FirstElement Fuel
FirstElement Fuel operates True Zero, the world's most extensive retail hydrogen fueling station network (38 locations, 92 fueling positions) across California, serving light-duty FCEV drivers and commercial heavy-duty truck fleets with proprietary cryo-pump refueling technology developed with Bosch Rexroth.
- Company typePrivate
- Founded2014
- HeadquartersNewport Beach, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What FirstElement Fuel does
FirstElement Fuel Inc., founded in 2014 and headquartered in Irvine, California, operates the True Zero network — described as the world's most extensive network of retail hydrogen fueling stations, comprising 92 fueling positions across 38 locations throughout California. The company builds, owns, and operates liquid hydrogen storage and dispensing infrastructure for fuel cell electric vehicles (FCEVs), serving both individual consumer drivers of light-duty vehicles such as the Toyota Mirai and commercial fleet operators running Class 8 hydrogen trucks. Its core technology is liquid hydrogen cryogenic dispensing, including the proprietary CryoPump station architecture co-developed with Bosch Rexroth that uses electro-hydraulic drive technology to achieve over 95% efficiency and enable direct high-pressure refueling of heavy-duty trucks in under ten minutes within an 11 m² footprint. FirstElement also manufactures hydrogen refueling components at its Santa Ana, California facility, which is being expanded by over ten times under a California Energy Commission grant awarded in 2023.
The company generates revenue primarily through usage-based retail hydrogen sales at its True Zero stations, charging customers per kilogram of hydrogen dispensed, and increasingly through hydrogen refueling component manufacturing for internal use and potential external sale. Its go-to-market is a hybrid enterprise field sales motion: B2B partnerships with automotive OEMs (Toyota, Hyundai, Honda) and fleet operators (GET Freight, Nikola) for captive demand, combined with consumer-facing retail fueling under the True Zero brand. Strategic capital backing is heavily weighted toward Japanese institutional investors (Mitsui, JBIC, Mitsubishi HC Capital, MUFG, Nikkiso, Air Water) plus Air Liquide as a hydrogen supplier and Toyota Motor North America as a December 2025 strategic investor, alongside California Energy Commission grant funding. The strategic focus has shifted notably from light-duty FCEV infrastructure to heavy-duty commercial trucking, anchored by the 2026 opening of the nation's first commercial hydrogen truck stop in West Oakland and a planned 14 additional stations along major California trucking corridors.
FirstElement Fuel firmographics
Firmographics- Name
- FirstElement Fuel
- Legal name
- FirstElement Fuel Inc.
- Website
- https://firstelementfuel.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FirstElement Fuel operates True Zero, the world's most extensive retail hydrogen fueling station network (38 locations, 92 fueling positions) across California, serving light-duty FCEV drivers and commercial heavy-duty truck fleets with proprietary cryo-pump refueling technology developed with Bosch Rexroth.
- Ownership category
- akta.pro rank
FirstElement Fuel industry classification
Industry- Product category
- Hydrogen Fueling Infrastructure
- NAICS
- Fuel Dealers (4572), Industrial Gas Manufacturing (325120)
- SIC
- Oil & Gas Field Machinery & Equipment (3533)
- akta.pro primary industry
- Hydrogen Energy Storage & Power-to-X Equipment (electrolyzers, storage, fuel cell systems) (IMAGAHAM)
- akta.pro secondary industries
- Hydrogen (Industrial & Mobility) (IMAEACAB), Liquid Hydrogen (LH2) Storage & Cryogenic Tank Systems (EUAFAEAB)
Keywords
Where FirstElement Fuel is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
FirstElement Fuel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Supply Chain, Operations, Personnel
Revenue model
- Hydrogen Fueling Retail: FirstElement Fuel generates revenue through retail hydrogen sales at its True Zero fueling stations across California, charging customers per kilogram of hydrogen dispensed for fuel cell electric vehicles.
- Hydrogen Refueling Component Manufacturing: Manufacturing and selling hydrogen refueling station components and high-tech equipment at its Santa Ana, California facility, supporting both internal network expansion and potentially external sales.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
FirstElement Fuel product offering
Product offeringCore offering
FirstElement Fuel builds, owns, and operates the True Zero network - the world's most extensive network of retail hydrogen fueling stations - across California, providing zero-emission hydrogen fuel for light-duty, medium-duty, and heavy-duty fuel cell electric vehicles. The company also manufactures hydrogen refueling station components at its Santa Ana facility and has co-developed proprietary CryoPump technology with Bosch Rexroth for high-capacity heavy-duty truck refueling.
Product overview
FirstElement Fuel operates as a hydrogen fueling infrastructure provider offering the True Zero network - the world's most extensive retail hydrogen fueling station network spanning 38 locations with 92 fueling positions across California. The company manufactures hydrogen refueling components at its Santa Ana facility and has developed CryoPump technology with Bosch for high-capacity heavy-duty truck refueling. The portfolio includes retail fueling stations for light-duty, medium-duty, and heavy-duty vehicles, supported by proprietary cryo-pump technology enabling fast refueling comparable to diesel.
Differentiator
Problem solved
Functional benefit
Brands
- True Zero: The world's most extensive network of hydrogen fueling stations, enabling widespread adoption of hydrogen fuel for light-duty, medium-duty and heavy-duty vehicles.
Products and services
- True Zero Hydrogen Fueling Network
Quantifiable outcome
- Refueling time for heavy-duty trucks reduced to under 10 minutes (same as diesel)
- +5 more outcomes
Companies that use FirstElement Fuel
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
FirstElement Fuel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FirstElement Fuel partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- Bosch RexrothcoreCollaboration with Bosch Rexroth to develop CryoPump stations using electro-hydraulic drive technology achieving over 95% efficiency, reducing operating costs by up to 70%, enabling heavy-duty truck refueling in under 10 minutes with compact 11 m² design.
