Better.co.uk

Online Mortgage Brokeragebetter.co.uk

Better.co.uk is a fee-free online mortgage broker serving UK consumers across England, Wales and Scotland, matching borrowers to 100+ lenders and 12,000+ mortgage products via a digital application, FCA-regulated advice and an enhanced soft-credit eligibility engine.

Company typePrivate
Founded2015
HeadquartersLondon, United Kingdom
Headcount51–100
GTM typeB2C
OfferingServices

What Better.co.uk does

Better.co.uk (legal entity: Trussle Lab Ltd, a wholly owned subsidiary of Better HoldCo) is a fee-free online mortgage broker founded in 2015 and headquartered in London, with a registered office in Cardiff. The firm serves retail consumers across England, Wales and Scotland who are purchasing a home, remortgaging, arranging a buy-to-let mortgage, or seeking secured loans, with primary customer segments being first-time buyers and remortgage customers. Customers apply through a digital platform, are matched with a personal mortgage adviser, and are routed through a panel of more than 100 lenders covering 12,000+ mortgage products. The core technology stack includes an Enhanced Mortgage in Principle built on Experian soft credit checks across 18 lenders (5 of 6 UK high street banks), HD Decisions eligibility scanning, Open Banking affordability data, and integrations with Experian, Equifax and TransUnion credit reference agencies.

The product surface spans a mortgage application service, remortgage service, RateWatch rate-monitoring tool, SmartBuyer legal-services connection, secured homeowner loans (loans.better.co.uk), protection and home insurance products, calculators, and a Refer-a-Friend program. The Mortgage Monitoring Service provides ongoing engagement by prompting customers to review better deals at the end of their initial rate period.

Better.co.uk monetizes primarily through lender procuration fees on completed mortgages, supplemented by commission from an eight-provider insurance panel (Legal & General, Royal London, Aviva, LV, Vitality, Zurich, AIG, Uinsure), home insurance via Uinsure, and a £2,995 secured-loan transaction fee. The firm is FCA-authorized (FRN 924229) and FSCS-covered, and acquired competitor Trussle in October 2023 to consolidate its position in the UK digital mortgage broking market.

Better.co.uk firmographics

Firmographics

Name: Better.co.uk
Legal name: Trussle Lab Ltd
Website: https://better.co.uk
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 51–100 employees
Short description: Better.co.uk is a fee-free online mortgage broker serving UK consumers across England, Wales and Scotland, matching borrowers to 100+ lenders and 12,000+ mortgage products via a digital application, FCA-regulated advice and an enhanced soft-credit eligibility engine.
Ownership category
akta.pro rank

Better.co.uk industry classification

Industry

Product category: Online Mortgage Brokerage
NAICS: Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231), Activities Related to Credit Intermediation (5223)
SIC: Loan Brokers (6163)
akta.pro primary industry: Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)
akta.pro secondary industries: Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA), Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

Keywords

Online mortgage broker
Mortgage comparison platform
Remortgage advisory services
Secured loan broker
Homebuyer mortgage solutions

Where Better.co.uk is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices2 records

Markets served

Better.co.uk business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Mortgage Procuration Fees: Better.co.uk receives a 'procuration' or 'proc' fee from mortgage lenders when customers complete their mortgage or remortgage. This is standard industry practice where brokers receive commission from lenders for arranging mortgages.
Insurance Commission: When customers complete insurance purchases, insurers pay Better.co.uk commission. This includes protection products (life, critical illness, income protection) and home insurance through Uinsure.
Secured Loan Fee: For secured loans (second charge mortgages), Better.co.uk charges a fee of £2,995, with £195 charged upfront and the remainder either added to the loan or paid on completion.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Standard mortgage advisory service - fee-free for most customers
Transaction based/ take rate	Multi-year contract	Secured loans - £2,995 fee

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Better.co.uk product offering

Product offering

Core offering

Better.co.uk is a fee-free online mortgage broker that searches across 100+ lenders and 12,000+ mortgage products to match individual consumers with purchase mortgages, remortgages, secured loans, and protection insurance. Customers apply online, are supported by a personal mortgage adviser (typically contacted within 5 hours), and use tools including an enhanced soft-credit Mortgage in Principle, Open Banking affordability checks, and a mortgage monitoring service. The service operates across England, Wales, and Scotland with revenue generated from lender procuration fees and insurance commissions.

