HealthMatch
HealthMatch is a two-sided clinical trial matching platform that uses AI-powered questionnaires and a proprietary matching algorithm to connect more than 2 million registered patients with 300-plus actively enrolling trials, serving pharmaceutical sponsors, clinical trial sites, and contract research organizations on a transaction-fee and tiered subscription basis.
- Company typePrivate
- Founded2017
- HeadquartersSurry Hills, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What HealthMatch does
HealthMatch is a clinical trial matching platform founded in 2017 in Sydney, Australia by Manuri Gunawardena, with a dual legal entity structure comprising HealthMatch Pty Ltd (Australia) and HealthMatch United States Inc. (Delaware). The company operates a two-sided marketplace: individual patients complete a self-serve health questionnaire and are matched against a database of 300+ actively enrolling trials, while pharmaceutical sponsors, contract research organizations, and clinical trial sites use dedicated portals to source pre-screened, motivated patients. The underlying technology combines a proprietary matching algorithm, AI-powered dynamic questionnaires for pre-screening, and integrations with leading clinical trial management systems and customer relationship management platforms. HealthMatch claims a pre-verified database of more than 2 million registered patients and reports having recruited for 558 cumulative trials across therapeutic areas spanning vaccines, metabolic disease, dermatology, oncology-adjacent indications, and central nervous system conditions.
The business model is hybrid and performance-aligned. On the patient side, the matching service is free, driving consumer acquisition through a multi-channel marketing engine covering more than 20 channels including search engine optimization, paid social, native advertising, affiliate partners, and content marketing. On the enterprise side, revenue is generated through transaction fees paid by research partners (sponsors, sites, contract research organizations) at milestones such as application, scheduling, or progression, supplemented by performance-based and tiered subscription pricing for centralized portfolio recruitment through the Unify Platform. The go-to-market combines product-led growth for patients with enterprise field sales for sponsors and sites, supported by participation in industry conferences such as the SCOPE Summit. Disclosed enterprise customers include AstraZeneca (and its Evinova subsidiary), Lilly, AbbVie, and Otsuka, alongside research site partners such as Velocity Clinical Research and Centricity Research.
HealthMatch firmographics
Firmographics- Name
- HealthMatch
- Legal name
- HealthMatch Pty Ltd
- Website
- https://healthmatch.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HealthMatch is a two-sided clinical trial matching platform that uses AI-powered questionnaires and a proprietary matching algorithm to connect more than 2 million registered patients with 300-plus actively enrolling trials, serving pharmaceutical sponsors, clinical trial sites, and contract research organizations on a transaction-fee and tiered subscription basis.
- Ownership category
- akta.pro rank
HealthMatch industry classification
Industry- Product category
- Clinical Trial Recruitment Software
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Site & Investigator Platforms (Site Payments, Feasibility, Activation) (HLACAOAJ)
Keywords
Where HealthMatch is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
HealthMatch business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel
Revenue model
- Commission from Research Partners: Research Partners including trial sites, sponsors, and CROs pay HealthMatch at various points in the trial participation process, such as when a patient applies, schedules an appointment, or progresses further in a trial. This is a transaction/fee-based model tied to recruitment milestones.
- Portfolio Recruitment Services: Centralized recruitment services for study portfolios with performance-based pricing and tiered pricing models for sites and sponsors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Performance-based pricing with tiered structure |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
HealthMatch product offering
Product offeringCore offering
HealthMatch operates an AI-powered clinical trial matching platform that connects patients to relevant trials by comparing self-reported health profiles against study eligibility criteria. On the B2B side, it provides pharmaceutical sponsors, clinical trial sites, and CROs with recruitment software (Unify, Trial Site Portal, Insights Portal) plus centralized portfolio recruitment and patient insights services supported by a 2M+ pre-verified patient database and 20+ acquisition channels.
Product overview
HealthMatch operates as a clinical trial matching platform that connects patients with relevant clinical trials. The core HealthMatch Platform serves as the main patient-facing matching engine, powered by AI for pre-screening and eligibility matching. The platform is complemented by dedicated portals: the Trial Site Portal for sites to track referrals and manage patient interactions, and the Insights Portal for sponsors to monitor enrollment metrics. The Unify Platform serves as a centralized portfolio management tool for sponsors to recruit across multiple studies. Additional offerings include Patient Insights Projects for gathering real patient feedback on study design, Central Campaigns for accelerated recruitment, and a comprehensive Condition Guides and Medication Directory content library for patient education. The platform serves both individual patients seeking trial participation and B2B customers including trial sites, sponsors, CROs, and pharmaceutical companies.
Differentiator
Problem solved
Functional benefit
Brands
- Unify Platform: Platform for clinical trial sponsors and sites to manage recruitment across study portfolios with real-time analytics.
- SCOPE
Products and services
- HealthMatch Patient Platform
- Unify Platform
- Trial Site Portal
Quantifiable outcome
- 2,018,172 patients registered on the platform
- +3 more outcomes
Companies that use HealthMatch
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
HealthMatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature4 records
HealthMatch partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AbbViecoreAbbVie partnered with HealthMatch for a SCOPE 2025 presentation on 'Incorporating Real-Time Patient Insights at Scale and Speed to Inform Trial Strategy at a Portfolio Scale' with Sasha Tyndale (Director, Diversity and Patient Inclusion) discussing integration of patient insights into trial design.
