Velox
Velox develops and manufactures industrial-grade direct-to-shape (DTS) digital inkjet decoration systems for cylindrical packaging, including beverage cans, plastic tubes, and aerosol cans, selling capital equipment, proprietary UV inks, and services to rigid packaging manufacturers and brand owners worldwide.
- Company typePrivate
- Founded2012
- HeadquartersRosh Ha'ayin, Israel
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Velox does
Velox Ltd. (legal name Velox-Pure digital Ltd.) is an Israel-based industrial technology company founded in 2012 by brothers Marian Cofler (CEO) and Adrian Cofler (COO) to commercialize direct-to-shape (DTS) digital decoration of cylindrical containers. The company develops and manufactures the IDS family of industrial-grade digital decorators (IDS-BC and IDS-NC for beverage cans up to 500 containers per minute, IDS-PT for plastic tubes up to 250 cpm, and IDS-AC/SC for aerosol cans up to 250/500 cpm). Its core technology is the proprietary DTS-Inkjet platform, which combines two pillars: Adaptive Deposition Architecture (ADA), a printing process designed for high-speed, high-accuracy ink transfer onto container surfaces, and Variable Viscosity Ink (VVI), a family of specially formulated digital UV inks.
Velox operates a capital equipment business model, selling IDS systems to rigid packaging manufacturers and converters (tube fillers, beverage can makers, aerosol can producers) under multi-year contracts, supplemented by recurring revenue from proprietary VVI consumable inks and a multi-tier professional services offering (remote support, onsite engineers, production monitoring, ink color formulation, training, and brand collaboration). Go-to-market is enterprise field sales combined with strategic OEM/embedded partnerships (notably Crown Holdings for beverage cans and Hoffmann Neopac for tubes) and event-driven lead generation across major packaging industry trade shows.
The company is privately held and headquartered in Kfar Saba, Israel, with a global footprint spanning Israel, the United States, Germany, Switzerland, and the United Kingdom. Velox has raised approximately $70 million across two disclosed rounds: a $32 million round in November 2018 (co-led by JAL Ventures and O.R.T. Technologies with strategic investors ALTANA and Evonik) and a $38 million round in April 2024 led by Fortissimo Capital. The board includes packaging industry veteran Anthony Allott (former CEO of Silgan Holdings, now Chairman) alongside representatives from strategic investors ALTANA, Evonik, JAL Ventures, O.R.T. Technologies, Ilan Holdings, and Waypoint Investors.
Velox firmographics
Firmographics- Name
- Velox
- Legal name
- Velox-Pure digital Ltd.
- Website
- https://velox-digital.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Velox develops and manufactures industrial-grade direct-to-shape (DTS) digital inkjet decoration systems for cylindrical packaging, including beverage cans, plastic tubes, and aerosol cans, selling capital equipment, proprietary UV inks, and services to rigid packaging manufacturers and brand owners worldwide.
- Ownership category
- akta.pro rank
Velox industry classification
Industry- Product category
- Industrial Printing Equipment
- NAICS
- Printing Ink Manufacturing (325910), Printing Ink Manufacturing (32591)
- SIC
- Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)
- akta.pro secondary industries
- Metal Packaging Decoration & Printing (Lithography, Digital, Sleeving on Metal) (IMALADAL), Digital & Specialty Inks (Inkjet, UV, Conductive) (IMAEAHAI)
Keywords
Where Velox is headquartered
LocationHeadquarters
- HQ city
- Rosh Ha'ayin
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Velox business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Decoration Systems Sales: Velox develops, manufactures, and sells industrial-grade direct-to-shape digital decoration systems (IDS series) for mass production of decorated cylindrical containers including beverage cans, tubes, and aerosol cans.
- Professional Services: Multi-tier technical support including remote support, onsite service engineers, production monitoring and optimization, system operation outsourcing, on-demand ink color formulation, Velox for Designers training course, and joint cooperation with brands.
- Proprietary Inks: Specially formulated digital UV inks developed for direct-to-shape decoration, sold as consumables for use in Velox IDS systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | IDS-BC Series for straight wall beverage cans |
| Other | Multi-year contract | IDS-NC Series for necked beverage cans |
| Other | Multi-year contract | IDS-PT Series for plastic tubes |
| Other | Multi-year contract | IDS-AC/SC Series for aerosol cans |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Velox product offering
Product offeringCore offering
Velox develops, manufactures, and sells industrial-grade direct-to-shape (DTS) digital decoration systems (the IDS series) for mass production printing on cylindrical rigid containers including beverage cans, plastic tubes, and aerosol cans. The systems use proprietary DTS-Inkjet technology combining Adaptive Deposition Architecture (ADA) and Variable Viscosity Ink (VVI) to deliver decoration speeds of up to 500 containers per minute with up to 14 simultaneous colors. Velox also supplies proprietary UV inks as consumables and offers multi-tier professional services including remote support, onsite service engineers, and training.