Product overview

Better.co.uk is a fee-free online mortgage broker offering a unified digital platform for mortgage sourcing, application, and ongoing monitoring. The core product is the mortgage application service (for purchase and remortgage), supplemented by secured loans, insurance products, and SmartBuyer for legal services. Additional tools include RateWatch (rate monitoring), various calculators (mortgage, stamp duty, LTV), educational content, and a refer-a-friend program. The company also operates homeowner loans as a separate sub-brand. Better.co.uk accesses over 100 lenders and 12,000+ mortgage products, with mortgage advisers providing personalized recommendations. The company acquired Trussle (now operating as its subsidiary), which originally powered the mortgage broker service.

Differentiator

Problem solved

Functional benefit

Products and services

Mortgage Application Service

Quantifiable outcome

89% of customers will be better off using Better.co.uk rather than going direct with their lender
+2 more outcomes

Companies that use Better.co.uk

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Better.co.uk technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature3 records

Better.co.uk partnerships and signals

Strategic signal

Partnerships

14 partnerships are on record, tiered minor.

Legal & GeneralminorOthersProtection insurance provider offering life, critical illness, and income protection products through Better.co.uk's panel.
Royal LondonminorOthersProtection insurance provider on Better.co.uk's insurance panel.
AvivaminorOthersMajor insurance provider on Better.co.uk's protection panel.
LVminorOthersInsurance provider on Better.co.uk's protection panel.
VitalityminorOthersHealth and life insurance provider on Better.co.uk's panel.
ZurichminorOthersInsurance provider on Better.co.uk's protection panel.
AIGminorOthersInsurance provider on Better.co.uk's protection panel.
UinsureminorOthersHome insurance specialist partner providing buildings and contents insurance through Better.co.uk.
Spring FinanceminorOthersSecured loan lender partner for homeowner loans.
TogetherminorOthersSecured loan lender partner for homeowner loans.
Pepper MoneyminorOthersSecured loan lender partner for homeowner loans.
InterbridgeminorOthersSecured loan lender partner for homeowner loans.
EquifinanceminorOthersSecured loan lender partner for homeowner loans.
TandemminorOthersSecured loan lender partner for homeowner loans.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Better.co.uk competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Better.co.uk compliance and trust

Trust signal

Compliance3 records

Better.co.uk financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Better.co.uk leadership team

Management profile

Number of profiles

Profiles3 records

Better.co.uk funding detail

Funding detail

Funding overview

Funding rounds7 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Better.co.uk M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better.co.uk

What does Better.co.uk do?

Is Better.co.uk a public or private company?

Better.co.uk is a private company. It is classified as venture growth investor backed and is currently operating.

When was Better.co.uk founded?

Better.co.uk was founded in 2015. It employs 51 to 100 people.

Where is Better.co.uk based?

Better.co.uk is headquartered in London, United Kingdom, in the Europe region.

How does Better.co.uk make money?

Three revenue lines are on record. Mortgage Procuration Fees are the primary driver. The others are insurance Commission and secured Loan Fee.

Does Better.co.uk have an API?

No public API is recorded for Better.co.uk.

What industry is Better.co.uk in?

Better.co.uk's product category is Online Mortgage Brokerage. Its primary akta.pro industry code is FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms, with a secondary code of FSALABAA, Retail Residential Mortgage Brokers (Purchase & Refinance). Its NAICS code is 522310 and its SIC code is 6163.