Breakaway Group
Breakaway Group operates a multi-city touring music festival brand across 13 US cities, focusing on pop, dance, and EDM. It serves Gen Z and millennial audiences with affordable live music experiences and has expanded into artist development, concerts, and seasonal events.
- Company typePrivate
- Founded2016
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Breakaway Group does
Breakaway Group (legal name: Breakaway Inc., DBA Breakaway Music Festival) is a privately held, venture-backed live entertainment company founded in 2016 and headquartered in Columbus, Ohio. The company operates a multi-city touring music festival brand focused on pop, dance, and EDM genres, bringing globally recognized artists such as Tiësto, Marshmello, Zedd, Gryffin, Excision, Chris Lake, and Dom Dolla to mid-tier US markets at accessible price points. In 2026, Breakaway operates 13 festival stops spanning Dallas, Tampa, Arizona, Atlanta, Ohio, Las Vegas, Minnesota, New York City, Michigan, Massachusetts, Philadelphia, Carolina, Utah, and Houston, having hosted over 300,000 fans across 12 cities in 2025.
The company monetizes through a diversified revenue model including tiered ticket sales (2-Day GA starting at $159-$179, VIP, Ultimate VIP, and Space Deck premium experiences), national brand sponsorships (Celsius, White Claw Surge, Jimmy John's, Jack Daniel's, Beatbox, among others), on-site food and beverage concessions, merchandise sales via a Shopify-powered store, travel packages through Crewfare, and media partnership revenue. Breakaway has expanded beyond the core festival into adjacent verticals: Breakaway Presents (concerts and club nights), Breakaway Projects (artist development launched February 2025, with a first Billboard Hot Dance/Electronic Songs No. 1 in March 2026), Breakaway 360 (full-service event operations), and Haunted Fest (seasonal Halloween events). Distribution operates through direct website sales supplemented by ticketing partners (Universe, AXS), venue partnerships (Wynn Las Vegas, Shell Energy Stadium, Charlotte Motor Speedway, Palladium Worcester, Subaru Park, America First Field), ClassPass for cross-platform distribution, and a strategic partnership with Bustle Digital Group projected to generate approximately $10 million in first-year revenue.
Breakaway closed a $6 million Series A led by RSE Ventures in June 2023 and a Series B at a nine-figure valuation in March 2026 with participation from Asto Consumer Partners, RSE Ventures, and Gross Labs, with capital earmarked for international expansion into Asia, senior executive hiring across entertainment, recorded music, and digital media, and further product vertical development. The company is led by co-founder and managing partner Adam Lynn. Core technology is an event management and multi-city festival operations platform supported by standard SaaS integrations rather than proprietary AI/ML capabilities.
Breakaway Group firmographics
Firmographics- Name
- Breakaway Group
- Legal name
- Breakaway Inc.
- Website
- https://breakawayfestival.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Breakaway Group operates a multi-city touring music festival brand across 13 US cities, focusing on pop, dance, and EDM. It serves Gen Z and millennial audiences with affordable live music experiences and has expanded into artist development, concerts, and seasonal events.
- Ownership category
- akta.pro rank
Breakaway Group industry classification
Industry- Product category
- Live Music Festivals
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Musical Groups and Artists (71113), All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industries
- VIP, Hospitality & Premium Experiences (MPAGAAAK), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Live Music Bars & Venues (CRANACAH)
Keywords
Where Breakaway Group is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Markets served
Breakaway Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: Primary revenue stream from multi-tiered ticket sales including GA, VIP, Ultimate VIP, and Space Deck premium experiences across 13+ US cities.
- Sponsorships & Brand Partnerships: National sponsors including Celsius, White Claw Surge, Jimmy John's, Beatbox, Jack Daniel's, FUMI, Instant Hydration, Bella+Canvas, Hiyo, NOYZ, Loose Lucy's, Garage Beer, and End Overdose provide brand activation and sponsorship revenue.
