AI (Gemini) for SQL query creation.
• Formação Tech Product Manager A 3-course combo bundle including Curso IA para Produtos, Curso Tecnologia para PMs, and Curso SQL para PMs at a discounted price, targeted at product professionals seeking technical skills.
• Formação Back-End em .NET e C# A 160+ hour programming formation (R$1,791, original R$1,990) teaching back-end development using .NET framework and C# language, covering SQL Server, Entity Framework Core, microservices, Docker, and CI/CD, with GitHub Copilot access.
• Formação IA para Programação com Python A 50+ hour formation teaching developers to integrate generative AI and LLMs into Python applications, building chatbots, using Gemini API, Langflow, and deploying to Hugging Spaces.
• Formação Desenvolvimento Android Moderno A formation teaching native Android app development using Kotlin, Jetpack Compose, and Material Design 3 for building modern mobile applications.
• Trybe para Empresas (Corporate Training) B2B enterprise training and talent recruitment solutions offering customized InCompany formations, technology upskilling, AI training, soft skills programs, and a consulting recruitment service with access to Trybe's talent database. Enterprise clients include XP Inc., Mercado Livre, Ford, Accenture, CI&T, AWS, and ThoughtWorks.
• Bootcamp IA Generativa com AWS A bootcamp produced by Trybe and sponsored by AWS teaching AWS's internal generative AI tools, with over 11,500 enrolled students and a 93% satisfaction rate.
• Trybe Beyond A network of Trybe alumni connecting graduates with job opportunities at partner companies, functioning as Trybe's employer partnership and job placement program.

Quantifiable outcome

• 150,000+ professionals trained
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• ITS (Instituto de Tecnologia e Sociedade)coreStrategic or Co-development PartnerPartnership for legal AI courses combining academic rigor with practical AI applications for legal professionals
• AWS (Amazon Web Services)flagshipTechnology or IntegrationBootcamp partnership for generative AI training, providing cloud infrastructure and technology access for AI education programs
• OAB (Ordem dos Advogados do Brasil)flagshipChannel Partner/ Reseller/ DistributorOfficial training partner status across 6 OAB regional offices for legal professional development and AI for law courses
• 5 OAB Regional OfficesflagshipChannel Partner/ Reseller/ DistributorOfficial training partner network providing accredited AI education for legal professionals across Brazil

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alura: Brazil's largest online technology education platform offering programming, data, DevOps, and digital marketing courses to Portuguese-speaking learners. Directly comparable to Trybe's B2C/B2B programming and tech-upskilling schools in the same Brazilian market with similar subscription and course-bundle pricing.
• Awari: Brazilian technology school offering courses in programming, data, design, and product management to individuals and enterprises. Comparable to Trybe's multi-vertical tech education approach in the same Brazilian market with similar B2C/B2B dual model.
• Coderhouse: Latin American live online tech school offering programming, data, marketing, and design courses with a strong Argentina/Brazil footprint. Comparable to Trybe's live-instructor model and career-focused tech education offerings.
• Ironhack: Global tech bootcamp with a major presence in Brazil (São Paulo, Mexico City, Madrid) offering web development, data analytics, UX/UI, and cybersecurity courses. Comparable to Trybe in bootcamp format, B2B corporate training, and career-change positioning for Latin American professionals.
• Le Wagon: Global coding bootcamp with campuses in 40+ cities including São Paulo and Rio, offering full-stack web development and data science bootcamps. Comparable to Trybe's programming school in bootcamp format, career-change positioning, and corporate training partnerships.
• DigitalHouse: Latin American coding bootcamp offering full-stack, data, and digital marketing programs with strong presence in Brazil and Argentina. Comparable to Trybe in offering career-change bootcamps with corporate training partnerships across Latin America.
• Rocketseat: Brazilian programming education platform (acquired by Hotmart) specializing in full-stack, React, Node.js, and mobile development formations. Comparable to Trybe's programming school offering similar developer bootcamps and community-driven learning experiences to Brazilian learners.

Broad incumbents

• Coursera: Global online learning platform partnering with universities and tech companies (Google, IBM, Meta) to offer courses, certificates, and degree programs. Comparable to Trybe as a broad incumbent in online tech education with extensive catalogs, though it operates globally and does not specialize in Brazil-specific verticals like legal AI.
• Udemy: Global marketplace for online courses with extensive catalog of programming, AI, and business courses from third-party instructors. Comparable to Trybe in offering self-paced tech and AI courses to individual learners, though Udemy is a marketplace model vs. Trybe's curated in-house content.

Emerging players

• Growth Tribe: Europe-based training provider specializing in AI, data, and growth marketing upskilling for corporate teams. Comparable to Trybe's corporate AI training vertical in targeting enterprise upskilling budgets with practical AI curricula, though focused primarily on European enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BeTrybe
• Facebookfacebook.com/betrybe
• LinkedInlinkedin.com/company/betrybe
• Instagraminstagram.com/betrybe
• Xx.com/betrybe

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trybe