Insurely
Insurely AB is a Stockholm-based open finance data infrastructure provider, founded in 2018, that delivers real-time API access to consented financial data — investments, pensions, insurance, savings, and credit — to banks, insurers, fintechs, and AI companies across Sweden, Denmark, Estonia, and France.
- Company typePrivate
- Founded2018
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Insurely does
Insurely AB, founded in 2018 and headquartered at Kungsgatan 9 in Stockholm, operates an open finance data infrastructure that gives banks, insurers, fintechs, and AI companies real-time API access to consented, structured financial data across investments, pensions, insurance, savings, and credit. The platform is built on AWS infrastructure with data centers in Frankfurt and Paris, and is currently live in Sweden, Denmark, Estonia, and France. Its product portfolio is modular: core data-access products include Open Finance Data Access, Open Finance Premium APIs, Insurance Data Access, Investment Data Access, and Pension Data Access; add-on modules include an Advisor Dashboard for insurance advisors, Coverage and Market Intelligence (an AI-powered module that reads policies and competitor T&Cs to surface coverage answers and versioned market diffs), and pre-built user interfaces for rapid integration.
The business model is B2B API-first and subscription-based, with quote-based enterprise pricing accessed via "Book a demo" and "Contact us" sales motions, complemented by a developer self-serve channel with sandbox access (hub.insurely.com). Go-to-market targets four primary customer segments — banks and financial institutions, fintechs and AI companies, insurers, and insurance advisors/agents — with named enterprise customers including BNP Paribas, SEB, Avanza, Nordnet, Skandia, ICA Försäkring, Söderberg & Partners, Compricer, and Direct Assurance, alongside startup logos Montrose, Hedvig, and Sensor Insurance. The company is ISO 27001 certified, GDPR-compliant, and registered as an insurance intermediary under the Swedish Financial Supervision Authority.
Insurely is venture-backed, having raised approximately €19 million in a Series A in March 2022 led by Insight Partners with participation from existing investors, funds earmarked for European expansion. Headcount is reported at 51–100 employees. Strategic emphasis in the most recent period has shifted toward positioning as data infrastructure for AI-native financial products, with dedicated landing surfaces for AI founders, AI-enabled neobanks, and MCP-based connectivity for enterprise banks and insurers, and recognition in VivaTech's Top 100 Most Promising European Startups (2026).
Insurely firmographics
Firmographics- Name
- Insurely
- Legal name
- Insurely AB
- Website
- https://insurely.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Insurely AB is a Stockholm-based open finance data infrastructure provider, founded in 2018, that delivers real-time API access to consented financial data — investments, pensions, insurance, savings, and credit — to banks, insurers, fintechs, and AI companies across Sweden, Denmark, Estonia, and France.
- Ownership category
- akta.pro rank
Insurely industry classification
Industry- Product category
- Open Finance Data Infrastructure
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Finance and Insurance (52)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Open Banking, Account Aggregation & Payment Initiation APIs (BPAMAFAJ)
- akta.pro secondary industries
- Credit & Underwriting Data Services (alt data feeds, affordability, bureau augmentation) (FSAGACAH), Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Transaction Analytics & Cash-Flow Insights (risk signals, forecasting) (FSAGACAG)
Keywords
Where Insurely is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Insurely business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Open Finance Data Access APIs: Revenue generated through API access fees for accessing financial data (insurance, pension, investment data). Companies pay for real-time access to consented consumer financial data for various use cases including quoting, onboarding, and personalization.
- Open Finance Premium APIs: Premium API services for financial data providers with enhanced features and capabilities.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Insurely product offering
Product offeringCore offering
Insurely provides an open finance data infrastructure platform that gives banks, fintechs, and AI companies real-time API access to consented, structured financial data across investments, pensions, insurance, savings, and credit. The platform processes 1,500+ data points daily and has collected over 1,000,000 insurance policies and pension plans. It is offered as modular data access products (Insurance Data Access, Investment Data Access, Pension Data Access) plus Premium APIs, with add-on modules including an Advisor Dashboard and Coverage and Market Intelligence powered by AI.
