Alura Cursos Online

What Alura Cursos Online does

Alura Cursos Online, legally AOVS Sistemas de Informática S.A. and operating under the Grupo Alun holding alongside FIAP, PM3, StartSe, and LUMINA, is Brazil's largest online technology education platform. Founded in 2013 (with roots in Caelum, founded 2004) and headquartered in São Paulo, the company operates a subscription-based learning platform offering 2,250+ courses across 8 specialized schools (Programming, Front-End, Data Science, DevOps, Mobile, UX & Design, Innovation & Management, and AI) and 29 structured career paths, supported by a network of 950 specialist instructors. Its proprietary AI assistant Luri provides chat-based tutoring (Luri Chat), image analysis (Luri Vision), and language learning (Alura Língua), layered on top of third-party foundation models. Adjacent offerings include Casa do Código (book publishing), Talent Lab (career placement for Ultra subscribers), a 150,000+ member Discord community, the IA Conference Brasil, and free Imersões that have onboarded 1.8M+ learners.

Alura monetizes through two parallel motions. On the consumer side, individuals subscribe to multi-year tiered plans (Plus, Pro, Ultra Lab) priced from R$158.60 to R$416 per month, with the Ultra tier bundling Talent Lab, MarTech Lab, and Alura Língua. On the enterprise side, Alun Business (the 2024 unification of Alura Para Empresas and FIAP Para Empresas) sells per-seat monthly subscriptions (Corp at R$100, Corp Plus at R$124, Corp Premium at R$158 per person/month) plus a Personalized tier for custom in-company programs, MBAs, and leadership development. Go-to-market combines product-led growth via self-service online checkout with an enterprise field-sales motion including dedicated customer success managers, SSO/LMS integrations, and API access. Distribution is anchored by organic content channels — 33M+ YouTube views, a multi-show podcast network (Hipsters Network), and active social presence — that feed a top-of-funnel converting to 6M+ individual learners and 9,000+ corporate clients including Banco do Brasil, Bradesco, Santander, Nubank, Oracle, PwC, Grupo Boticário, Suzano, Globo, and Tokio Marine. The company has 251–500 employees, no public revenue disclosure, and one disclosed funding event (an undisclosed Google for Startups grant in April 2021), with growth financed organically and through two acquisitions: PM3 (2021) and a majority stake in FIAP (2022).

Name

Alura Cursos Online

Legal name

AOVS Sistemas de Informática S.A

Website

https://alura.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Alura Cursos Online is Brazil's largest online technology education platform, offering 2,250+ courses across programming, data, AI, UX, and business through tiered individual subscriptions and an enterprise B2B stack serving over 9,000 corporate clients and 6 million learners.

Ownership category

akta.pro rank

Product category

Online Technology Education

NAICS

Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Professional & Career Skills Tutoring Platforms (Coding, Data, Business) (EDANAGAI)

akta.pro secondary industries

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Online technology education
• Corporate e-learning
• AI learning assistant
• Career learning paths
• Professional tech training

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Individual Subscription Plans: Subscription-based model with tiered plans (Plus, Pro, Ultra) offering 1-year or 2-year access to course library. Higher tiers include additional features like AI tools, language learning, and career services.
2. Enterprise/Corporate Training Subscriptions: Per-seat monthly subscription model for organizations with tiered plans (Corp, Corp Plus, Corp Premium) providing team access to courses, learning management tools, AI assistance, and dedicated support.
3. Customized Corporate Programs: Tailored training programs for enterprises including executive MBAs, post-graduation programs, leadership development, and specialized tech training delivered in various formats (online, hybrid, in-company).
4. FIAP Post-Graduation and MBA Programs: Higher education programs under FIAP brand including postgraduate degrees, MBAs, and graduate programs in technology, offered in partnership with enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Alura sells subscription-based access to an online technology education platform covering programming, AI, data science, UX design, DevOps, mobile, and business topics across 2,250+ courses and 29 structured career paths. It markets tiered individual plans (Plus, Pro, Ultra Lab) directly to consumers and per-seat corporate plans (Corp, Corp Plus, Corp Premium, Personalized) to organizations, supplemented by FIAP university credentials, language learning (Alura Língua), book publishing (Casa do Código), and career services (Talent Lab). The experience is personalized through Luri, the company's proprietary AI assistant offering chat, vision, and recommendation capabilities.