- Food & Beverage Concessions: Cashless event operations with food vendors and bars serving alcohol to festival attendees 21+. Revenue from on-site food and beverage sales.
- Merchandise Sales: Official Breakaway merchandise available through shopbreakaway.com and on-site merch tents.
- Travel Packages: Exclusive travel packages including tickets, hotel stays, VIP invites, and other amenities through Crewfare partnerships.
- Media Partnership Revenue: BDG partnership expected to generate approximately $10 million in first-year revenue through joint live events strategy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 2-Day GA tickets for Breakaway Utah |
| Unit Pricing | Pay-as-you-go | 2-Day GA tickets for Breakaway Houston |
| Unit Pricing | Pay-as-you-go | 2-Day GA tickets for Breakaway Carolina |
| Unit Pricing | Pay-as-you-go | Space Deck Premium Experience |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Breakaway Group product offering
Product offeringCore offering
Breakaway Group operates a multi-city pop, dance, and hip-hop music festival series touring across 13 US cities (Dallas, Tampa, Arizona, Atlanta, Ohio, Las Vegas, Minnesota, New York City, Michigan, Massachusetts, Philadelphia, Carolina, Utah, Houston). The company sells tiered ticket experiences (GA, VIP, Ultimate VIP, Space Deck) and generates revenue from on-site food and beverage concessions, merchandise, brand sponsorships, and travel packages booked through partners.
Product overview
Breakaway Group operates as a multi-city music festival brand offering a unified live entertainment platform centered on the Breakaway Music Festival, which tours across 13 US cities. The core offering includes the main festival with tiered ticket options (GA, VIP, Ultimate VIP, Terrace), supplemented by premium experiences (Space Deck), travel packages, after-parties, and a creator partnership program. The company has expanded into additional verticals including Breakaway Presents for concerts and club nights, Breakaway Projects for emerging artist support, and Haunted Fest for seasonal Halloween events. All festivals feature a cashless payment system, various sponsor activations, and merchandise sales through a dedicated Shopify store.
Differentiator
Problem solved
Functional benefit
Brands
- Breakaway Presents: Concert and live event production division
- Breakaway Projects
- Breakaway 360
- Spring Break(away)
Products and services
- Breakaway Music Festival
- Breakaway Presents
- Breakaway Projects
- Haunted Fest
Quantifiable outcome
- Over 300,000 fans attended across 12 cities in 2025
- +2 more outcomes
Companies that use Breakaway Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Breakaway Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Breakaway Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and major.
- BDG (Bustle Digital Group)coreStrategic partnership with Bustle Digital Group for nationwide live events expansion. Involves a joint sales team and is expected to generate approximately $10 million in projected first-year revenue.
- ClassPassminorBreakaway Music Festival is available as an experience option on the ClassPass wellness and lifestyle platform, expanding distribution to ClassPass's user base across 31 countries.
- Wynn Las VegasmajorVenue partnership for Breakaway Vegas: Wynn Takeover event. Wynn Social serves as the ticketing platform for this premium casino resort festival experience.
- Shell Energy StadiummajorHouston festival venue hosting Breakaway Music Festival 2026 at Festival Grounds at Shell Energy Stadium, 2200 Texas Ave, Houston, TX 77003.
- Charlotte Motor SpeedwaymajorVenue partnership for Breakaway Carolina at zMAX Dragway at Charlotte Motor Speedway, Concord, NC.
- Palladium WorcestermajorVenue partnership for Breakaway Mass at Palladium Indoors & Outdoors, 261 Main St, Worcester, MA 01608.
- Subaru ParkmajorVenue partnership for Breakaway Philadelphia at Festival Grounds at Subaru Park, Chester, PA.
- America First FieldmajorVenue partnership for Breakaway Utah at American First Field, Sandy, UT.
Scale indicators8 records
Recent moves11 records
Expansion highlights6 records
Breakaway Group competitors and assessment
Company assessmentDirect peers
- Insomniac Events: Producer of Electric Daisy Carnival (EDC) and a portfolio of dance-music festivals and events across the US. Closest direct competitor — same EDM focus, multi-city touring model, premium-tier experiences, and artist-development orientation as Breakaway.
