trii
Trii is a Colombian fintech operating a mobile-first investment app that gives retail investors across Colombia, Peru, and Chile digital access to local and global stocks, ETFs, investment funds, and term deposits through low commissions and licensed broker partnerships.
- Company typePrivate
- Founded2020
- HeadquartersMedellín, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What trii does
trii (operated by Grupo TT S.A.S., headquartered in Bogotá, Colombia) is a Latin American consumer fintech founded in 2020 that offers retail investors across Colombia, Peru, and Chile a mobile-first platform for trading equities, ETFs, collective investment funds, and digital term deposits (CDTs). The company positions itself as a "one stop investment solution" targeting everyday investors who have historically been excluded from local capital markets by high commissions, paperwork-heavy onboarding, and limited financial education; by 2025 the platform reported over 700,000 registered investors and 10,000+ premium subscribers, and Bloomberg Línea reported the company had reached breakeven.\n\nThe product is delivered as native iOS and Android apps with a web portal for account management. Identity verification is handled through Truora; deposits flow over Colombia's PSE rail; deposits and withdrawals are free after the first operation. Order routing and custody are executed through licensed broker-dealer partners—Acciones & Valores S.A. SCB in Colombia, Kallpa Securities in Peru, and Vector Capital in Chile—under trii's "Vigilado Superfinanciera" status and BVC membership. US stock trading for Chilean users, launched in March 2026, runs on Alpaca's brokerage infrastructure API. Advanced charting in the triipro tier is delivered through TradingView. The company also runs a 24/7 AI assistant for user support and investment Q&A.\n\ntrii's revenue model combines transaction commissions, a premium subscription, and fund / CDT distribution fees. Standard commission is a flat $12,500 COP + IVA per trade (the lowest published fee in the Colombian market), or 0.25% + IVA on trades above COP $5M. The triipro subscription—$34,900 COP/month or $349,000 COP/year—offers a 50% commission discount, real-time market data, depth-of-market visualisation, automated stop-loss and take-profit orders, premium research, and priority support. Trii distributes eight collective investment funds managed by Acciones & Valores, BlackRock, and DVA Capital, earning a share of E.A. management fees of 0.8%–3.0%; it also distributes CDTs issued by Mibanco (Credicorp) and Tuya. Go-to-market is product-led: app-store acquisition, an 80+ hour YouTube educational library, SEO-driven blog content, multi-platform social, and the Bolsa Millionaria investment competition co-hosted with BVC Colombia, which draws participants through a gamified acquisition funnel and awards exceeding COP $40,000 million in prizes.
trii firmographics
Firmographics- Name
- trii
- Legal name
- Grupo TT S.A.S.
- Website
- https://trii.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trii is a Colombian fintech operating a mobile-first investment app that gives retail investors across Colombia, Peru, and Chile digital access to local and global stocks, ETFs, investment funds, and term deposits through low commissions and licensed broker partnerships.
- Ownership category
- akta.pro rank
Where trii is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
trii business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction commissions (stock trading): Primary revenue stream from brokerage commissions on buy/sell orders. Standard rate: $12,500 COP + IVA per transaction for amounts up to $5,000,000 COP; 0.25% + IVA for amounts exceeding $5,000,000 COP. Triipro subscribers receive 50% discount on commissions.
- Trii Pro subscription: Premium subscription providing 50% discount on trading commissions, real-time market data, depth-of-market tools, stop loss/take profit orders, premium weekly reports, personalized support, and exclusive news. Monthly plan at $34,900 COP/month with 50% introductory discount; annual plan at $349,000 COP/year (equivalent to $29,083/month, saving ~$69,800).
- Collective investment fund distribution: Trii distributes multiple collective investment funds (Fondo Vista, Accicuentas, Accival USD, Acciones Dinámico, 500 Acciones US, SiRenta, 12M Plus, Renta Fija 180) and earns a share of management fees charged by the fund managers (Acciones & Valores, BlackRock, DVA Capital). Fee structures range from 0.8% to 3% E.A. depending on the fund.
