Better.co.uk
Better.co.uk is a fee-free online mortgage broker serving UK consumers across England, Wales and Scotland, matching borrowers to 100+ lenders and 12,000+ mortgage products via a digital application, FCA-regulated advice and an enhanced soft-credit eligibility engine.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Better.co.uk does
Better.co.uk (legal entity: Trussle Lab Ltd, a wholly owned subsidiary of Better HoldCo) is a fee-free online mortgage broker founded in 2015 and headquartered in London, with a registered office in Cardiff. The firm serves retail consumers across England, Wales and Scotland who are purchasing a home, remortgaging, arranging a buy-to-let mortgage, or seeking secured loans, with primary customer segments being first-time buyers and remortgage customers. Customers apply through a digital platform, are matched with a personal mortgage adviser, and are routed through a panel of more than 100 lenders covering 12,000+ mortgage products. The core technology stack includes an Enhanced Mortgage in Principle built on Experian soft credit checks across 18 lenders (5 of 6 UK high street banks), HD Decisions eligibility scanning, Open Banking affordability data, and integrations with Experian, Equifax and TransUnion credit reference agencies.
The product surface spans a mortgage application service, remortgage service, RateWatch rate-monitoring tool, SmartBuyer legal-services connection, secured homeowner loans (loans.better.co.uk), protection and home insurance products, calculators, and a Refer-a-Friend program. The Mortgage Monitoring Service provides ongoing engagement by prompting customers to review better deals at the end of their initial rate period.
Better.co.uk monetizes primarily through lender procuration fees on completed mortgages, supplemented by commission from an eight-provider insurance panel (Legal & General, Royal London, Aviva, LV, Vitality, Zurich, AIG, Uinsure), home insurance via Uinsure, and a £2,995 secured-loan transaction fee. The firm is FCA-authorized (FRN 924229) and FSCS-covered, and acquired competitor Trussle in October 2023 to consolidate its position in the UK digital mortgage broking market.
Better.co.uk firmographics
Firmographics- Name
- Better.co.uk
- Legal name
- Trussle Lab Ltd
- Website
- https://better.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Better.co.uk is a fee-free online mortgage broker serving UK consumers across England, Wales and Scotland, matching borrowers to 100+ lenders and 12,000+ mortgage products via a digital application, FCA-regulated advice and an enhanced soft-credit eligibility engine.
- Ownership category
- akta.pro rank
Better.co.uk industry classification
Industry- Product category
- Online Mortgage Brokerage
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231), Activities Related to Credit Intermediation (5223)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)
- akta.pro secondary industries
- Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA), Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
Keywords
Where Better.co.uk is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Better.co.uk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Mortgage Procuration Fees: Better.co.uk receives a 'procuration' or 'proc' fee from mortgage lenders when customers complete their mortgage or remortgage. This is standard industry practice where brokers receive commission from lenders for arranging mortgages.
- Insurance Commission: When customers complete insurance purchases, insurers pay Better.co.uk commission. This includes protection products (life, critical illness, income protection) and home insurance through Uinsure.
- Secured Loan Fee: For secured loans (second charge mortgages), Better.co.uk charges a fee of £2,995, with £195 charged upfront and the remainder either added to the loan or paid on completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Standard mortgage advisory service - fee-free for most customers |
| Transaction based/ take rate | Multi-year contract | Secured loans - £2,995 fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Better.co.uk product offering
Product offeringCore offering
Better.co.uk is a fee-free online mortgage broker that searches across 100+ lenders and 12,000+ mortgage products to match individual consumers with purchase mortgages, remortgages, secured loans, and protection insurance. Customers apply online, are supported by a personal mortgage adviser (typically contacted within 5 hours), and use tools including an enhanced soft-credit Mortgage in Principle, Open Banking affordability checks, and a mortgage monitoring service. The service operates across England, Wales, and Scotland with revenue generated from lender procuration fees and insurance commissions.
Product overview
Better.co.uk is a fee-free online mortgage broker offering a unified digital platform for mortgage sourcing, application, and ongoing monitoring. The core product is the mortgage application service (for purchase and remortgage), supplemented by secured loans, insurance products, and SmartBuyer for legal services. Additional tools include RateWatch (rate monitoring), various calculators (mortgage, stamp duty, LTV), educational content, and a refer-a-friend program. The company also operates homeowner loans as a separate sub-brand. Better.co.uk accesses over 100 lenders and 12,000+ mortgage products, with mortgage advisers providing personalized recommendations. The company acquired Trussle (now operating as its subsidiary), which originally powered the mortgage broker service.
Differentiator
Problem solved
Functional benefit
Products and services
- Mortgage Application Service
Quantifiable outcome
- 89% of customers will be better off using Better.co.uk rather than going direct with their lender
- +2 more outcomes
Companies that use Better.co.uk
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Better.co.uk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature3 records
Better.co.uk partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor.
- Legal & GeneralminorProtection insurance provider offering life, critical illness, and income protection products through Better.co.uk's panel.
- Royal LondonminorProtection insurance provider on Better.co.uk's insurance panel.
- AvivaminorMajor insurance provider on Better.co.uk's protection panel.
- LVminorInsurance provider on Better.co.uk's protection panel.
- VitalityminorHealth and life insurance provider on Better.co.uk's panel.
- ZurichminorInsurance provider on Better.co.uk's protection panel.
- AIGminorInsurance provider on Better.co.uk's protection panel.
- UinsureminorHome insurance specialist partner providing buildings and contents insurance through Better.co.uk.
- Spring FinanceminorSecured loan lender partner for homeowner loans.
- TogetherminorSecured loan lender partner for homeowner loans.
- Pepper MoneyminorSecured loan lender partner for homeowner loans.
- InterbridgeminorSecured loan lender partner for homeowner loans.
- EquifinanceminorSecured loan lender partner for homeowner loans.
- TandemminorSecured loan lender partner for homeowner loans.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Better.co.uk competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Better.co.uk social profiles
Digital presenceBetter.co.uk compliance and trust
Trust signalCompliance3 records
Better.co.uk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better.co.uk leadership team
Management profileNumber of profiles
Profiles3 records
Better.co.uk funding detail
Funding detailFunding overview
Funding rounds7 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better.co.uk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better.co.uk
What does Better.co.uk do?
Better.co.uk is a fee-free online mortgage broker that searches across 100+ lenders and 12,000+ mortgage products to match individual consumers with purchase mortgages, remortgages, secured loans, and protection insurance. Customers apply online, are supported by a personal mortgage adviser (typically contacted within 5 hours), and use tools including an enhanced soft-credit Mortgage in Principle, Open Banking affordability checks, and a mortgage monitoring service. The service operates across England, Wales, and Scotland with revenue generated from lender procuration fees and insurance commissions.
Is Better.co.uk a public or private company?
Better.co.uk is a private company. It is classified as venture growth investor backed and is currently operating.
When was Better.co.uk founded?
Better.co.uk was founded in 2015. It employs 51 to 100 people.
Where is Better.co.uk based?
Better.co.uk is headquartered in London, United Kingdom, in the Europe region.
How does Better.co.uk make money?
Three revenue lines are on record. Mortgage Procuration Fees are the primary driver. The others are insurance Commission and secured Loan Fee.
Does Better.co.uk have an API?
No public API is recorded for Better.co.uk.
What industry is Better.co.uk in?
Better.co.uk's product category is Online Mortgage Brokerage. Its primary akta.pro industry code is FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms, with a secondary code of FSALABAA, Retail Residential Mortgage Brokers (Purchase & Refinance). Its NAICS code is 522310 and its SIC code is 6163.