What Rekor Systems does

Rekor Systems (NASDAQ: REKR) is an AI-powered roadway intelligence company that converts traffic and vehicle data into actionable insights for government transportation agencies, law enforcement, and commercial enterprises. The company operates a vertically integrated stack combining proprietary edge hardware (Rekor Edge Flex, Edge Pro, and Edge Max cameras with embedded processing units) with three software platforms — Rekor Discover for urban mobility analytics, Rekor Command for real-time traffic operations and incident management, and Rekor Scout for public safety vehicle recognition — all powered by the central Rekor One intelligence engine. The engine aggregates 20+ trillion data points across 30,000+ collection sites and uses computer vision, edge processing, pattern recognition, and predictive algorithms trained on 7+ years of proprietary data.

Rekor generates revenue through four streams: high-margin software subscriptions for Discover, Command, and Scout (Data-as-a-Service); hardware sales of Edge cameras; API/SDK licensing via Rekor CarCheck (tiered $40-$510/month) and the on-premises Vehicle Recognition SDK; and professional traffic data collection services delivered through its wholly-owned subsidiary Southern Traffic Services. Government is the primary customer segment, anchored by statewide DOT contracts (Georgia, Texas, Caltrans, Nevada) and law enforcement deployments in cities across the U.S., with a growing commercial book spanning automotive (Hyundai, Turo), financial services (Mastercard), tolling, and education customers.

The company is pursuing a deliberate transition from hardware-heavy recognition toward subscription-based recurring revenue, with gross margins improving from 48% (Q1 2025) to 53% (Q1 2026) and reaching 62-63% in prior quarters. FY 2025 revenue was $48.5M with 5% growth; Q1 2026 revenue grew 12% YoY to $10.3M. In 2026 management onshored engineering from Israel to the U.S. (saving $7.5M annually), cut 16% of headcount, and launched Rekor Labs to enter the deepfake detection market, signaling a focus on operational efficiency and selective vertical expansion.

Name

Rekor Systems

Legal name

Rekor Systems, Inc.

Website

https://rekor.ai

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Rekor Systems is a NASDAQ-listed AI roadway intelligence company that provides computer vision hardware, software platforms, and APIs for license plate recognition, traffic analytics, and incident detection, serving primarily state DOTs, law enforcement, and commercial automotive and tolling customers in the U.S. and globally.

Ownership category

akta.pro rank

Product category

Intelligent Transportation Systems

NAICS

Computer Systems Design and Related Services (5415), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Services-Computer Integrated Systems Design (7373), Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC)

akta.pro secondary industries

Automatic Number Plate Recognition (ANPR) / Video Tolling & Enforcement (TLAJABAB), AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF), Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)

Keywords

• Roadway intelligence platforms
• License plate recognition
• Traffic data analytics
• Vehicle recognition systems
• Intelligent transportation systems

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscriptions (Data-as-a-Service): High-margin recurring revenue from software platforms including Rekor Discover, Command, and Scout. Shift toward subscription-based models with Data-as-a-Service offerings.
2. Hardware Sales: Sale of proprietary camera systems including Rekor Edge Flex, Edge Pro, and Edge Max for traffic data collection and ALPR applications.
3. API/SDK Licensing: Developer access through Vehicle Recognition SDK and Rekor CarCheck API with tiered monthly subscription plans based on API credits.
4. Traffic Data Services: Dedicated traffic services team delivering precise traffic data collection through short-term and long-term traffic studies using proprietary hardware.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rekor Systems builds AI-powered roadway intelligence combining proprietary Edge hardware (Edge Flex, Edge Pro, Edge Max camera systems with embedded Edge Processing Units) with cloud-based software platforms (Rekor Discover, Rekor Command, Rekor Scout) and APIs/SDKs (Rekor CarCheck, Vehicle Recognition SDK, Incident Detection API) for real-time traffic analytics, automatic license plate recognition, vehicle classification, and incident management. The offering is powered by Rekor One, an intelligence engine that aggregates over 20 trillion data points from 30,000+ collection sites. Customers include state DOTs, law enforcement agencies, and commercial enterprises such as Mastercard, Hyundai, and Turo.