Product overview
Insurely offers an open finance data infrastructure platform with a modular architecture. The core offering consists of data access products: Open Finance Data Access for financial data users, Open Finance Premium APIs for data providers, Insurance Data Access for real-time insurance policy data, Investment Data Access for investment transfer flows, and Pension Data Access for pension information. These are complemented by add-on modules including Advisor Dashboard for advisor empowerment, Coverage and Market Intelligence for AI-powered coverage analysis and competitor tracking, and Pre-built User Interfaces for rapid integration. The platform is used by banks, fintechs, and AI companies to enable use cases including provider switching, pension transfers, quoting and onboarding, advisor empowerment, and market intelligence.
Differentiator
Problem solved
Functional benefit
Products and services
- Open Finance Data Access A data access solution for financial data users (banks, fintechs, AI companies) that provides real-time access to consented, structured financial data across investments, pensions, insurance, savings and credit, enabling use cases including provider switching, pension transfers, and holistic financial overviews.
- Open Finance Premium APIs Premium APIs for financial data providers that enable secure and standardized exchange of financial data and services between different financial institutions, businesses, and third-party developers, facilitating integration of various financial services, products, and data sources.
- Insurance Data Access Provides real-time insurance data directly from consumers' current policies, available in Sweden, Denmark, Estonia, and France, across Home, Car, Pet, Personal Accident, Other Vehicles, Child, and Health insurance lines. Processes 1,500+ data points daily with 1,000,000+ policies collected in the past 6 months.
- Investment Data Access Enables smooth and intuitive flows for customers to onboard and switch investment providers by ensuring all correct information is transferred automatically in real time; deployed by Montrose to more than double the average portfolio size on its platform.
- Pension Data Access Provides real-time access to pension data enabling streamlined pension transfers and management, integrated as part of Insurely's open finance data infrastructure.
- Advisor Dashboard Dashboard that empowers advisors to deliver advice by providing real-time access to customers' insurance and pension data in a single overview, enabling identification of inefficiencies and personalized advice during calls or meetings to increase trust, transparency, and conversion.
- Coverage and Market Intelligence Combines real-time policy data, market-wide insurance coverage mapping, and AI to answer coverage questions and track competitor changes; enables customers to verify coverage directly in apps or switching flows and gives product and commercial teams a live view of market changes.
- Pre-built User Interfaces Pre-built user interface components that allow quick integration within customer environments with minimal development resources, enabling seamless customer journeys including pre-filling of quoting based on collected data and transparent comparisons.
Quantifiable outcome
- Up to 50% efficiency gain when using real-time data for qualified lead generation
- +3 more outcomes
Companies that use Insurely
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Insurely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Insurely partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Insurely competitors and assessment
Company assessmentRegional players
- Trustly: Trustly is a Swedish-headquartered account-to-account (A2A) payment and open banking platform serving European banks, merchants, and fintechs. Comparable to Insurely as a Nordic-origin European open finance infrastructure company, though Trustly focuses on payment initiation and A2A transactions rather than insurance/pension data aggregation where Insurely specializes.
- Bankin': Bankin' is a French account aggregation and personal finance management (PFM) platform that pivoted to a B2B open banking API model. Comparable to Insurely as a European open finance API provider with French market presence (where Insurely also operates), though Bankin' is primarily PFM/aggregation focused rather than insurance/pension-data specialized.
Direct peers
- Salt Edge: Salt Edge is a Canadian-headquartered open banking and open finance API platform operating globally including across Europe. Directly comparable to Insurely in offering PSD2-compliant account aggregation, data enrichment, and financial data APIs, with similar B2B targeting of banks, lenders, and fintechs. Salt Edge has a longer history in the space but narrower product depth in insurance/pension data.
- Tink: Tink (acquired by Visa in 2022) is a European open banking platform providing PSD2-compliant account aggregation, payment initiation, and financial data APIs. Directly comparable to Insurely as a European open finance infrastructure provider serving banks and fintechs, though Tink is broader in scope (banking-first vs Insurely's insurance-first focus) and has deeper geographic coverage across 20+ European markets.
