Tended
Tended is a UK-based geofencing technology company that combines GNSS-RTK wearables with a planning and monitoring software platform to protect trackside and construction workers in high-risk environments, primarily serving enterprise rail operators and contractors across the UK and Europe.
- Company typePrivate
- Founded2017
- HeadquartersLincoln, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tended does
Tended is a Lincoln, UK-based private company founded in 2017 that builds high-accuracy geofencing technology for worker safety in high-risk industries, primarily UK rail infrastructure and construction. Its core product is a positioning platform combining proprietary GNSS-RTK technology (sub-30cm accuracy, with 16mm median accuracy demonstrated in AmcoGiffen deployments versus Network Rail's 300mm standard) with the Tended 2.0 wearable device, a software Dashboard for real-time monitoring, and a Planning Dashboard for worksite setup including automated geofence generation. The platform also includes Geotagging for asset tracking, Virtual Worksite Marker Boards (which received national regulatory deviation in December 2025), and a behavioural science-led Safety Culture Platform.
The company monetises through a mix of hardware sales or leasing of wearables, recurring software subscriptions for the Dashboard, managed services delivered through RSS Infrastructure, and professional services including onboarding and behavioural science workshops. Pricing is custom and quote-based under multi-year enterprise contracts; no public tiers exist. Tended serves enterprise customers in rail (Network Rail across multiple regions, Siemens Mobility, AmcoGiffen, SPL Powerlines, Iarnród Éireann Irish Rail, RSS Infrastructure, Story Contracting) and construction (Ground Control), with deployments spanning 4 countries (UK, Ireland, Netherlands, and a fourth), over 10,000 wearables in the field, and 300,000+ cumulative usage hours.
Tended has raised over £7 million in private investment across eight funding rounds since 2018, including a £2.1M round in May 2025 led by Praetura Ventures and a £1.5M oversubscribed WealthClub round in February 2024. The company holds ISO 27001, 9001, and 14001 certifications, GDPR compliance, Network Rail approval, RISQS verification, and CE marking, and is currently advancing geospatial capabilities through a £1.4M European Space Agency project with a follow-on programme scheduled for March 2026.
Tended firmographics
Firmographics- Name
- Tended
- Legal name
- Tended Limited
- Website
- https://tended.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tended is a UK-based geofencing technology company that combines GNSS-RTK wearables with a planning and monitoring software platform to protect trackside and construction workers in high-risk environments, primarily serving enterprise rail operators and contractors across the UK and Europe.
- Ownership category
- akta.pro rank
Tended industry classification
Industry- Product category
- Worksite Safety Geofencing Technology
- NAICS
- Surveying and Mapping (except Geophysical) Services (541370), Testing Laboratories and Services (54138)
- SIC
- Services-Engineering Services (8711)
- akta.pro primary industry
- Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ)
- akta.pro secondary industries
- Rail Asset Inspection, Monitoring & Diagnostics (Track Geometry, Wayside Sensors) (TLAJADAG), Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators) (TLAJALAB), Industrial & Construction Site Security (IMAIAEAH)
Keywords
Where Tended is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tended business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales (Wearables): Sale or lease of Tended's proprietary wearable safety devices. Devices are available for purchase or through a leasing model that supports circular economy through device returns, reuse, and recycling.
- Software/Subscription (Dashboard Access): Access to Tended's Planning Dashboard and monitoring platform. Includes real-time geofencing management, asset tracking, and analytics capabilities.
- Managed Services: Fully managed deployment options through RSS Infrastructure partnership. Includes planning service, fully managed service with rail safety experts, and dry hire options for organisations with their own equipment.
- Professional Services: Implementation support including onboarding, behavioural science workshops, change management, and ongoing customer success support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on scope and deployment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Tended product offering
Product offeringCore offering
Tended provides a high-accuracy geofencing platform for worksite safety in high-risk industries, primarily rail and construction. The offering combines proprietary GNSS-RTK positioning wearables (Tended 2.0) with a cloud-based Dashboard for real-time monitoring and a Planning module for geofence creation. Software modules include Geotagging for asset tracking, Virtual Worksite Marker Boards (VWSMBs) for digital possession management, and a Safety Culture Platform supported by in-house behavioural science.