Product overview

Rekor Systems provides a comprehensive roadway intelligence platform combining hardware, software, and cloud services for transportation management, public safety, and traffic analytics. The core architecture centers on Rekor One®, a proprietary intelligence engine that aggregates data from proprietary Edge hardware devices (Edge Flex, Edge Pro, Edge Max) and transforms it into actionable insights. This data powers three integrated software platforms: Rekor Discover® for urban mobility analytics, Rekor Command® for real-time incident management, and Rekor Scout® for law enforcement vehicle recognition. Developer access is enabled through Rekor CarCheck® API (cloud-based LPR/vehicle recognition), Vehicle Recognition SDK (on-premises deployment), and Incident Detection API. Rekor AutoNotice™ automates compliance enforcement. The company also offers professional traffic data collection services through Rekor Traffic Services and acquired Waycare Technologies (2021) and Southern Traffic Services (2022) to expand capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Rekor Discover: Platform for urban mobility, capturing comprehensive traffic and vehicle analytics.
• Rekor Command
• Rekor Scout
• Rekor CarCheck
• Rekor TrafficSight
• Rekor AutoNotice
• Rekor Edge Series
• Rekor One
• Rekor Labs
• OpenALPR

Products and services

• Rekor Discover® Software platform for urban mobility that captures comprehensive traffic and vehicle analytics including Class, Count, and Speed (CCS) data. Integrates with Edge hardware to provide FHWA-compliant vehicle classification, traffic counting, and speed reporting through web-based dashboards. Designed for state and local DOTs, transportation management centers, and engineering firms.
• Rekor Command® Transportation management platform for real-time traffic operations and incident management. Identifies effecting events and highlights roadway zones at risk using AI-powered event detection, providing quality alerts to Transportation Management Centers. Designed for DOTs and TMC operators managing active traffic flows.
• Rekor Scout® Public safety platform for law enforcement that detects license plates and vehicles with key characteristics and pinpoints location. Features searchable databases, live map views, and flexible data retention for investigative workflows. Designed for police departments, highway patrol, and sheriff offices.
• Rekor CarCheck® API REST-based web API service that analyzes vehicle images and returns plate number, state of issuance, make, model, color, and orientation in JSON format. Available in Starter, Plus, and Advanced tiers. Designed for developers and businesses integrating LPR/vehicle recognition into their applications.
• Vehicle Recognition SDK C/C++ code library with bindings in C#, Java, Python, and Node.js that provides direct API access for LPR and vehicle recognition from still images or real-time video streams. Runs entirely on-premises without internet connectivity. Designed for developers integrating vehicle recognition into commercial products and enterprise systems.
• Incident Detection API API for integrating real-time roadway incident detection into external systems with secure API access. Powers Rekor Command platform and enables third-party transportation management system integration.
• Rekor AutoNotice™ Contactless compliance application that identifies vehicles in violation of road regulations and automates notice issuance. Used for uninsured vehicle enforcement and automated toll/compliance programs. Designed for government agencies and district attorneys councils enforcing traffic laws.
• Rekor Edge Max™ (CCS) Fixed video-based camera system for continuous traffic studies capturing up to 6 lanes of bidirectional high-speed roadway data. Features 100ft capture distance, 140mph capture speed, 1080p resolution, on-device processing via embedded Edge Processing Unit, and NDAA/TAA compliance. Designed for state DOTs and traffic engineering firms conducting long-term traffic studies.
• Rekor Edge Max™ (LPR) Fixed ALPR system for public safety on primary roads and highways, capturing up to 6 lanes with 300ft max capture distance and 120mph capture speed. Engineered for long-distance vehicle recognition including paper, temporary, and vanity plates. NDAA/TAA compliant. Designed for law enforcement on highways and major roadways.
• Rekor Edge Pro ALPR camera for businesses and neighborhoods recognizing license plates and vehicles up to 75 feet away. Compact design with 1-lane coverage at up to 70mph, NDAA/TAA compliant. Designed for commercial businesses, neighborhoods, and small agency deployments.
• Rekor Edge Flex™ Portable traffic data collection system for short-term traffic studies capturing 6 lanes of high-speed roadway data. Solar-powered with up to 7 days runtime, deployable in under 4 hours without road closure. Designed for engineering firms and DOTs conducting short-term traffic studies.
• Rekor Traffic Services Dedicated traffic data collection team providing precise traffic data using Rekor Edge hardware. Nationwide deployment capabilities for permanent installations and short-term studies. Designed for DOTs, MPOs, and engineering firms needing outsourced data collection.
• All Traffic Data Services (ATD)

