Fiveable
Fiveable is a Milwaukee-based EdTech platform founded in 2018 that provides AI-powered AP exam preparation covering all 38 subjects through study guides, practice questions, FRQ grading, and cheatsheets, serving over 500,000 high school students, teachers, and school districts via subscription.
- Company typePrivate
- Founded2018
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Fiveable does
Fiveable is a Milwaukee-based education technology company founded in 2018 by former AP instructor Amanda DoAmaral, operating a self-paced AP exam preparation platform that serves U.S. high school students, teachers, and K-12 school districts. The platform provides study guides, multiple-choice practice questions (including stimulus-based questions for AP histories), free-response question (FRQ) practice with AI-powered scoring, visual and PDF cheatsheets, score calculators, and key terms lists across all 38 College Board AP subjects. Fiveable has served over 500,000 AP students since inception and claims a 96% qualifying AP pass rate among users for seven consecutive years, compared to a national average of approximately 60%.
The underlying technology stack combines multi-vendor generative AI (Anthropic Claude, OpenAI, Google Gemini/Vertex AI, and xAI Grok) with multi-step AI workflows for FRQ grading that are benchmarked against official College Board released materials to score within 0.5 points of human readers. The platform also includes an AI content alignment engine that evaluates study materials against College Board Course and Exam Descriptions, generative AI for practice question and visual cheatsheet production, and adaptive diagnostic assessments. Fiveable transitioned from live-streamed cram sessions to a fully self-paced subscription model in 2024, discontinuing live content delivery in favor of on-demand access.
Revenue is generated through annual subscriptions: $79/year for individual students, $129/year for teachers with bulk FRQ grading and Google Forms integration, and volume-discounted group pricing for schools and districts with purchase order capabilities. The company reports nine named large-district customers with 1,000+ students each, including Dallas ISD, LAUSD, Chicago Public Schools, and NYC PS. Fiveable has raised over $14.2 million in total funding across multiple rounds since 2018, with the largest being a $10 million Series A led by Union Square Ventures in September 2021. Other disclosed investors include Owl Ventures, BBG Ventures, Progression Fund, Serena Ventures, and Cream City Venture Capital. The company is privately held, headquartered in Milwaukee, Wisconsin, and operates with a lean core team supplemented by contracted contributors.
Fiveable firmographics
Firmographics- Name
- Fiveable
- Legal name
- Fiveable Inc.
- Website
- https://fiveable.me
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fiveable is a Milwaukee-based EdTech platform founded in 2018 that provides AI-powered AP exam preparation covering all 38 subjects through study guides, practice questions, FRQ grading, and cheatsheets, serving over 500,000 high school students, teachers, and school districts via subscription.
- Ownership category
- akta.pro rank
Where Fiveable is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Fiveable business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Student Subscriptions: Monthly and annual subscription plans for individual students providing access to study guides, practice questions, FRQ practice with AI grading, cheatsheets, score calculators, and key terms for all 38 AP subjects.
- Teacher/School Subscriptions: Annual teacher plans at $129/year with bulk FRQ grading, Google Forms quiz creation, PDF export, and print-ready FRQs. Schools and districts purchase bulk accounts with volume discounts.
- Financial Aid: Need-based financial aid program available for students who cannot afford subscription costs, ensuring access regardless of financial situation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fiveable Student - Self-paced study platform for AP exam preparation |
| Subscription | Annual | Fiveable Teacher - Tools for educators managing AP classrooms |
| Subscription | Annual | Group/Bulk Pricing - Schools and districts |
| Subscription | Annual | Financial Aid - Need-based access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Fiveable product offering
Product offeringCore offering
Fiveable operates a self-paced AP exam preparation platform providing individual students and teachers with subscription access to study guides, multiple choice practice questions, AI-powered free-response question (FRQ) grading, cheatsheets, score calculators, and key terms for all 38 Advanced Placement subjects. The platform serves both direct-to-consumer students (monthly or annual self-serve subscriptions) and K-12 schools and districts (bulk licensing with volume discounts and purchase order support). Content is aligned to College Board Course and Exam Descriptions, and the company reports a 96% qualifying AP score rate among its 500,000+ student users since launching in 2018.