Product overview
Tended offers a unified geofencing platform for high-risk industries, combining hardware wearables with software modules. The core offering consists of the Tended Wearable (Tended 2.0) featuring GNSS-RTK positioning accuracy, paired with the Dashboard for real-time monitoring and Planning Dashboard for project setup. Key software modules include Geotagging for asset tracking, Virtual Worksites for possession management, and a Safety Culture Platform for behavioural change support. The platform is complemented by RSSI Managed Services for organisations requiring external deployment support. All components share a privacy-by-design architecture, with anonymised location data and no individual tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Tended Geofencing Platform High-accuracy geofencing technology combining geospatial data with positioning wearables to create virtual safe zones, trigger alerts when boundaries are crossed, and reduce onsite accidents in high-risk industries. Targeted at enterprise customers in rail and construction.
- Tended Wearable (Tended 2.0) Next-generation positioning wearable device for safety-critical environments. Features GNSS-RTK for centimetre-level accuracy, cellular/Wi-Fi/satellite connectivity, ultra-wideband for proximity detection, and environmental sensors. Provides audio, visual, and vibration alerts when geofence boundaries are crossed. Sold or leased to enterprise customers.
- Planning Dashboard Project planning interface enabling users to map geofences on high-resolution aerial imagery, define safe zones, create time-based geofences, plot protection equipment locations, and streamline approval workflows with audit trails. Integrates rail-specific data including miles and chains, ELRs, and what3words addresses.
- Geotagging Asset monitoring and tracking module providing real-time location visibility of mobile plant, machinery, and fixed protection equipment. Compares live vs planned locations, provides RAG (Red/Amber/Green) status indicators, and alerts for equipment left behind on worksites.
- Virtual Worksite Marker Boards (VWSMBs) Digital replacement for physical worksite marker boards. Enables instant virtual boundary creation with the click of a button, eliminating manual placement, reducing human error, and saving significant time and cost. Network Rail saved an estimated £130k+ from first use of VWSMBs.
- Safety Culture Platform Behavioural science-based platform addressing workplace safety culture challenges. Supports wearable technology deployment through employee engagement, drives sustainable behavioural change, and is delivered alongside behavioural science workshops and change management support.
- RSSI Managed Services Flexible deployment options offered through partnership with RSS Infrastructure (RSSI). Includes Fully Managed Service, Planning Service, and Dry Hire Options for short-term projects and emergency works without time commitments of implementing new safety technology. Statistics show 10k+ users supported and 1k+ hours working with customers.
Quantifiable outcome
- Network Rail saved estimated £130k+ from first use of Virtual Worksite Marker Boards
- +4 more outcomes
Companies that use Tended
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Tended technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Tended partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered secondary and core.
- SafelinessecondaryPartnership with Dutch safety company Safelines to strengthen Tended's presence in the Netherlands, representing the company's first European expansion beyond the UK market.
- European Space Agency (ESA)core£1.4 million project with ESA to advance geospatial capabilities. Tended is currently advancing its geospatial capabilities through this ESA partnership, with a new project starting in March 2026 according to blog posts.
- AMC Training & ConsultancysecondaryPartnership with AMC to deliver Tended's geofencing technology to Iarnród Éireann Irish Rail. AMC provides railway industry expertise, safety training, and implementation support. Successfully deployed across Irish Rail network for 12 weeks.
- RSS Infrastructure (RSSI)coreStrategic partnership for managed services deployment of Tended's geofencing technology. RSSI offers fully managed service, planning service, and dry hire options, enabling customers to deploy geofencing across projects without implementing technology themselves. Partnership statistics show 10k+ users supported and 1k+ hours working with customers.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Tended competitors and assessment
Company assessmentDirect peers
- Kenzen: Kenzen offers a worker safety platform combining wearables with physiological and environmental sensors to predict and prevent workplace injuries in industrial settings. It is directly comparable to Tended's wearable-and-behavioural-science approach to high-risk-industry safety monitoring.
- Triax Technologies: Triax Technologies builds wearable IoT devices for construction site safety, including proximity detection, geofencing, and worker tracking. It directly competes with Tended in wearable-enabled construction safety and shares the hardware-plus-software model serving enterprise contractors.
