What Albert.io does

Albert.io, operated by Learn By Doing, Inc., is a K-12 educational technology company founded in 2011 and headquartered in Evanston, Illinois (Chicago). The company delivers a unified practice and assessment platform for grades 3-12 consisting of two core products: an adaptive practice engine that auto-adjusts question difficulty based on student performance in Math, Grammar, Science, and Spanish, and a premium question bank library of 180,000+ exclusive, human-authored items spanning AP, SAT, ACT, state exams, and core subjects across all 50 US state standards. The platform's technical architecture includes deep LTI 1.3 integrations with the dominant K-12 LMS ecosystem (Canvas, Schoology, Google Classroom, BrightSpace) and identity providers (Clever, ClassLink), enabling roster sync, single sign-on, and grade passback. Compliance posture includes ISO 27001, WCAG 2.2 AA accessibility, COPPA, FERPA, and the Student Privacy Pledge, making the platform procurement-ready for district-level buyers.

The business model combines product-led growth with enterprise field sales. A free adaptive tier (Math grades 6-12 and Grammar grades 3-12) drives teacher acquisition and converts to paid licenses at three tiers: $99-$199/year for individual teachers (one subject domain), $18/student/year for schools and districts (all-inclusive, volume discounts available), and a $1/student/year Pro Upgrade add-on for district-wide reporting, common assessments, and a secure browser. A one-time $950/building onboarding fee covers rostering automation and professional development. Primary customer segments are school and district administrators, classroom teachers, and students, with secondary segments in tutoring companies and homeschool families. The company serves the US market exclusively, has 11-50 employees, and has raised disclosed funding from Serra Ventures (2014) and Greycroft (2016). Luke Liu serves as founder and CEO.

Name

Albert.io

Legal name

Learn By Doing, Inc.

Website

http://www.albert.io

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Albert.io is a K-12 educational technology company operating an adaptive learning platform and 180,000+ item question bank across grades 3-12 for US schools, districts, teachers, students, tutors, and homeschool families, with subscription licensing and deep LMS integrations.

Ownership category

akta.pro rank

Product category

K-12 Adaptive Learning Platform

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Adaptive Learning & Personalized Instruction Software (EDAJAMAE)

akta.pro secondary industries

Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights) (EDAFAFAG), Institutional & Program Analytics (Enrollment, Retention, Outcomes) (EDAFAFAK), Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines) (EDAFAFAJ)

Keywords

• Adaptive learning platform
• K-12 practice questions
• Standards-aligned assessments
• Test prep solutions
• Educational content library

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel

Revenue model

1. School/District Licenses: Annual per-student subscription for unlimited adaptive practice and premium question bank access across all subjects and grades. Volume discounts apply with dedicated account manager support.
2. Individual Teacher Licenses: Annual subscription at $99/year for up to 100 students or $199/year for up to 200 students, covering one subject domain and core teacher features.
3. Pro Upgrade Add-on: Additional $1/student/year for district-wide reporting, gradebook, common assessments, secure browser, and item analysis features.
4. Onboarding Upgrade: One-time $950/building fee for rostering automation, customized teacher invites, and one hour of virtual professional development.
5. Freemium Adaptive Practice: Free adaptive math and grammar practice for grades 3-12, with free teacher talks and training to drive conversion to paid licenses.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Albert.io is an adaptive learning and assessment platform for grades 3-12 that delivers auto-adjusting skill practice across Math, ELA, Science, and Spanish alongside a premium library of 180,000+ human-crafted, standards-aligned question items covering AP, SAT, ACT, PSAT, state exams, and core subjects. The platform is licensed to schools, districts, and individual teachers, with optional district-level reporting, gradebook, secure browser, and onboarding add-ons.

Product overview

Albert.io is an educational technology platform offering a unified practice and assessment system for grades 3-12. The platform consists of two core products: (1) Albert Adaptive Practice — a free, auto-adjusting skill practice engine for Math, Grammar, Science, and Spanish — and (2) Albert Premium Question Banks — a library of 180,000+ human-crafted questions for AP, SAT, ACT, state exams, and core subjects. Schools and districts can purchase tiered licensing (Single Teacher at $99+/year, Schools/Districts at $18/student/year) and optionally add the Pro Upgrade ($1/student/year) for district-wide reporting, gradebook, common assessments, and secure browser features. The platform is differentiated by its human-authored content, standards alignment across all 50 states, and LMS integrations (Canvas, Schoology, Google Classroom, D2L BrightSpace, Clever, ClassLink).