Product overview
Fiveable is a self-paced AP exam prep platform offering comprehensive study tools for high school students and educators. The core offering includes Fiveable Student (individual subscription at $29/month or $79/year) and Fiveable Teacher (educator plan at $129/year), which together provide access to study guides, practice questions, AI-powered FRQ grading, and preparation tools for all 38 AP subjects. The platform evolved from its 2018 origins (when it offered live streaming classes) to a self-paced model, discontinuing live classes in 2024. Key features include the Free AP Diagnostic Quiz, official AP Cheatsheets (one-page PDF summaries), AI-generated Visual Cheatsheets, AI Essay Grader for Students, and AI Grading for Teachers. The platform maintains a 96% pass rate among subscribers and has served over 500,000 AP students. Content is aligned to College Board Course and Exam Descriptions, though Fiveable is not affiliated with or endorsed by the College Board.
Differentiator
Problem solved
Functional benefit
Products and services
- Fiveable Student Self-paced AP exam preparation subscription for individual high school students, priced at $29/month or $79/year. Provides access to study guides, multiple choice practice questions, FRQ practice with AI grading, cheatsheets, score calculators, visual cheatsheets, AMSCO guided notes, and key terms for all 38 AP subjects. Auto-renews yearly.
- Fiveable Teacher Annual subscription for AP teachers priced at $129/year that includes all student features plus bulk FRQ grading for entire classes, Google Forms quiz creation from MCQ banks, PDF export of any study guide, AMSCO export to Google Docs, print-ready FRQs with scoring guidelines, and priority support.
- AI Essay Grader for Students
Quantifiable outcome
- 96% of Fiveable students earn qualifying AP scores (vs. ~60% national average)
- +2 more outcomes
Companies that use Fiveable
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Fiveable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature4 records
Fiveable partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- Anthropic (Claude API)coreAI provider for FRQ scoring, feedback, and content quality evaluation. API agreements prohibit use of data for model training.
- Anthropic (Claude API)coreAI provider for FRQ scoring and feedback. Student essay text sent for scoring without names or IDs. API agreements prohibit training on data. 7-day retention for safety monitoring then deletes.
- OpenAI APIcoreAI provider for FRQ scoring in select subjects. Student essay text sent for scoring without names or IDs. Retains data up to 30 days for abuse monitoring.
- Google (Gemini / Vertex AI)coreAI provider for scoring, image generation, and content creation. Student essay text sent for scoring; educational content queries. No names or IDs included. Vertex AI defaults to zero data retention.
- xAI (Grok)supportingAI provider for math notation processing. Educational content with mathematical notation sent for processing. No student PII included in API calls.
- MongoDB Atlas (Google Cloud)coreDatabase hosting provider for account data and student-generated content. Data stored in Google Cloud Platform Iowa region with AES-256 encryption at rest.
- StripecorePayment processor for subscription billing. Fiveable does not store card numbers. Billing portal available at Stripe login. Stripe retains payment data per their privacy policy.
- VercelsupportingApplication hosting provider for Fiveable's web platform. Handles request and session data with data centers in the United States.
- SupabasesupportingCurriculum and content database provider. Stores FRQ templates, rubrics, and course structure. No student PII stored with Supabase.
- PostHogsupportingProduct analytics platform for understanding user interactions, feature engagement, and running A/B tests. Collects email, IP address, browser properties, and usage events.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Fiveable competitors and assessment
Company assessmentDirect peers
- Albert.io: Albert.io is a direct competitor offering adaptive practice questions and assessments across AP subjects and other standardized exams, with school and district licensing. Closely comparable on product (AP prep), target market (students and teachers), and business model (PLG + institutional).
