trii

What trii does

trii (operated by Grupo TT S.A.S., headquartered in Bogotá, Colombia) is a Latin American consumer fintech founded in 2020 that offers retail investors across Colombia, Peru, and Chile a mobile-first platform for trading equities, ETFs, collective investment funds, and digital term deposits (CDTs). The company positions itself as a "one stop investment solution" targeting everyday investors who have historically been excluded from local capital markets by high commissions, paperwork-heavy onboarding, and limited financial education; by 2025 the platform reported over 700,000 registered investors and 10,000+ premium subscribers, and Bloomberg Línea reported the company had reached breakeven.\n\nThe product is delivered as native iOS and Android apps with a web portal for account management. Identity verification is handled through Truora; deposits flow over Colombia's PSE rail; deposits and withdrawals are free after the first operation. Order routing and custody are executed through licensed broker-dealer partners—Acciones & Valores S.A. SCB in Colombia, Kallpa Securities in Peru, and Vector Capital in Chile—under trii's "Vigilado Superfinanciera" status and BVC membership. US stock trading for Chilean users, launched in March 2026, runs on Alpaca's brokerage infrastructure API. Advanced charting in the triipro tier is delivered through TradingView. The company also runs a 24/7 AI assistant for user support and investment Q&A.\n\ntrii's revenue model combines transaction commissions, a premium subscription, and fund / CDT distribution fees. Standard commission is a flat $12,500 COP + IVA per trade (the lowest published fee in the Colombian market), or 0.25% + IVA on trades above COP $5M. The triipro subscription—$34,900 COP/month or $349,000 COP/year—offers a 50% commission discount, real-time market data, depth-of-market visualisation, automated stop-loss and take-profit orders, premium research, and priority support. Trii distributes eight collective investment funds managed by Acciones & Valores, BlackRock, and DVA Capital, earning a share of E.A. management fees of 0.8%–3.0%; it also distributes CDTs issued by Mibanco (Credicorp) and Tuya. Go-to-market is product-led: app-store acquisition, an 80+ hour YouTube educational library, SEO-driven blog content, multi-platform social, and the Bolsa Millionaria investment competition co-hosted with BVC Colombia, which draws participants through a gamified acquisition funnel and awards exceeding COP $40,000 million in prizes.

Name

trii

Legal name

Grupo TT S.A.S.

Website

https://trii.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Trii is a Colombian fintech operating a mobile-first investment app that gives retail investors across Colombia, Peru, and Chile digital access to local and global stocks, ETFs, investment funds, and term deposits through low commissions and licensed broker partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction commissions (stock trading): Primary revenue stream from brokerage commissions on buy/sell orders. Standard rate: $12,500 COP + IVA per transaction for amounts up to $5,000,000 COP; 0.25% + IVA for amounts exceeding $5,000,000 COP. Triipro subscribers receive 50% discount on commissions.
2. Trii Pro subscription: Premium subscription providing 50% discount on trading commissions, real-time market data, depth-of-market tools, stop loss/take profit orders, premium weekly reports, personalized support, and exclusive news. Monthly plan at $34,900 COP/month with 50% introductory discount; annual plan at $349,000 COP/year (equivalent to $29,083/month, saving ~$69,800).
3. Collective investment fund distribution: Trii distributes multiple collective investment funds (Fondo Vista, Accicuentas, Accival USD, Acciones Dinámico, 500 Acciones US, SiRenta, 12M Plus, Renta Fija 180) and earns a share of management fees charged by the fund managers (Acciones & Valores, BlackRock, DVA Capital). Fee structures range from 0.8% to 3% E.A. depending on the fund.
4. CDT (term deposit) distribution: Trii acts as a digital correspondent for CDT products from Mibanco (up to 12.8% E.A.) and Tuya (up to 12% E.A.), earning a distribution fee for routing customers to these partner financial institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Trii operates a mobile-first retail investment platform that enables individuals in Colombia, Peru, and Chile to buy and sell local and global stocks, ETFs, collective investment funds, and digital term deposits (CDTs) entirely from a smartphone. The company earns revenue from per-trade commissions, a premium "triipro" subscription that adds real-time data and automated orders, and distribution/share-of-management fees on partner-issued funds and CDTs. All trading is executed through licensed partner broker-dealers, while the app itself is owned and developed by trii.

