Equifinance
Equifinance is a UK specialist lender founded in 2010 that originates second-charge residential mortgages through a national panel of FCA-regulated brokers, serving homeowners seeking additional secured borrowing for debt consolidation, home improvements, and major purchases.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Equifinance does
Equifinance Limited is a UK-based specialist lender founded in 2010 that focuses exclusively on second-charge residential mortgages, an alternative to remortgaging or paying early redemption charges. The company lends to homeowners who require additional borrowing secured against their property, for purposes including debt consolidation, home improvements, holidays, and other large purchases, while allowing customers to retain their existing first-charge mortgage. Equifinance is authorised and regulated by the Financial Conduct Authority under firm reference 717913, is a member of the Finance and Leasing Association, and operates from its registered headquarters at 3rd Floor, East One Building, 22 Commercial Street, London, E1 6LP, with a workforce of 51-100 employees.
Equifinance runs a B2B2C distribution model, originating loans solely through a national panel of FCA-regulated brokers and intermediaries rather than directly to consumers. Brokers access the company's products via a dedicated online portal to obtain decisions in principle and submit full applications, supported by regional sales managers covering the North, South and South Wales, and North and Scotland. The technology stack is composed of third-party integrations rather than proprietary platforms, including Bottomline for direct debit processing, Bonafide for electronic signing of the Legal Charge document, Equifax for credit checks and open banking services, Pay360 for online customer payments, and Google Analytics for website measurement. No proprietary technology platform or AI/ML capability is disclosed.
The company generates revenue primarily through interest income on outstanding second-charge mortgage balances, with monthly customer payments collected via Direct Debit, online, phone, bank transfer, and cheque channels, supplemented by fees for services such as early redemption, servicing, and litigation. In June 2025, Equifinance secured a £95 million financing agreement with Castlelake to support expansion of its UK mortgage origination, representing the most significant recent capital event in the company's history.
Equifinance firmographics
Firmographics- Name
- Equifinance
- Legal name
- Equifinance Limited
- Website
- https://equifinance.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Equifinance is a UK specialist lender founded in 2010 that originates second-charge residential mortgages through a national panel of FCA-regulated brokers, serving homeowners seeking additional secured borrowing for debt consolidation, home improvements, and major purchases.
- Ownership category
- akta.pro rank
Equifinance industry classification
Industry- Product category
- Specialist Mortgage Lending
- NAICS
- Nondepository Credit Intermediation (5222)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Real Estate / Property-Backed Marketplace Lending (Non-mortgage) (FSAKAHAG)
- akta.pro secondary industry
- Direct Lending — Asset-Based Lending (ABL) (FSAHAJAE)
Keywords
Where Equifinance is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Equifinance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Second Charge Mortgage Lending: Equifinance generates revenue through origination and servicing of second charge residential mortgage products in the UK. Customers make monthly payments including interest, and the company earns interest income on the outstanding loan balances.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Equifinance product offering
Product offeringCore offering
Equifinance is a specialist UK lender that originates and services second charge residential mortgages as an alternative to remortgaging or incurring early redemption charges. Loans are secured against the customer's property while retaining their existing first mortgage and support use cases including debt consolidation, home improvements, holidays, and other large purchases. The company distributes its products exclusively through a panel of FCA-regulated intermediaries and brokers using a dedicated online broker portal.
Product overview
Equifinance is a specialist second charge mortgage lender operating in the UK market since 2010. The company provides secured loans to customers for various borrowing needs including debt consolidation, home improvements, and other large purchases. Equifinance operates exclusively through a network of regulated brokers, with a broker portal enabling intermediaries to submit applications and track cases. The company also offers customer-facing payment management tools including online payments, direct debit setup, phone payments, and bank transfer options. In June 2025, Equifinance secured a £95 million financing agreement with Castlelake to support expansion of its second charge mortgage lending.