- College Board AP Classroom: College Board's official AP Classroom provides free practice questions, personal progress checks, and AP Daily videos for every AP subject. It is the standard-bearer Fiveable must differentiate against and offers free institutional-grade content that constrains Fiveable's pricing power.
- Quizlet: Quizlet is a consumer study-tools platform with large AP flashcard and study-set libraries plus a teacher subscription. Comparable in target audience (AP students), PLG model, and freemium monetization, though its depth of AP-specific FRQ and CED-aligned content is shallower.
- UWorld: UWorld is a paid test-prep platform known for high-quality practice questions and adaptive learning across AP, SAT, and professional exams. Comparable on AP-specific depth, premium pricing model, and student/teacher target segments, with stronger question-bank reputation but weaker community and AI-grading features.
- Study.com: Study.com provides online video courses, test prep, and study guides across K-12, AP, college, and professional subjects with a subscription model and school licensing. Comparable on subscription pricing, AP/SAT prep content, and school-district channel, but broader scope and weaker FRQ-grading differentiation.
Broad incumbents
- Khan Academy: Khan Academy offers free AP-aligned instructional content, official SAT prep, and Khanmigo AI tutoring across K-12 and beyond. It is a much larger incumbent providing free content overlap with Fiveable's AP guides, but lacks Fiveable's FRQ grading depth and school-district sales motion.
- Princeton Review: Princeton Review is an established test-prep brand offering books, online courses, and tutoring for AP, SAT, ACT, and graduate exams. Comparable on AP exam prep category and brand-driven acquisition, but with a heavier legacy tutoring and book-publishing model rather than self-paced PLG.
- Kaplan Test Prep: Kaplan is a long-established test prep company offering AP, SAT, and graduate exam prep via books, courses, and tutoring. Comparable on AP/SAT categories and institutional school partnerships, but operates a much broader portfolio than Fiveable's AP-focused model.
- IXL Learning: IXL is a large K-12 adaptive learning and assessment platform covering math, ELA, science, and social studies with district-wide licensing. Comparable on K-12 institutional sales motion and adaptive assessment technology, though it does not specialize in AP test prep.
- Edmentum: Edmentum provides K-12 online learning, assessment, and credit-recovery solutions used widely by school districts. Comparable on district licensing, compliance posture, and K-12 instructional content, but is a broader supplemental learning platform rather than an AP-specific focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Fiveable social profiles
Digital presenceFiveable compliance and trust
Trust signalCompliance4 records
Fiveable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fiveable leadership team
Management profileNumber of profiles
Profiles3 records
Fiveable funding detail
Funding detailFunding overview
Funding rounds8 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fiveable M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fiveable
What does Fiveable do?
Fiveable operates a self-paced AP exam preparation platform providing individual students and teachers with subscription access to study guides, multiple choice practice questions, AI-powered free-response question (FRQ) grading, cheatsheets, score calculators, and key terms for all 38 Advanced Placement subjects. The platform serves both direct-to-consumer students (monthly or annual self-serve subscriptions) and K-12 schools and districts (bulk licensing with volume discounts and purchase order support). Content is aligned to College Board Course and Exam Descriptions, and the company reports a 96% qualifying AP score rate among its 500,000+ student users since launching in 2018.
Is Fiveable a public or private company?
Fiveable is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fiveable founded?
Fiveable was founded in 2018. It employs 11 to 50 people.
Where is Fiveable based?
Fiveable is headquartered in Milwaukee, United States, in the North America region.
How does Fiveable make money?
Three revenue lines are on record. Student Subscriptions are the primary driver. The others are teacher/School Subscriptions and financial Aid.
Who are Fiveable's main competitors?
Direct peers on record are Albert.io, College Board AP Classroom, Quizlet, UWorld and Study.com. Broad incumbents are Khan Academy, Princeton Review, Kaplan Test Prep, IXL Learning and Edmentum.
Does Fiveable have an API?
No public API is recorded for Fiveable.