Breakaway Group

What Breakaway Group does

Breakaway Group (legal name: Breakaway Inc., DBA Breakaway Music Festival) is a privately held, venture-backed live entertainment company founded in 2016 and headquartered in Columbus, Ohio. The company operates a multi-city touring music festival brand focused on pop, dance, and EDM genres, bringing globally recognized artists such as Tiësto, Marshmello, Zedd, Gryffin, Excision, Chris Lake, and Dom Dolla to mid-tier US markets at accessible price points. In 2026, Breakaway operates 13 festival stops spanning Dallas, Tampa, Arizona, Atlanta, Ohio, Las Vegas, Minnesota, New York City, Michigan, Massachusetts, Philadelphia, Carolina, Utah, and Houston, having hosted over 300,000 fans across 12 cities in 2025.

The company monetizes through a diversified revenue model including tiered ticket sales (2-Day GA starting at $159-$179, VIP, Ultimate VIP, and Space Deck premium experiences), national brand sponsorships (Celsius, White Claw Surge, Jimmy John's, Jack Daniel's, Beatbox, among others), on-site food and beverage concessions, merchandise sales via a Shopify-powered store, travel packages through Crewfare, and media partnership revenue. Breakaway has expanded beyond the core festival into adjacent verticals: Breakaway Presents (concerts and club nights), Breakaway Projects (artist development launched February 2025, with a first Billboard Hot Dance/Electronic Songs No. 1 in March 2026), Breakaway 360 (full-service event operations), and Haunted Fest (seasonal Halloween events). Distribution operates through direct website sales supplemented by ticketing partners (Universe, AXS), venue partnerships (Wynn Las Vegas, Shell Energy Stadium, Charlotte Motor Speedway, Palladium Worcester, Subaru Park, America First Field), ClassPass for cross-platform distribution, and a strategic partnership with Bustle Digital Group projected to generate approximately $10 million in first-year revenue.

Breakaway closed a $6 million Series A led by RSE Ventures in June 2023 and a Series B at a nine-figure valuation in March 2026 with participation from Asto Consumer Partners, RSE Ventures, and Gross Labs, with capital earmarked for international expansion into Asia, senior executive hiring across entertainment, recorded music, and digital media, and further product vertical development. The company is led by co-founder and managing partner Adam Lynn. Core technology is an event management and multi-city festival operations platform supported by standard SaaS integrations rather than proprietary AI/ML capabilities.

Name

Breakaway Group

Legal name

Breakaway Inc.

Website

https://breakawayfestival.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Breakaway Group operates a multi-city touring music festival brand across 13 US cities, focusing on pop, dance, and EDM. It serves Gen Z and millennial audiences with affordable live music experiences and has expanded into artist development, concerts, and seasonal events.

Ownership category

akta.pro rank

Product category

Live Music Festivals

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Musical Groups and Artists (71113), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

VIP, Hospitality & Premium Experiences (MPAGAAAK), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Live Music Bars & Venues (CRANACAH)

Keywords

• Live music festivals
• Music festival series
• Concert event production
• Festival tour management
• EDM dance events

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from multi-tiered ticket sales including GA, VIP, Ultimate VIP, and Space Deck premium experiences across 13+ US cities.
2. Sponsorships & Brand Partnerships: National sponsors including Celsius, White Claw Surge, Jimmy John's, Beatbox, Jack Daniel's, FUMI, Instant Hydration, Bella+Canvas, Hiyo, NOYZ, Loose Lucy's, Garage Beer, and End Overdose provide brand activation and sponsorship revenue.
3. Food & Beverage Concessions: Cashless event operations with food vendors and bars serving alcohol to festival attendees 21+. Revenue from on-site food and beverage sales.
4. Merchandise Sales: Official Breakaway merchandise available through shopbreakaway.com and on-site merch tents.
5. Travel Packages: Exclusive travel packages including tickets, hotel stays, VIP invites, and other amenities through Crewfare partnerships.
6. Media Partnership Revenue: BDG partnership expected to generate approximately $10 million in first-year revenue through joint live events strategy.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Breakaway Group operates a multi-city pop, dance, and hip-hop music festival series touring across 13 US cities (Dallas, Tampa, Arizona, Atlanta, Ohio, Las Vegas, Minnesota, New York City, Michigan, Massachusetts, Philadelphia, Carolina, Utah, Houston). The company sells tiered ticket experiences (GA, VIP, Ultimate VIP, Space Deck) and generates revenue from on-site food and beverage concessions, merchandise, brand sponsorships, and travel packages booked through partners.