Product overview

Trii is a Colombian fintech offering a mobile-first investment platform serving Colombia, Peru, and Chile. The core offering consists of the Trii mobile app enabling stock trading across local and global markets, complemented by the premium triipro subscription tier. The product suite includes diverse investment funds (Fondo Accival Vista, Accicuentas, Fondo Accival USD, Fondo Acciones Dinámico, Fondo 500 Acciones US, Fondo SiRenta, Fondo 12M Plus, Accival Renta Fija 180), digital term deposits (CDT Mibanco, CDT Tuya), and the Bolsa Millionaria investment competition. Services are provided in partnership with Acciones & Valores S.A. SCB, with banking partners including Bancolombia, Mibanco, and Tuya, and technology partnerships with Alpaca for US trading and TradingView for market data.

Differentiator

Problem solved

Functional benefit

Brands

• triipro: Premium subscription service offering 50% discount on commissions, real-time analysis, stop loss orders, depth lines, premium reports, and personalized support.
• Fondo Accival Vista
• Accicuentas
• Fondo Accival USD
• Fondo Acciones Dinámico
• Fondo 500 Acciones US
• Fondo SiRenta
• Fondo 12M Plus
• Accival Renta Fija 180
• CDT Mibanco
• CDT Tuya
• Bolsa Millonaria

Products and services

• Trii Mobile App

Quantifiable outcome

• Lowest trading commission in the Colombian market: $12,500 COP flat fee per transaction (vs. higher industry average)
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

17 partnerships are on record, tiered minor, core and flagship.

• MPF InvestminorStrategic or Co-development Partner · 6 May 2026MPF Invest co-developed the 'FIC Renta Fija Cerrado 12M Plus' closed-end fixed-income fund with Acciones & Valores and trii, launched May 2026. The fund targets Colombian fixed-income securities with AAA credit rating, projected 12.5-13.5% effective annual return.
• AlpacacoreTechnology or Integration · 10 March 2026Alpaca provides the brokerage infrastructure API powering trii's US stock trading launch in Chile in March 2026. This partnership enables Chilean investors to access US equity markets with low commissions through trii's app.
• Acciones & Valores S.A. SCBflagshipStrategic or Co-development Partnertrii's core brokerage partner — a 60+ year old Colombian stock brokerage firm supervised by the Superintendencia Financiera de Colombia. Acciones & Valores routes all orders to the BVC, holds client funds in custody, and manages collective investment funds distributed through trii. This is the licensed entity that makes trii's trading legally possible.
• BVC Colombia (Bolsa de Valores de Colombia)coreStrategic or Co-development PartnerColombia's primary stock exchange, of which trii is an official member. BVC jointly organizes the annual 'Bolsa Millionaria' investment competition with trii, and all trii trades settle through BVC systems.
• NXT LabscoreTechnology or IntegrationTechnology partner for trii, listed as a strategic ally on the About page. NXT Labs provides technology infrastructure supporting trii's platform capabilities.
• BlackRockcoreStrategic or Co-development PartnerBlackRock co-developed the '500 Acciones US' fund available on trii, providing retail investors access to S&P 500 exposure through a fund managed by BlackRock's team. BlackRock also collaborates on issuer weeks and educational content.
• Mibanco (Credicorp)coreChannel Partner/ Reseller/ DistributorMibanco is a digital correspondent of trii, offering CDT (term deposit) products through the trii app. Mibanco is part of Credicorp, Peru's largest financial services group, and supervised by the Superintendencia Financiera de Colombia. Deposits are Fogafín insured up to $50 million COP.
• Tuya S.A.coreChannel Partner/ Reseller/ DistributorTuya (jointly controlled by Almacenes Éxito and Bancolombia, AAA Fitch rated) offers CDT products through trii's platform as a digital correspondent. Tuya is supervised by the Superintendencia Financiera de Colombia and products are Fogafín insured.
• Kallpa SecuritiescoreStrategic or Co-development PartnerKallpa Securities is trii's licensed brokerage partner in Peru (supervised by the Superintendencia del Mercado de Valores del Perú), enabling Peruvian users to trade on Peruvian stock exchanges through trii Kallpa Perú.
• Vector Capital Corredores de BolsacoreStrategic or Co-development PartnerVector Capital Corredores de Bolsa is trii's licensed brokerage partner in Chile (supervised by the Comisión del Mercado Financiero de Chile), enabling Chilean users to trade on Chilean stock exchanges.
• Arena AlfaminorGTM or Marketing PartnerSponsor of the Bolsa Millionaria investment competition organized by BVC and trii. Arena Alfa is an educational/simulation platform for capital markets training.
• Universidad de MedellínminorGTM or Marketing PartnerUniversity sponsor of Bolsa Millionaria, participating in the 'Universities' category of the competition. Collaborates in financial education outreach.
• Universidad de ManizalesminorGTM or Marketing PartnerUniversity sponsor of Bolsa Millionaria investment competition.
• Universidad JaverianaminorGTM or Marketing PartnerUniversity sponsor of Bolsa Millionaria investment competition.
• Nuam (NUAM Exchange)minorStrategic or Co-development PartnerSponsor of Bolsa Millionaria. NUAM Exchange is the holding company of the Colombian, Peruvian, and Chilean stock exchanges, providing cross-border exchange infrastructure relevant to trii's multi-country operations.
• UNAB (Universidad Autónoma de Bucaramanga)minorGTM or Marketing PartnerUniversity sponsor of Bolsa Millionaria investment competition.
• CLUR InversionesminorGTM or Marketing PartnerSponsor of Bolsa Millionaria. CLUR Inversiones is a Colombian investment firm.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Fintual: Chile-based mobile investment platform offering mutual funds and ETFs to retail investors in Chile, Mexico, and Colombia. Closest direct competitor to trii in the Andean region, with a similar mobile-first, low-fee retail-investing proposition and overlapping LATAM market focus.
• Tyba: Colombian investment platform (now affiliated with Davivienda) that lets retail investors access mutual funds and stock-like products online. Direct competitor in Colombia for the same first-time investor segment, with the added advantage of a major bank parent's distribution.
• GBM (Grupo Bursátil Mexicano): Mexico's largest retail online broker, offering equities, ETFs, and funds via a mobile app. Direct peer in product/category and the most likely entrenched incumbent trii will face in its planned Mexico 2026 expansion.