- CDT (term deposit) distribution: Trii acts as a digital correspondent for CDT products from Mibanco (up to 12.8% E.A.) and Tuya (up to 12% E.A.), earning a distribution fee for routing customers to these partner financial institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard trading (under $5M COP): flat $12,500 COP + IVA per buy/sell |
| Subscription | Monthly | Trii Pro Monthly — $34,900 COP/month (50% intro discount) |
| Subscription | Annual | Trii Pro Annual — $349,000 COP/year (equivalent to $29,083/month) |
| Other | Pay-as-you-go | Fondo Accival Vista — 1% E.A. admin fee, no minimum |
| Other | Pay-as-you-go | Accicuentas — 1.2% E.A. admin fee, from $55,000 COP |
| Other | Pay-as-you-go | Fondo Accival USD — 2.0% E.A. admin fee, from $50,000 COP |
| Other | Pay-as-you-go | Fondo Acciones Dinámico — 3% E.A. admin fee, from $55,000 COP |
| Other | Pay-as-you-go | Fondo 500 Acciones US (S&P500 via BlackRock) — 1.5% E.A. admin fee |
| Other | Pay-as-you-go | Fondo SiRenta (real estate) — 0.8% management + 0.2% admin + 3% structuring fee |
| Other | Pay-as-you-go | Fondo 12M Plus — 1.2% E.A. admin fee, $1,000,000 COP minimum, estimated 13-14% E.A. |
| Other | Pay-as-you-go | Accival Renta Fija 180 — government bond fund, 6-month closed-end |
| Other | Pay-as-you-go | CDT Mibanco — up to 12.8% E.A. (11.5% E.A. fixed), $200,000–$80,000,000 COP, 6-24 months |
| Other | Pay-as-you-go | CDT Tuya — up to 12% E.A. fixed, $1,000,000–$2,000,000 COP, 3-12 months |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
trii product offering
Product offeringCore offering
Trii operates a mobile-first retail investment platform that enables individuals in Colombia, Peru, and Chile to buy and sell local and global stocks, ETFs, collective investment funds, and digital term deposits (CDTs) entirely from a smartphone. The company earns revenue from per-trade commissions, a premium "triipro" subscription that adds real-time data and automated orders, and distribution/share-of-management fees on partner-issued funds and CDTs. All trading is executed through licensed partner broker-dealers, while the app itself is owned and developed by trii.
Product overview
Trii is a Colombian fintech offering a mobile-first investment platform serving Colombia, Peru, and Chile. The core offering consists of the Trii mobile app enabling stock trading across local and global markets, complemented by the premium triipro subscription tier. The product suite includes diverse investment funds (Fondo Accival Vista, Accicuentas, Fondo Accival USD, Fondo Acciones Dinámico, Fondo 500 Acciones US, Fondo SiRenta, Fondo 12M Plus, Accival Renta Fija 180), digital term deposits (CDT Mibanco, CDT Tuya), and the Bolsa Millionaria investment competition. Services are provided in partnership with Acciones & Valores S.A. SCB, with banking partners including Bancolombia, Mibanco, and Tuya, and technology partnerships with Alpaca for US trading and TradingView for market data.
Differentiator
Problem solved
Functional benefit
Brands
- triipro: Premium subscription service offering 50% discount on commissions, real-time analysis, stop loss orders, depth lines, premium reports, and personalized support.
- Fondo Accival Vista
- Accicuentas
- Fondo Accival USD
- Fondo Acciones Dinámico
- Fondo 500 Acciones US
- Fondo SiRenta
- Fondo 12M Plus
- Accival Renta Fija 180
- CDT Mibanco
- CDT Tuya
- Bolsa Millonaria
Products and services
- Trii Mobile App
Quantifiable outcome
- Lowest trading commission in the Colombian market: $12,500 COP flat fee per transaction (vs. higher industry average)
- +4 more outcomes
Companies that use trii
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
trii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature5 records
trii partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor, core and flagship.
