Name

Redpoint Positioning

Legal name

Redpoint Positioning Corporation

Website

https://redpointpositioning.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Real-Time Location Systems (RTLS)

NAICS

Computer Systems Design and Related Services (54151), Electronic and Precision Equipment Repair and Maintenance (8112), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Measuring & Controlling Devices, Nec (3829), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Services-Computer Programming Services (7371), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Asset Tracking, RTLS & Industrial Visibility (IMAIAMAE)

akta.pro secondary industries

Wi‑Fi Location Services & RTLS (BLE/UWB/Wi‑Fi positioning) (HDAFACAK), Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ)

Keywords

• Real-time location systems
• Ultra-wideband positioning
• Industrial asset tracking
• Indoor positioning systems
• Fleet safety tracking

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. RTLS Hardware Sales: Sale of UWB tags, anchors, and modules including Personnel Badges, General Purpose Tags, Vehicle Mount Tags, and Indoor Ceiling Mount Anchors
2. Software/Subscription: SitePlan server software (cloud or on-premises), SiteWise application software, SiteMonitor monitoring tool, and Open API access
3. Module/Embedded Licensing: RTLS Module for integration into partner products - embedding Redpoint technology in OEM devices

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Redpoint Positioning manufactures and sells an Ultra-Wideband (UWB) Real-Time Location System (RTLS) platform for industrial environments, consisting of proprietary UWB tags, anchors, and modules combined with SitePlan server software, SiteWise visualization software, and SiteMonitor system monitoring software. The platform delivers centimeter-level accuracy and millisecond latency for asset tracking, personnel safety, collision avoidance, and fleet management across warehouses, fulfillment centers, healthcare facilities, mining operations, and 3PL providers.

Product overview

Redpoint Positioning offers a unified RTLS platform comprising proprietary UWB hardware (tags, anchors, modules) and software (SitePlan, SiteWise, SiteMonitor). The core RTLS platform delivers centimeter-level accuracy, millisecond latency, and unlimited scalability for industrial environments. Hardware offerings include Personnel Badges, General Purpose Tags, Vehicle Mount Tags with CAN bus integration, and various anchor types for indoor/multi-environment deployments. The software stack spans server software (SitePlan), real-time visualization (SiteWise), and system monitoring (SiteMonitor), all accessible via an Open API for third-party integration. PointSafe represents a safety-focused solution sub-brand within the warehouse/material handling vertical.

Differentiator

Problem solved

Functional benefit

Brands

• PointSafe: Warehouse Safety Solution for managing busy warehouses by building a culture of safety and optimizing processes and operations.

Products and services

• Real-Time Location System (RTLS) Platform Redpoint's core RTLS platform using Ultra-Wideband (UWB) technology for real-time indoor positioning with centimeter-level accuracy (up to 10cm), millisecond latency, and unlimited tag capacity. Built for industrial customers in warehousing, material handling, healthcare, mining, and third-party logistics.
• SitePlan RTLS server software that can be hosted in the Cloud or on-premises. Used to define location coverage based on actual floor plans, optimize the system for high precision and low latency performance, and manage users, zones, trackables, network, and hardware devices.
• SiteWise Application RTLS software providing real-time visualization of the entire facility. View heatmaps and spaghetti diagrams to track paths and visualize activity, roadblocks, interactions, and near-miss events. Manages all location data, alarms, and events with data reports and dashboards.
• SiteMonitor System monitoring tool that ensures the RTLS system is operating properly at all times. Delivers real-time notifications to IT managers about issues with the Wireless Infrastructure Network (WIN) and server modules, based on severity level.
• Personnel Badge UWB tag designed for employees to wear, available in screened and screenless versions. Features RGB LED status alerts, buzzer for safety hazards and incoming messages, 6-axis IMU for motion sensing, BLE communication, NFC-A listen mode, long battery life, IP62 rating, and magnetic wireless charging. Screened version includes Electronic Paper Display for warning details and message acknowledgment.
• General Purpose Tag Small, versatile, configurable UWB tag for tracking objects including assets, vehicles, and people. Features multi-functional call button, tri-color LED alerts, 4-pin sensor and alarm interface port, magnetic wireless charge, and battery life up to 3 years.
• Vehicle Mount Tag - CAN Bus (VMT-C) UWB location awareness tag connecting directly to vehicles supporting CAN bus standard. Measures distances to other tags, triggers collision warnings based on predefined rules, supports configuration and firmware updates without removal, and is waterproofed for harsh conditions with shock and vibration resistance.
• Indoor Ceiling Mount Anchor (ICMA) Full-functioning UWB anchor designed for indoor deployment. Features omnidirectional coverage with 50m (170ft) range, Power-over-Ethernet for constant DC power and data connectivity, over-the-air updates, and two mounting options (I-beam clamp or ceiling screw).
• IP-Rated PoE Anchor Full-function UWB anchor for indoor deployment in buildings without temperature or humidity regulation. IP65 rated, easily mounted to surfaces such as walls or columns.
• Indoor PoE Anchor Power-over-Ethernet anchor for indoor deployment, easily mounted to surfaces such as walls or columns.
• RTLS Module Compact module with all location tracking capabilities for easy integration into existing products. Single PCB design includes micro-controller, UWB radio transceiver with onboard antenna, BLE radio with onboard antenna, 6-axis IMU, and power management circuitry. Enables partners and clients to design their own location tags or add RTLS to existing devices and vehicles.
• PointSafe Warehouse Safety Solution focused on building a culture of safety and optimizing processes and operations within busy warehouse environments to maximize efficiency.