Product overview

Breakaway Group operates as a multi-city music festival brand offering a unified live entertainment platform centered on the Breakaway Music Festival, which tours across 13 US cities. The core offering includes the main festival with tiered ticket options (GA, VIP, Ultimate VIP, Terrace), supplemented by premium experiences (Space Deck), travel packages, after-parties, and a creator partnership program. The company has expanded into additional verticals including Breakaway Presents for concerts and club nights, Breakaway Projects for emerging artist support, and Haunted Fest for seasonal Halloween events. All festivals feature a cashless payment system, various sponsor activations, and merchandise sales through a dedicated Shopify store.

Differentiator

Problem solved

Functional benefit

Brands

• Breakaway Presents: Concert and live event production division
• Breakaway Projects
• Breakaway 360
• Spring Break(away)

Products and services

• Breakaway Music Festival
• Breakaway Presents
• Breakaway Projects
• Haunted Fest

Quantifiable outcome

• Over 300,000 fans attended across 12 cities in 2025
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered core, minor and major.

• BDG (Bustle Digital Group)coreGTM or Marketing Partner · 12 November 2025Strategic partnership with Bustle Digital Group for nationwide live events expansion. Involves a joint sales team and is expected to generate approximately $10 million in projected first-year revenue.
• ClassPassminorGTM or Marketing PartnerBreakaway Music Festival is available as an experience option on the ClassPass wellness and lifestyle platform, expanding distribution to ClassPass's user base across 31 countries.
• Wynn Las VegasmajorChannel Partner/ Reseller/ DistributorVenue partnership for Breakaway Vegas: Wynn Takeover event. Wynn Social serves as the ticketing platform for this premium casino resort festival experience.
• Shell Energy StadiummajorChannel Partner/ Reseller/ DistributorHouston festival venue hosting Breakaway Music Festival 2026 at Festival Grounds at Shell Energy Stadium, 2200 Texas Ave, Houston, TX 77003.
• Charlotte Motor SpeedwaymajorChannel Partner/ Reseller/ DistributorVenue partnership for Breakaway Carolina at zMAX Dragway at Charlotte Motor Speedway, Concord, NC.
• Palladium WorcestermajorChannel Partner/ Reseller/ DistributorVenue partnership for Breakaway Mass at Palladium Indoors & Outdoors, 261 Main St, Worcester, MA 01608.
• Subaru ParkmajorChannel Partner/ Reseller/ DistributorVenue partnership for Breakaway Philadelphia at Festival Grounds at Subaru Park, Chester, PA.
• America First FieldmajorChannel Partner/ Reseller/ DistributorVenue partnership for Breakaway Utah at American First Field, Sandy, UT.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Insomniac Events: Producer of Electric Daisy Carnival (EDC) and a portfolio of dance-music festivals and events across the US. Closest direct competitor — same EDM focus, multi-city touring model, premium-tier experiences, and artist-development orientation as Breakaway.
• Disco Donnie Presents: Long-standing independent EDM festival promoter running multi-city dance music events across the US (e.g., Sunset Music Festival). Directly comparable independent multi-city dance-music festival operator competing for similar mid-tier US markets.
• Ultra Music Festival: Flagship global EDM festival brand with events in Miami and international destinations. Same premium EDM headliner-driven festival format, premium hospitality offerings, and international expansion trajectory that Breakaway's Series B explicitly references as a model.
• C3 Presents: Producer of Austin City Limits Music Festival and Lollapalooza. Multi-festival independent operator with similar tiered-ticket, sponsor-driven economics and venue partnerships, though heavier on rock/indie than Breakaway's EDM focus.
• HARD Events: Live Nation-owned dance music festival brand producing HARD Summer and related events. Direct head-to-head competitor for EDM audiences in California and beyond with similar premium-tier festival formats.

Broad incumbents

• Live Nation Entertainment: World's largest live entertainment company operating festivals, venues, and ticketing. Competes with Breakaway for headliner bookings, sponsorships, and venue access, but at vastly greater scale and across all genres.
• AEG Presents: Major promoter behind Coachella (via Goldenvoice) and other flagship festivals. Overlaps with Breakaway on multi-city touring, premium experiences, and sponsor relationships, but operates a broader, larger-scale portfolio.
• Tomorrowland: Belgium-based global EDM festival brand with expansion events worldwide. Relevant as an international EDM festival blueprint with premium hospitality tiers, mirroring Breakaway's stated Asia expansion ambitions.

Emerging players

• Global Dance Festival: Regional EDM festival brand (Colorado-based) with multi-tier ticketing and EDM headliners. Smaller-scale analog in the same EDM-festival category, useful as a peer benchmark for tier and market positioning.
• Project Glow: DC-based EDM/dance festival brand targeting Gen Z and millennials. Comparable mid-tier independent EDM operator competing for overlapping demographic and event-format positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/breakawayfestival
• LinkedInlinkedin.com/company/breakaway-music-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds7 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breakaway Group