C3 Presents
C3 Presents is an Austin-based concert promoter, festival producer, and artist management company and a subsidiary of Live Nation Entertainment, producing Lollapalooza and other major festivals and booking concerts across arenas, theaters, casinos, and clubs in the US.
- Company typePrivate
- Founded2007
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What C3 Presents does
C3 Presents, LLC is an Austin, Texas-based concert promotion, live event production, and artist management company founded in 2007 and operating as a wholly-owned subsidiary of Live Nation Entertainment (NYSE: LYV). The company produces large-scale music and food and wine festivals globally, with Lollapalooza as its flagship IP, alongside a portfolio of additional festival properties including the newly launched Daisy Chain Fields festival debuting at Great Park in Irvine, California on August 29, 2026. C3 is described as one of the largest concert promoters in the United States, booking and promoting concerts across arenas, festivals, theaters, casinos, and clubs.
The company's core offering is end-to-end live event production supported by in-house creative, marketing, sponsorship, ticketing, and production teams. Beyond festivals, C3 operates a concert promotion business across multiple venue types, a private and corporate events booking service that also extends into gaming and esports talent procurement, and an artist management division (C3 Management) serving alternative, electronic, indie, hip-hop, and world music clients.
C3 generates revenue through festival operations (transaction fees from ticket sales, sponsorships, and concessions), concert promotion (transaction fees on promoted shows), artist management (professional services/management fees), and corporate and private events (professional services booking fees). Distribution leverage comes through the Live Nation family network of venues and the Ticketmaster ticketing platform, and C3 monetizes its festival platforms via multi-year experiential marketing partnerships with consumer brands such as Welch's Fusions (PIM Brands). The company is privately held and does not disclose revenue or headcount figures publicly.
C3 Presents firmographics
Firmographics- Name
- C3 Presents
- Legal name
- C3 Presents, LLC
- Website
- https://c3presents.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- C3 Presents is an Austin-based concert promoter, festival producer, and artist management company and a subsidiary of Live Nation Entertainment, producing Lollapalooza and other major festivals and booking concerts across arenas, theaters, casinos, and clubs in the US.
- Ownership category
- akta.pro rank
C3 Presents industry classification
Industry- Product category
- Live Event Production and Concert Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Performing Arts Companies (7111)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)
- akta.pro secondary industries
- Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Trade Shows & Industry Expos (B2B) (MPAGAHAB)
Keywords
Where C3 Presents is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
C3 Presents business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Festival Operations: C3 Presents produces large scale music and food & wine festivals throughout the world. The company handles in-house creative, marketing, sponsorship, ticketing, and production for festival experiences ranging from intimate to large-scale events.
- Concert Promotion: As one of the largest concert promoters in the US, C3 Presents books and promotes concerts in arenas, festivals, theaters, casinos, and clubs across the country.
- Artist Management: C3 Management provides full service artist management solutions for music business clients including alternative, electronic, indie, hip-hop and world genres, implementing innovative business solutions to develop careers of breaking to established acts.
- Corporate and Private Events: C3's Private Events booking team executes events surrounding major sporting events, festivals, conferences, and corporate special events. The team has secured top tier talent including bands, athletes, comedians, gamers, influencers, public speakers, and celebrity appearances.
- Esports Event Production: Operating on the cutting edge of the emerging gaming and Esports market, C3's team is experienced in booking talent for gaming and Esports events.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
C3 Presents product offering
Product offeringCore offering
C3 Presents creates, markets, and produces live experiences, concerts, and events globally. The company produces large-scale music and food & wine festivals, books and promotes concerts across arenas, festivals, theaters, casinos, and clubs, and delivers full-service artist management through its C3 Management division. It also executes private and corporate event bookings, including talent procurement for gaming and esports events.
Product overview
C3 Presents is a live entertainment company that operates as a unified platform producing festivals, concerts, events, and artist management services. The core offerings include Lollapalooza and other large-scale music festivals with full in-house capabilities across creative, marketing, sponsorship, ticketing, and production. The company also serves as one of the largest US concert promoters booking arenas, festivals, theaters, casinos, and clubs, while offering artist management through C3 Management and private events booking services. The portfolio integrates esports and gaming event capabilities alongside traditional music industry services.
Differentiator
Problem solved
Functional benefit
Brands
- C3 Management: Full service artist management solutions for music business clients including alternative, electronic, indie, hip-hop and world acts.
Products and services
- Festivals
- Lollapalooza
- Concert Promotion
- Events
- C3 Management
- Private Events Booking
- Daisy Chain Fields Festival
Quantifiable outcome
- $3.9 million contributed to Chicago Public Schools arts education since 2021
- +1 more outcomes
Companies that use C3 Presents
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
C3 Presents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
C3 Presents partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Live NationcoreC3 Presents produces the Daisy Chain Fields festival in partnership with Live Nation. The festival will debut at the Great Park on August 29, 2026, featuring a female-led lineup. Live Nation is a major parent company with significant presence in live entertainment.
- Baby2BabyminorProceeds from Daisy Chain Fields festival will benefit women's rights and reproductive health organizations including Baby2Baby.
- Planned ParenthoodminorProceeds from Daisy Chain Fields festival will benefit women's rights and reproductive health organizations including Planned Parenthood.