- Air LiquidecoreAir Liquide supplies liquid hydrogen from its Nevada production facility to power the high-capacity fueling station serving the NorCal Zero hydrogen truck fleet at Port of Oakland.
- NikkisomajorStrategic partner in the hydrogen ecosystem, listed as an investment partner during 2021-2023 period.
- Air WatermajorStrategic partner in hydrogen infrastructure development, listed as an investment partner during 2021-2023 period.
- HondamajorLong-term strategic partner in hydrogen ecosystem, listed as partner during 2014-2016 period and beyond.
- Bay Area AQMDmajorAir quality management district partner supporting hydrogen infrastructure development, listed as partner during 2014-2016 period.
- South Coast AQMDmajorAir quality management district partner supporting hydrogen infrastructure development in Southern California, listed as partner during 2014-2016 period.
Scale indicators8 records
Recent moves8 records
Expansion highlights4 records
FirstElement Fuel competitors and assessment
Company assessmentDirect peers
- Iwatani Corporation: Japanese industrial gas and hydrogen company operating hydrogen fueling stations in the US (including California) and Japan; closely comparable retail hydrogen station operator with similar FCEV customer base and infrastructure focus.
- Nel ASA: Norwegian manufacturer of hydrogen fueling station equipment (electrolyzers and H2 stations); directly comparable as a hydrogen refueling infrastructure supplier competing in the same procurement decisions as FirstElement's equipment business.
- ITM Power: UK-based hydrogen equipment manufacturer producing PEM electrolyzers and refueling station systems; comparable as a hydrogen refueling infrastructure provider with similar customer base of station developers and fleet operators.
- Plug Power: US hydrogen fuel cell and station solutions company operating hydrogen fueling infrastructure for material handling and mobility customers; overlapping in hydrogen station deployment and refueling equipment manufacturing.
Broad incumbents
- Linde plc: Global industrial gas major producing and distributing hydrogen at scale; competes broadly in hydrogen supply and supports retail fueling station development, comparable as upstream supplier and parallel infrastructure developer.
- Air Products and Chemicals: Global industrial gas and hydrogen infrastructure company building large-scale green hydrogen production and fueling infrastructure; comparable as a hydrogen infrastructure incumbent and potential supply partner to FirstElement.
- Shell Hydrogen / Shell Mobility: Oil major deploying retail hydrogen fueling stations across California and Europe as part of broader mobility portfolio; comparable as a hydrogen station network operator with similar customer base but much larger parent company.
- Cummins (Accelera by Cummins): Cummins' zero-emission business unit producing hydrogen fuel cell powertrains and electrolyzers for trucks and stationary applications; comparable in hydrogen mobility infrastructure and adjacent to FirstElement's heavy-duty truck customer ecosystem.
Regional players
- H2 Mobility Deutschland: German retail hydrogen station network operator (currently ~90 stations across Germany); comparable operating model as a dedicated hydrogen station network but serving European markets rather than North America.
Emerging players
- Ballard Power Systems: Canadian hydrogen fuel cell manufacturer supplying fuel cell stacks for heavy-duty trucks and buses; comparable as part of the broader hydrogen mobility ecosystem that FirstElement's refueling infrastructure enables and serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FirstElement Fuel financial estimates
Financial estimateRevenue estimate
Valuation estimate
FirstElement Fuel leadership team
Management profileNumber of profiles
Profiles3 records
FirstElement Fuel funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FirstElement Fuel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FirstElement Fuel
What does FirstElement Fuel do?
FirstElement Fuel builds, owns, and operates the True Zero network - the world's most extensive network of retail hydrogen fueling stations - across California, providing zero-emission hydrogen fuel for light-duty, medium-duty, and heavy-duty fuel cell electric vehicles. The company also manufactures hydrogen refueling station components at its Santa Ana facility and has co-developed proprietary CryoPump technology with Bosch Rexroth for high-capacity heavy-duty truck refueling.
Is FirstElement Fuel a public or private company?
FirstElement Fuel is a private company. It is classified as venture growth investor backed and is currently operating.
When was FirstElement Fuel founded?
FirstElement Fuel was founded in 2014. It employs 51 to 100 people.
Where is FirstElement Fuel based?
FirstElement Fuel is headquartered in Newport Beach, United States, in the North America region.
How does FirstElement Fuel make money?
Two revenue lines are on record. Hydrogen Fueling Retail is the primary driver. The others are hydrogen Refueling Component Manufacturing.
Who are FirstElement Fuel's main competitors?
Direct peers on record are Iwatani Corporation, Nel ASA, ITM Power and Plug Power. Broad incumbents are Linde plc, Air Products and Chemicals, Shell Hydrogen / Shell Mobility and Cummins (Accelera by Cummins). H2 Mobility Deutschland is listed as a regional player. Ballard Power Systems is listed as an emerging player.
Does FirstElement Fuel have an API?
No public API is recorded for FirstElement Fuel.
What industry is FirstElement Fuel in?
FirstElement Fuel's product category is Hydrogen Fueling Infrastructure. Its primary akta.pro industry code is IMAGAHAM, Hydrogen Energy Storage & Power-to-X Equipment (electrolyzers, storage, fuel cell systems), with a secondary code of IMAEACAB, Hydrogen (Industrial & Mobility). Its NAICS code is 4572 and its SIC code is 3533.