Quantifiable outcome

• >95% accident elimination
• +7 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Leading Material Handling Equipment ManufacturercoreStrategic or Co-development PartnerCo-developed full-featured RTLS warehouse solution with one of the world's leading material handling equipment manufacturers. This system supports multiple use cases from forklift collision avoidance to navigation, asset tracking, and fleet management. Redpoint's open APIs enable seamless integration with telematics, WMS platforms, and partner forklifts.
• OEM PartnerscoreOEM/ Whitelabel/ Licensing PartnerPartners embedding Redpoint technology in equipment or devices. Partners have integrated Redpoint positioning in many of their existing products.
• System Integrator / VAR PartnerscoreChannel Partner/ Reseller/ DistributorValue-added resellers and systems integrators who design solutions built on Redpoint and partner products. They are domain experts who know industries and understand pain points.
• Service PartnerscoreImplementation/ SI/ Consulting PartnerFully certified service partners providing deployment and ongoing service for Redpoint technology. They are backed up by Redpoint's own service team.
• DistributorsminorChannel Partner/ Reseller/ DistributorDistribution network helping customers access Redpoint technology through trusted partners around the world.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zebra Technologies: Zebra's MotionWorks and location solutions portfolio is a direct competitor to Redpoint in industrial RTLS, serving similar warehousing and manufacturing customers with active RFID- and UWB-based tracking. Comparable on customer base (large enterprises with forklifts/AGVs) and competing on safety/visibility use cases.
• Quuppa: Quuppa provides BLE-based RTLS with sub-meter accuracy for sports, retail, healthcare and industrial customers — a primary alternative to UWB in less-metal-dense facilities. Competes with Redpoint on scalable indoor location, particularly where customers are BLE-friendly rather than UWB-required.
• Inpixon: Inpixon offers indoor positioning and intelligence (IPI) combining Wi-Fi, BLE and UWB-based location for industrial, government, retail and healthcare customers. Comparable on multi-technology indoor location and the integration of RTLS with broader analytics/security offerings.
• Ubisense: Ubisense is one of the longest-standing UWB RTLS specialists, targeting industrial manufacturing, logistics and automotive — the same harsh-environment, high-accuracy use cases Redpoint serves. Competes head-to-head on centimeter-level UWB positioning and factory-floor asset tracking.
• Sewio Networks: Sewio is a UWB RTLS platform competitor focused on real-time indoor tracking for manufacturing, warehousing and sports. Direct overlap with Redpoint's UWB positioning, software stack, and industrial verticals (Industry 4.0, smart factory).
• Humatics: Humatics develops UWB-based spatial intelligence and positioning systems for industrial automation and AGV/AMR markets — direct overlap with Redpoint's core UWB positioning IP, partner integrations with AGV makers, and rail/warehouse safety use cases.

Broad incumbents

• Aruba Networks (HPE): Aruba (HPE) bundles indoor location services (Aruba Location Services, Meridian) into its enterprise Wi-Fi stack and partners with BLE RTLS providers. A broad incumbent with the channel scale and IT buyer relationships to compete with or absorb Redpoint's deployments in large enterprises.
• Stanley Black & Decker (AeroScout / Stanley Healthcare): Stanley Black & Decker is both a strategic investor in Redpoint (via Stanley Ventures) and a large incumbent in industrial/enterprise RTLS through its AeroScout and Stanley Healthcare location businesses. Overlaps with Redpoint across healthcare, industrial safety, and warehouse tracking use cases.

Emerging players

• Impinj: Impinj is a leader in RAIN RFID for item-level visibility in retail and logistics — addressing adjacent but overlapping enterprise asset-tracking and supply-chain visibility use cases where Redpoint's UWB RTLS is also sold. Increasingly relevant as RFID/RTLS convergence continues.
• Litum: Litum provides UWB and active RFID RTLS for manufacturing, logistics, retail and healthcare, with hardware tags/anchors plus software dashboards overlapping Redpoint's full-stack approach. Comparable at the SMB/mid-market and select enterprise tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/red-point-positioning
• Xx.com/redpointpos

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redpoint Positioning