- MPF InvestminorMPF Invest co-developed the 'FIC Renta Fija Cerrado 12M Plus' closed-end fixed-income fund with Acciones & Valores and trii, launched May 2026. The fund targets Colombian fixed-income securities with AAA credit rating, projected 12.5-13.5% effective annual return.
- AlpacacoreAlpaca provides the brokerage infrastructure API powering trii's US stock trading launch in Chile in March 2026. This partnership enables Chilean investors to access US equity markets with low commissions through trii's app.
- Acciones & Valores S.A. SCBflagshiptrii's core brokerage partner — a 60+ year old Colombian stock brokerage firm supervised by the Superintendencia Financiera de Colombia. Acciones & Valores routes all orders to the BVC, holds client funds in custody, and manages collective investment funds distributed through trii. This is the licensed entity that makes trii's trading legally possible.
- BVC Colombia (Bolsa de Valores de Colombia)coreColombia's primary stock exchange, of which trii is an official member. BVC jointly organizes the annual 'Bolsa Millionaria' investment competition with trii, and all trii trades settle through BVC systems.
- NXT LabscoreTechnology partner for trii, listed as a strategic ally on the About page. NXT Labs provides technology infrastructure supporting trii's platform capabilities.
- BlackRockcoreBlackRock co-developed the '500 Acciones US' fund available on trii, providing retail investors access to S&P 500 exposure through a fund managed by BlackRock's team. BlackRock also collaborates on issuer weeks and educational content.
- Mibanco (Credicorp)coreMibanco is a digital correspondent of trii, offering CDT (term deposit) products through the trii app. Mibanco is part of Credicorp, Peru's largest financial services group, and supervised by the Superintendencia Financiera de Colombia. Deposits are Fogafín insured up to $50 million COP.
- Tuya S.A.coreTuya (jointly controlled by Almacenes Éxito and Bancolombia, AAA Fitch rated) offers CDT products through trii's platform as a digital correspondent. Tuya is supervised by the Superintendencia Financiera de Colombia and products are Fogafín insured.
- Kallpa SecuritiescoreKallpa Securities is trii's licensed brokerage partner in Peru (supervised by the Superintendencia del Mercado de Valores del Perú), enabling Peruvian users to trade on Peruvian stock exchanges through trii Kallpa Perú.
- Vector Capital Corredores de BolsacoreVector Capital Corredores de Bolsa is trii's licensed brokerage partner in Chile (supervised by the Comisión del Mercado Financiero de Chile), enabling Chilean users to trade on Chilean stock exchanges.
- Arena AlfaminorSponsor of the Bolsa Millionaria investment competition organized by BVC and trii. Arena Alfa is an educational/simulation platform for capital markets training.
- Universidad de MedellínminorUniversity sponsor of Bolsa Millionaria, participating in the 'Universities' category of the competition. Collaborates in financial education outreach.
- Universidad de ManizalesminorUniversity sponsor of Bolsa Millionaria investment competition.
- Universidad JaverianaminorUniversity sponsor of Bolsa Millionaria investment competition.
- Nuam (NUAM Exchange)minorSponsor of Bolsa Millionaria. NUAM Exchange is the holding company of the Colombian, Peruvian, and Chilean stock exchanges, providing cross-border exchange infrastructure relevant to trii's multi-country operations.
- UNAB (Universidad Autónoma de Bucaramanga)minorUniversity sponsor of Bolsa Millionaria investment competition.
- CLUR InversionesminorSponsor of Bolsa Millionaria. CLUR Inversiones is a Colombian investment firm.
Scale indicators13 records
Recent moves7 records
Expansion highlights5 records
trii competitors and assessment
Company assessmentDirect peers
- Fintual: Chile-based mobile investment platform offering mutual funds and ETFs to retail investors in Chile, Mexico, and Colombia. Closest direct competitor to trii in the Andean region, with a similar mobile-first, low-fee retail-investing proposition and overlapping LATAM market focus.