Differentiator
Problem solved
Functional benefit
Products and services
- Second Charge Mortgages Residential second charge secured loans allowing UK homeowners to borrow against their property while retaining their existing first mortgage. Loans support debt consolidation, home improvements, holidays, and other large purchases, and are distributed exclusively through FCA-regulated intermediaries.
- Broker Portal
Companies that use Equifinance
Customer profileSegments2 records
Ideal customer profiles2 records
Equifinance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Equifinance partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Equifinance competitors and assessment
Company assessmentDirect peers
- Together Money: UK specialist secured lender offering second-charge mortgages alongside first-charge and bridging products, distributing through brokers — the closest scale comparable to Equifinance's specialist second-charge focus.
- West One Loans: Specialist UK second-charge mortgage lender with a broker-only distribution model, directly competing for intermediary-submitted cases in the same niche as Equifinance.
- Pepper Money (UK): UK specialist residential mortgage lender offering second-charge and adverse-credit products through intermediary channels, competing for the same specialist-broker-driven customers as Equifinance.
- Foundation Home Loans: UK specialist mortgage lender focused on residential and second-charge products distributed exclusively via intermediaries, directly comparable in channel and customer profile to Equifinance.
- Hope Capital: UK specialist lender providing bridging and second-charge mortgage products to intermediaries, overlapping with Equifinance in property-backed lending through the broker channel.
Broad incumbents
- Precise Mortgages: Larger UK specialist residential mortgage lender with a broader product range including second-charge, distributed via brokers — broader portfolio but overlapping customer segment and channel.
- Fleet Mortgages: UK specialist buy-to-let and residential mortgage lender operating through intermediaries, with a broader product set than Equifinance but comparable specialist-distribution model.
- Vida Homeloans: UK specialist residential mortgage lender serving borrowers underserved by mainstream banks, distributed via intermediaries — overlapping target customer with Equifinance but broader product range.
- United Trust Bank (UTB): UK specialist challenger bank providing second-charge mortgages, bridging finance, and asset finance through intermediary channels — comparable specialist lending franchise with broader portfolio.
Emerging players
- LiveMore Capital: UK specialist later-life mortgage lender with broker distribution — adjacent niche to Equifinance's specialist secured lending, focused on a narrower customer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Equifinance social profiles
Digital presenceEquifinance compliance and trust
Trust signalCompliance3 records
Equifinance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equifinance leadership team
Management profileNumber of profiles
Profiles4 records
Equifinance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equifinance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equifinance
What does Equifinance do?
Equifinance is a specialist UK lender that originates and services second charge residential mortgages as an alternative to remortgaging or incurring early redemption charges. Loans are secured against the customer's property while retaining their existing first mortgage and support use cases including debt consolidation, home improvements, holidays, and other large purchases. The company distributes its products exclusively through a panel of FCA-regulated intermediaries and brokers using a dedicated online broker portal.
Is Equifinance a public or private company?
Equifinance is a private company. It is classified as private equity controlled and is currently operating.
When was Equifinance founded?
Equifinance was founded in 2010. It employs 51 to 100 people.
Where is Equifinance based?
Equifinance is headquartered in London, United Kingdom, in the Europe region.
How does Equifinance make money?
One revenue line is on record: second Charge Mortgage Lending.
Who are Equifinance's main competitors?
Direct peers on record are Together Money, West One Loans, Pepper Money (UK), Foundation Home Loans and Hope Capital. Broad incumbents are Precise Mortgages, Fleet Mortgages, Vida Homeloans and United Trust Bank (UTB). LiveMore Capital is listed as an emerging player.
Does Equifinance have an API?
No public API is recorded for Equifinance.
What industry is Equifinance in?
Equifinance's product category is Specialist Mortgage Lending. Its primary akta.pro industry code is FSAKAHAG, Real Estate / Property-Backed Marketplace Lending (Non-mortgage), with a secondary code of FSAHAJAE, Direct Lending — Asset-Based Lending (ABL). Its NAICS code is 5222 and its SIC code is 6162.