Broad incumbents

• Nu Holdings (NuInvest): Latin America's largest digital bank with 90M+ customers across Brazil, Mexico, and Colombia, now offering investment products (NuInvest). Much larger incumbent with an existing deposit base; competes with trii for the same retail-investor wallet in overlapping geographies.
• eToro: Global social/mobile trading platform offering multi-asset retail investing in equities, ETFs, and crypto. Comparable mobile-first, multi-country retail brokerage with social/education overlay, though much larger and focused on a global (not LATAM-specific) audience.
• Robinhood: US pioneer in mobile-first, zero/low-commission retail investing. Comparable product category, target customer, and GTM motion (gamified education, premium tier, app-only onboarding); much larger and listed, but the conceptual benchmark for trii's model.
• Interactive Brokers: Global multi-asset broker serving retail and institutional clients with access to 150+ markets, including LATAM equities. Comparable in offering global/local stock access to retail investors in Colombia/Chile/Peru, though at a different (more professional) price point and UX tier.

Regional players

• Monex Grupo Financiero: Mexican financial group offering retail brokerage, FX, and investment products primarily in Mexico. Comparable as a regional retail broker competing in trii's planned next market, though with a heavier institutional tilt and Mexican geographic focus.
• Bursanet (Actinver): Mexican retail online brokerage operated by Actinver, offering equities, mutual funds, and bonds to retail investors in Mexico. Comparable product suite for the Mexican market trii plans to enter; serves as a benchmark for incumbent scale and pricing.

Emerging players

• Hapi: LATAM-focused mobile investment app (rooted in Ecuador/Peru/Colombia) enabling fractional US-stock investing. Comparable mobile-first, retail-investor targeting with cross-border US equity exposure, and an emerging competitor in trii's core geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/somostrii
• YouTubeyoutube.com/c/SomosTrii
• Facebookfacebook.com/somostrii
• LinkedInlinkedin.com/company/somostrii/mycompany
• Instagraminstagram.com/somostrii
• TikToktiktok.com/@somostrii

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds7 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about trii