Sabio
- Company typePrivate
- Founded1998
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Sabio does
Sabio is a UK-headquartered customer experience (CX) transformation specialist founded in 1998, focused on modernising enterprise contact centres through a combination of professional services, managed services, and proprietary AI tooling. The firm operates from nine offices, employs more than 700 people, and serves customers across 65 countries, with a delivery model that spans consulting, solution design, platform integration, and ongoing managed operations.
The company's core offering integrates leading enterprise CX platforms — Genesys (where Sabio holds Elite Partner status), Salesforce, Amazon Connect, Avaya, Google Cloud, Twilio, and Verint — with proprietary assets including the Service Cloud Accelerator, the Console conversational-AI stack, and Intent Capture & Analysis tooling. Recent product investment has centred on an Agentic AI proposition and new technical partnerships with Cognigy and ElevenLabs, extending the firm beyond traditional IVR and routing modernisation into conversational and autonomous-agent orchestration.
Sabio monetises primarily through professional-services engagements, multi-year managed-services contracts, and platform resale tied to its partner status with Genesys, Salesforce, AWS, Avaya, and Google Cloud. The customer base is concentrated in large enterprises across industries including telecommunications (Bouygues Telecom, Vodafone Spain), aviation (British Airways), insurance (HomeServe, BGL), utilities (ENGIE), retail (Sweaty Betty, Lovehoney), and financial services (de Volksbank). The firm is privately held, having raised $64.96M from Horizon Capital in 2016 to fund an acquisition-led growth strategy that has produced roughly eleven deals since 2017, including Fonetic, makepositive, Callware, DVELP, and People Matter.
Sabio firmographics
Firmographics- Name
- Sabio
- Legal name
- Sabio Ltd
- Website
- https://sabiogroup.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Sabio industry classification
Industry- Product category
- Customer Experience (CX) Transformation Services
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (513210)
- SIC
- Services-Management Consulting Services (8742), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where Sabio is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
Sabio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services: Advisory & consulting services for CX strategy definition, cloud migration & implementation, and optimization & performance services. The company deploys its team of consultants and experts across discovery, transformation, and optimisation engagements.
- Managed Services: Ongoing support and managed services for deployed CX platforms, including monitoring, optimization, and continuous improvement services
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Sabio product offering
Product offeringCore offering
Sabio sells AI-powered Customer Experience (CX) transformation services and proprietary software to enterprise organisations operating contact centres. Its core offering is an AI & Automation Suite (Conversational AI, Digital AI, Auto-Summarisation, Channel Deflection, Agentic AI, Generative AI, Workforce Management Optimisation, Speech Analytics, Agent Wellbeing) delivered through three service pillars: Advisory & Consulting, Cloud Migration & Implementation, and Optimisation & Performance. The company acts as a specialist platform integrator for Genesys Cloud CX, Salesforce Service Cloud Voice, Amazon Connect, Google CCAI, Avaya, Twilio and Verint.
Product overview
Sabio is an AI-powered CX transformation specialist offering a comprehensive portfolio of products and services for contact centre modernisation. The core offering comprises an AI & Automation Suite including Conversational AI, Digital AI, Auto-Summarisation, Channel Deflection, Agentic AI, Generative AI, and Workforce Management Optimisation. These are delivered through three service pillars: Advisory & Consulting (Discovery), Cloud Migration & Implementation (Transformation), and Optimisation & Performance. Sabio operates as a platform integrator, deploying and managing solutions across major CX platforms including Genesys Cloud, Salesforce Service Cloud Voice, Amazon Connect, Google Cloud (CCAI/Dialogflow), Twilio, Verint, and Avaya. The company serves clients across 65 countries with over 700 employees in 9 global locations.
Differentiator
Problem solved
Functional benefit
Products and services
- AI & Automation Suite
Quantifiable outcome
- 22% workload reduction for contact centres
- +10 more outcomes
Companies that use Sabio
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles2 records
Sabio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability20 records
Feature6 records
Sabio partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- GenesysflagshipSabio has achieved Genesys Elite Partner status, the highest tier in the Genesys Ascend partner programme. The partnership spans nearly 30 years with hundreds of successful Genesys deployments. Sabio provides implementation, managed services, and optimization for Genesys Cloud CX platform.
- SalesforcecoreSabio is the UK's leading Service Cloud Voice partner, delivering omnichannel CRM solutions using Salesforce Service Cloud. They have developed proprietary Service Cloud Accelerator (SCA) for rapid deployment.
- Google CloudcoreCertified Google Cloud partner with expertise in CCAI integration, conversational design, machine learning, and contact centre intelligence. Sabio co-innovates with Google on AI-powered CX solutions.