Quantifiable outcome

• Oklahoma improved from worst uninsured motorist rate nationally to ranking 27th using Rekor's UVED Program technology
• +3 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationBuilding with AWS program partner showcasing how Rekor's products and solutions are enhanced by AWS cloud infrastructure. Provides documented integration and deployment guidance for AWS environments.
• Rekor Partner NetworkcoreChannel Partner/ Reseller/ DistributorPartner network program for innovation and growth in the roadway intelligence industry. Enables resellers and integrators to deliver Rekor solutions to end customers.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Verra Mobility: Verra Mobility is a direct competitor in roadway safety, ALPR-based traffic enforcement, and tolling/road user charging. Both companies sell to state DOTs and municipalities for red-light, speed, and bus-lane enforcement, overlapping directly with Rekor's Scout, AutoNotice, and Discover offerings.
• Flock Safety: Flock Safety is a leading ALPR and public-safety camera vendor, particularly strong with smaller municipal and neighborhood law enforcement agencies. Acquired by Axon in 2025, Flock directly competes with Rekor Scout and Edge Pro for the same police-customer wallet.
• Genetec: Genetec provides unified security and ALPR (AutoVu) for both public-safety and commercial/enterprise parking and access control. It competes directly with Rekor Scout and CarCheck for enterprise LPR and with Rekor Discover for traffic analytics deployments.
• Iteris: Iteris is a direct competitor in intelligent transportation systems, traffic data collection, and FHWA-compliant vehicle classification. It overlaps with Rekor Discover and Rekor Traffic Services for state DOT traffic studies and planning deployments.
• Kapsch TrafficCom: Kapsch is a global ITS and tolling provider with strong positions in road user charging, ANPR-based tolling, and traffic management. It directly competes with Rekor in ANPR/tolling and competes with Rekor Command in TMC software, particularly in international markets.

Broad incumbents

• Motorola Solutions (Vigilant Solutions): Motorola Solutions owns Vigilant Solutions, one of the largest U.S. ALPR providers for law enforcement. While Motorola is a much broader public-safety and communications incumbent, Vigilant directly competes with Rekor Scout in fixed and mobile LPR for police agencies.
• Axon Enterprise: Axon is the dominant law-enforcement technology platform (body cameras, Tasers, digital evidence) and now owns Flock Safety. Rekor Scout competes with Axon/Flock in vehicle recognition and investigative tools for police departments, and Axon's scale presents a meaningful competitive threat.
• Conduent: Conduent's Transportation Solutions business provides traffic management, violation processing, and road-user charging services to state DOTs and municipalities. It competes with Rekor in incident management and back-office processing for traffic enforcement programs.
• Cubic Transportation Systems: Cubic provides intelligent transportation, fare collection, and traffic management systems to transportation agencies globally. It overlaps with Rekor Command in real-time traffic operations and with broader ITS deployments at state DOTs and transit authorities.

Emerging players

• Hayden AI: Hayden AI applies edge AI and computer vision to automated transit zone enforcement (bus lanes, double-parking) for cities. It overlaps with Rekor AutoNotice and Edge hardware for municipal traffic compliance use cases, representing a focused emerging competitor in contactless enforcement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/rekorsystems
• YouTubevimeo.com/rekor
• Facebookfacebook.com/rekorsystems
• LinkedInlinkedin.com/company/rekor
• Instagraminstagram.com/rekor
• TikToktiktok.com/@rekor

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rekor Systems