- SmartCap Technologies: SmartCap (now part of Komatsu) produces wearable fatigue-monitoring devices used in mining, rail, and heavy industry to alert operators when drowsiness is detected. It is a direct peer in safety-critical wearable wearables for transportation and industrial workforces.
- Blackline Safety: Blackline Safety provides connected wearables and cloud software for lone worker and industrial safety monitoring, with location-based alerts, gas detection, and incident response. It is a direct peer to Tended in worker-wearable safety technology targeting industrial and infrastructure customers with subscription software.
- SiteZone Safety Solutions: SiteZone provides proximity warning systems for construction and industrial sites using RFID and positioning technology to alert workers and plant operators to collision risks. It directly competes with Tended in geofencing and proximity-based safety for construction environments.
- Redpoint Positioning: Redpoint Positioning offers indoor and outdoor positioning technology for industrial safety, including worker and asset tracking in construction and manufacturing. It is a direct peer in positioning-enabled safety solutions for high-risk industrial workplaces.
Others
- GeoSpock: GeoSpock provides an extreme-scale geospatial data platform for location analytics, IoT, and smart infrastructure use cases. While not a direct competitor, it sits in Tended's adjacent technology ecosystem as a geospatial data infrastructure vendor that could partner with or compete against Tended's positioning platform.
Emerging players
- StaySafe: StaySafe provides a lone-worker safety app with location check-ins, SOS alerts, and incident monitoring for employers managing remote and field-based staff. It is an emerging player in location-based worker safety, overlapping with Tended on positioning-driven safety but focused on mobile-app rather than wearable hardware.
Broad incumbents
- Progress Rail (Caterpillar): Progress Rail, a Caterpillar subsidiary, supplies rail signaling, trackwork, and asset-monitoring solutions to global rail operators. It is a broad incumbent in rail infrastructure whose asset monitoring and condition-monitoring offerings overlap with Tended's rail safety geofencing capabilities.
- Inpixon: Inpixon is a broad indoor intelligence and location-data platform that offers positioning, mapping, and analytics for enterprise and industrial use cases. As a larger incumbent with overlapping positioning technology, it represents a potential competitor and platform consolidator in the geofencing space where Tended operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Tended social profiles
Digital presenceTended compliance and trust
Trust signalCompliance7 records
Tended financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tended leadership team
Management profileNumber of profiles
Profiles5 records
Tended funding detail
Funding detailFunding overview
Funding rounds8 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tended M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tended
What does Tended do?
Tended provides a high-accuracy geofencing platform for worksite safety in high-risk industries, primarily rail and construction. The offering combines proprietary GNSS-RTK positioning wearables (Tended 2.0) with a cloud-based Dashboard for real-time monitoring and a Planning module for geofence creation. Software modules include Geotagging for asset tracking, Virtual Worksite Marker Boards (VWSMBs) for digital possession management, and a Safety Culture Platform supported by in-house behavioural science.
Is Tended a public or private company?
Tended is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tended founded?
Tended was founded in 2017. It employs 11 to 50 people.
Where is Tended based?
Tended is headquartered in Lincoln, United Kingdom, in the Europe region.
How does Tended make money?
Four revenue lines are on record. Hardware Sales (Wearables) is the primary driver. The others are software/Subscription (Dashboard Access), managed Services and professional Services.
Who are Tended's main competitors?
Direct peers on record are Kenzen, Triax Technologies, SmartCap Technologies, Blackline Safety, SiteZone Safety Solutions and Redpoint Positioning. GeoSpock is listed as an others. StaySafe is listed as an emerging player. Broad incumbents are Progress Rail (Caterpillar) and Inpixon.
Does Tended have an API?
No public API is recorded for Tended.
What industry is Tended in?
Tended's product category is Worksite Safety Geofencing Technology. Its primary akta.pro industry code is BPAMANAJ, Geofencing, Proximity & Location-Based Engagement Platforms, with a secondary code of TLAJADAG, Rail Asset Inspection, Monitoring & Diagnostics (Track Geometry, Wayside Sensors). Its NAICS code is 541370 and its SIC code is 8711.