- Amazon Connect (Amazon Web Services)coreAmazon Certified Specialist and Service Provider Partner for Amazon Connect implementation. Sabio offers a Kickstarter programme to help organisations test Amazon Connect in just four weeks.
- AvayacoreAvaya Diamond Edge Partner for nearly 30 years, having won multiple Partner of the Year and Innovation awards. Sabio is Avaya's Enterprise Cloud Partner of the Year.
- TwiliocoreTwilio Gold Partner with expertise in Twilio Flex deployment. Sabio helps organisations accelerate their move to the Twilio platform for flexible contact centre solutions.
- VerintcoreVerint WFO Partner for 25+ years, having won multiple awards including Partner of the Year and Breakthrough Cloud Solution Award in 2024. Sabio provides WFM optimisation and Speech Analytics implementations.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Sabio competitors and assessment
Company assessmentDirect peers
- TTEC: Customer experience technology and services company with comparable AI-powered CX transformation, cloud migration, and managed services offerings for large enterprises.
- Foundever (formerly Sitel Group): Global CX outsourcing and digital services provider with overlapping contact centre modernisation, AI integration, and CX consulting capabilities serving similar enterprise customers.
- Concentrix: Global CX services and BPO giant operating a similar end-to-end contact centre transformation practice. Direct competitor for enterprise CX consulting, implementation, and managed services deals, especially in EMEA.
Broad incumbents
- Teleperformance: Largest global CX/BPO player offering contact centre outsourcing plus digital transformation services. Larger scale, broader geographic reach, and stronger BPO component than Sabio but competes for the same transformation wallet.
- Capgemini (Customer Experience): Global systems integrator with strong EMEA CX practice and partnerships with Genesys, Salesforce, and AWS. Comparable service portfolio across advisory, transformation, and managed services.
- Accenture (Customer Experience practice): Global management consultancy with a substantial CX, contact centre, and AI transformation practice. Competes with Sabio on large enterprise CX transformation RFPs, with broader portfolio and deeper resources.
- Cognizant (Customer Experience): Global IT services firm with dedicated CX practice offering advisory, implementation, and managed services for Genesys, Salesforce, and other major platforms. Direct competitor in EMEA enterprise market.
- Deloitte Digital (CX practice): Big Four consulting arm with significant CX, contact centre, and CRM transformation practice. Competes for the same enterprise CX strategy and platform implementation budgets.
Regional players
- Computacenter: UK-headquartered IT services provider with strong enterprise customer base and emerging CX/contact centre practice. Most direct UK peer in size and customer profile, though CX is not its primary focus.
- BJSS: UK-based enterprise technology and engineering consultancy with CX, cloud, and AI practices. Comparable in scale, geographic footprint (UK-centric), and enterprise customer focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Sabio social profiles
Digital presenceSabio compliance and trust
Trust signalCompliance6 records
Sabio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sabio leadership team
Management profileNumber of profiles
Profiles16 records
Sabio subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sabio funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sabio M&A and investment
M&A and investmentM&A11 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sabio
What does Sabio do?
Sabio sells AI-powered Customer Experience (CX) transformation services and proprietary software to enterprise organisations operating contact centres. Its core offering is an AI & Automation Suite (Conversational AI, Digital AI, Auto-Summarisation, Channel Deflection, Agentic AI, Generative AI, Workforce Management Optimisation, Speech Analytics, Agent Wellbeing) delivered through three service pillars: Advisory & Consulting, Cloud Migration & Implementation, and Optimisation & Performance. The company acts as a specialist platform integrator for Genesys Cloud CX, Salesforce Service Cloud Voice, Amazon Connect, Google CCAI, Avaya, Twilio and Verint.
Is Sabio a public or private company?
Sabio is a private company. It is classified as private equity controlled and is currently operating.
When was Sabio founded?
Sabio was founded in 1998. It employs 1,001 to 5,000 people.
Where is Sabio based?
Sabio is headquartered in London, United Kingdom, in the Europe region.
How does Sabio make money?
Two revenue lines are on record. Professional Services are the primary driver. The others are managed Services.
Who are Sabio's main competitors?
Direct peers on record are TTEC, Foundever (formerly Sitel Group) and Concentrix. Broad incumbents are Teleperformance, Capgemini (Customer Experience), Accenture (Customer Experience practice), Cognizant (Customer Experience) and Deloitte Digital (CX practice). Regional players are Computacenter and BJSS.
Does Sabio have an API?
No public API is recorded for Sabio.
What industry is Sabio in?
Sabio's product category is Customer Experience (CX) Transformation Services. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of BPAHALAK, Customer Experience (CX) & Voice-of-Customer Analytics. Its NAICS code is 541512 and its SIC code is 8742.