- Disco Donnie Presents: Long-standing independent EDM festival promoter running multi-city dance music events across the US (e.g., Sunset Music Festival). Directly comparable independent multi-city dance-music festival operator competing for similar mid-tier US markets.
- Ultra Music Festival: Flagship global EDM festival brand with events in Miami and international destinations. Same premium EDM headliner-driven festival format, premium hospitality offerings, and international expansion trajectory that Breakaway's Series B explicitly references as a model.
- C3 Presents: Producer of Austin City Limits Music Festival and Lollapalooza. Multi-festival independent operator with similar tiered-ticket, sponsor-driven economics and venue partnerships, though heavier on rock/indie than Breakaway's EDM focus.
- HARD Events: Live Nation-owned dance music festival brand producing HARD Summer and related events. Direct head-to-head competitor for EDM audiences in California and beyond with similar premium-tier festival formats.
Broad incumbents
- Live Nation Entertainment: World's largest live entertainment company operating festivals, venues, and ticketing. Competes with Breakaway for headliner bookings, sponsorships, and venue access, but at vastly greater scale and across all genres.
- AEG Presents: Major promoter behind Coachella (via Goldenvoice) and other flagship festivals. Overlaps with Breakaway on multi-city touring, premium experiences, and sponsor relationships, but operates a broader, larger-scale portfolio.
- Tomorrowland: Belgium-based global EDM festival brand with expansion events worldwide. Relevant as an international EDM festival blueprint with premium hospitality tiers, mirroring Breakaway's stated Asia expansion ambitions.
Emerging players
- Global Dance Festival: Regional EDM festival brand (Colorado-based) with multi-tier ticketing and EDM headliners. Smaller-scale analog in the same EDM-festival category, useful as a peer benchmark for tier and market positioning.
- Project Glow: DC-based EDM/dance festival brand targeting Gen Z and millennials. Comparable mid-tier independent EDM operator competing for overlapping demographic and event-format positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Breakaway Group social profiles
Digital presenceBreakaway Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Breakaway Group leadership team
Management profileNumber of profiles
Profiles1 record
Breakaway Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Breakaway Group funding detail
Funding detailFunding overview
Funding rounds7 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Breakaway Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Breakaway Group
What does Breakaway Group do?
Breakaway Group operates a multi-city pop, dance, and hip-hop music festival series touring across 13 US cities (Dallas, Tampa, Arizona, Atlanta, Ohio, Las Vegas, Minnesota, New York City, Michigan, Massachusetts, Philadelphia, Carolina, Utah, Houston). The company sells tiered ticket experiences (GA, VIP, Ultimate VIP, Space Deck) and generates revenue from on-site food and beverage concessions, merchandise, brand sponsorships, and travel packages booked through partners.
Is Breakaway Group a public or private company?
Breakaway Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Breakaway Group founded?
Breakaway Group was founded in 2016. It employs 11 to 50 people.
Where is Breakaway Group based?
Breakaway Group is headquartered in Columbus, United States, in the North America region.
How does Breakaway Group make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorships & Brand Partnerships, food & Beverage Concessions, merchandise Sales, travel Packages and media Partnership Revenue.
Who are Breakaway Group's main competitors?
Direct peers on record are Insomniac Events, Disco Donnie Presents, Ultra Music Festival, C3 Presents and HARD Events. Broad incumbents are Live Nation Entertainment, AEG Presents and Tomorrowland. Emerging players are Global Dance Festival and Project Glow.
Does Breakaway Group have an API?
No public API is recorded for Breakaway Group.
What industry is Breakaway Group in?
Breakaway Group's product category is Live Music Festivals. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of MPAGAAAK, VIP, Hospitality & Premium Experiences. Its NAICS code is 71131 and its SIC code is 7900.