- Company typePublic
- Founded2009
- HeadquartersBeijing, China
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingSoftware
Weibo firmographics
Firmographics- Name
- Legal name
- Weibo Corporation
- Website
- https://weibo.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Weibo industry classification
Industry- Product category
- Social Media Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- General-Purpose Social Networks (BPAMABAA)
- akta.pro secondary industries
- Gaming Community, Chat & LFG Platforms (BPAMAKAK), Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)
Keywords
Where Weibo is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Weibo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising and Marketing: Weibo's primary revenue driver, generating approximately 80% of total revenue. Includes display advertising, branded content, and performance-based marketing solutions for brands and businesses targeting Weibo's user base of 562 million MAUs.
- Value-Added Services (VAS): Includes membership subscriptions, online games, and live streaming services that complement the core advertising business.
- Dividend Distributions: Weibo returned approximately $150 million (US$0.61 per share) as an annual cash dividend for fiscal year 2025 to shareholders.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Weibo product offering
Product offeringCore offering
Weibo operates a Chinese-language microblogging and social networking platform that enables users to share real-time posts, multimedia content, and engage in public discourse. The platform generates the substantial majority of its revenue from advertising and marketing services sold to brands and businesses seeking to reach 562 million monthly active users. Supplementary value-added services include membership subscriptions, online games, and live streaming.
Product overview
Weibo is a single unified social media platform (often called 'China's Twitter') with integrated sub-products. The core Weibo platform generates revenue primarily from advertising and marketing services, supported by AI-powered features including Weibo Intelligent Search. Adjacent offerings include VibeThinker-3B (open-source AI language model), the Weibo Charity Platform (philanthropic fundraising), Weibo Gaming (esports subsidiary), and the WIEA Weibo International Entertainment Awards (international entertainment events). The platform serves 562 million monthly active users as of Q1 2026.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 80 million+ monthly active users on Weibo Intelligent Search as of December 2025
- +3 more outcomes
Companies that use Weibo
Customer profileSegments3 records
Ideal customer profiles2 records
Weibo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature4 records
Weibo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Alibaba (Qwen)coreWeibo's VibeThinker-3B language model is built on Alibaba's Qwen2.5-Coder-3B base model. Weibo introduced the 'Parametric Compression-Coverage Hypothesis' and claims benchmark scores matching or exceeding flagship AI systems from Google DeepMind, OpenAI, Anthropic, and DeepSeek, though the AI community has expressed skepticism about the results.
- International Artists (China, Korea, Thailand)coreWeibo hosted the inaugural WIEA (Weibo International Entertainment Awards) from April 25-26, 2026, at Galaxy Arena in Macau, featuring artists from China, South Korea, and Thailand including Jay Park, BAEKHYUN, RIIZE, BILLKIN, PP KRIT, MIRROR, and Zhan Xuan. This event marks a new phase in Weibo's global entertainment strategy, building a connected ecosystem integrating international artists with Chinese audiences.
- DeepSeekflagshipWeibo began internal testing of integration with DeepSeek's R1 model for its intelligent search feature on February 20, 2025, with CEO Wang Gaofei posting updates demonstrating the model's analysis of platform discussions. This integration is part of Weibo's broader AI strategy, with DeepSeek having gained international popularity since its January 2025 launch and being rapidly adopted across China's tech ecosystem.
- Weibo Gaming (Esports)minorWeibo Gaming is identified as one of the largest esports properties in the Asia-Pacific technology, media, and telecom sponsorship landscape, according to ResearchAndMarkets.com's December 2025 report. Weibo Gaming represents Weibo's esports presence and activities.
- Alliance for Good (AFG)minorWeibo partnered with Alliance for Good (AFG) to host the inaugural 'Celebrities for Good' charity gala in Singapore, opening the 2025 Business and Philanthropy Forum. The event featured A-list celebrities from Asia and significant philanthropists, with an auction supporting community programs and philanthropic efforts.
Scale indicators12 records
Recent moves9 records
Expansion highlights6 records
Weibo competitors and assessment
Company assessmentDirect peers
- WeChat (Tencent): Tencent's super-app with embedded social networking, messaging, and Moments feed. Directly competes with Weibo for user attention in China and overlaps in KOL-driven brand advertising.
- X (formerly Twitter): Global microblogging platform with similar real-time public-discourse use case to Weibo. Often cited as Weibo's international analogue, sharing comparable product positioning around KOL and news distribution.
- Xiaohongshu (Rednote): Lifestyle and community-driven social platform popular with Chinese consumers. Competes for influencer-driven brand marketing budgets and consumer engagement time.
- Douyin (ByteDance): ByteDance's flagship short-form video and social platform in China. Competes directly for ad budgets and user time, and has been a primary driver of Weibo's ad-share stagnation.
- Bilibili: Chinese video-centric social platform with strong community engagement. Overlaps with Weibo on KOL content, video recommendations, and brand advertising among younger demographics.
- Kuaishou: Short-form video and livestreaming platform with a deep presence in lower-tier Chinese cities. Competes for social-feed attention and ad spend alongside Weibo.
Others
- Sina Corporation: Parent company and controlling shareholder of Weibo. Operates Sina.com portal and other media properties; the corporate relationship shapes Weibo's capital allocation and dividend policy.
Broad incumbents
- Tencent Holdings: Parent of WeChat and operator of the largest Chinese digital advertising ecosystem. Competes broadly with Weibo across social, video, and digital ad inventory.
- ByteDance: Owner of Douyin, Toutiao, and other content platforms. A broad incumbent in Chinese digital media that has displaced traditional social platforms like Weibo in ad share growth.
- Meta Platforms: Global social media incumbent operating Facebook and Instagram. Comparable in business model (social-feed advertising at scale) but operates outside China, providing a benchmark for monetization efficiency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Weibo social profiles
Digital presenceWeibo compliance and trust
Trust signalCompliance1 record
Weibo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weibo leadership team
Management profileNumber of profiles
Profiles5 records
Weibo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weibo M&A and investment
M&A and investmentM&A
Investments18 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weibo
What does Weibo do?
Weibo operates a Chinese-language microblogging and social networking platform that enables users to share real-time posts, multimedia content, and engage in public discourse. The platform generates the substantial majority of its revenue from advertising and marketing services sold to brands and businesses seeking to reach 562 million monthly active users. Supplementary value-added services include membership subscriptions, online games, and live streaming.
Is Weibo a public or private company?
Weibo is a public company. It is classified as public and is currently operating.
When was Weibo founded?
Weibo was founded in 2009. It employs 1,001 to 5,000 people.
Where is Weibo based?
Weibo is headquartered in Beijing, China, in the Asia region.
How does Weibo make money?
Three revenue lines are on record. Advertising and Marketing is the primary driver. The others are value-Added Services (VAS) and dividend Distributions.
Who are Weibo's main competitors?
Direct peers on record are WeChat (Tencent), X (formerly Twitter), Xiaohongshu (Rednote), Douyin (ByteDance), Bilibili and Kuaishou. Sina Corporation is listed as an others. Broad incumbents are Tencent Holdings, ByteDance and Meta Platforms.
Does Weibo have an API?
No public API is recorded for Weibo.
What industry is Weibo in?
Weibo's product category is Social Media Platform. Its primary akta.pro industry code is BPAMABAA, General-Purpose Social Networks, with a secondary code of BPAMAKAK, Gaming Community, Chat & LFG Platforms. Its NAICS code is 516210.