Differentiator

Problem solved

Functional benefit

Products and services

• Albert Adaptive Practice An adaptive learning engine that delivers auto-adjusting skill practice across Math, ELA, Science, and Spanish for grades 3-12. The system assigns a skill and generates questions, tracking mastery automatically. Free for adaptive subjects including Adaptive Math (grades 6-12) and Adaptive Grammar (grades 3-12).
• Albert Premium Question Banks A library of 180,000+ exclusive, original, human-crafted practice questions covering AP, SAT, ACT, PSAT, Pre-ACT, state exams, and core subjects (Math, ELA, Science, Social Studies, Languages, Electives) for grades 5-12, with pre-built assessments, topic quizzes, full exam simulations, and detailed explanations.
• Albert Pro Upgrade An add-on for schools and districts priced at $1/student/year that unlocks district-wide reporting, advanced assignment and standards analysis, a teacher-facing gradebook report, common formative assessments and benchmarks, and a secure browser that forces full-screen mode and auto-submits assignments when cheating is detected.
• Albert Onboarding Upgrade A paid onboarding service for schools priced at $950/building one-time fee that includes rostering automation (including Clever Rostering), customized teacher invites, and one hour of virtual professional development per building.

Quantifiable outcome

• Improved results on ESSA-required testing, graduation rates, and teacher development

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Canvas (Instructure)coreTechnology or IntegrationLTI 1.3 integration enabling automatic student access via SSO, roster sync, assignment linking, and grade passback to Canvas gradebook. Students can access Albert directly from their Canvas courses.
• SchoologycoreTechnology or IntegrationLTI 1.3 integration with roster sync, SSO, and grade passback to Schoology gradebook. Albert appears as an app in the Schoology app center.
• Google ClassroomcoreTechnology or IntegrationRoster sync, assignment posting, and single sign-on integration enabling easy student login through Google accounts.
• D2L BrightSpacecoreTechnology or IntegrationRoster import, linked modules, and grade sync to BrightSpace gradebook with SSO for student access.
• ClevercoreTechnology or IntegrationClassroom import and single sign-on (SSO) for easy student access. Clever Rostering automation available for onboarding.
• ClassLinkcoreTechnology or IntegrationSingle sign-on (SSO) integration enabling seamless login experience for schools using ClassLink.
• College Board (AP, SAT)minorOthersAlbert offers authentic AP and SAT test prep content. AP and SAT are registered trademarks of the College Board, which was not involved in production and does not endorse Albert products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• IXL Learning: IXL is a K-12 adaptive learning platform with personalized practice in math, ELA, science, and social studies, sold via school and family subscriptions. It is the closest direct competitor to Albert's adaptive practice and question bank model for grades 3-12.
• NoRedInk: NoRedInk provides adaptive writing and grammar practice for grades 3-12, with district licensing and standards-aligned content. It directly overlaps Albert's Adaptive Grammar skills practice and ELA question banks within the same buyer and use case.
• Quizlet: Quizlet offers study tools, flashcards, and test prep (SAT, ACT, AP) used by students and teachers in grades 3-12. It overlaps Albert's test prep and independent practice use cases and competes for the same teacher and student mindshare.
• Study.com: Study.com provides online courses, test prep (SAT, ACT, AP), and K-12 instructional content with school and family subscriptions. It competes directly with Albert's AP, SAT, and ACT test prep offerings and district licensing model.
• Carnegie Learning: Carnegie Learning offers adaptive math instruction and tutoring for middle and high school, sold to schools and districts. It competes with Albert's adaptive math skills practice and district licensing within the same math category.
• Apex Learning: Apex Learning offers AP courses, credit recovery, and online instruction for high school students via district licensing. It directly overlaps Albert's AP question bank and test prep content in the same high school buyer segment.
• Newsela: Newsela provides standards-aligned reading content, assessments, and writing instruction for K-12 schools and districts. It overlaps Albert's ELA reading and writing content offerings and competes for the same ELA district budget.

Broad incumbents

• Khan Academy: Khan Academy is a free, broad K-12 educational platform covering math, ELA, science, and test prep (including SAT). It overlaps Albert's adaptive practice and test prep offerings but is free and broader in scope, making it both a substitute and a freemium funnel competitor.
• Edgenuity: Edgenuity provides online courses, credit recovery, and AP offerings for K-12 districts. It overlaps Albert's AP and elective content offerings but is broader in scope and focuses more on full-course instruction than adaptive practice.

Emerging players

• Varsity Tutors: Varsity Tutors provides test prep, tutoring, and adaptive learning for K-12 and college students. It overlaps Albert's test prep and tutor channel use cases and competes for the same district and parent budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/learnwithalbert
• Facebookfacebook.com/learnerator
• LinkedInlinkedin.com/company/learnwithalbert

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Albert.io