- TrueLayer: TrueLayer is a UK-based open banking platform providing account aggregation, payment initiation, and financial data APIs to banks, fintechs, and merchants. Directly comparable to Insurely as a European open finance API infrastructure provider targeting similar B2B customer segments, though TrueLayer focuses on PSD2 banking data rather than the insurance/pension domain where Insurely has differentiated depth.
- Yapily: Yapily is a UK-based open banking infrastructure provider offering account aggregation, payment initiation, and data enrichment APIs across Europe. Directly comparable to Insurely as a European open finance API platform serving banks, fintechs, and lenders, though Yapily focuses primarily on banking data and payment initiation rather than insurance/pension data.
- Akoya: Akoya is a financial data access network owned by a consortium of 11 major US banks (JPMorgan, Bank of America, Citi, Wells Fargo, etc.) providing secure, bank-permissioned data sharing APIs. Comparable to Insurely as a regulated financial data API provider, though Akoya is bank-owned and US-focused versus Insurely's European insurance/pension-first positioning.
Broad incumbents
- Mastercard Open Banking Solutions: Mastercard Open Banking Solutions (formed through acquisition of Finicity in 2020 and Aiia in 2021) provides global account aggregation and financial data APIs. Comparable to Insurely as a regulated financial data infrastructure provider serving banks and fintechs, though Mastercard operates at vastly greater scale and geographic scope with banking-first focus.
- Plaid: Plaid is the dominant open banking and account aggregation platform in the US and is expanding into Europe and the UK. Comparable to Insurely as a financial data API infrastructure provider serving fintechs, banks, and AI companies, though Plaid operates at vastly larger scale (thousands of customers, billions of API calls) and is primarily banking-focused rather than insurance/pension-focused like Insurely.
Emerging players
- Buddi (UK): Buddi is a UK-based open banking and account aggregation platform offering financial data APIs and consumer finance apps. Comparable to Insurely as a European open finance API provider with similar B2B targeting, though Buddi is smaller in scale and less differentiated in insurance/pension data depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Insurely social profiles
Digital presenceInsurely compliance and trust
Trust signalCompliance2 records
Insurely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insurely leadership team
Management profileNumber of profiles
Profiles5 records
Insurely funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insurely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insurely
What does Insurely do?
Insurely provides an open finance data infrastructure platform that gives banks, fintechs, and AI companies real-time API access to consented, structured financial data across investments, pensions, insurance, savings, and credit. The platform processes 1,500+ data points daily and has collected over 1,000,000 insurance policies and pension plans. It is offered as modular data access products (Insurance Data Access, Investment Data Access, Pension Data Access) plus Premium APIs, with add-on modules including an Advisor Dashboard and Coverage and Market Intelligence powered by AI.
Is Insurely a public or private company?
Insurely is a private company. It is classified as venture growth investor backed and is currently operating.
When was Insurely founded?
Insurely was founded in 2018. It employs 51 to 100 people.
Where is Insurely based?
Insurely is headquartered in Stockholm, Sweden, in the Europe region.
How does Insurely make money?
Two revenue lines are on record. Open Finance Data Access APIs are the primary driver. The others are open Finance Premium APIs.
Who are Insurely's main competitors?
Regional players on record are Trustly and Bankin'. Direct peers are Salt Edge, Tink, TrueLayer, Yapily and Akoya. Broad incumbents are Mastercard Open Banking Solutions and Plaid. Buddi (UK) is listed as an emerging player.
Does Insurely have an API?
Yes. Insurely provides Open Finance Premium APIs enabling real-time access to consented, structured financial data across investments, pensions, insurance, savings and credit. The APIs allow authorized third parties, fintechs, and financial institutions to access specific financial information and services offered by banks, insurers, and investment firms. Data collection is performed on behalf of users with their consent, and data is cleaned, standardized, and returned within seconds. A sandbox environment is available at hub.insurely.com/login/register for testing. Developer documentation is at docs.insurely.com/integration.
What industry is Insurely in?
Insurely's product category is Open Finance Data Infrastructure. Its primary akta.pro industry code is BPAMAFAJ, Open Banking, Account Aggregation & Payment Initiation APIs, with a secondary code of FSAGACAH, Credit & Underwriting Data Services (alt data feeds, affordability, bureau augmentation). Its NAICS code is 518210 and its SIC code is 6199.