What Kitty and Vibe does

Kitty and Vibe is a privately held, direct-to-consumer women's apparel brand founded in 2018 and headquartered in Austin, Texas (operating from Brooklyn), incorporated in Delaware. The company designs, manufactures, and sells size-inclusive swimwear, activewear, cover-ups, and pajamas, anchored by a proprietary sizing methodology that matches customers on both hip size (XS-6X) and butt size (two options per hip grade) — a fit system the brand positions as unique in the category. Products are manufactured at a single woman-owned factory in Bogotá, Colombia, with OEKO-TEX certified recycled fabrics; the brand markets around body inclusivity, 100% unretouched imagery, and named collaborations with Katie Sturino, Hayley Kiyoko, and Noble.

The core product portfolio spans banded triangle, scoop, bandeau, and ruffle bikini tops; high-hip crossover, boyshort, and pleated bottoms; one-piece styles including shelf bra and strapless ruched; the Superplay activewear sub-brand of biker shorts, sports bras, and play jackets; cover-ups; and bamboo-based pajamas. Pricing sits in the mid-premium DTC band: bikini tops $78-$84, bottoms $72-$76, one-pieces $138-$148, with regular sale discounts of 30-50%. The primary sales channel is the kittyandvibe.com Shopify storefront with free US shipping over $95 and free exchanges; a wholesale program and international shipping to Canada and worldwide are available. A Fit Quiz tool, gift cards ($50-$250), and an email-acquisition motion (20% off first order) round out the commercial infrastructure.

The business model is a one-time-purchase DTC apparel brand with no subscription layer documented at scale, no mobile app, no public API, and no enterprise/B2B contracts. The company is founder-led by CEO Cameron Armstrong, operates with 1-10 employees, and conducted its first disclosed external capital raise in December 2023 via an SEC Form D exempt offering of approximately $1.97 million (with ~$1.32 million sold at filing). No institutional investors have been identified in the source data, and ownership remains largely undisclosed beyond the founding team.

Name

Kitty and Vibe

Legal name

Kitty & Vibe Inc.

Website

https://kittyandvibe.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Kitty and Vibe is a D2C women's apparel brand (founded 2018) selling size-inclusive swimwear, activewear, cover-ups, and pajamas using a proprietary hip-plus-butt sizing system, manufactured at a woman-owned factory in Colombia and sold direct online.

Ownership category

akta.pro rank

Product category

Women's Swimwear

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Loungewear (Home Comfort Basics) (CRAAAIAF), Intimates, Lingerie & Sleepwear Retail (CRAAABAF), Plus Size & Extended Sizes Apparel Retail (CRAAABAJ)

Keywords

• Women's swimwear
• Size-inclusive apparel
• Direct-to-consumer fashion
• Recreational clothing
• Beachwear activewear

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Kitty and Vibe generates revenue through direct-to-consumer sales via their e-commerce website (kittyandvibe.com). They sell swimwear, activewear, pajamas, and cover-ups. The brand offers a fit quiz to guide customers to the right size, and they have a subscription option for some products. They also sell gift cards in denominations from $50 to $250.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Kitty and Vibe is a direct-to-consumer apparel brand that designs, manufactures, and sells size-inclusive women's swimwear with a proprietary butt-size based sizing system (XS to 6X, with two butt options per hip size). The brand's portfolio also includes activewear (Superplay line), cover-ups, and bamboo-based pajamas, sold exclusively through its own e-commerce website and a wholesale program.

Product overview

Kitty and Vibe is a body-inclusive lifestyle brand offering a unified product portfolio centered on swimwear (bikinis, one-pieces), the Superplay activewear sub-brand, cover-ups, and bamboo-based pajamas. Products span sizes XS-6X and are marketed as sustainable and ethically produced. The brand also provides a Fit Quiz tool to assist sizing and offers gift cards as a supplementary offering.

