Homecare.com
HomeCare.com operates a technology-enabled marketplace connecting families seeking in-home eldercare with a network of approximately 70,000 professional caregivers, monetizing via referral fees positioned below traditional agency markups.
- Company typePrivate
- Founded2016
- HeadquartersMclean, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Homecare.com does
HomeCare.com, Inc. operates a technology-enabled marketplace that connects families seeking in-home eldercare with a network of approximately 70,000 professional caregivers, including CNAs and HHAs. The platform is structured as a referral and matching service rather than a traditional home care agency: caregivers set their own rates and negotiate directly with families, while HomeCare.com earns a referral fee positioned as lower than conventional agency markups. Core product capabilities include a web-based matching platform (homecare.com and care.homecare.com), a caregiver-facing mobile application for shift selection and credential management, GPS-based electronic visit verification, and a multi-layered credentialing stack that runs social security, federal/state criminal, sex offender registry, motor vehicle, license, and FACIS-level checks. Service offerings are organized into three tiers — Live-In Care, Companion Care, and Personal & Advanced Care — covering continuous residence-based care, non-medical support, and hands-on personal care including dementia care.
The company monetizes via a transaction-based referral fee model with no publicly disclosed pricing tiers and no minimums, supported by a go-to-market mix that combines content marketing through the Home Care Resource Center, dedicated Senior Advisor phone consultation, and self-serve mobile app distribution. Customers are individual families (SMB/consumer) rather than enterprise or institutional buyers; testimonials reflect one-off, episodic matching engagements for elderly relatives, including long-distance caregiver arrangements. Headcount is reported at 11–50 employees operating from McLean, Virginia. HomeCare.com has raised approximately $38.7M across three disclosed funding rounds (2018, 2019, 2021), with 3TS Capital Partners, Blue Heron Capital, Maryland Venture Fund, Private Access Network, and Motley Fool Ventures as named investors. Leadership comprises CEO and President Todd Walrath and CTO Guljit Khurana, and the company remains privately held with no disclosed parent company or subsidiaries.
Homecare.com firmographics
Firmographics- Name
- Homecare.com
- Legal name
- HomeCare.com, Inc.
- Website
- https://homecare.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HomeCare.com operates a technology-enabled marketplace connecting families seeking in-home eldercare with a network of approximately 70,000 professional caregivers, monetizing via referral fees positioned below traditional agency markups.
- Ownership category
- akta.pro rank
Homecare.com industry classification
Industry- Product category
- Home Care Marketplace
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Live-In Caregiver Placement & Matching (HSABAMAD)
- akta.pro secondary industries
- Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Dementia Personal Care (ADLs) Support (HSABAEAB), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)
Keywords
Where Homecare.com is headquartered
LocationHeadquarters
- HQ city
- Mclean
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Homecare.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Caregiver Referral Services: HomeCare.com generates revenue by connecting caregivers with families seeking home care services. The company charges a referral fee for matching services, which is lower than traditional agency markups. Caregivers in the network set their own rates and negotiate directly with clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Quote-based pricing negotiated between caregivers and families |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Homecare.com product offering
Product offeringCore offering
HomeCare.com operates a home care referral marketplace that connects families seeking in-home care for elderly loved ones with a network of more than 70,000 professional caregivers. The platform delivers matching technology, electronic visit verification with GPS check-in/out, digital credentialing, and background screening, and offers three core care service lines: Live-In Care (around-the-clock residence-based care), Companion Care (non-medical support with daily activities), and Personal & Advanced Care (hands-on personal care including dementia support). Families interview multiple caregivers and select their preferred match, with Senior Advisors guiding the process.
Product overview
HomeCare.com operates as a home care referral platform that connects families seeking in-home care services with a network of approximately 70,000 professional caregivers. The core platform provides matching technology, credentialing services, and electronic visit verification. The main service offerings include Live-In Care (continuous around-the-clock residence-based care), Companion Care (non-medical support with daily activities and social interaction), and Personal & Advanced Care (hands-on personal care for individuals with higher needs, including dementia care). The company also offers a caregiver-facing mobile application for shift management and a comprehensive caregiver credentialing program that includes background screening conducted by third-party vendors.
Differentiator
Problem solved
Functional benefit
Brands
- care.homecare.com: A caregiver-focused platform/interface accessible at care.homecare.com for finding caregiver opportunities
Products and services
- HomeCare.com Marketplace Platform
Quantifiable outcome
- Caregivers earn approximately 40% higher wages ($15/hour average) compared to traditional agency caregivers ($10.25/hour)
- +2 more outcomes
Companies that use Homecare.com
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Homecare.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Homecare.com partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Homecare.com competitors and assessment
Company assessmentDirect peers
- Care.com: Care.com operates a leading online marketplace connecting families with caregivers across child care, senior care, pet care, and housekeeping. It is the most direct analog to HomeCare.com given the overlapping senior-care marketplace model and consumer-direct orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Homecare.com social profiles
Digital presenceHomecare.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homecare.com leadership team
Management profileNumber of profiles
Profiles2 records
Homecare.com funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homecare.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homecare.com
What does Homecare.com do?
HomeCare.com operates a home care referral marketplace that connects families seeking in-home care for elderly loved ones with a network of more than 70,000 professional caregivers. The platform delivers matching technology, electronic visit verification with GPS check-in/out, digital credentialing, and background screening, and offers three core care service lines: Live-In Care (around-the-clock residence-based care), Companion Care (non-medical support with daily activities), and Personal & Advanced Care (hands-on personal care including dementia support). Families interview multiple caregivers and select their preferred match, with Senior Advisors guiding the process.
Is Homecare.com a public or private company?
Homecare.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was Homecare.com founded?
Homecare.com was founded in 2016. It employs 11 to 50 people.
Where is Homecare.com based?
Homecare.com is headquartered in Mclean, United States, in the North America region.
How does Homecare.com make money?
One revenue line is on record: caregiver Referral Services.
Who are Homecare.com's main competitors?
Care.com is listed as a direct peer.
Does Homecare.com have an API?
No public API is recorded for Homecare.com.
What industry is Homecare.com in?
Homecare.com's product category is Home Care Marketplace. Its primary akta.pro industry code is HSABAMAD, Live-In Caregiver Placement & Matching, with a secondary code of HSABAHAB, Live-In Care (Single Caregiver, 24-Hour Presence). Its NAICS code is 624120 and its SIC code is 8082.