Product overview
Velox offers the IDS (Industrial Decoration System) family of products - industrial-grade direct-to-shape digital decorators for mass production of cylindrical containers. The product line includes IDS-BC Series (straight wall beverage cans), IDS-NC Series (necked beverage cans), IDS-PT Series (plastic tubes), IDS-AC Series (straight-wall aerosol cans), and IDS-SC Series (shaped aerosol cans). The systems are powered by Velox's proprietary DTS-Inkjet technology, which comprises two pillars: Adaptive Deposition Architecture (ADA) and Variable Viscosity Ink (VVI). The IDS 250 serves as a versatile platform for various container types. All systems deliver printing speeds up to 250-500 containers per minute with up to 14 simultaneous colors and embellishments.
Differentiator
Problem solved
Functional benefit
Brands
- Velox IDS Series: Industrial-grade direct-to-shape digital decorators for mass production including IDS-BC (beverage cans), IDS-NC (necked beverage cans), IDS-PT (plastic tubes), and IDS-AC/SC (aerosol cans) series.
- DTS-Inkjet Technology
Products and services
- Velox IDS-BC Series Industrial-grade direct-to-shape digital decoration solution for high-volume production of straight wall beverage cans at up to 500 containers per minute, used by beverage can manufacturers and fillers.
- Velox IDS-NC Series Mass production direct-to-shape digital decoration solution for necked beverage cans at up to 500 containers per minute, serving as a replacement for shrink sleeves and labels.
- Velox IDS-PT Series Direct-to-shape digital decoration solution for mass production of plastic and laminated tubes at up to 250 containers per minute, used by tube converters and fillers serving cosmetics, personal care, and pharma packaging.
- Velox IDS-AC Series High-speed industrial-grade direct-to-shape digital decoration solution for straight-wall aerosol cans at up to 250/500 containers per minute, used by aerosol can manufacturers.
- Velox IDS-SC Series High-speed industrial-grade direct-to-shape digital decoration solution for shaped aerosol cans at up to 250/500 containers per minute, used by aerosol can manufacturers.
- Velox IDS 250 High-speed, industrial-grade direct-to-shape digital decoration solution suited to a wide range of rigid packaging containers, decorating at up to 250 containers per minute.
- Velox Professional Services Multi-tier technical services including remote support, onsite service engineers, production monitoring and optimization, system operation outsourcing, on-demand ink color formulation, the Velox for Designers training course, and joint cooperation with brands, offered to IDS customers.
- Velox Proprietary UV Inks (VVI) Specially formulated digital UV inks (Variable Viscosity Ink, VVI) developed for direct-to-shape decoration, sold as consumables for use in Velox IDS systems to deliver over 95% Pantone Plus Color Book coverage with ΔE < 2.0.
Quantifiable outcome
- Reduces setup waste by eliminating calibration process, saving dozens of tons of raw materials per year per line
- +4 more outcomes
Companies that use Velox
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Velox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Velox partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Hoffmann NeopaccoreHoffmann Neopac, a global provider of high-quality packaging for pharma, beauty and oral care, incorporated Velox's IDS-PT 250 digital printing system into their tube production capabilities. The installation includes high-definition technology for superior digital printing quality on various tube materials including Polyfoil, PCR, sugarcane resin, and PE mono-material tubes.
- Crown Holdings, Inc.flagshipStrategic collaboration with Crown Holdings, a leading global metal packaging manufacturer, to provide digital decoration technology for straight wall and necked aluminum beverage cans. The partnership delivers market-first production speeds of up to 500 cans per minute and unique design capabilities including printing on can neck and chime areas. This collaboration aims to make digital decoration accessible to beverage brands of all sizes.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Velox competitors and assessment
Company assessmentDirect peers
- Domino Printing Sciences: Domino is a global manufacturer of industrial digital printing and coding equipment, including inkjet systems for packaging decoration. It directly competes with Velox in industrial inkjet printing for rigid packaging, overlapping most closely on beverage cans, tubes, and other cylindrical containers.