Product overview

Alura is Brazil's largest online technology education platform (Grupo Alun ecosystem), offering a multi-tier subscription model (Plus, Pro, Ultra Lab) with AI-powered learning through its proprietary Luri assistant. The platform provides 2,250+ courses across 8 schools: Programming, Front-End, Data Science, DevOps, Mobile, UX & Design, Innovation & Management, and AI. Enterprise solutions (Alura + FIAP Para Empresas / Alun Business) offer corporate training with LMS integrations, API access, and custom learning paths. The ecosystem includes free offerings (Imersões, 7 Days of Code, YouTube with 33M+ views), community platforms (Discord 150K+ members), podcast network (Hipsters Network), book publishing (Casa do Código), language learning (Alura Língua), and career services (Talent Lab).

Differentiator

Problem solved

Functional benefit

Products and services

• Alura Individual Subscription (Plus, Pro, Ultra Lab)

Quantifiable outcome

• 9,000+ companies trained
• +6 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FIAPcoreStrategic or Co-development Partner · 1 January 2022FIAP is a technology university center (centro universitário) with maximum rating from MEC (Brazilian Ministry of Education). Alura acquired majority ownership in 2022 to expand its educational portfolio with university degrees, postgraduate programs, MBAs, and corporate training. FIAP provides accreditation and academic credentials while Alura provides online scale and technology education expertise.
• PM3coreStrategic or Co-development Partner · 1 January 2020PM3 is a reference school for business and digital product education in Brazil. Joined the Alun ecosystem in 2020, bringing expertise in product management, digital business, and innovation education to complement Alura's technical offerings.
• STARTSEminorStrategic or Co-development PartnerPart of the Alun Group ecosystem, STARTSE focuses on technology and innovation events. Provides thought leadership and event-based learning opportunities for the broader ecosystem.
• LUMINAminorStrategic or Co-development PartnerPart of the Alun Group ecosystem, LUMINA offers work-focused education and training solutions.
• Oracle Next Education (ONE)minorGTM or Marketing PartnerOracle's workforce development program that partners with Alura Include to provide technology education and career opportunities for underrepresented groups in tech.
• Grupo Boticário - Desenvolve ProgramminorGTM or Marketing PartnerGrupo Boticário's internal development program partnered with Alura to provide technology education and career development for diverse talent, contributing to inclusion and diversity goals.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Skillsoft: Enterprise learning platform offering tech, leadership, and compliance training via subscriptions to large organizations. Comparable as a B2B-led enterprise learning incumbent competing for corporate L&D budgets alongside Alura.
• LinkedIn Learning: Enterprise-focused professional learning library bundled with LinkedIn subscriptions, covering tech, business, and creative skills. Comparable as a broad subscription learning product targeting enterprise L&D buyers, similar to Alun Business.

Direct peers

• Coursera: Global online education platform offering tech, data, and business courses with certificates and degree programs. Directly comparable as a subscription-based online learning marketplace serving both individual learners and enterprises, including in Brazil.
• Udemy: Global online course marketplace with a large tech and business catalog sold via individual and Udemy Business (enterprise) subscriptions. Closely comparable business model to Alura's tiered subscriptions plus enterprise B2B channel.
• edX: Online university-level course platform offering courses, certificates, and degrees from accredited institutions. Comparable in combining online learning with university credentials, similar to Alura's FIAP integration.
• Pluralsight: Technology-focused skills development platform selling individual and enterprise subscriptions for software development, cloud, security, and data skills. Directly comparable as a tech-specialist subscription platform with a strong B2B motion.
• DataCamp: Online learning platform specializing in data science, AI, and analytics skills with subscription and enterprise plans. Comparable as a tech-niche subscription platform with an AI/data curriculum and corporate training product.
• Codecademy: Interactive coding education platform with subscription tiers, career paths, and enterprise offerings for software engineering upskilling. Comparable as a coding-focused online learning platform with structured career tracks and B2B sales.

Regional players

• Trybe: Brazilian tech bootcamp and online learning platform focused on programming and software development careers. Regional comparable serving the same Brazilian tech-learner segment with similar career-transition positioning.
• DigitalHouse: Latin American digital skills training company offering bootcamps and corporate programs in technology, data, and digital marketing. Regional comparable with overlapping enterprise and individual tech training offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/aluraonline
• YouTubeyoutube.com/alura
• LinkedInlinkedin.com/school/aluracursos
• Instagraminstagram.com/aluraonline
• TikToktiktok.com/@aluraonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alura Cursos Online