- Velocity Clinical ResearchcoreStrategic collaboration at SCOPE 2025 where CEO Paul Evans co-presented with HealthMatch COO Tate Stubbs on 'Rethinking Recruitment: The Value of Site-Centric Enablement' focusing on collaborative strategies between sponsors, sites, and vendors to optimize patient recruitment outcomes.
- Centricity ResearchcoreClinical research site partner collaborating at SCOPE 2025 where William Furness co-presented with HealthMatch on site engagement strategies and vendor alignment for recruitment optimization.
- Evinova (AstraZeneca company)coreEvinova, an AstraZeneca company, partnered with HealthMatch at SCOPE 2025 where Kelly McKee (Head of Innovative Patient Recruitment) co-presented on recruitment strategies demonstrating pharmaceutical-industry collaboration for patient acquisition.
- StripeminorTechCrunch Startup Battlefield 2026 partnership where Stripe provides up to $10,000 in fee credits for winning companies. This is an indirect GTM partnership through the event sponsorship.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
HealthMatch competitors and assessment
Company assessmentDirect peers
- Antidote: Antidote is a digital clinical trial matching platform that connects patients to trials through condition-specific questionnaires — directly comparable to HealthMatch's core matching engine and patient-facing flow.
- SubjectWell: SubjectWell operates a patient recruitment marketplace for clinical trials, leveraging a pre-screened patient pool similar to HealthMatch's 2M+ database and offering performance-based pricing to sponsors and CROs.
- Massive Bio: Massive Bio provides AI-driven clinical trial matching and enrollment services, particularly in oncology — overlapping with HealthMatch's recruitment-as-a-service model for pharma sponsors.
- Deep 6 AI: Deep 6 AI uses AI to mine EHR data and match patients to clinical trials, competing with HealthMatch for sponsor and CRO budgets with a more site/EHR-integrated approach to trial recruitment.
- Clara Health: Clara Health is a patient recruitment and clinical trial navigation platform with a patient-facing matching experience and B2B recruitment services — closely comparable to HealthMatch's hybrid PLG and enterprise model.
- BBK Worldwide: BBK Worldwide is a long-standing patient recruitment and engagement agency for clinical trials, serving many of the same pharma sponsors HealthMatch targets, with comparable performance-based service offerings.
- Trial Library: Trial Library provides clinical trial recruitment technology and services to pharma sponsors and CROs, including patient matching — a directly comparable mid-stage peer in the recruitment platform category.
Broad incumbents
- IQVIA: IQVIA is the world's largest CRO with extensive patient recruitment capabilities and proprietary data assets. As an incumbent it competes with HealthMatch for enterprise pharma recruitment budgets while offering broader clinical and commercial services.
- Medidata (Dassault Systèmes): Medidata provides the Rave Clinical Cloud platform (EDC, eCOA, RTSM) used by most large pharma sponsors. Its patient-facing and recruitment modules are an adjacent competitive threat to HealthMatch's workflow tooling for sites and sponsors.
Emerging players
- Evinova (AstraZeneca): Evinova is an AstraZeneca-owned digital health solutions company focused on clinical trial technology and patient recruitment. Its emergence as both HealthMatch's named partner and a competitive platform reflects the vertical integration trend in trial recruitment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HealthMatch social profiles
Digital presenceHealthMatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
HealthMatch leadership team
Management profileNumber of profiles
Profiles8 records
HealthMatch funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HealthMatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HealthMatch
What does HealthMatch do?
HealthMatch operates an AI-powered clinical trial matching platform that connects patients to relevant trials by comparing self-reported health profiles against study eligibility criteria. On the B2B side, it provides pharmaceutical sponsors, clinical trial sites, and CROs with recruitment software (Unify, Trial Site Portal, Insights Portal) plus centralized portfolio recruitment and patient insights services supported by a 2M+ pre-verified patient database and 20+ acquisition channels.
Is HealthMatch a public or private company?
HealthMatch is a private company. It is classified as venture growth investor backed and is currently operating.
When was HealthMatch founded?
HealthMatch was founded in 2017. It employs 11 to 50 people.
Where is HealthMatch based?
HealthMatch is headquartered in Surry Hills, Australia, in the Oceania region.
How does HealthMatch make money?
Two revenue lines are on record. Commission from Research Partners are the primary driver. The others are portfolio Recruitment Services.
Who are HealthMatch's main competitors?
Direct peers on record are Antidote, SubjectWell, Massive Bio, Deep 6 AI, Clara Health, BBK Worldwide and Trial Library. Broad incumbents are IQVIA and Medidata (Dassault Systèmes). Evinova (AstraZeneca) is listed as an emerging player.
Does HealthMatch have an API?
Yes. HealthMatch offers API access for Research Partners including clinical trial sites, sponsors, and CROs to facilitate integration with the platform for patient referral and enrollment workflows. The platform supports server-side tracking technologies that transmit conversion data (hashed email, phone number, conversion event details) directly to third-party platforms for measurement and attribution purposes. Integration is also available with leading CTMS and CRM systems for seamless referral and scheduling workflows. Developer documentation is at No Information.
What industry is HealthMatch in?
HealthMatch's product category is Clinical Trial Recruitment Software. Its primary akta.pro industry code is HLACAOAJ, Site & Investigator Platforms (Site Payments, Feasibility, Activation). Its SIC code is 8000.