- Tyba: Colombian investment platform (now affiliated with Davivienda) that lets retail investors access mutual funds and stock-like products online. Direct competitor in Colombia for the same first-time investor segment, with the added advantage of a major bank parent's distribution.
- GBM (Grupo Bursátil Mexicano): Mexico's largest retail online broker, offering equities, ETFs, and funds via a mobile app. Direct peer in product/category and the most likely entrenched incumbent trii will face in its planned Mexico 2026 expansion.
Broad incumbents
- Nu Holdings (NuInvest): Latin America's largest digital bank with 90M+ customers across Brazil, Mexico, and Colombia, now offering investment products (NuInvest). Much larger incumbent with an existing deposit base; competes with trii for the same retail-investor wallet in overlapping geographies.
- eToro: Global social/mobile trading platform offering multi-asset retail investing in equities, ETFs, and crypto. Comparable mobile-first, multi-country retail brokerage with social/education overlay, though much larger and focused on a global (not LATAM-specific) audience.
- Robinhood: US pioneer in mobile-first, zero/low-commission retail investing. Comparable product category, target customer, and GTM motion (gamified education, premium tier, app-only onboarding); much larger and listed, but the conceptual benchmark for trii's model.
- Interactive Brokers: Global multi-asset broker serving retail and institutional clients with access to 150+ markets, including LATAM equities. Comparable in offering global/local stock access to retail investors in Colombia/Chile/Peru, though at a different (more professional) price point and UX tier.
Regional players
- Monex Grupo Financiero: Mexican financial group offering retail brokerage, FX, and investment products primarily in Mexico. Comparable as a regional retail broker competing in trii's planned next market, though with a heavier institutional tilt and Mexican geographic focus.
- Bursanet (Actinver): Mexican retail online brokerage operated by Actinver, offering equities, mutual funds, and bonds to retail investors in Mexico. Comparable product suite for the Mexican market trii plans to enter; serves as a benchmark for incumbent scale and pricing.
Emerging players
- Hapi: LATAM-focused mobile investment app (rooted in Ecuador/Peru/Colombia) enabling fractional US-stock investing. Comparable mobile-first, retail-investor targeting with cross-border US equity exposure, and an emerging competitor in trii's core geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
trii social profiles
Digital presencetrii compliance and trust
Trust signalCompliance3 records
trii financial estimates
Financial estimateRevenue estimate
Valuation estimate
trii leadership team
Management profileNumber of profiles
Profiles4 records
trii funding detail
Funding detailFunding overview
Funding rounds7 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
trii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about trii
What does trii do?
Trii operates a mobile-first retail investment platform that enables individuals in Colombia, Peru, and Chile to buy and sell local and global stocks, ETFs, collective investment funds, and digital term deposits (CDTs) entirely from a smartphone. The company earns revenue from per-trade commissions, a premium "triipro" subscription that adds real-time data and automated orders, and distribution/share-of-management fees on partner-issued funds and CDTs. All trading is executed through licensed partner broker-dealers, while the app itself is owned and developed by trii.
Is trii a public or private company?
trii is a private company. It is classified as venture growth investor backed and is currently operating.
When was trii founded?
trii was founded in 2020. It employs 11 to 50 people.
Where is trii based?
trii is headquartered in Medellín, Colombia, in the Latin America region.
How does trii make money?
Four revenue lines are on record. Transaction commissions (stock trading) is the primary driver. The others are trii Pro subscription, collective investment fund distribution and CDT (term deposit) distribution.
Who are trii's main competitors?
Direct peers on record are Fintual, Tyba and GBM (Grupo Bursátil Mexicano). Broad incumbents are Nu Holdings (NuInvest), eToro, Robinhood and Interactive Brokers. Regional players are Monex Grupo Financiero and Bursanet (Actinver). Hapi is listed as an emerging player.
Does trii have an API?
No public API is recorded for trii.