- Hapa AG: Hapa specializes in industrial digital printing solutions for the pharmaceutical and packaging industries, including late-stage customization and on-demand printing on packaging. It is a direct peer in the digital-decoration-for-packaging equipment category, with comparable target customers and use cases.
Broad incumbents
- Krones AG: Krones is a major global supplier of complete filling and packaging lines for the beverage industry, including decoration and labeling equipment. As a broad incumbent in beverage packaging lines, it competes with Velox's IDS systems at the line-equipment level and serves the same customer base of can manufacturers and fillers.
- Heidelberg (Heidelberger Druckmaschinen): Heidelberg is a global leader in printing presses and packaging printing equipment, with growing emphasis on digital solutions for labels and packaging. It is a broad incumbent that overlaps with Velox in industrial decoration equipment for packaging customers and is increasingly relevant as digital and offset converge.
Emerging players
- INX International Ink: INX International manufactures inks and digital printing solutions for packaging, including metal decorators, label printing, and digital inkjet inks. It is an emerging player in digital packaging decoration that competes with Velox's VVI consumables and adjacent equipment offerings.
- Mark Andy: Mark Andy manufactures narrow-web flexographic and digital hybrid printing presses for labels and packaging. While focused on labels rather than rigid containers, it serves adjacent markets in industrial packaging printing and competes for the same decoration-budget dollars as Velox's tube and can systems.
- Industrial Inkjet (ii Group): Industrial Inkjet designs and supplies custom industrial inkjet print heads and integration solutions, including printing on 3D and cylindrical objects. It is an emerging player with partial overlap to Velox in the underlying inkjet integration technology used for direct-to-shape decoration.
Regional players
- Quad/Graphics: Quad/Graphics is a major North American commercial printer with growing digital and packaging capabilities. While primarily a printing services provider rather than equipment manufacturer, it represents an adjacent player in digital packaging production that competes for the same brand-owner end customers in the North American market.
Others
- Crown Holdings: Crown Holdings is both Velox's flagship partner and a major global metal packaging manufacturer. It is included as a peer because it represents the customer-side counterpart and potential vertical integration risk in Velox's distribution strategy, rather than as a direct equipment competitor.
- Ball Corporation: Ball Corporation is one of the world's largest manufacturers of aluminum beverage cans and aerosol containers. As a peer in the customer-side beverage can and aerosol decoration market, it represents both a potential future Velox customer and a proxy for the broader rigid packaging decoration spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Velox social profiles
Digital presenceVelox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velox leadership team
Management profileNumber of profiles
Profiles14 records
Velox funding detail
Funding detailFunding overview
Funding rounds2 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velox
What does Velox do?
Velox develops, manufactures, and sells industrial-grade direct-to-shape (DTS) digital decoration systems (the IDS series) for mass production printing on cylindrical rigid containers including beverage cans, plastic tubes, and aerosol cans. The systems use proprietary DTS-Inkjet technology combining Adaptive Deposition Architecture (ADA) and Variable Viscosity Ink (VVI) to deliver decoration speeds of up to 500 containers per minute with up to 14 simultaneous colors. Velox also supplies proprietary UV inks as consumables and offers multi-tier professional services including remote support, onsite service engineers, and training.
Is Velox a public or private company?
Velox is a private company. It is classified as venture growth investor backed and is currently operating.
When was Velox founded?
Velox was founded in 2012. It employs 101 to 250 people.
Where is Velox based?
Velox is headquartered in Rosh Ha'ayin, Israel, in the Middle East region.
How does Velox make money?
Three revenue lines are on record. Digital Decoration Systems Sales are the primary driver. The others are professional Services and proprietary Inks.
Who are Velox's main competitors?
Direct peers on record are Domino Printing Sciences and Hapa AG. Broad incumbents are Krones AG and Heidelberg (Heidelberger Druckmaschinen). Emerging players are INX International Ink, Mark Andy and Industrial Inkjet (ii Group). Quad/Graphics is listed as a regional player. Others are Crown Holdings and Ball Corporation.
Does Velox have an API?
No public API is recorded for Velox.
What industry is Velox in?
Velox's product category is Industrial Printing Equipment. Its primary akta.pro industry code is IMALAKAF, Direct-to-Container & Digital Printing (Inkjet/Laser), with a secondary code of IMALADAL, Metal Packaging Decoration & Printing (Lithography, Digital, Sleeving on Metal). Its NAICS code is 325910 and its SIC code is 3555.