- National Women's Law CenterminorProceeds from Daisy Chain Fields festival will benefit women's rights and reproductive health organizations including the National Women's Law Center.
- Olivia RodrigocoreOlivia Rodrigo founded Daisy Chain Fields festival and C3 Presents serves as the producer. The one-day festival scheduled for August 29 at Great Park in Irvine, California features an exclusively female lineup.
- Chicago Public SchoolsminorLollapalooza music festival, produced by C3 Presents, has awarded a $1.7 million grant to Chicago Public Schools over five years to expand arts education programming at city schools.
- BLASTminorBLAST, in partnership with Live Nation, Fort Worth Sports Commission, and C3 Presents, is hosting the BLAST Premier Rivals Fort Worth 2026 Counter-Strike esports tournament at Dickies Arena from April 29 to May 3, 2026.
- Welch's Fusions (PIM Brands Inc.)minorPIM Brands Inc., makers of Welch's Fruit Snacks, announced a multi-year partnership with C3 Presents to activate at music festivals including Governors Ball in New York and Lollapalooza in Chicago, targeting young adult consumers through experiential marketing.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
C3 Presents competitors and assessment
Company assessmentDirect peers
- Another Planet Entertainment: Another Planet Entertainment is a Bay Area-based independent concert promoter and festival producer (e.g., Outside Lands) directly comparable to C3 in producing mid-to-large scale music festivals and booking concerts across similar venue types.
- Madison House: Madison House is an independent artist management and booking agency representing touring acts across jam, rock, and indie genres, directly comparable to C3 Management in providing full-service artist representation and booking for live touring.
- Goldenvoice: Goldenvoice is a California-based concert promoter and producer of Coachella Valley Music and Arts Festival, directly comparable to C3 as a peer festival producer with flagship multi-day events of similar scale and cultural profile.
- AEG Presents: AEG Presents is one of the largest concert promoters and venue operators in the world and C3's principal US competitor in arena, theater, casino, and festival promotion across the same artist rosters and corporate clients.
- Jam Productions: Jam Productions is a Chicago-based independent concert promoter with a comparable mix of arena, theater, and festival promotion, operating in the same US Midwest market as C3's flagship Lollapalooza event.
- Modern Sky: Modern Sky is a China-headquartered independent music company operating festivals, labels, and live events globally; explicitly cited alongside C3 as a leading company shaping the global music festival market with comparable festival IP and artist development.
- ID&T: ID&T is a Dutch promoter and producer of large-scale electronic music festivals such as Tomorrowland, explicitly grouped with C3 as a leading global music festival operator serving similar audiences and competing for international touring talent.
- SXSW LLC: SXSW is an Austin-based festival and conference operator explicitly cited alongside C3 as a major company shaping the global music festival market, producing multi-vertical events combining music, film, and technology programming for similar audiences and corporate sponsors.
Broad incumbents
- Live Nation Entertainment: Live Nation is C3's parent company and the world's largest live-entertainment firm, encompassing concert promotion, ticketing (Ticketmaster), and venue ownership; comparable because it competes with C3 in many of the same promotion categories while also serving as the strategic platform C3 operates within.
Emerging players
- Messina Touring Group: Messina Touring Group is an artist management and touring company comparable to the C3 Management division, focused on booking and routing talent for live events across similar venue tiers and festivals.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
C3 Presents social profiles
Digital presenceC3 Presents financial estimates
Financial estimateRevenue estimate
Valuation estimate
C3 Presents leadership team
Management profileNumber of profiles
Profiles1 record
C3 Presents funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C3 Presents M&A and investment
M&A and investmentM&A2 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C3 Presents
What does C3 Presents do?
C3 Presents creates, markets, and produces live experiences, concerts, and events globally. The company produces large-scale music and food & wine festivals, books and promotes concerts across arenas, festivals, theaters, casinos, and clubs, and delivers full-service artist management through its C3 Management division. It also executes private and corporate event bookings, including talent procurement for gaming and esports events.
Is C3 Presents a public or private company?
C3 Presents is a private company. It is classified as corporate owned and is currently operating.
When was C3 Presents founded?
C3 Presents was founded in 2007. It employs 101 to 250 people.
Where is C3 Presents based?
C3 Presents is headquartered in Austin, United States, in the North America region.
How does C3 Presents make money?
Five revenue lines are on record. Festival Operations are the primary driver. The others are concert Promotion, artist Management, corporate and Private Events and esports Event Production.
Who are C3 Presents's main competitors?
Direct peers on record are Another Planet Entertainment, Madison House, Goldenvoice, AEG Presents, Jam Productions, Modern Sky, ID&T and SXSW LLC. Live Nation Entertainment is listed as a broad incumbent. Messina Touring Group is listed as an emerging player.
Does C3 Presents have an API?
No public API is recorded for C3 Presents.
What industry is C3 Presents in?
C3 Presents's product category is Live Event Production and Concert Promotion. Its primary akta.pro industry code is MPAIAFAF, Touring & Production Services (Staging, Lighting, Sound, Video), with a secondary code of MPAGAHAA, Corporate Meetings & Conferences (Internal/External Business Events). Its NAICS code is 71131 and its SIC code is 7990.