Differentiator

Problem solved

Functional benefit

Brands

• Katie Sturino x Kitty and Vibe: Limited edition collaboration collection with body positivity advocate Katie Sturino

Products and services

• Swimwear Collection Body-inclusive swimwear in sizes XS-6X with butt-size based sizing, including banded triangle tops, scoop tops, bandeau styles with piping, ruffle tops, high hip crossover bottoms, boyshort bottoms, brief bottoms, pleated high waisted bottoms, and one-piece styles such as shelf bra, strapless ruched, and scoop neck low back designs. Available in Small Band + Large Cup (S+, M+, L+, XL+) configurations for larger busts.
• Superplay Activewear Line Activewear sub-brand collection including biker shorts, sports bras, and play jackets designed for swim-to-land versatility and inclusive sizing.
• Cover-ups Beach and pool cover-up garments including the Cover Up Dress, Cover Up Shorts, and Kimono Cover Up Top that complement the swimwear collection.
• Pajamas Sleepwear and loungewear crafted from bamboo and cozy soft fabrications, sold as separates including items such as the Camy ($32) and Joggers ($98), and the Cozy Soft Pajama Button Down ($68).
• Gift Cards Digital and physical gift cards available in $50, $100, $150, $200, and $250 denominations, delivered by email with no processing fees.
• Katie Sturino x Kitty and Vibe Collaboration Collection Limited edition capsule collection with body positivity advocate Katie Sturino featuring exclusive prints and inclusive sizing (Katie wears 2X-3X in the collection).

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Katie SturinocoreGTM or Marketing PartnerInfluencer and body positivity advocate Katie Sturino has collaborated with Kitty and Vibe on multiple capsule collections featuring unique prints. The collaboration emphasizes inclusive sizing and body confidence, with Katie wearing sizes 2X-3X in the collections.
• Hayley KiyokocoreGTM or Marketing PartnerSinger-songwriter Hayley Kiyoko partnered with Kitty and Vibe for a size-inclusive swimwear collection celebrating her LGBTQ+ community. The collaboration received press coverage in Refinery 29, E! Online, GMA, and PureWow.
• NobleminorStrategic or Co-development PartnerKitty and Vibe and Noble teamed up to combine prints, inclusivity, and sustainability. The collaboration featured Noble's Prairie print on Kitty and Vibe's best-selling swimwear silhouettes including the Play Dress and other styles.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cupshe: DTC women's swimwear brand offering extended sizing at accessible price points. Directly comparable as a digitally native competitor targeting the same inclusive-fit customer with a similar e-commerce-led GTM motion.
• Summersalt: DTC women's swimwear and loungewear brand known for inclusive sizing and sustainability positioning. Closely comparable in target customer, sizing philosophy, and sustainability-led brand narrative.
• Andie Swim: DTC premium women's swimwear brand offering one-pieces and bikinis with a focus on fit and body inclusivity. Comparable on product mix, premium DTC pricing, and direct e-commerce distribution.
• Beach Riot: Women's swimwear brand emphasizing bold prints and a fit-led assortment. Comparable as a digitally native women's swimwear label targeting a similar style-conscious consumer.

Emerging players

• Monday Swimwear: Smaller DTC women's swimwear brand with an emphasis on fit and minimal aesthetic. Comparable in size and stage, with overlapping inclusive-sizing messaging.
• ThirdLove: DTC intimates and apparel brand built on fit innovation and inclusive sizing. Comparable as a digitally native, fit-first brand pursuing adjacent size-inclusive categories to deepen LTV.

Broad incumbents

• Aerie (American Eagle Outfitters): Major mall-based apparel retailer with a dedicated Aerie swimwear line marketed on body positivity and inclusive sizing. Comparable as a well-capitalized incumbent competing directly for the same inclusive swimwear customer.
• Target (Kona Sol / All in Motion): Mass-market retailer offering extended-size swimwear and activewear under its owned labels. Comparable as a value-oriented competitor with vastly greater distribution and pricing leverage.
• L*Space: Established women's swimwear and resort wear brand with broad retail distribution. Comparable in product category and premium positioning, but with significantly larger scale and wholesale presence.
• Vitamin A: Premium women's swimwear brand built around sustainable, California-made products. Comparable on sustainability positioning and premium swimwear category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kitty_and_vibe
• Facebookfacebook.com/kittyandvibe
• LinkedInlinkedin.com/company/kitty-and-vibe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kitty and Vibe